This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Case studies for B2B and B2C PR in China, covering NGO/Government, Manufacturing/Engineering, Renewable Energy, lifestyle, Automotive, F&B, Finance, Education and Telecom. Finance&Telecom in HK is also included.
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Case studies for B2B and B2C PR in China, covering NGO/Government, Manufacturing/Engineering, Renewable Energy, lifestyle, Automotive, F&B, Finance, Education and Telecom. Finance&Telecom in HK is also included.
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Web 3.0 - Concepts, Technologies, and Evolving Business Modelscghollins
A dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0) of the future. Networks link smartphones, in-car computers, televisions and home media networks to collectively provide instant and universal access to personal information and entertainment media. Integrated marketing campaigns feature an enticing mix of content and location-based and contextual-aware advertising delivered through digital signs and billboards. Highly targeted advertising is generated based digital profiles that describe the habits and preferences of an individual without revealing personal identifiable information, and then delivered through entertainment systems and mobile applications. Vast interconnected systems of distributed applications ingest data, generate feeds, and intelligently filter content based on usage patterns and preferences. This presentation, part one of three, covers the evolution of the Web, business models on the Web, and core elements of the semantic Web. Part two highlights existing products and systems that contain semantic Web elements. Part three covers 17 semantic Web application scenarios and forecasts the impact of Web 3.0 on marketing, advertising and business models.
Is Anybody Reading This? Writing Content for the WebMark Figart
Do your website's pages explain succinctly who you are and what you do? Do they answer visitors' questions and tell them what to do next? Is anyone even reading them?
In this webinar you'll learn the rules of writing for the web, tips and tricks to help you follow those rules, and steps you can take to improve your website's content.
For a transcript of this webinar please visit: http://bit.ly/t7rG5N
This Social Media Process is developed by Engagement Media to help organizations making decisions when starting engaging their audience in social media.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Web 3.0 - Concepts, Technologies, and Evolving Business Modelscghollins
A dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0) of the future. Networks link smartphones, in-car computers, televisions and home media networks to collectively provide instant and universal access to personal information and entertainment media. Integrated marketing campaigns feature an enticing mix of content and location-based and contextual-aware advertising delivered through digital signs and billboards. Highly targeted advertising is generated based digital profiles that describe the habits and preferences of an individual without revealing personal identifiable information, and then delivered through entertainment systems and mobile applications. Vast interconnected systems of distributed applications ingest data, generate feeds, and intelligently filter content based on usage patterns and preferences. This presentation, part one of three, covers the evolution of the Web, business models on the Web, and core elements of the semantic Web. Part two highlights existing products and systems that contain semantic Web elements. Part three covers 17 semantic Web application scenarios and forecasts the impact of Web 3.0 on marketing, advertising and business models.
Is Anybody Reading This? Writing Content for the WebMark Figart
Do your website's pages explain succinctly who you are and what you do? Do they answer visitors' questions and tell them what to do next? Is anyone even reading them?
In this webinar you'll learn the rules of writing for the web, tips and tricks to help you follow those rules, and steps you can take to improve your website's content.
For a transcript of this webinar please visit: http://bit.ly/t7rG5N
This Social Media Process is developed by Engagement Media to help organizations making decisions when starting engaging their audience in social media.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
Presentation given at the China British Business Council (CBBC) by Christian Dougoud on 28th November 2013.
Key topics:
Factors influencing the choice of a University
Social Media landscape in China
Using Mobile Communication for Higher Education with Wechat/Weixin
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. February 2
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. Feb 2012.
Experience sharing from Jim James who has been an entrepreneur in Asia since 1995 operating a number of companies; some successfully, and others not. Some links to other useful references included.
After creating an account on facebook, the next step is to optimize your facebook account in order to attract more fans. This ppt tells you some useful tips to optimize your facebook.
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Content marketing and optimization/SEO
1. Content marketing and SEO
New Marketing mechanisms
By Christian Dougoud
www.eastwestpr.com
Follow us on:
Singapore | Beijing
www.eastwestpr.com
2. Consumer became exposed to so many ads that they lost
interest and trust in marketing messages.
The consequences of
classic advertising:
Brands
Allergy and immunity
Brands to Advertising
Consumers
Brands Ads: TV, DM, radio, web banners
Brands
Brands
Brands Singapore | Beijing
www.eastwestpr.com
3. The new situation:
•Classic advertising has lost two thirds of it’s impact in 20 years
•Consumers don’t trust brands’ messages
•Consumers can find any information about any brand or product
•90% of purchase decision begins online 2
Singapore | Beijing
www.eastwestpr.com
4. The new paradigm: consumers look for content that provide
solutions and helps them lead productive jobs and lives.
Discussion, forums,
Blogs, Microblogging, SNS
Articles, whitepapers
Manuals, directories
Brands Consumers
Webinars, vidcasts, tutorials
RSS news feed
Singapore | Beijing
www.eastwestpr.com
5. How to catch the attention of your target group in today’s
overcrowded online space?
Brands Consumers
Singapore | Beijing
www.eastwestpr.com
6. Creation of content can help you:
•Become a trusted resource for your target group.
•Use content to give authority to your website.
•Increase traffic and conversions.
