Digital marketing utilizes technology to promote products and services online, with search engines helping users find information through keywords. SEO techniques are categorized into white hat and black hat practices, with a focus on on-page optimization, keyword usage, and content quality to improve site rankings. Various tools and methods exist for website analysis and optimization, including sitemaps, robots.txt files, and link management, each contributing to effective search engine positioning.

1. DIGITAL MARKETING
Digital Marketing is the marketing of products or services using digital technology.

2. WHAT IS SEARCH ENGINES
A search engine is a software program that helps people find
the information they are looking for online using keywords
or phrases.
HOW SEARCH ENGINE WORKING
Crawling:- scanning of a website or a webpage.
Indexing:- storing of a website or a webpage in the database
center.
Ranking:- based on your quality of content ranking is
provided to your website.

3. TECHNIQUES OF SEO
WHITE HAT SEO:
It is the body of approved search engine optimization tactics
designed to organically increase a website’s position on SERP.
BLACK HAT SEO:
it is a practice against search engine guidelines used to get a
site higher in ranking.
BLACK HAT SEO TECHNIQUES:
1 Cloaking:
2 Content:
3 Keyword stuffing:
4 Sneaky URL Redirection:
5 Copied content

4. WEBSITE:
A website is a simple collection of web pages of codes, that
describe the layout, and format of content on a page.
DOMAIN:
It is simply the name of the website.
HOSTING:
When a hosting provider allocates space on a web server for
store its files, they are known as hosting of a website.
SSL CERTIFICATE
It is standard technology for keeping internet connection
secure and safely any sensitive data that is being sent between
two systems preventing criminals from reading and modifying
information.

5. KEYWORD:
It is the term which used to describe a word or group of words
on internet users to perform a search in search bar.
1 GENERIC KEYWORD
2 SHORT TAIL KEYWORD
3 LONG TEAL KEYWORD
4 SEASONAL KEYWORD

6. TYPES OF SEO
ON PAGE OPTIMIZATION
It refers to all measures that can be taken directly within
the website to improve its position in the search ranking.

7. META TAG OPTIMIZATION
Meta tag are snippets of the text that describe a page
content.
Title tag character limit:50 to 60
Description tag character limit 160 to170
KEYWORD MAPPING
Allotting a particular keyword to the particular page.

8. Alt tag
Alt provide better image description to search engine
crawler.
<img src=’’my image.png’’ alt=digital marketing courses’’/>
IMAGE COMPRESSING
It is the process of reducing the amount of space an image
takes up.
Load time of website should be in between 2-3 seconds.
1 optimzilla
2 Pingdom

9. CREATING/UPLOADING ROBOTS.txt file
This mechanism tells search engine whether or not to
crawl your page. If you want to hide or unhide pages
from search engine with this help you can do robots.txt
file is a plan text file. A robots.txt file consist of one or
more rules. Each rule blocks or allows accoss for given
crawler to a specified file path.
e.g. user-agent:googlebot
disallow:/privacy-policy

10. CREATING AND UPLOADING XML AND HTML SITEMAP
1 XML SITEMAP: XML sitemap are usually made for search
engine BOT.
2 HTML SITEMAP: HTML sitemap enable to human user to find a
page on website than they are looking forward.

11. CONTENT OPTIMIZATION RULES
1. Content should be quality.
2. content should be 100% unique.
3. content should be at least 600-700 word in a web
page to rank.
4. include important link in content.
Grammarly :- for grammar check.
Plagarisim:-for unique content check

12. BOLD AND ITALIC TAG
BOLD TAG: <b>Digital marketing courses </b>
<strong> Digital marketing courses</stong>
ITALIC TAG: <i> Digital marketing courses</i>
<em> Digital marketing courses</em>

13. WHAT IS PA/DA?
PA-PAGE AUTHORITY:
DA- DOMAIN AUTHORITY:
PA DA is one of type of score it is develop by moz company
It is upto 100% but best is 30%.
404 ERROR REDIRECTS:
URL is corrupt.
URL is missing.
URL is wrong.

14. CANONICAL LINKS
A canonical URL is the best representation of URL of duplicate
pages.
ANCHOR TEXT
Anchor text is the clickable text in a hyperlink.
PRE ANALYSIS AND POST ANALYSIS OF WEBSITE.
For SEO audit & website audit
1. SEO optimizer.
2. SEO site checkup.
3. Woorong.

15. For competitor analysis & website analysis
1.Spyfu.
2.Semrush.
For SEO audit & reporting tool
SEO optimer
Check bank link of our website
1.Back link watch.
2.Majestic tool.
3.Back link checkup.

16. To check website load time
GT metrix.
Google page speed
Pindom
Extinction & pluging
1.SEO quake
2.SEO side audit
SERP trnds
To check ranking on SERP.

17. PAGE OPTIMIZATION
Of page optimization refer to all the major that can be taken
out site of the actual website in order to improve it’s position
of search ranking this major that help’s to create as many
high quality ranking.
TYPES OF LINKS
Inbound links
Outbound links
Internal links
External links
Reciprocal links