This document discusses how Data Studio helps the author work more efficiently as an SEO manager. It provides examples of dashboards created in Data Studio to streamline reporting for management, content teams, and junior SEOs. Benefits include saving time on repetitive tasks, encouraging focus on goals, and providing an easy starting point for new staff to investigate performance. The author advocates using Data Studio to expand influence by automating workflows, sharing dashboards, and contributing to the community.

3. The talk I pitched...
“Sam will show you how you can
revolutionize your reporting by
creating impactful dashboards,
so that you can
become a more efficient SEO.”

4. The answer I received...
“Sounds great…
we’ve got a slot, but
it’s 8-12 mins.
That ok?”

5. MRW asked to speak at SMX...

6. MRW asked to be concise...

7. I’ve been writing & speaking about GDS
...A LOT!

8. I’m obsessed with productivity
and efficiency

9. Data Studio is fueling my addiction

10. Saving time with reporting.
Combining data sources.
Uncovering insights.
Data Studio helps me...
@sam_marsden

11. “Embrace the time-saving power
of report automation and become
a dashboarding evangelist
in your business.”

12. Spreading the
Data Studio love...

13. Data Studio helps me work with management
@sam_marsden measure
SEO Manager
Management
Frequent requests for site traffic data.
Last minute screenshots for
management meetings.
Disruptive, repetitive and inefficient.

14. Site performance dashboard (GA)
@sam_marsden measure
Global filters
Top-level KPIs
Monthly
trending

15. Organic trends dashboard (GSC)
@sam_marsden measure
Overview for relevant stakeholders
YoY comparison for
top level tracking
Monthly trending

16. Branded/non-branded performance
@sam_marsden measure
Filtering Performance data to reveal
branded & non-branded search trends.

17. Break performance down by directory level
@sam_marsden measure
Use directory level as a dimension to reveal organic
performance for different sections of your site

18. Surface device & geographic distributions
@sam_marsden measure
Break down
distribution of
countries
Trend device
distributions
month to month

19. Saves unnecessary conversations &
disruptions.
Removes recurring friction point.
Encourages more interest from management.
Data Studio helps me work with management
@sam_marsden measure

20. GDS helps me work with our Content team
@sam_marsden measure
SEO Manager Content team

21. Content performance dashboard (GA)
@sam_marsden measure
Monthly
comparisons
Monthly
overview

22. Content type breakdowns
@sam_marsden measure
Page level
stats
Overall
performance
Content type

23. GDS helps me work with our Content team
@sam_marsden measure
SEO Manager Content team
Saves manual prep work.
Guides content review meetings.
Keeps meetings
structured and
focused on our
goals.

24. Data Studio helps me work with junior
SEOs
@sam_marsden measure
SEO Manager SEO Executive

25. Monthly comparison (GSC)
@sam_marsden measure
Ideal for daily/weekly check-ins to quickly detect
changes and review overall monthly comparisons.

26. Monthly device, geo and search type trends
dashboard
@sam_marsden measure
Detect changes in
traffic from different
devices, countries or
search types
at a glance.
Clicks Impressions CTR

27. Page and query performance
@sam_marsden measure
Top performing
pages in search
Top performing
queries in search

28. Performance comparison - Biggest wins and losses
@sam_marsden measure
Pre-filtered tables
to show biggest
changes in
clicks, impressions,
position and CTR.

29. Clear monthly comparisons.
Ideal entry point for training up new starters
and junior staff.
Data Studio provides starting point for further
investigation.
What are the benefits?
@sam_marsden measure

30. @sam_marsden SMX
Coming next:
Informing dev teams

31. Communicating technical recommendations
using crawl insights.
Assisting with site migrations.
Visualising speed metrics.
My next areas of focus:
@sam_marsden measure

32. Check out my Whiteboard Friday...
@sam_marsden
Howdy
Moz fans!
bit.ly/
speed-wbf

33. How can Data Studio help expand your influence?
SEO Manager
Management
Content team
SEO Executive

34. “Be the
dashboarding
change you want
to see in your
business”
- Mahatma Gandhi
(possibly)

35. The tools are still in their early
stages, but what are we limited by?

36. We are constrained by
ideas, time, and adoption.

37. Let’s get better at sharing!

38. Build dashboards & solutions to streamline
workflows with colleagues & clients.
Invest in automating recurring reporting to save
time.
Contribute to the Data Studio community by
sharing dashboards, guides & experiences.