Slides + Extra Info from the National Capital Area Council Family Scouting Webinar. This information is accurate as of May 21, 2018. For the most recent information visit http://scouting.org/familyscouting/
8. Chris Lucander
• NCAC Vice President of Membership
• Eagle Scout
• Wood Badge
• Brotherhood Member
Order of the Arrow
• Advisor Crew 343 Washington DC
9. Stephanie Herrera
• NCAC Family Scouting Champion
• NCAC Executive Board Member
• Director of Scholarship Program and
Founding Executive Director of the
Hispanic IT Executive Council (HITEC)
Foundation
• 30 years experience in business, youth
leadership and development
10. Aaron Chusid
• NCAC Chief Communications Officer
• Family Scouting Staff Advisor
• 20+ years camp staff
• Contributing Writer, Game Design
Merit Badge Pamphlet
11. Guest Experts
• Danielle Ballentine — Training Committee Assistant Chair
• Christine McDanal — Council Lions Champion
• Laura Herbig — Council Venturing Officers Association
• Philip Barbash — NCAC Director of Camping Services
• Jim Wilson — National Youth Protection Committee Chair
• Jeff Seymour — Assistant Council Commissioner, Baltimore Area
Council
• Jenna Fernandez-Ourand — Store Manager, National Capital Scout
Shop
• Lisa Merlotti – Scout Shop Territory Sales Manager
22. Cub Scouts
Ages 5–10
Cub Scouts is a year-round program
whose mission is to develop
character and ethical decision
making skills for children in
kindergarten through fifth grades (6
to 10 years old).
Scouts
Ages 11–17
Scouts is a year-round program
designed to build character,
citizenship, and personal fitness
through a vigorous outdoor program
and peer group leadership with the
counsel of an adult Scoutmaster.
23. Venturing
Ages 14–20
Venturing is a co-ed youth-
development program of the BSA that
provides positive experiences to help
young people mature and to prepare
them to become responsible and
caring adults.
Sea Scouts
Ages 14–20
Sea Scouting is a co-ed youth-
development program of the BSA that
has promoted better citizenship and
improved members’ boating skills
through instruction and practice in water
safety, boating skills, outdoor, social,
service experiences, and knowledge of
our maritime heritage.
24. Exploring
Ages 14–20
Exploring is a co-ed youth-development
program of the BSA that teaches
important life and career skills to young
people from all backgrounds through
immersive career experiences and
mentorship provided by community and
business leaders..
STEM Scouts
Grades 3–12
STEM Scouts is a co-ed youth-
development program of the BSA that
harnesses young people’s passion for
technology and learning to teach them
new skills in a fun, interactive
environment. STEM Scouts work with
STEM professionals and conduct
experiments.
39. Updated Youth Protection Training
• The New Youth Protection Training
• includes insights from experts and survivors
• includes the latest strategies for
recognizing and preventing major forms of
abuse
• This is the designated Youth Protection
Training for all adults before registration.
• All current volunteers must take the new
training by October 1, 2018, no matter
when they took the previous training.
40. Updated Youth Protection Training
• An expanded ScoutsFirst Helpline to aid
volunteers and families in addressing
potentially dangerous situations
• Unlimited counseling and support for healing
to anyone who has ever been abused in
Scouting
• Youth Protection Training for youth members
available in 2019
41. Youth Protection Training Requirements
• As of January 1, 2018, no new leader can be
registered without first completing youth
protection training. (Many councils have
required this training before registration for
many years)
• As of January 1, 2018, no council, regional,
or national leader will be allowed to renew
their registration if they are not current on
their Youth Protection Training.
42. • As of September 1, 2017, no unit may re-
charter without all leaders being current on
their Youth Protection Training. Registrars no
longer have the ability to approve charters
without full compliance.
• Effective June 1, 2018, adults accompanying
a Scouting unit who are present at the activity
for 72 total hours or more must be registered
as a leader, including completion of a criminal
background check and Youth Protection
Training. The 72 hours need not be
consecutive.
Youth Protection Training Requirements
44. Cub Scout Leadership Requirement Changes
• In an overwhelming number of existing
packs, girls have already informally been
participating in activities, including pack
meetings and family camping, so the BSA
doesn’t foresee major issues in
welcoming girls officially to packs.
• Because the program itself is not
changing, your unit commissioner would
be the most knowledgeable person to talk
to about the Scouting program. Your
district executive is also a resource.
45. Scouting Leadership Requirement Changes
• Scoutmaster
• The Scoutmaster is still responsible for
training and guiding youth leaders in the
operation of the troop and for managing,
training and supporting assistant
scoutmasters in their role.
• Chartered organizations should have
separate Scoutmasters for their boy troop
and girl troop.
46. Scouting Leadership Requirement Changes
• Assistant Scoutmasters
• Adult leadership may be men, women, or
both men and women together.
