This document provides an overview of search engine optimization (SEO) and why it is important. It discusses how people typically search for and buy products online, going through a process of experiencing a need, searching Google, browsing results, and clicking on a match. It then provides tips for doing keyword research, developing quality content around customer needs, building links and relationships with other sites, using analytics to improve content, and continually learning and improving SEO efforts over time.
SEO involves optimizing websites to rank highly for relevant keywords in search engines. The goal is to generate organic or free traffic by sending proper signals to search engines like Google, which uses over 200 factors to determine rankings. Both SEO and paid search marketing (SEM) target keywords, but SEO focuses on inbound or earned links and content while SEM involves paying for clicks or impressions. Effective SEO strategies include keyword research, on-page optimization of content and code, building high-quality relevant links, local SEO for businesses, developing helpful content, and ongoing tracking and improvement based on analytics.
Social Touch Points - Milwaukee Web Design MeetupJon Hainstock
This document provides tips for making websites more social including using incentives to encourage sharing, finding engaging content through aggregation, curation, and experimentation, blogging with attention-grabbing headlines, complete descriptions, and images, and using tools like Listorious, We Follow, and Twellow to discover influencers on Twitter and LinkedIn to interact with and help spread content.
The document discusses various link building steps and tactics, including identifying linkable assets, crafting a good pitch, prospecting for target pages, finding the right person to email, following up on emails, fixing broken backlinks, pitching as a resource, using HARO to pitch quotes to reporters, obtaining organizational discounts, reclaiming images, guest posting, and analyzing conversion rates of different tactics. The overall lessons from 2,715 links are examined.
This document provides an overview of an SEO workshop. The workshop aims to help attendees understand how SEO works, learn common jargon, create an SEO strategy, and provide useful tools and tips. The workshop covers the basics of SEO including why it's important, how search engines work, myth busting, and the anatomy of search results. It then discusses setting an SEO strategy including choosing keywords, targets, and current/potential search terms. On-page optimization techniques are explained like optimizing titles, headings and URLs. Off-page factors like backlinking, social media, PR, blogs and content are also covered. Finally, free and paid SEO tools are listed.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
SEO is a marketing discipline focused on growing visibility in organic search engine results, not paid search results. SEO focuses on on-page elements like relevant content, keywords in titles and meta descriptions, image alt text, and fast page loading. Off-page elements include natural, unmanipulated links from other sites. Proper keyword research, content creation and linking are important for organic search engine ranking. Common myths include that page rank alone determines ranking, keyword stuffing works, or that paid search helps organic search engine optimization.
This document provides an overview of search engine optimization (SEO) and why it is important. It discusses how people typically search for and buy products online, going through a process of experiencing a need, searching Google, browsing results, and clicking on a match. It then provides tips for doing keyword research, developing quality content around customer needs, building links and relationships with other sites, using analytics to improve content, and continually learning and improving SEO efforts over time.
SEO involves optimizing websites to rank highly for relevant keywords in search engines. The goal is to generate organic or free traffic by sending proper signals to search engines like Google, which uses over 200 factors to determine rankings. Both SEO and paid search marketing (SEM) target keywords, but SEO focuses on inbound or earned links and content while SEM involves paying for clicks or impressions. Effective SEO strategies include keyword research, on-page optimization of content and code, building high-quality relevant links, local SEO for businesses, developing helpful content, and ongoing tracking and improvement based on analytics.
Social Touch Points - Milwaukee Web Design MeetupJon Hainstock
This document provides tips for making websites more social including using incentives to encourage sharing, finding engaging content through aggregation, curation, and experimentation, blogging with attention-grabbing headlines, complete descriptions, and images, and using tools like Listorious, We Follow, and Twellow to discover influencers on Twitter and LinkedIn to interact with and help spread content.
The document discusses various link building steps and tactics, including identifying linkable assets, crafting a good pitch, prospecting for target pages, finding the right person to email, following up on emails, fixing broken backlinks, pitching as a resource, using HARO to pitch quotes to reporters, obtaining organizational discounts, reclaiming images, guest posting, and analyzing conversion rates of different tactics. The overall lessons from 2,715 links are examined.
