2013 was stellar year for THOR Associates as we served clients with multi-channel marketing creating Brand Response.

2. • 25+ years of DR Marketing
• Multi Channel Integration
• Direct to Consumer Specialists
• Brand Savvy
• Entrepreneurial Innovators
• DRMA Advisory Board
• Past ERA Executive Board
*www.THORassociates.com* 2

3. • THOR reviews all marketing initiatives
• THOR integrates traditional|digital touch points
• THOR excels at direct marketing to end-user
• THOR creates best business practices
• THOR tests to refine your revenue model
• THOR analyzes and improves your ROI
3
*www.THORassociates.com*

4. • Identify what you stand for as a brand from
product, packaging, web design and messaging
• Ensures that multiple authors use one tone of
voice
• Ensures that consumers buy brand relevant
product leading to continuity based purchases
• Ensures that vendors create brand consistent
multi-channel assets
• Identifies Brand Adjectives and Tone of Voice
• Identifies Demographics and Psychographics
*www.THORassociates.com* 4

5.  Review all marketing heritage
 Establish the groundwork for successful traditional and digital
campaigns to lead into direct marketing: strategy, pricing, offer,
messaging, key direct assets to utilize, channels to employ, vendors
to partner with, etc.
 Oversee the creation of direct marketing assets (testimonials, video
and print) that can be leveraged across direct marketing initiatives
 Strategic guidance on all product development|implementation
 Management of vendors/partners to facilitate multi-channel goals
 Telemarketing: IVR, Live, Customer Service, Internal and External
 Media Buying for DRTV|Radio
 Testing and refining creative assets
 Retail Strategy and Distribution Management
*www.THORassociates.com* 5

6. • MSA
• Strategy Session
• Timeline and Budget
• Roadmap for Success
• Implementation
• ROI
*www.THORassociates.com* 6

7. Fern Lee – CEO: Fern is an experienced, award-winning marketing professional with a proven track
record of increasing awareness, revenues, consumer usage and asset values for multiple globally
recognized media, entertainment and lifestyle/fitness/pharma brands. Fern is successful applying direct
response to the traditional and digital marketplace. Fern’s strengths have allowed her to identify
profitable customer segments, cultivate ways to favorably position client’s products and services, and
ultimately create break-through marketing campaigns that deliver superior results. Fern currently is a
Board Advisory Member of Response DRMA and sat on the Executive Board of The Electronic Retailing
Association (ERA). During Fern’s career, she has managed annual budgets in excess of $200 million, hired
and mentored staffs of 50+ employees, and been responsible for almost every marketing discipline. Fern
is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international,
production of long and short form DRTV, retail, telco/customer service and digital marketing.
Marc Haskelson – Chief Operating Officer: Marc has more than 25 years of sales, marketing and
operational leadership holding executive positions at Litle & Co., Hearst Publications, Experian, and AT&T.
Marc works with innovators and existing brands to bring new products to market, utilizing his knowledge
of fulfillment, customer care, payment processing, and database marketing to enable direct marketers
to achieve goals and objectives for operational efficiency. Marc consistently delivers profitable growth
for clients by melding direct marketing, operational, and sales experience with entrepreneurial and
professional management techniques. Combining experience with traditional and digital marketing to
cost effectively create new market opportunities.
Lori Zeller – Managing Partner: Lori’s strengths are as a Chief Innovation Officer and Strategist. As the
managing partner of THOR, she offers management redesign initiatives for increased revenue. She is a
senior executive with a passion for project management and product development. Lori formulates
strategic plans, shapes business development, aligns the financial and technical aspects of best
practices and supports multi-channel marketing. Lori has contributed to a Medical Home pilot program
creating innovation and the integration of technology as well as design quality initiatives with care
management. Lori’s proven experience with the implementation of Traditional/Digital collaboration for
various verticals provides THOR’s clients with well rounded recommendations for creative growth.
*www.THORassociates.com* 7