• All youth protection guidelines are to be in
use no matter the make-up of the adult
leadership.
• Troop Committee
• A chartered organization can decide if they
want the same or separate committee.
55. GOVERNANCE /
ADMINISTRATION
POTENTIAL
CHANGE
NO CHANGE
DISTRICT LEADERSHIP
DIVERSITY
Websites updated with girl
images and gender
neutral language
NATIONAL SUPPLY
UNIFORM OPTIONS
BOARD DIVERSITY
BeAScout, My.Scouting,
Scoutbook, Scouting.org
COUNCIL BY-LAWS
RISK MANAGEMENT
NATIONAL ANNUAL
MEETING
JOURNEY TO EXCELLENCE
COUNCIL & DISTRICT
STRUCTURE
PROFESSIONAL
PERFORMANCE
GUIDE TO SAFE SCOUTING
56. PROGRAM
POTENTIAL
CHANGE
NO CHANGE
xxc ran
DEN CHIEFS
UPDATING TRAINING
MODULES FOR GENDER
ORDER OF THE ARROW
YOUTH PROTECTION
TRAINING
HANDBOOK & LEADER
MATERIALS FOR GENDER
ADVANCEMENT
TRAINING REQUIREMENTS
NATIONAL CAMPING
STANDARDS
TENTING & SHOWER
POLICY
COUNCIL & DISTRICT
STRUCTURE
HIGH ADVENTURE
PROGRAM REQUIREMENTS
68. Why is the BSA adding this program?
• Families today are busier than ever
and with less free time, families want
convenience.
• In fact, convenience beats cost as the #1
concern.
• Research shows that our programs are
extremely appealing to today’s busy
families.
69. Why is the BSA adding this program?
• In a recent survey of parents not
involved with Scouting...
• 90% are interested in a program like Cub
Scouts for their daughters
• 87% are interested in a program like Boy
Scouts for their daughters
70. Why are you just now allowing girls into
the Boy Scouts?
• The BSA’s decision to welcome girls into
the Cub Scout program and to offer a
program for older girls comes from input we
have received from our Scouting families,
as well as prospective Scouting families.
• We understand that families today are busier and
more diverse than ever.
• The BSA believes we owe it to families to
structure our program offerings in a way that fits
into their busy lives to deliver character
development and values-based leadership
training that Scouting promises.
71. The BSA has provided programming to young
women and young men for many years
Young Women
% of membership
Young Men
% of membership
STEM Scouts 45% 55%
Exploring 39% 61%
Venturing 23% 77%
Sea Scouts 40% 60%
72. What’s New with Lions?
• Now a full part of the program
• Great way to get families engaged in
Scouting at an age when boys and
girls are excited about exploring their
world
• Can’t go to day camp, but start inviting
interested families to visit your pack
now
74. 17%
31%35%
Parents of Daughters:
Parents are not currently involved in Scouting
2017 Family Scouting Receptivity Study | Research & Strategy
Likelihood of parents to get sons involved
in Cub Scouts
88%
Likely
How likely would you be to get your daughter(s) and son(s) age 5-10 involved
in the program as described above?
Extremely
likely/interested
Very
likely/interested
Somewhat
likely/interested
25%
28%
37%
Likelihood of parents to get
daughters involved in Cub Scouts
90%
Likely
75. Parents of Daughters:
Parents are currently involved in Scouting
2017 Family Scouting Receptivity Study | Research & Strategy
How interested would you be in the Cub Scout program for your daughter if offered by
Boy Scouts of America?
Extremely
likely/interested
Very
likely/interested
Somewhat
likely/interested
29%
19%27%
Interest in Cub Scout Program
for daughter
68%
Likely
76. Three-quarters of unit leaders and those who have earned their Eagle
Scout award are extremely or somewhat interested in the Cub Scout
program for their daughter.
2017 Family Scouting Receptivity Study | Research & Strategy
Unit leaders
(Cubmasters, Den leaders, Scoutmasters)
n=5,079
How interested would you be in the Cub Scout program for your daughter if offered by Boy
Scouts of America?
Extremely
likely/interested
Somewhat
interested
NESA
n=1,088
44%
32%
41%
33%
74%
Interested
76%
Interested
77. 31%
17%24%
11%
17%Completely favorable
Very favorable
Somewhat favorable
Not too favorable
Not at all favorable
Opinion About Adding Cub Scout Options
2017 Family Scouting Receptivity Study | Research & Strategy
How do you feel about the BSA offering these options?
Council Constituents
n=8,700
73%
Favorable
79. 22%
34%
32%
Parents of daughters aged 11-18 who do not currently have a child in the
Boy Scout program indicate a high likelihood of joining.