This document provides an overview of an SEO workshop. The workshop aims to help attendees understand how SEO works, learn common jargon, create an SEO strategy, and provide useful tools and tips. The workshop covers the basics of SEO including why it's important, how search engines work, myth busting, and the anatomy of search results. It then discusses setting an SEO strategy including choosing keywords, targets, and current/potential search terms. On-page optimization techniques are explained like optimizing titles, headings and URLs. Off-page factors like backlinking, social media, PR, blogs and content are also covered. Finally, free and paid SEO tools are listed.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
SEO is a marketing discipline focused on growing visibility in organic search engine results, not paid search results. SEO focuses on on-page elements like relevant content, keywords in titles and meta descriptions, image alt text, and fast page loading. Off-page elements include natural, unmanipulated links from other sites. Proper keyword research, content creation and linking are important for organic search engine ranking. Common myths include that page rank alone determines ranking, keyword stuffing works, or that paid search helps organic search engine optimization.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
SEO Seminar for Small Businesses in NYCJoe Apfelbaum
This document provides information about search engine optimization (SEO) services from Ajax Union, an online marketing company. It discusses how SEO can help websites rank higher in search engines like Google, Yahoo, and Bing. It provides contact information for Ajax Union and links to follow them on social media platforms like Twitter and Facebook. The document also introduces Joe Apfelbaum as an internet marketing expert and provides ways to connect with him on social media.
This document provides an overview of search engine optimization (SEO), including how search engines work, how to optimize a website for search engines, and potential pitfalls to avoid. It discusses how search engines index websites, use keyword relevance to determine search rankings, and evaluate over 200 factors. The document also outlines techniques to optimize on-page elements like titles, descriptions and internal links, as well as off-page elements like external links, and warns against black hat SEO tactics that try to artificially manipulate rankings.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Search Quality Evaluator Guidelines. Digirank Ltd Aug 18Karen Pearce
A Friday sharing session from Digirank Ltd - a specialist digital marketing agency in Bristol.
Here we look at Google's Search Quality Evaluator Guidelines and in particular page quality. The Search Quality Evaluator Guidelines are Google's guidelines to manual evaluators on what makes a site worthy of ranking. It's a really great insight into Google's algorithms and how pages are appraised and therefore ranked.
In this slideshow we look in depth at Page Quality.
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRandall Wong, M.D.
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
The document discusses search engine optimization (SEO) strategies and Google's priorities. It explains how Google wants to display the most relevant websites to users based on quality content and usability. The document provides information on technical SEO, on-page optimization, link building strategies, and how social signals can help websites rank higher in search results.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google).
Optimization (SEO) includes both "on-page" optimization and "off-page" optimization.
For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
A brief description on what Search Engine Optimisation is
Abhilash Mahanta
Digital Marketing Executive- Talent Corner Hr services
About Talent Corner
Talent Corner H.R. Services is a professional human resources consultant providing innovative recruitments solutions to the corporate world. Incorporated in 2002, Talent Corner has now grown into one of India’s top HR Services Companies with Over 150 employees in Offices and located at 10 Locations across the country. We are currently serving over 900+ clients in diverse industries.
We are providing recruitment services in Bangalore, Chennai, Delhi, Hyderabad, Pune, Kolkata, Rajasthan, Gujarat, & Cochin. In a Dynamic Business World, Standardized Business Solutions don’t Often Work. Therefore we offer customized Recruitments and Executive Search Solutions for Companies across industries. Visit our website to know more about us at: http://talentcorner.in
Apart from High Quality Recruitment Services, Our Industry Demands “Ownership” in Business. Thus in Order to Scale, we have Developed a Unique Recruitment Franchise Opportunity to harness your Entrepreneur Aspirations. To know more about our recruitment franchise opportunities, visit : http://talentcorner.in/franchise-at-talent-corner
Search engine optimization (SEO) involves improving and promoting a website to increase visitors from search engines. SEO includes optimizing for different types of searches and making sites better for users in a way search engines understand. SEO is necessary if providing content online as it allows opportunities for target customers to find offerings via search engines. Without SEO, search engines may have trouble finding all available information on the internet due to their technical limitations. Learning SEO requires an understanding of how search engines work, a willingness to learn, and creativity in marketing strategy. The core concepts of SEO include learning how search engines operate through crawling, indexing and providing answers, understanding how people interact with search engines through their search processes, and optimizing sites
Search Marketing Theatre: Advanced SEO Strategies 2012TFM&A
1) The document discusses advanced SEO strategies for 2012, focusing on developing natural link signals through in-content links, anchor text variation, a "news" strategy, and maintaining freshness.
