What is zero ranking and how to get listed on googleEZ Rankings
Are you a website owner wondering what zero ranking is and how to get listed on Google? A zero ranking refers to the ranking of pieces of information appearing on top of the results from a search engine. ‘Snippets’ is the name given to those pieces of information.
Schema plays a very important role in SEO. Schema or schema.org is a structured data vocabulary which defines entities, relationships & actions on the internet.
Schema makes it possible for search engines to understand the meaning behind subject matter on the web.
It gives a better user experience for internet users.
Schema Markup is the most advanced aspect of SEO, it will help your web pages rank higher. It is said that websites that use schema rank four positions higher than those who don't.
Winning SEO Using Schema Markup and Structured DataMarc Trimble
Schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
What is zero ranking and how to get listed on googleEZ Rankings
Are you a website owner wondering what zero ranking is and how to get listed on Google? A zero ranking refers to the ranking of pieces of information appearing on top of the results from a search engine. ‘Snippets’ is the name given to those pieces of information.
Schema plays a very important role in SEO. Schema or schema.org is a structured data vocabulary which defines entities, relationships & actions on the internet.
Schema makes it possible for search engines to understand the meaning behind subject matter on the web.
It gives a better user experience for internet users.
Schema Markup is the most advanced aspect of SEO, it will help your web pages rank higher. It is said that websites that use schema rank four positions higher than those who don't.
Winning SEO Using Schema Markup and Structured DataMarc Trimble
Schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
If you’re missing out on clicks, you’re most likely missing out on sales! Discover how to audit your e-commerce site to identify new opportunities.
In the first part of this beginner’s guide to auditing your e-commerce site, we’ll specifically look at:
The most common problems encountered with e-commerce sites
How to check for these problems using both free and paid tools
What you or your developer can do to rectify the problems
Some SEO quick wins that your e-commerce site may be missing
Save the date! Tim Capper will share his exclusive knowledge and help you out with your e-commerce SEO struggles!
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Take a look at some of the most popular stats plugins for WordPress. WP-stats, Google Analytics for WordPress, and WordPress.com Stats will undergo a comparison to identify which plugin has the features that bloggers need most.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
Most search engines reward well-built sites that use structured markup. Find out how Schema can help them understand the intent behind your content and get your content noticed by users.
This talk was presented by Ana Gasston (@anagasston) at the London Web Standards meet up on 19/01/2015.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
If you’re missing out on clicks, you’re most likely missing out on sales! Discover how to audit your e-commerce site to identify new opportunities.
In the first part of this beginner’s guide to auditing your e-commerce site, we’ll specifically look at:
The most common problems encountered with e-commerce sites
How to check for these problems using both free and paid tools
What you or your developer can do to rectify the problems
Some SEO quick wins that your e-commerce site may be missing
Save the date! Tim Capper will share his exclusive knowledge and help you out with your e-commerce SEO struggles!
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Take a look at some of the most popular stats plugins for WordPress. WP-stats, Google Analytics for WordPress, and WordPress.com Stats will undergo a comparison to identify which plugin has the features that bloggers need most.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
Most search engines reward well-built sites that use structured markup. Find out how Schema can help them understand the intent behind your content and get your content noticed by users.
This talk was presented by Ana Gasston (@anagasston) at the London Web Standards meet up on 19/01/2015.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.
https://www.mukeshkumar.in/
How to improve your website seo using schema markup beginners guideDCP Web Designers
Schema markup is code that can be added to your website pages which helps search engines to understand the type of content on your website pages and better represent it on the (SERPs) search engine results page.
Throughout this article, I will aim to show you how schema markup (structured data) can improve your website SEO and why you should make it a part of your SEO strategy.
Uncovering WordPress’s Most Common SEO Issues and What You Can Do to Fix ThemNirvana Canada
You can’t travel anywhere on the internet without coming across a WordPress website. As the world’s most widely used Content Management System, WordPress powers over 43% of all websites and holds an impressive 64.2% CMS market share.
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.
Getting your website to Page 1 in search engines is always the goal. Learn some of the foundational tips to Search Engine Optimization (SEO) and the WordPress platform.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
Schema is a type of micro data that makes it easier for search engines to interpret the information on your web pages more effectively. https://www.softprodigy.com/
To take advantage of this checklist and use it effectively to improve your SEO, you need to understand the different components that make up
search engine optimization
or SEO as it is widely known.
Your overall goal with SEO is to create better websites both in terms of content andusability that will keep both users and search engines happy.
If you have read my previous post on
how search engines work
, you know that searchengines are governed by complex algorithms that use a number of parameters beforemaking a decision as to which websites to show at the top of the search results.
To be able to control the whole SEO process and give algorithms what they want, the various SEO rules are grouped into three main categories and thus how other terms like technical SEO, on-page SEO, off-page SEO were born.
Website Ranking On Page SEO Part 9 by SEO Hong Kong https://seohongkong.website/seo-hong-kong/what-are-the-main-seo-success-factors-for-website-ranking/ Search Engine Optimization Web Design SEO follow these SEO strategies for search engine optimization success in your website Ranking
Website Ranking On Page SEO Part 9 Search Engine Optimization Experts SEO Hong Kong Digital Marketing #SEOHongKong #SEO Google Website Ranking strategies https://seohongkong.website
SEO Ranking Part 9 https://seohongkong.website
These are the Critical Success SEO Ranking Factors for Search Engine Optimization SEO.
