An SEO Analysis made to further explore new proposition methods to convince the audience to invest into SEO Services.

1. ABC Temp Web SEO Overview – 5th April 2010

3. Life Insurance

4. Employee Benefits

5. Financial Planning

6. Wealth ManagementSite information: Total pages available: 74,465 Pages indexed by Google UK: 12,400 Pages indexed by Bing UK: 1,300 Pages indexed by Yahoo UK: 16,637 Traffic Overview* Unique visitors: 4,800 Page views: 76,000 Total visits: 22,000 Average page views per visit: 4.58 Average time spent on site: 4:40 * The traffic data has been estimated with February 2011 data. Loss of opportunities:

7. It’s a matter of opportunities! Regardless we are talking of traditional or online marketing, a Marketing Manager has to decide in which area invests money while fostering revenues. Bearing in mind what aforementioned, the following slides have been developed to support the decisional process, therefore, decide which section of the Tourquil Clark site - between the four available - is the one that offers the best potentiality to succeed on natural search. Insight results have been normalized All the results proposed in the slides are normalized, which means the data sets have been divided by a common variable to cancel the variable's effect on the data. This allows the underlying characteristics of the data sets to be compared.

8. “Investing” and “Wealth” Sections Search Trend What I see: a initial decrease of interest on “investment” topics, due to a possible lack of trust in the financial market, which it seems to have been restored during the past three months.

9. “Life Insurance” Search Trend What I see: a particular interest for the “life insurance” topic, which however is not supported by correlated searches. This denotes the interest of the web users to find a way to secure their lives, but the sector require further analysis to be carried out by specialized companies.

10. “Employee Benefits” Search Trend What I see: a dynamic situation for the “employee protection” topics, supported by correlated searches. This denotes the interested of the web users, predominantly employers, to find a way to attract and retain the most valuable elements.

11. “Financial Planning” Search Trend What I see: day-to-day fluctuations on the financial topics, which however suggest people to research for professional figures to manage their investments and financial assets.

12. Decisional factors for selecting the section to target What search patterns suggest to me Based on the users intentions, it looks like the area to pay most the attention is the “Investing” section. What ABC Temp Web web site suggests to me As most of the time a web site can’t be changed, it is worth considering how many pages are currently available for the optimization process. Search patterns suggestions. Search pages hereby proposed consider only the main web pages.

13. Keywords ranking analysis ABC Temp Web web site has been analysed for a minor set of generic keywords connected to the investment industry using Google UK. The results are evident: ABC Temp Web web site is not performing at all, whereas most of their competitors, in this case 6, are ranking in interesting positions. Note: what above is not a exhaustive keywords list, but it is only a representative sample. Continues…

14. Keywords ranking analysis For the same keywords set and a different group of competitors, we can notice a similar result: competing web sites are ranking better than the ABC Temp Web one.

15. Natural Search Engine Opportunities ABC Temp Web can increase the monthly traffic and revenues. Assumptions: monthly visitors are estimated. Revenues assume a 1,5% conversion rate factor with £100,00 earning / visitor.

17. Relative state of the economy

18. Direct and indirect competition

19. Political events

20. Styles or fashions

21. Consumer earnings

22. Population changes

23. Weather

24. Productivity changesNatural Search Engine Opportunities - Notes

27. The keywords adopted for meta tag title and description tend to overlap, and they can be significantly improved;

28. The site has an excessive number of redirection;

29. A canonicalization issues to be considered a problem by search engines as they may consider the pages as duplicate;

30. Missing heading tags (and sometimes duplicate due to the canonicalization issue);

31. A pagination and querystring issue in the news and funds sections, which leverage the number of the page without quality content;

32. Image alternative tag to be updated according to the industry standards;Note: what above is not a site-wide issues exhaustive list, but it is only a representative sample.

33. Link development overview Link development is vital and it is the core measurement for the sites future performance in search engines. Search engines, but Google in particular, places an emphasis on inbound links with the premise that the more incoming links a site has then the more value the site possesses. Therefore, higheris the number of inbound links to a site more is site authority in the eyes of search engines. However, more important than the quantity of links is the quality of links. Links from high quality, high trust sites will have more of an impact than lower quality sites. For this reason, it is important to not assess the quality of a link basing everything on the Page Rank shown in the Google Tool Bar. This is because the value shown it is usually outdated and is not a completely accurate method for determining the true value of a page. Page Rank can give an indication of the strength of a page, but it is more important to look at the relevance of a page respect to a site.

35. Article marketing, publishing online article with the intent of establishing site expertise and arouse curiosity in the customers. In articles, we have to promote the expertise rather than a specific product. This will leverage people interest to create natural links.

36. Valued niche directory submissions, targeting industry related sites and vertical portal to generate one-way back-links.

38. Links from ancillary navigation;

39. Links from other company sites;