2017 Family Scouting Receptivity Study | Research & Strategy
Parents of girls
n=550
87%
Likely
How likely would you be to get your son(s) and daughter(s) age 11-16 involved in the
program as described above?
Extremely
likely/interested
Very
likely/interested
Somewhat
likely/interested
31%
27%
26%
Parents of boys
n=129
84%
Likely
80. Girls age 11 -16 also indicate a high likelihood of joining.
2017 Family Scouting Receptivity Study | Research & Strategy
How likely would you be to get involved in the program as described above?
Extremely
likely/interested
Very
likely/interested
Somewhat
likely/interested
17%
38%
35%
Girls
n=567
90%
Likely
81. Boy Scout Opinion about Program Expansion
37%
24%
17%
9%
13%
Definitely yes
Probably yes
Maybe
Probably no
Definitely no
61%
Definitely yes,
or probably yes
82. 28%
33%
28%
11%0%
It wouldn’t
I would be less
excited about Scouting
I would no longer
want to participate
Not sure
Impact on Boy Scouts’ Participation
2017 Family Scouting Receptivity Study | Research & Strategy
How do you feel about the BSA offering these options?
Boy Scouts opposed
to program expansion
n =229
22% not positive
x 28% would no longer
participate =
6% potential boy loss
83. Summary
• Families want access to our program offerings in a way that fits
into their busy lives to deliver character development and values-
based leadership training that Scouting promises.
• Comprehensive research was conducted on this topic.
• There is high receptivity and interest in an expanded program for
youth girls.
• The current curriculum for the Cub Scout and Boy Scout programs
is deemed relevant for both boys and girls.
85. WHAT WE KNOW
Both parents work
in the household
Families are
getting busier
Single-parent
households
60% 27%
Higher for
underserved markets
30%
Hispanic
HH
55%
African-
American HH
SOURCE: 2015 Pew Research on Parenting
Nearly half of
all boys are
now ethnic
minorities
Many underserved
communities prefer
to participate in
activities as a family
Families are more diverse
Over 1/3 of
parents feel they
spend too little
free time with
their kids
Millennial parents
want to spend
more time
interacting with
their kids
All families have less free time
86. WHAT WE KNOW
SOURCE: 2017 Harris Interactive Study of Scouting Families
Cub Scout
parents think
Cub Scouts
is relevant
for boys
and girls
85%
Greater than 2 out of 3
Southern
and
Northeast
regions
Central
region
Current Cub Scout parents
would be interested in
registering their daughters
if a program was available.
70% 67% 63%
Western
region
Parents would be
interested in this
type of program.
Western and Southern region
index highest interest
Cub Parents See Program
Relevance for ALL Kids
Non-Scouting Families
are Interested
90%
91%
Southern
region
95%
Western
region
87. Primary Research Key Takeaways to Date
• Across all segments:
• The current curriculum for the Cub Scout
and Boy Scout programs is deemed
relevant for both boys and girls.
• There is high receptivity and interest in
joining the program at both the Cub Scout
and Boy Scout level.
88. Primary Research Key Takeaways to Date
• Among Boy Scouts and Venturers,
there is high interest in expanding the
program with minimal impact on
current program participation.
• If a program for girls age 11 to 18 is added,
respondents are generally in favor of
allowing girls to earn the Eagle Scout rank
and participate in Order of the Arrow.
89. Primary Research Key Takeaways to Date
• Survey-based estimates indicate
expanding the Cub Scout program to
include girls 5-10 years old could
potentially bring in a significant
increase in membership.
90. What Are We Hearing?
• One father said he has no plans to put a cap on his daughter’s dreams.
• “My girl can be anything she wants to be...and I’m not going to stop her.”
• “To the BSA staff, thank you for making this happen. My family is now all in
Scouts. My husband was never registered before because I did everything
(granted he’s very busy). It was the fact that his daughter wanted to join that
he joined too. Got his full uniform yesterday. Family scouting is a very real
thing.”
• “I think it will be a great bonding experience and will create lifelong memories
for us.”
• “I’m pleased to say that several of the girls brought their brothers to join.”
91. Co-ed Results in Other Countries
NumberofYouth
Boys
100
Single Gender
Before Change
U.K., Ireland, Canada, Latin
America
Co-ed
92. Co-ed Results in Other Countries
NumberofYouth
Boys
100
70
Co-ed
Single Gender
Before Change
Co-ed
After Change
U.K., Ireland, Canada, Latin
America
93. Co-ed Results in Other Countries
NumberofYouth
Boys
100
70
Boys
Girls
Single Gender
Before Change
U.K., Ireland, Canada, Latin
America
Co-ed
After Change
94. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
95. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
96. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
97. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
98. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
99. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
100. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
101. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
102. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
103. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys
104. Maturity Levels by Age
NumberofYouth
6 7 8 9 10 11 12 13 14 15 16 17 18
Age
GirlsBoys