1. The document discusses marketing strategies and plans, covering topics like marketing orientation, strategic planning, and Porter's generic strategies. It provides 10 questions to test learning on these concepts.
2. The questions cover identifying new opportunities, tools for creating customer value, defining corporate mission, and identifying Porter's strategies for cost leadership and differentiation.
3. Concepts and possible answers are provided for each question to help select the right response.
This set of poems contains three poems by major Polish poets – ‘Blacksmith Shop’ by Czeslaw Milosz, ‘Nothing Special’ by Zbigniew Herbert and ‘Star’ by Adam Zagajewski.
The poets were close friends and associates, writing in the dark shadow of Polish suffering during and after the Second World War. Czesław Miłosz – a Nobel Laureate (1990) - translated the poems of Herbert and introduced Adam Zagajewski to English-speaking readers; Zagajewski wrote the Introduction to Herbert’s Collected Poems. All three poets were ‘makers’ in the oldest sense, artists building a world ‘from remnants’, celebrating the joys of ordinary life despite the ravages of history.
Three poems by British poets continue a theme of the power of poetry to record the world, to ‘tease out the melody’ and to give weight to memory and hope:
• ‘The Windhover’ by Gerard Manley Hopkins, written in Hopkins’ personal language of religious ecstasy.
• ‘At Sixty’ by the Shetlandic poet Christine de Luca, about reaching the age of sixty in the far north. The poem is written in Shetlandic, a Scots dialect still spoken in the Shetland Islands—which just happen to lie on the 60th parallel.
• ‘Ourstory’ by Carole Satyamurti, a tribute to the unsung ‘awkward women’ whose tenacity helped to liberate the lives of women today.
This set of poems contains three poems by major Polish poets – ‘Blacksmith Shop’ by Czeslaw Milosz, ‘Nothing Special’ by Zbigniew Herbert and ‘Star’ by Adam Zagajewski.
The poets were close friends and associates, writing in the dark shadow of Polish suffering during and after the Second World War. Czesław Miłosz – a Nobel Laureate (1990) - translated the poems of Herbert and introduced Adam Zagajewski to English-speaking readers; Zagajewski wrote the Introduction to Herbert’s Collected Poems. All three poets were ‘makers’ in the oldest sense, artists building a world ‘from remnants’, celebrating the joys of ordinary life despite the ravages of history.
Three poems by British poets continue a theme of the power of poetry to record the world, to ‘tease out the melody’ and to give weight to memory and hope:
• ‘The Windhover’ by Gerard Manley Hopkins, written in Hopkins’ personal language of religious ecstasy.
• ‘At Sixty’ by the Shetlandic poet Christine de Luca, about reaching the age of sixty in the far north. The poem is written in Shetlandic, a Scots dialect still spoken in the Shetland Islands—which just happen to lie on the 60th parallel.
• ‘Ourstory’ by Carole Satyamurti, a tribute to the unsung ‘awkward women’ whose tenacity helped to liberate the lives of women today.
This is a PPT that is for preparation to read the mock heroic poem The Rape of the Lock by Alexander Pope. It is a summary and it helps to read the difficult, lengthy but highly amusing poem.
The Rape of the Lock was written by Pope to chide gently the Fermor family when Lord Petre cut off a lock of Arabella Fermor’s hair on a certain fateful day and such dire consequences followed. Pope started something that culminated into a piece of literature that has remained to this day a leading example of the mock epic satire.
A group of six people, including myself, created a complete market analysis of Gatorade’s new G Series for a class at the University of Michigan. Gatorade decided they wanted to rebrand their product (changing the name from Gatorade to G) and to retarget their consumer base towards athletes and professional athletes instead of everyday consumers. Our objective was to come up with an innovative marketing strategy for the G Series. We worked cohesively as a group and turned out a great project.
This is a PPT that is for preparation to read the mock heroic poem The Rape of the Lock by Alexander Pope. It is a summary and it helps to read the difficult, lengthy but highly amusing poem.
The Rape of the Lock was written by Pope to chide gently the Fermor family when Lord Petre cut off a lock of Arabella Fermor’s hair on a certain fateful day and such dire consequences followed. Pope started something that culminated into a piece of literature that has remained to this day a leading example of the mock epic satire.
