SlideShare a Scribd company logo
 
[object Object]
[object Object],sausage bratwurst cheddarwurst “ wisconsin bratwurst” “ italian sausage” [cotto salami] “ hunter sausage” [beef jerky] “ viking bratwurst”
BROAD  MATCH sausage sausage sausage sausage bratwurst cheddarwurst “ summer  sausage” bratwurst saussage “ smoked meats" “ german  bratwurst” “ bavarian  cheddarwurst”
PHRASE  MATCH “ italian sausage” “ wisconsin bratwurst” “ hunter sausage” “ viking bratwurst” “ sweet  italian sausage” “ genuine  wisconsin bratwurst” “ delicious  hunter sausage” “ Minnesota  viking bratwurst”
EXACT  MATCH [cotto salami] [beef jerky] “ cotto salami” “ authentic   cotto salami”
[object Object],-kosher -equipment -gravy -calories
[object Object],-free -discount -case studies -about -career -education
WISCONSIN  CAMPAIGN “ sausage” “ bratwurst” “ cheddarwurst” “ italian sausage” [beef jerky] -kosher -gravy -equipment NATIONAL  CAMPAIGN “ wisconsin bratwurst” [cotto salami] “ hunter sausage” -kosher -calories VIKING  CAMPAIGN “ viking bratwurst” “ viking sausage” -kosher -calories
WISCONSIN  CAMPAIGN
NATIONAL  CAMPAIGN
VIKING  CAMPAIGN
[object Object]
REGIONAL PROBLEM –  LOCAL BUSINESS RESULTS
REGIONAL PROBLEM –  LOCAL BUSINESS RESULTS
Louie’s Finer Meats Home of award winning sausage and  bratwurst . louiesfinermeats.com
Louie’s Finer Meats Home of award winning sausage and bratwurst. louiesfinermeats.com
[object Object],Louie’s Finer Meats Home of award winning {keyword: sausage and bratwurst}. louiesfinermeats.com Louie’s Finer Meats Home of award winning cotto salami . louiesfinermeats.com Louie’s Finer Meats Home of award winning sausage  and bratwurst. louiesfinermeats.com
Louie’s {KeyWord:Finer Meats} Home of award winning {keyword: sausage and bratwurst}. louiesfinermeats.com/{KeyWord:Meats} Louie’s Cotto Salami Home of award winning cotto salami . louiesfinermeats.com/CottoSalami Louie’s Finer Meats Home of award winning sausage and bratwurst . louiesfinermeats.com/Meats
[object Object],KEYWORDS SHOULD APPEAR IN YOUR HEADLINE AND BODY
[object Object],AD COPY SHOULD RELATE TO YOUR LANDING PAGE
[object Object],AD COPY SHOULD BE CONSISE AND RELEVANT Buy Louie’s Cotto Salami Buy our award winning cotto salami  and fine meats. louiesfinermeats.com/CottoSalami Handcrafted Meats A family owned business for over thirty-five years. louiesfinermeats.com
AD PERFORMANCE
Louie’s Cotto Salami Buy our award winning cotto salami  and fine meats. louiesfinermeats.com/CottoSalami Buy Louie’s Cotto Salami Buy our  cotto salami , winner  of 7 international awards. louiesfinermeats.com/CottoSalami COPY PERFORMANCE  A/B TESTING
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],ESTIMATED CONVERSION RATE NET PROFIT PER CONVERSION THEORETICAL BREAK EVEN BID
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
REAL ROI COSTS
[object Object],IS THIS AN EXISTING CUSTOMER?
[object Object],DID WE ALTER CUSTOMER BEHAVIOR?
[object Object],WAS THIS A ONE-OFF PURCHASE?
[object Object]
[object Object]
 
[object Object],USE BROAD KEYWORDS SYNDICATE TO GOOGLE’S PARTNERS HAVE NO KEYWORDS IN AD COPY LAND ON THE CLIENTS HOMEPAGE DON’T USE NEGATIVE KEYWORDS TEST MANY THINGS AT ONCE
[object Object]
[object Object],[object Object],[object Object],[object Object]
Photo Attributions Slide 38: '2006 US Cycle Pro Race - Team+T-Mobile‘ www.flickr.com/photos/57001982@N00/235930088 Slide 39: Don't stop innovation; http:/flickr.com/photos/mjb/7833919 Slide 41: Fail Whale: Copyright Yiying Lu http://www.yiyinglu.com/showcase/30.%20Illustration/01.%20Personal%20Illustrations/05.gif

