The document discusses how universities need new models to compete for students in the face of cheaper online alternatives. It summarizes the "Smart Campus" model at the University of Nottingham, which aims to foster collaboration through an open plan library/learning hub without distinct faculty structures. Key aspects of the Smart Campus include powerful wireless networks and device connectivity, streaming capabilities, cybersecurity, AI and data-driven decision making. It also shows data on device usage and social media analytics. The Smart Campus aims to bridge online and on-campus learning through technologies like digital credentials.