A group of six people, including myself, created a complete market analysis of Gatorade’s new G Series for a class at the University of Michigan. Gatorade decided they wanted to rebrand their product (changing the name from Gatorade to G) and to retarget their consumer base towards athletes and professional athletes instead of everyday consumers. Our objective was to come up with an innovative marketing strategy for the G Series. We worked cohesively as a group and turned out a great project.
Is Anybody Reading This? Writing Content for the WebMark Figart
Do your website's pages explain succinctly who you are and what you do? Do they answer visitors' questions and tell them what to do next? Is anyone even reading them?
In this webinar you'll learn the rules of writing for the web, tips and tricks to help you follow those rules, and steps you can take to improve your website's content.
For a transcript of this webinar please visit: http://bit.ly/t7rG5N
A hospitality consulting firm specializing in providing hospitality owners and management companies with solutions geared towards service excellence and growth of share holders profitability
We specialize in hospitality related concepts , efficiencies and performances, whilst providing practical and simplistic strategies, solutions and services that focus on Revenue Generation and Profitability
Building a lean, mean, lead generating machine with outbound prospectingMark Colgan
In this presentation, we’ll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how SaaS founders, entrepreneurs, and freelance/consultants can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Chapter 2:Ten Learning Questions (Belinda Tamayo)
1. Chapter 2: Developing Marketing
Strategies and Plans
10 Learning Questions
Belinda Anne Tamayo
www.hypermarketing2.com
2. These questions will mostly cover
the following topics:
• Marketing and Customer Value
• Holistic Marketing Orientation and Customer
Value
• Corporate and Division Strategic Planning
• Porter’s Generic Strategies
• The nature and contents of a Marketing Plan
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www.hypermarketing2.com
3. QUESTION 1
A holistic marketing orientation can help
capture customer value. The holistic framework
is designed to address three key management
questions. Which concept below addresses the
concern on how a company can identify new
value opportunities?
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www.hypermarketing2.com
4. Possible Answers:
a. Value Exploration
b. Value Creation
c. Value Delivery
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
5. Concepts
a. Value Exploration – Addresses the concern on how
can a company identify new value opportunities
b. Value Creation – Addresses the concern on how can
a company efficiently create more promising new
value offerings
c. Value Delivery – Addresses the concern on how can
a company use its capabilities and infrastructure to
deliver the new value offerings more efficiently
http://beltamayo.blogspot.com/
www.hypermarketing2.com
6. 1. A holistic marketing orientation can help capture
customer value. The holistic framework is designed to
address three key management questions. Which
concept below addresses the concern on how can a
company identify new value opportunities?
a. Value Exploration
b. Value Creation
c. Value Delivery
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
7. QUESTION 2
______ is a tool for identifying
ways to create more customer
value.
http://beltamayo.blogspot.com/
www.hypermarketing2.com
8. Possible Answers:
a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
9. Concepts
a. Value Delivery Network – This is also known as supply
chain. Many companies partner with specific suppliers
and distributors as a way to gain competitive advantage.
b. Value Chain – Value chain is a tool for identifying ways to
create more customer value
c. Core Competencies – A core competency is a specific
factor that a business sees as being central to the way it,
or its employees, works. It fulfills three key criteria:
– It is not easy for competitors to imitate.
– It can be leveraged widely to many products and markets.
– It must contribute to the end consumer's experienced benefits.
http://beltamayo.blogspot.com/
www.hypermarketing2.com
10. 2. ______ is a tool for identifying ways
to create more customer value.
a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
11. QUESTION 3
All corporate headquarters
undertake four planning activities
in corporate and division strategic
planning. What is the very first
process that a company should
undergo?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
12. Possible Answers
a. Assess their competitors in the industry
b. Revise their organizational structure
c. Define their corporate mission
d. Address their internal and external issues
http://beltamayo.blogspot.com/
www.hypermarketing2.com
13. Concepts
There are four planning activities that all corporate
headquarters undertake. These are:
1. Defining the corporate mission
2. Establishing strategic business units
3. Assigning resources to each SBU
4. Assessing growth opportunities
http://beltamayo.blogspot.com/
www.hypermarketing2.com
14. 3. All corporate headquarters undertake four
planning activities in corporate and division
strategic planning. What is the very first process
that a company should undergo?