Implement the information contained on the infograph.
SEO Hong Kong Search Optimization Services and Responsive Web Design.
#SEORanking #SEOHongKong #SEO #SearchEngineOptimization #WebDesign #WebsiteDesign #Digital Marketing #WebsiteBuilder
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. About
Artiom Enkov
Artiom is a Senior Account Manager at Neo (part of WPP group),
managing organic performance for Nespresso. He has helped
some of the world’s biggest brands achieve their digital goals and,
with a deep passion for developing data-driven solutions, has built
several SEO tools to automate time consuming processes. Artiom
writes about SEO on his blog at www.artiom.com.
4. What is Schema markup?
Think like a bot
giraffelivesinsavannah
5. What is Schema markup?
Definition
Schema.org (often called Schema) is a semantic vocabulary
of tags (or microdata) that you can add to your HTML to
improve the way search engines read and represent your page
in the SERPs
6. What is Schema markup?
Example
An example of a JSON-LD structured data snippet for a
business
8. How does Schema markup influence search results?
Schema powers certain rich snippets
Google uses structured data to enable special search result
features and enhancements
9. How does Schema markup influence search results?
Organisation Schema Markup
The Organisation schema markup helps generate brand signals
which can enhance your Knowledge Graph entry and website
snippet presence in the SERPs
10. How does Schema markup influence search results?
Video Schema Markup
A site with embedded or hosted video content can leverage the
VideoObject schema
Google primarily displays video rich snippets for YouTube
videos, but this will help video rich snippets to appear for
your Web pages in Google Video Search
11. How does Schema markup influence search results?
Event Schema Markup
The Event markup can be used for sites that organise events,
such as tonight’s meetup
12. How does Schema markup influence search results?
Recipe Schema Markup
Recipe websites can leverage the Recipe Schema markup to
enable recipe rich snippets
13. How does Schema markup influence search results?
Recipe Instructions Markup
Recipe instructions enable recipes to be read aloud by
Google Assistant
Future Google Assistant smart displays will be able to visualise
step-by-step recipe instructions
15. How to add Schema markup to your site
Create the structured markup using an online generator
Using JSON-LD is one of the easiest ways to add structured
markup to a page
Many free schema generators are available online
16. How to add Schema markup to your site
Install the structured markup using CMS plugins or GTM
Install the markup using a free WordPress Plugin or Google Tag
Manager
17. How to add Schema markup to your site
Validate implementation using Structured Data Testing Tool
Check the implementation for errors using the Google
Structured Data Testing Tool
18. How to add Schema markup to your site
Monitor the Structured Data report in Search Console
The Structured Data report will show you your website’s
Structured Data indexation and errors
19. How to add Schema markup to your site
Use Schema markup with caution
Structured data can potentially hurt your site if not used
correctly
‘Spammy structured markup’ manual penalties were introduced
by Google in 2015
21. Latest Schema markup formats
Datasets markup
The purpose of this markup is to improve discovery of datasets
from fields such as life sciences, social sciences, machine
learning, civic and government data, and more
A table, CSV file and images that capture data all qualify as a
dataset
Newly launched Google Datasets search utilises the
datasets markup
Before Now
22. Latest Schema markup formats
Speakable markup
Speakable markup (beta) allows eligible publishers to mark up
sections of a news article that are most relevant to be read
aloud by the Google Assistant
24. Point of view
The forced value exchange
Webmasters
Implementation of schema
markup
Google
Improved rankings and
CTRs
25. Point of view
Voice assistant comparison study results
Study found Google Assistant to be the most accurate
virtual assistant, with Alexa most improved
Source: Stone Temple — Rating the Smarts of the Digital Personal Assistants” (2018)
Editor's Notes
Once they stumble upon "giraffelivesinsavannah", they will save 22 Latin characters in their memory and head for a new piece of information to consume.
Without a preloaded vocabulary and a set of special rules (or, if I were to use a buzzword, without "structured data"), computer programs can't derive meaning from a string of characters.
When someone searches the web for "giraffelivesinsavannah", search engines will eagerly return the web page where this exact string appears. But if you search for "where do giraffes live?", a search engine will likely not pick up that same web page — even though it has the answer.
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.
Structured data is a standardized format for providing information about a page and classifying the page content.
JSON-LD is recommended by both Google and Bing
There are 598 types of schemas – lets go through them one by one
snippets with enhancements gain about 30% in CTR
Will the session even come to the site?
Featured snippets satisfy the search intent within the SERP and decrease the CTR to the site
Poll the room
Rich snippets and quick answers are already a big part of the reason as to why Google Assistant is leading in accuracy when compared to Alexa, Siri and Cortana. It is my belief that by incentivising adoption of new types of voice-centric markups Google will cement its lead. Why? Well in essence by doing so Google will leverage a swarm of eager webmasters who, in the race for better organic rankings, will add vast amounts of human quality-checked answers to complex queries.
The speakable markup for news beta is just a start of this push. Expect more features to be released over the next months.
It’s important to note that Amazon and Apple lack this human-worker-bee-AI-training scale, which puts them at a significant disadvantage. How will they counter this play?
If you don’t implement the schema – someone else will and will have an edge over you in the SERPs
What the company found was that Google Assistant was again the strongest performer, with the highest answer volume and percentage of correct answers. Cortana came in second, and Alexa saw the most dramatic improvement in terms of answer volume but also had the highest number of incorrect responses. Siri also made improvements but was last across most measures in the test.