More Related Content

Similar to Intro to AdWords

Marketing business plan
Marketing business planMarketing business plan
Marketing business plan
Kharen Vianne de Belen
 
Schweid and Sons Burger Trends Report 2016
Schweid and Sons Burger Trends Report 2016Schweid and Sons Burger Trends Report 2016
Schweid and Sons Burger Trends Report 2016
Schweid & Sons
 
Training Wingstop
Training WingstopTraining Wingstop
Training Wingstop
den2376
 
Wild Hare Beef Snacks Fl
Wild Hare Beef Snacks FlWild Hare Beef Snacks Fl
Wild Hare Beef Snacks Fl
teeanddavid
 
Schweid & Sons Burger Spring 2015 Burger Trends Report
Schweid & Sons Burger Spring 2015 Burger Trends ReportSchweid & Sons Burger Spring 2015 Burger Trends Report
Schweid & Sons Burger Spring 2015 Burger Trends Report
Schweid & Sons
 
Paycheck Ux
Paycheck UxPaycheck Ux
Paycheck Ux
Md. Rokanuzzaman
 
Web typography for non designers
Web typography for non designersWeb typography for non designers
Web typography for non designers
Akward Hekiw
 
VFD FPE.pdf
VFD FPE.pdfVFD FPE.pdf
VFD FPE.pdf
Dharam Mentor
 
Branding.pdf
Branding.pdfBranding.pdf
Branding.pdf
Dharam Mentor
 
Design thinking
Design thinkingDesign thinking
Design thinking
Dharam Mentor
 
case study
case studycase study
case study
Dharam Mentor
 
RBE Menu 2022_.pdf
RBE Menu 2022_.pdfRBE Menu 2022_.pdf
RBE Menu 2022_.pdf
RedBook Admin
 
PIZZA BOYZ 2015 (Low Res)
PIZZA BOYZ 2015 (Low Res)PIZZA BOYZ 2015 (Low Res)
PIZZA BOYZ 2015 (Low Res)
Ezio Arrigo
 
Sample menu price list
Sample menu price listSample menu price list
Sample menu price list
veroguilve
 
Redbook Events Menu .pdf
Redbook Events Menu .pdfRedbook Events Menu .pdf
Redbook Events Menu .pdf
RedBook Admin
 
Saxonville sausage
Saxonville sausageSaxonville sausage
Saxonville sausage
Sameer Mathur
 
D&G Brochure- oct14
D&G Brochure- oct14D&G Brochure- oct14
D&G Brochure- oct14
Darryl Poulton
 
meat_money
meat_moneymeat_money
meat_money
Robert Duncan jr
 
Articles Category: Cooking-Tips - ArticleSnatch.com
Articles Category: Cooking-Tips - ArticleSnatch.comArticles Category: Cooking-Tips - ArticleSnatch.com
Articles Category: Cooking-Tips - ArticleSnatch.com
8webdesigner
 

Similar to Intro to AdWords (19)

Marketing business plan
Marketing business planMarketing business plan
Marketing business plan
 
Schweid and Sons Burger Trends Report 2016
Schweid and Sons Burger Trends Report 2016Schweid and Sons Burger Trends Report 2016
Schweid and Sons Burger Trends Report 2016
 
Training Wingstop
Training WingstopTraining Wingstop
Training Wingstop
 
Wild Hare Beef Snacks Fl
Wild Hare Beef Snacks FlWild Hare Beef Snacks Fl
Wild Hare Beef Snacks Fl
 
Schweid & Sons Burger Spring 2015 Burger Trends Report
Schweid & Sons Burger Spring 2015 Burger Trends ReportSchweid & Sons Burger Spring 2015 Burger Trends Report
Schweid & Sons Burger Spring 2015 Burger Trends Report
 
Paycheck Ux
Paycheck UxPaycheck Ux
Paycheck Ux
 
Web typography for non designers
Web typography for non designersWeb typography for non designers
Web typography for non designers
 