2) It emphasizes that in-content links are more defendable and less likely to be devalued by Google. Anchor text should be varied using related search terms and suggestions.
3) A "news" strategy involves regularly publishing content updates and syndicating stories through sourced blogs and news sites to create natural link opportunities.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
Search Marketing Theatre; Advanced SEO Strategies 2012TFM&A
1) The document discusses advanced SEO strategies for 2012, focusing on developing natural link signals through in-content links, anchor text variation, a "news" strategy, and maintaining freshness.
2) It emphasizes that in-content links are more defendable and less likely to be devalued by Google. Anchor text should be varied using related search terms and suggestions.
3) A "news" strategy involves regularly updating content and spreading it across sourced blogs and news sites to create a natural link spike and authority spread for the brand.
Creating Great Content for Both Search Engines and HumansJessica Lee
This document discusses optimizing web content for both users and search engines. It begins by explaining why content optimization is important, noting that both users and search engines like Google value high-quality, original content. It then covers best practices for content optimization, including defining the purpose and audience for pages, researching keywords, and incorporating keywords naturally into pages. The document concludes by discussing specific technical elements like meta data, body content, headers, and formatting to help content be found and engaged with.
This document provides an overview of on-page search engine optimization (SEO) strategies for marketing agencies and consultants. It discusses the importance of keyword research, content creation, and optimizing page elements like titles, URLs and images. It also covers off-page SEO factors like internal linking and link building. Throughout, it emphasizes using HubSpot software to perform SEO audits and track ranking and link performance.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
SEO Seminar for Small Businesses in NYCJoe Apfelbaum
This document provides information about search engine optimization (SEO) services from Ajax Union, an online marketing company. It discusses how SEO can help websites rank higher in search engines like Google, Yahoo, and Bing. It provides contact information for Ajax Union and links to follow them on social media platforms like Twitter and Facebook. The document also introduces Joe Apfelbaum as an internet marketing expert and provides ways to connect with him on social media.
This document provides an overview of search engine optimization (SEO), including how search engines work, how to optimize a website for search engines, and potential pitfalls to avoid. It discusses how search engines index websites, use keyword relevance to determine search rankings, and evaluate over 200 factors. The document also outlines techniques to optimize on-page elements like titles, descriptions and internal links, as well as off-page elements like external links, and warns against black hat SEO tactics that try to artificially manipulate rankings.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Search Quality Evaluator Guidelines. Digirank Ltd Aug 18Karen Pearce
A Friday sharing session from Digirank Ltd - a specialist digital marketing agency in Bristol.
Here we look at Google's Search Quality Evaluator Guidelines and in particular page quality. The Search Quality Evaluator Guidelines are Google's guidelines to manual evaluators on what makes a site worthy of ranking. It's a really great insight into Google's algorithms and how pages are appraised and therefore ranked.
In this slideshow we look in depth at Page Quality.
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRandall Wong, M.D.
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
The document discusses search engine optimization (SEO) strategies and Google's priorities. It explains how Google wants to display the most relevant websites to users based on quality content and usability. The document provides information on technical SEO, on-page optimization, link building strategies, and how social signals can help websites rank higher in search results.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google).
Optimization (SEO) includes both "on-page" optimization and "off-page" optimization.