a. Assess their competitors in the industry
b. Revise their organizational structure
c. Define their corporate mission
d. Address their internal and external issues
http://beltamayo.blogspot.com/
www.hypermarketing2.com
15. QUESTION 4
Statement:
Organizations develop mission statements
to share with managers, employees, and
customers. Mission statements are at
their best when they reflect a vision, a
realistic and practical idea that provides
direction for the company.
http://beltamayo.blogspot.com/
www.hypermarketing2.com
17. Concepts
Mission Statements
- Organizations develop mission statements to
share with managers, employees, and
customers
- Provides employees with a shared sense of
purpose, direction, and opportunity
- Mission statements are at their best when they
reflect a vision, an almost “impossible dream”
that provides a direction for the company
http://beltamayo.blogspot.com/
www.hypermarketing2.com
18. Statement:
Organizations develop mission statements to
share with managers, employees, and
customers. Mission statements are at their
best when they reflect a vision, a realistic and
practical idea that provides direction for the
company.
a. True
b. False
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www.hypermarketing2.com
19. QUESTION 5
Sabelle Co. plans to pursue a strategy to
achieve the lowest production costs so
they can provide the lowest price
compared to their competitors. Which
Porter’s Generic strategy is Sabelle Co.
pursuing?
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www.hypermarketing2.com
20. Possible Answers:
a. Overall cost leadership
b. Differentiation
c. Focus
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
21. Concepts
a. Overall cost leadership
- Firms pursuing this strategy work hard to achieve the lowest
production and distribution costs so they can price lower than
their competitors and win a large market share
b. Differentiation
- Firms pursuing this strategy concentrates on uniquely achieving
superior performance in an important customer benefit area
valued by a large part of the market
c. Focus
- Firms pursuing this strategy focuses on one or more narrow market
segments. The firm gets to know these segments intimately and
pursues either cost leadership or differentiation within the target
segment
http://beltamayo.blogspot.com/
www.hypermarketing2.com
22. 5. Sabelle Co. plans to pursue a strategy to
achieve the lowest production costs so they
can provide the lowest price compared to their
competitors. Which Porter’s Generic strategy
is Sabelle Co. pursuing?
a. Overall cost leadership
b. Differentiation
c. Focus
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
23. QUESTION 6
Trunk Show, a shoe company, plans to offer
customized designs of their sandals. What
they plan to do is offer different types of
materials and designs that their customers
choose from and personalize it. However, they
would have to charge a premium price for the
customization. What Porter’s Generic Strategy
is Trunk Show pursuing?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
24. Possible Answers:
a. Overall cost leadership
b. Differentiation
c. Focus
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
25. Concepts
a. Overall cost leadership
- Firms pursuing this strategy work hard to achieve the lowest
production and distribution costs so they can price lower than
their competitors and win a large market share
b. Differentiation
- Firms pursuing this strategy concentrates on uniquely achieving
superior performance in an important customer benefit area
valued by a large part of the market
c. Focus
- Firms pursuing this strategy focuses on one or more narrow market
segments. The firm gets to know these segments intimately and
pursues either cost leadership or differentiation within the target
segment
http://beltamayo.blogspot.com/
www.hypermarketing2.com
26. 6. Trunk Show, a shoe company, plans to offer
customized designs of their sandals. What they plan
to do is offer different types of materials and
designs that their customers choose from and
personalize it. However, they would have to charge
a premium price for the customization. What
Porter’s Generic Strategy is Trunk Show pursuing?
a. Overall cost leadership
b. Differentiation
c. Focus
d. None of the above
http://beltamayo.blogspot.com/
www.hypermarketing2.com
27. QUESTION 7
Strategic Alliances take the form of
Marketing Alliances. Which category
refers to one company agreeing to
carry a promotion for another
company’s product or service?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
28. Possible Answers:
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
http://beltamayo.blogspot.com/
www.hypermarketing2.com
29. Concepts
a. Product or service alliances
- One company licenses another to produce its product, or two
companies jointly market their complementary products or a
new product
b. Promotional alliances
- One company agrees to carry a promotion for another
company’s products or service
c. Logistics alliances
- One company offers logistical services for another company’s
product
d. Pricing collaborations
- One or more companies join in a special pricing collaboration
http://beltamayo.blogspot.com/
www.hypermarketing2.com
30. 7. Strategic Alliances take the form of
Marketing Alliances. Which category refers to
one company agreeing to carry a promotion
for another company’s product or service?
