Barre program ppt theming / styling

2. Quick Facts
There are 144.68 million Health and Fitness Clubs worldwide
An average club has 676 group fitness attendances per week
Club and Resort Business Survey 2011
Soul Body “Barre Fitness” programs plug into the smaller studios and larger big
box gym’s Group Exercise Schedule:
SB Barre with fixed ballet barre plugs into the boutique studios AND larger clubs
with mind body studios
SB Body Barre with body bar™ caters to a broader audience in a larger club
setting
SB Power with no props fills the niche of the 30 minute Power class trend with
blend of “Barre”

3. Market
An average club has 676 group fitness attendances per week – Top 20 Clubs
have an average of 3,880 attendances each week and the top 10 attracting
4,656 attendances average! Club & Resort Business May 2011
Global fitness
industry revenues
Number of Health
Clubs worldwide
Number of members
of health/fitness
clubs worldwide

4. Opportunity for Members
Frustrated
Tired of dated and
oversaturated
programming
Un-Motivated
Fed up with un-prepared
instructors who are
making up classes as
they teach
Un-Inspired
Tired of instructors who show
up, teach and leave with
little interest in them
Un-Motivated
Soul Body offers new “barre” programming with
athletic approach and cutting edge
choreography
Un-Motivated
Soul Body instructors are well-trained and hit the
ground running with in-depth knowledge of Soul
Body programming
Un-Motivated
Soul Body instructors not only come out of their
training well versed in body alignment, set, up
cueing and choreography they take ownership of
their job and motivate and inspire through
movement

5. Products
SB Barre is a one hour, mindfully intense class broken down
into 9 blocks of dynamic exercises using small isometric
movements that work deep into the muscle, seamlessly
transitioning to deep stretches to balance the body. Pulling
from the principals of Pilates, the wisdom of yoga, the
intense power of dance and the body sculpting benefits of
traditional interval strength training with bursts of cardio, SB
Barre delivers! One hour of SB Barre will develop dynamic
strength, endurance, balance, flexibility, coordination as well
as speed through the body!
Props: Fixed Ballet Barre, dumbbells, thera-band, ball, mat

6. Products
SB Body Barre is a centered “barre” workout with just two
props the Body Bar™ and Ball! The balance is challenged
without a secure barre. With isometric push and pulls on the
Body Bar™, you will get a more defined body, stronger core
along with better balance and posture.
Pulling from the principals of Pilates, the wisdom of yoga, the
intense power of dance and the body sculpting benefits of
traditional interval strength training with bursts of cardio, SB
Body Barre delivers! One hour of SB Body Barre will develop
dynamic strength, endurance, balance, flexibility,
coordination as well as speed through the body!
Props: Body Bar ™, Ball, Mat

7. Products
SB Power is a 30 minute cardio blast that combines HIIT
blocks with body-toning “barre” exercises to create that
"perfect burn”! Get a full-body work-out that keeps the heart
rate elevated while strengthening and toning muscles and
building a strong core.
No props for this class…just your mind, body and spirit!
Sneakers optional. No Props

8. The Creators
Ann Marie Barbour and Stacey Vandiver have
a passion for movement and a healthy
lifestyle! Together they’ve been in the fitness
industry for 15+ years and saw a need for a
comprehensive “barre” program with a more
athletic approach that was consistent and
readily available to larger clubs and studios
alike, helping them create that “boutique
barre” experience!
Although busy with 7 kids between them, they
took their passion for fitness and their idea of
the perfect one-hour “barre” class and created
a pre-choreographed program wit just he right
blend of challenging, unique and effective
moves set to motivating music.

9. Soul Body Barre in Motion
87 Squad Members
Instructors subscribed to our SoulBody’s
quarterly choreography
22+ Large Clubs
Merritt Athletic Clubs, Gold’s Gym,
Under Armour Performance Center
5+ Boutique Studios
Maryland, Delaware and West Virginia

10. 3 4
1 2
What we offer
Instructor Certification for SB
Barre and or SB Body Barre
We train instructors in a one day 9
hour training for a fee of $299
Instructor Continuing Education
Quarterly choreography is released
every 3 months for a fee of $30
Clubs that offer Soul Body
Programming
We implement our programming
into clubs & studios with no
licensing fees.
Branded Equipment and apparel
for our programming
Body Bar and 9” Fitness ball

11. A Numbers Game
Current
Numbers
87 Subscribers
x
$120 a year
=
$10,440
Growth
Potential
870 Subscribers
x
$120 a year
=
$104,400
Current
Numbers
8 Trainings
in ’15/’16
Averaging
15 trainees
at $299
=
$4,485
Growth
Potential
80 Trainings
15 People
At $299
=
$358,800

12. The Goods
Comprehensive one-day training module
Quarterly choreography releases including video and choreography notes
Website & instructor portal
Social media channels – Keeping our community connected
YouTube Channel and Blog about Barre
Partnership with Body Bar™
Branded fitness equipment and apparel
Sale of choreography back releases
Sale of Soul Body apparel

13. Soul Body Expansion / Funding
Creators Focus on
Sales Sell and secure
trainings/instructor
certifications in clubs
and studios
Master Trainers
(Trainers who conduct
Instructor
Certifications) - $1000
per Training
Fitness Conference
Circuit $5,000 per
conference/4-6
conferences per year
Website $15,000
needed for next phase
Marketing/Brand
Strategist to build
branding and market
programming -
$25,000 a year
“On Demand”
Programming/Virtual
Fitness - $2,000 a
quarter for filming
/editing /royalty free
music