For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
A brief description on what Search Engine Optimisation is
Abhilash Mahanta
Digital Marketing Executive- Talent Corner Hr services
About Talent Corner
Talent Corner H.R. Services is a professional human resources consultant providing innovative recruitments solutions to the corporate world. Incorporated in 2002, Talent Corner has now grown into one of India’s top HR Services Companies with Over 150 employees in Offices and located at 10 Locations across the country. We are currently serving over 900+ clients in diverse industries.
We are providing recruitment services in Bangalore, Chennai, Delhi, Hyderabad, Pune, Kolkata, Rajasthan, Gujarat, & Cochin. In a Dynamic Business World, Standardized Business Solutions don’t Often Work. Therefore we offer customized Recruitments and Executive Search Solutions for Companies across industries. Visit our website to know more about us at: http://talentcorner.in
Apart from High Quality Recruitment Services, Our Industry Demands “Ownership” in Business. Thus in Order to Scale, we have Developed a Unique Recruitment Franchise Opportunity to harness your Entrepreneur Aspirations. To know more about our recruitment franchise opportunities, visit : http://talentcorner.in/franchise-at-talent-corner
Search engine optimization (SEO) involves improving and promoting a website to increase visitors from search engines. SEO includes optimizing for different types of searches and making sites better for users in a way search engines understand. SEO is necessary if providing content online as it allows opportunities for target customers to find offerings via search engines. Without SEO, search engines may have trouble finding all available information on the internet due to their technical limitations. Learning SEO requires an understanding of how search engines work, a willingness to learn, and creativity in marketing strategy. The core concepts of SEO include learning how search engines operate through crawling, indexing and providing answers, understanding how people interact with search engines through their search processes, and optimizing sites
Search Marketing Theatre: Advanced SEO Strategies 2012TFM&A
1) The document discusses advanced SEO strategies for 2012, focusing on developing natural link signals through in-content links, anchor text variation, a "news" strategy, and maintaining freshness.
2) It emphasizes that in-content links are more defendable and less likely to be devalued by Google. Anchor text should be varied using related search terms and suggestions.
3) A "news" strategy involves regularly publishing content updates and syndicating stories through sourced blogs and news sites to create natural link opportunities.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
Search Marketing Theatre; Advanced SEO Strategies 2012TFM&A
1) The document discusses advanced SEO strategies for 2012, focusing on developing natural link signals through in-content links, anchor text variation, a "news" strategy, and maintaining freshness.
2) It emphasizes that in-content links are more defendable and less likely to be devalued by Google. Anchor text should be varied using related search terms and suggestions.
3) A "news" strategy involves regularly updating content and spreading it across sourced blogs and news sites to create a natural link spike and authority spread for the brand.
Creating Great Content for Both Search Engines and HumansJessica Lee
This document discusses optimizing web content for both users and search engines. It begins by explaining why content optimization is important, noting that both users and search engines like Google value high-quality, original content. It then covers best practices for content optimization, including defining the purpose and audience for pages, researching keywords, and incorporating keywords naturally into pages. The document concludes by discussing specific technical elements like meta data, body content, headers, and formatting to help content be found and engaged with.
This document provides an overview of on-page search engine optimization (SEO) strategies for marketing agencies and consultants. It discusses the importance of keyword research, content creation, and optimizing page elements like titles, URLs and images. It also covers off-page SEO factors like internal linking and link building. Throughout, it emphasizes using HubSpot software to perform SEO audits and track ranking and link performance.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
This document provides information on search engine optimization (SEO) best practices. It defines SEO and discusses the importance of search engines and traffic from search. WordPress is highlighted as a SEO-friendly platform that solves 80-90% of mechanics. Key areas discussed include keyword research, link building, content writing, and using social media to help SEO. Link building tactics like outreach, networking and resource pages are covered. The document also draws an analogy between SEO and soccer, noting the importance of quality, relevant links and match performance for better search engine rankings.
This document discusses search engine optimization (SEO) and content marketing strategies. It presents a 7-step process for curating existing content to create new, uniquely valuable content for blogs. This process involves identifying valuable third-party content, adding personal commentary and keywords, highlighting a pull quote, attributing the original source, and including a call-to-action. By curating content from high traffic sources and guest blogging, marketers can amplify their reach and gain exposure, domain authority, and conversions without spending excessive time creating everything from scratch. While blogging takes significant time, curating proven content through this process provides shortcuts to achieving SEO goals more quickly and efficiently.
