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Search Engine check
This document provides an overview of search engine optimization (SEO) best practices for optimizing a website. It discusses checking keywords and phrases, onsite elements like titles, descriptions and HTML, checking if the site is indexed and how popular it is based on inbound links. The document recommends using tools to measure SEO performance and compliance and keeping track of metrics over time to optimize the site for search engines. It also advertises an upcoming SEO seminar.
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Search Engine check
- 1. Is Your SiteOptimised? Search Engine Check James Cope – Business Link David Lakins – Key Multimedia
- 2. Basic Principles ForSuccess • Check Session – How To Advice Seminar Later! • What is Search Engine Optimisation (SEO)? • Where are you now? • Keyword Choices & Location • Onsite & Offsite Elements – 20/80 rule 0845 600 9 006 www.businesslink.gov.uk/southeast
- 3. Keywords / Phrases Whatare the phrases you wish to target? Google’s Keyword Checker – https://adwords.google.com/select/KeywordToolExternal 0845 600 9 006 www.businesslink.gov.uk/southeast
- 4. Onsite Check -The Basics Spider simulator http://tools.summitmedia.co.uk/spider • Domain name • Title Tag – 90 characters • Description – 160 to 200 characters • H Tags • Alt Tags • HTML size • Body Text – 200 words min 0845 600 9 006 www.businesslink.gov.uk/southeast
- 5. Are you indexed? Howdo your site entries appear? – site:www.yourwebsite.co.uk – No. of site pages? Add search term to end of the command – No. of site pages? Remember competitor comparison – Revealed - cached Link 0845 600 9 006 www.businesslink.gov.uk/southeast
- 6. How Popular IsYour Site? Inbound links are votes for your site – some sites succeed just on inbound links – link:www.yourwebsite.co.uk Check relevancy – search term used in link text Page rank an important measure – www.popuri.us 0845 600 9 006 www.businesslink.gov.uk/southeast
- 7. Keep it up! • Measure, Change, Measure – keep an eye on stats • Use software to help – www.webceo.com – free version • W3C compliance check – www.w3.org/qa/tools • Read more – http://www.ebusinessblog.co.uk – http://www.keymultimedia.co.uk • Search Engine Optimisation in 2009 - 7.15pm - 2nd Floor • More In-depth Assessment 0845 600 9 006 www.businesslink.gov.uk/southeast