These slides provide an overview of social media marketing; background knowledge, methods and processes for managing social media, measuring social media and not least different strategies for implementing social media marketing.
remember that slides only tell half of the story ...
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Presentation by Matt Forman from Traffika for the Digital Futures seminar hosted by Innovation Centre Sunshine Coast. Covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
This talk was held at IBM Denmark in November 2010 and is about health and our (lacking) abilities to self-regulate our eating behavior.
Keywords:
health, motivation, self-regulation, eating behavior, obesity
This is a new version of my social media marketing slides. It's intended for a talk in the Danish e-commerce association, FDIH, so unfortunately it's in Danish.
The focus of the talk is on how to use social media marketing to drive online conversions.
Learn how the conversion funnel works and how you acquire traffic to your website, converts traffic to customers and retain customers for maximum profitability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The Parable of the Pipeline a book every new businessman or business student ...
Social Media Marketing
1. AARHUS UNIVERSITYSOCIAL MEDIA MARKETINGJacob L. Orquin, Ph.D.Department of Business AdministrationAarhus University ASB AU MAPP
2. AARHUS UNIVERSITYSOCIAL MEDIAStill no consensus on how to categorize social media …www.fredcavazza.net/2008/06/09/social-media-landscape ASB AU MAPP
3. AARHUS UNIVERSITYMYTHS ABOUT SOCIAL MEDIA MARKETING Social media marketing is free there is no free lunch, there has never been one, and there will never be one … Social media marketing can create sales well, in some cases it can create leads or sign-ups. but direct sales, hardly. Social media marketing can create viral spread of marketing messages viral spread is seldom as ”viral” as we would like to believe,.. ASB AU MAPP
4. AARHUS UNIVERSITYWHAT IS SOCIAL MEDIA MARKETING?Is it social media marketing to place you adds on facebook? ASB AU MAPP
5. AARHUS UNIVERSITYREALLY IT’S ABOUT …… using social network relations for marketing purposes. ASB AU MAPP
6. AARHUS UNIVERSITYIT’S ALSO ABOUT …… SOCIAL IMITATION Awereness and interest Belief updating Normative pressure Competetive concerns Complementary network effectsVan den Bulte and Wuyts 2007 / nlpweeklymagazine.com/uploads/nlp1071.jpg ASB AU MAPP
7. AARHUS UNIVERSITYNETWORK EFFECTSWhat positive network effects could your company benefit from? ASB AU MAPP
8. AARHUS UNIVERSITYSOCIAL ROLESWho would you want to activate through social media marketing? Salesmen Mavens Connectors ASB AU MAPP
9. AARHUS UNIVERSITYTALK MATTERSAIDA + some talking = social feedback cycleEvans (2008) ASB AU MAPP
10. AARHUS UNIVERSITYSOCIAL FEEDBACK CYCLEDecision making influenced by social media cyclus by Constantinides andFountain (2008). ASB AU MAPP
11. AARHUS UNIVERSITYSOCIAL MEDIA MARKETING PERSPECTIVES PR, reputation management Direct marketing advertising Marketing Communication Relationship marketing Marketing Customer user-innovation Research Service Customer serviceMarketing research P2P support listening-in ASB AU MAPP
12. AARHUS UNIVERSITYUSE OF SOCIAL MEDIA MARKETINGMcKinsey . ( 2007 ) ‘ How business are using Web 2.0: A McKinsey global survey ’ , The McKinsey Quarterly mckinseyquarterly.com/Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913_abstract ASB AU MAPP
13. AARHUS UNIVERSITYUSE OF SOCIAL MEDIA MARKETINGMcKinsey . ( 2007 ) ‘ How business are using Web 2.0: A McKinsey global survey ’ , The McKinsey Quarterly mckinseyquarterly.com/Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913_abstract ASB AU MAPP
14. AARHUS UNIVERSITYCUSTOMER SERVICE COMMUNITIES90 – 9 -1 rule: 90 % reads answers, 9 % write answers, 1 % are superusersand generate most of the activity.community.dell.com ASB AU MAPP
15. AARHUS UNIVERSITYREVIEWS / RATINGSUser generated content and reviews can support the consumer decisionmaking in a positive direction.Trustpilot.dk / skatepro.dk ASB AU MAPP
16. AARHUS UNIVERSITYBLOGGINGThe personality and credibility of the blogger will be transmitted to thecompany which creates a unique possibility for improving customer orstakeholder relations.www.arla.dk ASB AU MAPP
17. AARHUS UNIVERSITYAPPLICATIONSOne of these applications outperformed the other 10 times across 7different European countries. Guess which one? ASB AU MAPP
18. AARHUS UNIVERSITYSOCIAL NETWORKSA profile at linkedin, facebok, naymz, plaxo etc. can be used for bothpersonal and company branding. ASB AU MAPP
19. AARHUS UNIVERSITYRELATIONSHIP MARKETINGThe company profile on a social network can function as a platform formarketing events, products and coordinating stakeholder activities. ASB AU MAPP
20. AARHUS UNIVERSITYVIRAL MARKETINGMost ”viral marketing” campaigns need massive seeding.http://blogs.hillandknowlton.com/meghanstuyvenberg/files/2009/08/viral-marketing.jpg ASB AU MAPP