The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPTVenkatasaiMalla
Search engine optimization (SEO) is an important tool in digital marketing. SEO involves optimizing websites to rank higher in search engine results pages. It has become more important as people conduct many searches online each year looking for information. SEO has evolved over time as search engines develop new features like knowledge panels. Effective SEO follows best practices like providing high-quality content, optimizing site speed and ensuring mobile-friendliness, while avoiding black hat techniques that violate search engine guidelines. SEO copywriting is important to appeal to target audiences and encourage desired actions. Digital marketing more broadly uses various online channels to connect with customers.
This document discusses SEO and content marketing strategies. It provides a 7-step process for curating existing content to create new unique content for blogs. It emphasizes leveraging other websites and networks to spread content and gain exposure. Guest blogging on other sites is presented as a way to amplify reach beyond one's own blog. The goal is to drive traffic and conversions through content rather than focusing only on search engine rankings.
This document provides an introduction to search engine optimization (SEO). It discusses how SEO aims to optimize websites to increase traffic from search engines. The objective of SEO is outlined as driving web traffic from search engines like Google, Yahoo, and MSN since most internet users rely on search engines for navigation. The scope explains how SEO can help make content available to search engines and boost rankings to improve visibility. References for blogs on SEO topics are also provided.
This document provides information about an SEO training hub located in Ahmedabad, India. It aims to help people pursue careers in internet marketing and SEO. The training covers on-site and off-site SEO optimization techniques like link building, social media optimization, and working on real projects. Trainees learn practical skills and also receive career guidance. The training hub works with both individuals and companies.
2010 04-19 social fresh st louis - slide shareHubSpot
This document summarizes a presentation about inbound marketing strategies to grow a business. It discusses using blogging, social media, SEO and landing pages to attract visitors and convert them into leads and customers in a more cost-effective way than outbound marketing. Specific tactics covered include optimizing content for SEO, publishing regular blog posts, participating in social media to distribute content, and setting up landing pages that clearly offer value in exchange for contact information. The presentation emphasizes measuring the success of these inbound marketing activities through analytics of traffic sources and how visitors convert along the marketing funnel.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
Basic Training for Link Building and Search engine OptimizationAmelia
This document provides an overview of basic link building and search engine optimization (SEO). It discusses key topics such as:
1. What link building and SEO are, and their importance for increasing website traffic and sales.
2. Common questions around strategies for improving search engine rankings, including tools, processes, and factors like keyword research and on-page optimization.
3. Differences between manual and automated approaches to link building, as well as potential pitfalls like spamming.
The document aims to give readers foundational knowledge on basic tactics for link building and SEO.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
SEO and the Startup discusses search engine optimization (SEO) and why it is important for startups. It defines SEO as improving the volume or quality of traffic from organic search results. While paid search marketing (SEM) focuses on paid placement, SEO is about optimizing a website to rank higher organically by focusing on factors like keywords, page speed, links, and social media. SEO is a long-term strategy that requires ongoing work, rather than a quick fix, to maintain relevance as search engine algorithms change over time.
The document discusses search engine optimization and increasing web traffic. It explains how search engines work by crawling websites, indexing keywords, and ranking pages based on relevant content and backlinks. It emphasizes that the goal of websites is to inform, entertain, and engage visitors, so location (rankings) is important to driving the traffic needed for business success. Key metrics for measuring web traffic are also outlined.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
36. Resources.
Beginner’s Guide to SEO
http://mz.cm/KUyq2K
What is SEO
http://bit.ly/NNHTcy
SEO for Startups
http://bit.ly/QU3DkM
Inbound Marketing for Startups - Rand Fishkin
http://bit.ly/QU3HkD
On Page SEO Reporting
http://bit.ly/HkU4t4
Off Page SEO Research + Development
http://bit.ly/KUAvM2