The document discusses schema.org, a collaborative, shared schema for structured data markup on web pages. It provides examples of using schema.org to markup organizations, products, local businesses, offers, people, and events on web pages. Schema.org helps search engines understand the information on pages to provide richer search results for users.

2. It’s a simple mark-up language
recognized by major search engines.
Ex – Google, Bing, Yahoo, Yandex

3. Markup enables search engines to
understand the information on web
pages.
It provides richer search results in
order to make it easier for users to find
relevant information on the web.

4. It’s a HTML tag that webmasters can
use to markup their web – pages.
BTW, Search engines directing the
webmaster to do the optimization
properly.

5. Search engines get structured
information that helps improve search
result quality.
The users end up with better search
results and a better experience on the
web.

6. General Types
Name
Description
Image
URL
SameAs

7. Specific Types
Action
Class
CreativeWork
Event
Intangible
MedicalEntity
Organization
Person
Place
Product
Property

8. Organization
Brand
logo
Telephone number
email ID
Fax Number
Founder
Employees
Events
Location
Address

9. <div itemscope itemtype="http://schema.org/Organization">
<span itemprop="name">My Digital Marketing Team </span>
<span itemprop=“description"> We are smart yet flexible digital
marketing company ensuring that your business reaches the right
audience through SEO, SMO, PPC and online reputation
management services. </span>
<span itemprop=“image"> URL </span>
<img src=" images/MyDMT-Logo.png" itemprop="logo“ >
<span itemprop="telephone">( 33 1) 42 68 53 00 </span>
<span itemprop="email">info@mydmt.com</span>
</div>

10. <div itemscope itemtype=" http://schema.org/Product ">
<span itemprop="name">Pay Per Click - PPC</span>
<span itemprop=“description"> The right digital marketing company
to do the online marketing techniques like PPC, SEO, SMO, ORM &
CRO at an affordable and reasonable costs. </span>
<div itemprop="aggregateRating" itemscope
itemtype="http://schema.org/AggregateRating">
Rated <span itemprop="ratingValue">3.5</span>/5
based on <span itemprop="reviewCount">11</span> customer
reviews
</div>
</div>

11. <div itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">My Digital Marketing Team - India</span>
<span itemprop="description“>MYDMT has an operation in South
Africa</span>
<div itemprop="address" itemscope
itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">No 3& 4, Fourrts Avenue</span>
<span itemprop="addressLocality">Okkiyam Thuraipakkam</span>
<span itemprop="addressRegion">Chennai</span>
</div>
Phone: <span itemprop="telephone">850-648-4200</span>
</div>

12. <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<a itemprop="url" href=“../pricing.html">
Save 20% on PPC Package</a>
</div>

13. <div itemscope itemtype="http://schema.org/Person">
<span itemprop="name">Balakumar</span>
<img src="janedoe.jpg" itemprop="image" />
<span itemprop="jobTitle">Senior SEO Analyst</span>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress“>No 3 & 4, Fourtts Avenue</span>
<span itemprop="addressLocality">Okkiyam Thuraipakkam</span>,
<span itemprop="addressRegion">Chennai</span>
<span itemprop="postalCode">600 097</span>
</div>
<span itemprop="telephone">(044) 123-4567</span>
<span itemprop="email">bala.s@mydmt.com</span>
My Home Page: <a href="http://www.mydigitalmarketingteam.com"
itemprop="url">http://www.mydigitalmarketingteam.com</a>
</div>

14. <div itemscope itemtype="http://schema.org/Event">
<a itemprop="url" href=“new-events.html">
SEO Conference First Round Playoff Tickets:
<span itemprop="name"> Social Media - Where it is going? </span>
</a>
<meta itemprop="startDate" content="2013-10-25T20:00">
Thu, 10/25/13
8:00 p.m.
<div itemprop="location" itemscope itemtype="http://schema.org/Place">
<a itemprop="url" href=“http://www.globalit.net.au">
GlobalIT – Conference Room
</a>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="addressLocality"> Sydney </span>,
<span itemprop="addressRegion"> NSW </span>
</div>
</div>
</div>