My Personal Brand

1. Project&Portfolio1
Digit
a
lMedi
a
M
a
rketing
J
a
nu
a
ry12,2024
ExploringMyPersonalBrand
Lor
a
ineSirk

2. CareerGoals
C
a
reerC
a
tegoryC.Ch
a
ngingc
a
reers.
Short-termgoal using SMARTterms.
• Gain an entry-level job in the digital marketing
industry, either locally in the Michiana area or
remotely within 6 months a
ft
er graduation.
KPI
• Complete entry-level job training and requirements.
Plus useful technical skills (found on LinkedIn in the
skills section) complete 1 course every week.
Long-TremGoal
• To be in a digital marketing position at a company
that is in the health and wellness or beauty and
fashion sector.

3. Jobtitles:
1. Graphic DesignerSpecialists
2. Advertising and Promotions Manager
3. Market Research Analysts and Market Specialists
DigitalMedia
Marketing Specialist

4. Fitness
enthusiasts
Health and
nutrition
Beauty and
cosmetics
Fashion
Edgy/alt fashion
and beauty
Mental health
enthusiasts
Groups I most
relate to or feel
most excited to
work with
Groups I know
people in or
already have
clients
Groups I have the
most Knowledge
about
Groups I would
find fascinating to
learn more about
Targetaudience:Natural
HealthandBeautyAwarenessandMarketing
My Greatest
Passions
(related to my
work)
My natural talents
(I bring to work)
The aspects of my
field (I know most
about)
My interests and
hobbies (that
connect with my
market)
My life situations
or roles (that my
market might
Identify with)
Marketing for
beauty and
cosmetics
Good eye for
design and detail
Color Psychology,
and Research
Strategies
Beauty and
cosmetic hobbyist
A working female
who enjoys beauty
and cosmetics
Bring awareness to
health and
wellness resources
Creative with
colors and
imagination
Design thinking
and outside the
box.
More natural routs
for health and
wellness
Natural health and
wellness
enthusiast

5. ChristopherVSLoraine
Christopher(Ryan)Moniz LoraineSirk
WorkExperience:
• 8 months Interning as a Digital Marketing Manager at Push and Run
Education:
• Bachelor of Science, Digital Marketing, Jun2023 - Sep 2025
NoteworthyExperience
• 4 years of military service
SkillsandPro
fi
ciencies:
• Digital media marketing, Social media marketing, Video Editing, Strategic planning, O
ffi
ce Administration,
Creative Cloud, Web Development, Adibe Color, Typography and Fonts
OverallOnlinePresence:
• A nice professional headshot, and 163 connections on LinkedIn, having an experience section a lot of
connection Christopher has a good online presence
WorkExperience:
• Biggby Co
ff
ee 2 years and 11 months
Education:
• Bachelor of Science, Digital Marketing, March 2023 - 2025
NoteworthyExperience
• Shi
ft
leader at Biggby Co
ff
ee
SkillsandPro
fi
ciencies:
• Interpersonal Skills, Sales, Customer Service, Leadership, Journaling, Organization
Skills, Marketing Strategy, Content Management Systems, web Design, Presentation
Design, Personal Branding,
OverallOnlinePresence:
• Presnece needs improvement, good start with skills, however not very many
connections

6. Corevalues
• Caring
• Compassion
• Commitment
• Kindness
• Discipline
• Wisdom
Why:
• Bring us back to our roots with compassion and kindness. For
natural awareness
How:
• Bring Natural remedies to new modern times with awareness.
What:
• Marketing Awareness for natural wellness and beauty
Golden Circle
Vision:
• Increase awareness of natural “clean”
wellness and beauty companies
Passion:
• Natural wellness and beauty
SuperPower
• Making everyone feel
welcomed and heard
GuidingPrinciple
• Accept everyone for who they are,
listen to everyone be kind
My
Identity

7. PersonalBrandStatement:
• I use marketing to bring awareness to companies that show care and kindness through
their natural products
3wordBrandPosition
• Caring to grow

8. SmallBusinessExpo
Chicago
June 13, 2024
Join theassociationIn2025
Objective
1. To network with smaller business owners that need a
marketer who specializes in health and wellness.
2. Join the Internet Marketing Association to gain insight
by talking to members and learning the newest in
marketing
Elevatorpitch
Businesses can
fi
nd it hard to be seen by potential customers. I will
make marketing designs and infographics for visitors to see your
Business and remember it. I have made many infographics for the
Granger Biggby Co
ff
ee Franchise.
Mentor
Phil Pallen, Is a brand strategist and keep note speaker. Is a keynote
speaker that focus on personal branding

9. IDcalculatorResults
Volume: 0 AVG
Relevance: -1 Less than 0 LOW
Purity: Less than 0 LOW
Diversity: 1 Greater than 0 HIGH
Validation: -2 Less than 0 LOW
Caregiver
A friendly engaging person who wants to help
everyone, wants to make a deep connection with
everyone to make them happy.
Brandvoice:
Caring and friendly statements and posts.
Find what the target audience is really
looking for in awareness and marketing,
and provide it the best way I can. I would
take the time to really listen to people.
Content
A weekly podcast about everyday life for a person with
ADHD and her wellness journey. Plus weakly blog with
wellness and beauty as the main focus. The blog will also
contain marketing strategies and tools.

10. Skills
Technical
1. Photoshop
2. Video editing
Transferable
1. Interpersonal Skills
2. Critical thinking skills
NeedToImprove
NeedtoRequer AllReady Have

11. References
Adrian. (2020, February 28). Board chalk idea - free photo on Pixabay - Pixabay. photos/board-chalk-idea-concept-creative. h
tt
ps://
pixabay.com/photos/board-chalk-idea-concept-creative-4887880/
Altmann, G. (2017, July 17). Icon networks internet royalty-free stock illustration. free ... - pixabay. Icon Networks Internet royalty-free. h
tt
ps://
pixabay.com/illustrations/icon-networks-internet-social-2515316/
Port, M., & Wallace, J. (2013, April). Book yourself solid illustrated: The fastest, easiest, and most reliable system for ge
tt
ing more clients than you
can handle even if you hate marketing and selling. O’Reilly Online Learning. h
tt
ps://learning.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml#c02_level1_1
Putnam, K. (2023, December 15). Caregiver brand archetype: Kaye Putnam. Kaye Putnam | Psychology Driven Brand Strategist. h
tt
ps://
www.kayeputnam.com/brand-archetype-caregiver/
Sinek, S. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. h
tt
ps://www.youtube.com/watch?v=7zFeuSagktM
Sinek, S. (n.d.). The Golden Circle. Simon Sinek. h
tt
ps://simonsinek.com/golden-circle/