22. AARHUS UNIVERSITYSOCIAL MEDIA STRATEGIESputting social media to work (according to Forrester)1. Listening2. Talking3. Engaging/energizing4. Supporting5. Innovation ASB AU MAPP
23. AARHUS UNIVERSITYLISTENING-INWhat does you brand mean to your customers?Understand how the talk changesSave analysis resources while increasing insightsIdentify the sources of influenceManage PR crisesGenerate new product ideas ASB AU MAPP
24. AARHUS UNIVERSITYLISTENING-IN THROUGH COMMUNITIESIt might be worth the trouble if your employer is called Proctor & Gamble …the costs associated in maintaining a community site are massive.Procter & Gamble’s beinggirl.dk ASB AU MAPP
25. AARHUS UNIVERSITYTALKING THROUGH SOCIAL MEDIAViral marketingInvolvement in social networksCorporate bloggingCreate a community viral video for Nokia Procter & Gamble’s beinggirl.dk Microsoft employee blog ASB AU MAPP
26. AARHUS UNIVERSITYENGAGE AND ENERGIZEDo you have loyal or enthusiastic customers that would endorse yourbrand? - Reviews and communitiesHow can you create value for your customers that enhances productexperience? - Social networks end platforms Telmore to Telmore Trustpilot company reviews application Roskilde Festival camp and ratings planner application ASB AU MAPP
27. AARHUS UNIVERSITYINNOVATION THROUGH SOCIAL MEDIAaka. Crowdsourcing … My Starbucks Idea community Lego Mindstorms community ASB AU MAPP
28. AARHUS UNIVERSITYMETHODS AND PROCESSESmanaging social media marketing1. Forrester’s POST model2. Dave Evans’ approach ASB AU MAPP
29. AARHUS UNIVERSITYFORRESTER’S POST MODEL people Who are they and what are your customers ready for? objectives What objectives should you aim at? strategy How will you acomplish your goals? technology What apllications should you use? ASB AU MAPP
30. AARHUS UNIVERSITYDAVE EVAN’S APPROACHSimple overview:I. Analysis of social feedback cycle, touchpoint mapping, Net Promoter ScoreII. Mapping of social media channelsIII. Identify business goals, KPI’s and ROI for social media campaignsIV. Write the social media marketing plan ASB AU MAPP
31. AARHUS UNIVERSITYMEASURING SOCIAL MEDIAmeasuring social media marketing1. Measuring content2. Measuring relevance3. Measuring impact4. ROI on social media marketing ASB AU MAPP
32. AARHUS UNIVERSITYWHAT TO MEASURE?• Social media monitoring (content)• Web analytics (relevance)• Pipeline metrics (impact) ASB AU MAPP
33. AARHUS UNIVERSITYMEASURING CONTENTWhat are they talking about and how much are they talking?Social media monitoring: Buzzmetrics, Cymphony, Google blogsearch,Blogpulse.com Facebook Lexicon Blogpulse.com Google blogsearch ASB AU MAPP
34. AARHUS UNIVERSITYMEASURING RELEVANCEDo social media activities lead to any increase in interest or userengagement on corporate web site or in search activity? Google analytics Google insights ASB AU MAPP
35. AARHUS UNIVERSITYMEASURING IMPACTDo the increased interest and engagement generate sales leads orincreased turnover? Focus on conversion rate and average sales value. ASB AU MAPP
36. AARHUS UNIVERSITYROI ON SOCIAL MEDIA MARKETING42 % - 100 % ROI during first year, perhaps you should invest in stockoptions instead? ASB AU MAPP
37. AARHUS UNIVERSITYTHE QUORN CASEDoing Social Media Marketing using the POST method:1. People2. Objectives3. Strategy4. Technology ASB AU MAPP
38. AARHUS UNIVERSITY4 STAGESFollowing the POST method:People: who are they?Objectives: should we listen or talk to them?Strategy: how do we reach our goals?Technology: what applications should we use? Meat free frozen foods introduced in the British market in 1985, US market 2002 ASB AU MAPP
39. AARHUS UNIVERSITYPOST - PEOPLESocial technology profilehttp://www.forrester.com/empowered/tool_consumer.html ASB AU MAPP
41. AARHUS UNIVERSITYPOST - PEOPLEYes they are already out there discussing your products whether you like itor not! A positive discussion of A group who thinks that Quorn Quorn on Facebook is an evil nazi product A group who wants to make A positive discussion on a Quorn vegan Danish vegetarian forum ASB AU MAPP
42. AARHUS UNIVERSITYPOST - OBJECTIVESWhat would be relevant and feasible for Quorn? ASB AU MAPP
43. AARHUS UNIVERSITYPOST - STRATEGYHow should we engage our customers and how should this relationshipdevelop over time?What could Quorn gain from social media marketing?What’s the relevance of KPI’s for social media marketing? ASB AU MAPP
44. AARHUS UNIVERSITYPOST - TECHNOLOGYWhat applications do we want to use?Where are the customers and how do we want to reach them? ASB AU MAPP
45. AARHUS UNIVERSITYSOCIAL MEDIA MARKETING REFERENCESLi, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business Press.Evans, D. (2008). Social Media Marketing: An hour a day. Wiley Publishing, Inc. IndianapolisShuen, A. (2008). Web 2.0: A strategy guide. OReilly Media, Inc.Constantinides, E. (2004). Influencing the online consumer’s behavior: The web experience. Internet Research, 14(2), 111-126. ASB AU MAPP
46. AARHUS UNIVERSITYCONTACTJacob L Orquin, Ph.D.Department of Business AdministrationAarhus UniversityE-mail: jalo@asb.dkCheck out my company:www.userpilot.dk ASB AU MAPP