Singapore | Beijing
www.eastwestpr.com
7. 3 conditions to make your content King
Content must be:
1. Relevant What are people really looking for?
2. Found by search engines Can search engine see your content?
3. Monitored How do you know if you do well?
Singapore | Beijing
www.eastwestpr.com
8. Your content must match how web-users perform searches
on search engines like Google, Yahoo, Bing, Baidu, etc.
1. Content must be relevant (searched by target group)
Singapore | Beijing
www.eastwestpr.com
9. The search volume analysis tells you that 720 people perform
a search about “drugs lumbago” every month.
«How do I know that my content is relevant? »
Search volume analysis
Keyword Count Wordtracker.com
backpain 18,807 Keyword volume
lumbago 1540 searches show what
Acupuncture pains 1329 web-users are really
looking for.
Drugs lumbago 720
Beijing massage 677
Acupuncture Beijing 324
Beijing lumbago medicine 16
Beijing lumbago acupuncture 5
Drugs Beijing back acupuncture 3
Beijing back lumbago pain medicine 2 Singapore | Beijing
www.eastwestpr.com
10. Make sure that you “speak the same language” as you target
group. Don’t use words that they are not using.
Words that you use in your Words that web-users use
documents, website, etc. in searching
Beijing
drugs
Healing drugs back
lumbago
acupuncture pain
Singapore | Beijing
www.eastwestpr.com
11. Web users will find your website because of the keywords
that you are using to describe your products and services.
Words that you use in your Web traffic Words that web users use
documents, website, etc. in searching
Singapore | Beijing
www.eastwestpr.com
12. Once you have picked the right keywords, you must make sure
that your content can be found by search engines.
2. Content must be valued by search engines
• Create external content that point to your website
• Optimize your website for search engines
Website
Singapore | Beijing
www.eastwestpr.com
13. Uploading documents can attract traffic to your website if these
are optimized, ie visible to search engines.
Creating external content that
points to your website
Optimize PDFs
•Make sure your PDFs are text based
•Build links with anchor text, like Learn more about SEO in China instead of:
https://wbssoexte.wbk.org/siteminderagent/pwservlet/PSWDChan
geServlet?TYPE=33554432&REALMOID=06- wbssoexte.wbk.org%2fse
•Place PDF closer to the root level of the site’s file structure
•Complete the document properties
•Optimize the copy (keywords consistency, prominence, frequency)
•Optimize the file size for search
Singapore | Beijing
www.eastwestpr.com
14. If many online articles, releases, video, PPT, blog posts point to
your website, search engines will see it as authoritative.
Creating external content that
points to your website
Optimize Articles and online press releases
•Ad keywords in the headline, first paragraph and last paragraph at least!
•Provide sharing options (content sharing, microblogging, bookmark)
•Enrich with mulimedia: videos, images, PPT, polls
•Build links with anchor text
Optimize videos
• post on high traffic video hosting sites (youtube, youku)
•Syndicate your video with Tubemogul
•Use YouTube annotation to add an hyperlink at the end of your video Singapore | Beijing
www.eastwestpr.com
15. Search engines use your number of backlinks to determine if your
website should be ranked on the 1st or the 135th result page.
Optimize your website for search engines
1) Generate inbound links
•Pay Per Click (Google Adword, Baidu)
•Syndicate articles and releases (EzineArticles, GoArticles, PRWeb)
•Get directory listings (Open Directory ,Yahoo, LookSmart,Zeal.com)
•Collect links with Freebies & Giveaways
•Renting links
Singapore | Beijing
www.eastwestpr.com
16. Be consistent with your keywords strategy, they must appear
everywhere: articles, blog posts, page text, metatags, links, etc.
Optimize your website for search engines
Optimize with metatags
Title tag: 5 - 10 words
Description tag: Concise summary of the page
Keyword tag: An upper limit of 900 characters with spaces
Optimize the copy
Keyword prominence: header and prominent placement will give weight to keywords
Keyword relevance: Do your keywords make sense in relation to the rest of you content?
Keyword frequency: repeat important keywords, but not excessively.
Singapore | Beijing
www.eastwestpr.com
17. Optimization is never finished. Competitors adapt, search engines
improve their methods and web technology changes rapidly.
Optimization workflow:
“a process, not a project” Ongoing Site
optimization Analysis
Monitoring,
Keyword
performance
research
analysis
Link On-page
building optimization
Singapore | Beijing
www.eastwestpr.com
18. A great strategy is useless if you don’t know the results of your
efforts. Measure BEFORE, DURING and AFTER a campaign.
3. Content use must be monitored
« How will we know that the content plan is working? »
A few tools
• Baidu document search: PDFs, XLS, DOC, PPT
• Monitor your Google page rank before and after implementation
• Track social media activity:
Western social Media : SocialMention, blogpulse, Cymphony, JamieQ
Chinese social Media: i-Monitor, Qihoo
• Website analytics: conversion rate, bounce rate, Cost per conversion.
• Video, PPT, dowloadables: page views, no. of downloads
• Monitor number of backlinks
Singapore | Beijing
www.eastwestpr.com
19. Conclusion:
To attract customers, become a trusted resource.
Create and optimize great content.
Optimization is a process, not a project.
Singapore | Beijing
www.eastwestpr.com
20. Find case studies and resources on:
www.eastwestpr.com
Singapore | Beijing
www.eastwestpr.com