VFD FPE.pdf
VFD FPE.pdfVFD FPE.pdf
VFD FPE.pdf
 
Branding.pdf
Branding.pdfBranding.pdf
Branding.pdf
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
case study
case studycase study
case study
 
RBE Menu 2022_.pdf
RBE Menu 2022_.pdfRBE Menu 2022_.pdf
RBE Menu 2022_.pdf
 
PIZZA BOYZ 2015 (Low Res)
PIZZA BOYZ 2015 (Low Res)PIZZA BOYZ 2015 (Low Res)
PIZZA BOYZ 2015 (Low Res)
 
Sample menu price list
Sample menu price listSample menu price list
Sample menu price list
 
Redbook Events Menu .pdf
Redbook Events Menu .pdfRedbook Events Menu .pdf
Redbook Events Menu .pdf
 
Saxonville sausage
Saxonville sausageSaxonville sausage
Saxonville sausage
 
D&G Brochure- oct14
D&G Brochure- oct14D&G Brochure- oct14
D&G Brochure- oct14
 
meat_money
meat_moneymeat_money
meat_money
 
Articles Category: Cooking-Tips - ArticleSnatch.com
Articles Category: Cooking-Tips - ArticleSnatch.comArticles Category: Cooking-Tips - ArticleSnatch.com
Articles Category: Cooking-Tips - ArticleSnatch.com
 

Recently uploaded

HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
jpupo2018
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 

Recently uploaded (20)

HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 

Intro to AdWords

  • 1.  
  • 2.
  • 3.
  • 4. BROAD MATCH sausage sausage sausage sausage bratwurst cheddarwurst “ summer sausage” bratwurst saussage “ smoked meats" “ german bratwurst” “ bavarian cheddarwurst”
  • 5. PHRASE MATCH “ italian sausage” “ wisconsin bratwurst” “ hunter sausage” “ viking bratwurst” “ sweet italian sausage” “ genuine wisconsin bratwurst” “ delicious hunter sausage” “ Minnesota viking bratwurst”
  • 6. EXACT MATCH [cotto salami] [beef jerky] “ cotto salami” “ authentic cotto salami”
  • 7.
  • 8.
  • 9. WISCONSIN CAMPAIGN “ sausage” “ bratwurst” “ cheddarwurst” “ italian sausage” [beef jerky] -kosher -gravy -equipment NATIONAL CAMPAIGN “ wisconsin bratwurst” [cotto salami] “ hunter sausage” -kosher -calories VIKING CAMPAIGN “ viking bratwurst” “ viking sausage” -kosher -calories
  • 13.
  • 14. REGIONAL PROBLEM – LOCAL BUSINESS RESULTS
  • 15. REGIONAL PROBLEM – LOCAL BUSINESS RESULTS
  • 16. Louie’s Finer Meats Home of award winning sausage and bratwurst . louiesfinermeats.com
  • 17. Louie’s Finer Meats Home of award winning sausage and bratwurst. louiesfinermeats.com
  • 18.
  • 19. Louie’s {KeyWord:Finer Meats} Home of award winning {keyword: sausage and bratwurst}. louiesfinermeats.com/{KeyWord:Meats} Louie’s Cotto Salami Home of award winning cotto salami . louiesfinermeats.com/CottoSalami Louie’s Finer Meats Home of award winning sausage and bratwurst . louiesfinermeats.com/Meats
  • 20.
  • 21.
  • 22.
  • 24. Louie’s Cotto Salami Buy our award winning cotto salami and fine meats. louiesfinermeats.com/CottoSalami Buy Louie’s Cotto Salami Buy our cotto salami , winner of 7 international awards. louiesfinermeats.com/CottoSalami COPY PERFORMANCE A/B TESTING
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.  
  • 41.
  • 42.
  • 43.
  • 44. Photo Attributions Slide 38: '2006 US Cycle Pro Race - Team+T-Mobile‘ www.flickr.com/photos/57001982@N00/235930088 Slide 39: Don't stop innovation; http:/flickr.com/photos/mjb/7833919 Slide 41: Fail Whale: Copyright Yiying Lu http://www.yiyinglu.com/showcase/30.%20Illustration/01.%20Personal%20Illustrations/05.gif