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
http://beltamayo.blogspot.com/
www.hypermarketing2.com
31. QUESTION 8
Which type of marketing alliance refers
to one or more companies joining in a
special pricing collaboration?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
32. Possible Answers:
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
http://beltamayo.blogspot.com/
www.hypermarketing2.com
33. Concepts
a. Product or service alliances
- One company licenses another to produce its product, or two
companies jointly market their complementary products or a
new product
b. Promotional alliances
- One company agrees to carry a promotion for another
company’s products or service
c. Logistics alliances
- One company offers logistical services for another company’s
product
d. Pricing collaborations
- One or more companies join in a special pricing collaboration
http://beltamayo.blogspot.com/
www.hypermarketing2.com
34. 8. Which type of marketing alliance refers to
one or more companies joining in a special
pricing collaboration?
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
http://beltamayo.blogspot.com/
www.hypermarketing2.com
35. QUESTION 9
A marketing plan contains 5 parts. Which
part of the marketing plan presents
relevant background data on sales, costs,
the market, competitors, and the various
forces in the macroenvironment?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
36. Possible Answers:
a. Executive summary and table of contents
b. Situation Analysis
c. Marketing Strategy
d. Financial Projections
e. Implementation Controls
http://beltamayo.blogspot.com/
www.hypermarketing2.com
37. Concepts
a. Executive summary and table of contents
- A marketing plan should open with a brief summary and contains a table of
contents that outlines the rest of the plan
a. Situation Analysis
- This section presents relevant background data on sales, costs, the market,
competitors, and the various forces in the macroenvironment.
a. Marketing Strategy
- Here the product manager defines the mission, marketing and financial objectives
shown, and groups and needs that the market offering are intended to satifsy.
a. Financial Projections
- Financial projections include a sales forecast, an expense forecast, and a break-even
analysis
a. Implementation Controls
- This section outlines the controls for monitoring and adjusting implementation of the
plan
http://beltamayo.blogspot.com/
www.hypermarketing2.com
38. 9. A marketing plan contains 5 parts. Which
part of the marketing plan presents relevant
background data on sales, costs, the market,
competitors, and the various forces in the
macroenvironment?
a. Executive summary and table of contents
b. Situation Analysis
c. Marketing Strategy
d. Financial Projections
e. Implementation Controls
http://beltamayo.blogspot.com/
www.hypermarketing2.com
39. QUESTION 10
A marketing plan contains 5 parts. Which
part of the marketing plan outlines the
controls for monitoring and adjusting the
implementation of the plan?
http://beltamayo.blogspot.com/
www.hypermarketing2.com
40. Possible Answers:
a. Executive summary and table of contents
b. Situation Analysis
c. Marketing Strategy
d. Financial Projections
e. Implementation Controls
http://beltamayo.blogspot.com/
www.hypermarketing2.com
41. Concepts
a. Executive summary and table of contents
- A marketing plan should open with a brief summary and contains a table of
contents that outlines the rest of the plan
a. Situation Analysis
- This section presents relevant background data on sales, costs, the market,
competitors, and the various forces in the macroenvironment.
a. Marketing Strategy
- Here the product manager defines the mission, marketing and financial objectives
shown, and groups and needs that the market offering are intended to satifsy.
a. Financial Projections
- Financial projections include a sales forecast, an expense forecast, and a break-even
analysis
a. Implementation Controls
- This section outlines the controls for monitoring and adjusting implementation of the
plan
http://beltamayo.blogspot.com/
www.hypermarketing2.com
42. 10. A marketing plan contains 5 parts,
which part of the marketing plan outlines
the controls for monitoring and adjusting
the implementation of the plan?
a. Executive summary and table of contents
b. Situation Analysis
c. Marketing Strategy
d. Financial Projections
e. Implementation Controls
http://beltamayo.blogspot.com/
www.hypermarketing2.com
43. Chapter 2: Developing
Marketing Strategies and Plans
End of Questions
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