This document provides an SEO proposal from Sudarshan. It begins with an introduction of Sudarshan and the purpose of the proposal. It then discusses why to choose Sudarshan, focusing on his experience and approach of optimizing for relevant customers rather than just traffic. The proposal also addresses concerns about rankings guarantees and the timeline for seeing results. It concludes by outlining SEO services including analysis, keyword research, and on-site and off-site optimization recommendations tailored to the specific business.

1. SEO Proposal
Keywords Ranking | Traffic | Brand Promotion | Great Exposure | Leads | No. of Visitors --- these are the main
objective/goals of SEO (Search Engine Marketing). We assist you to make a consistent brand development and lead
generation through SEO. It all comes down to meet a specific goal inside the online marketing strategy for your
businesses.
Purpose of this report
Hi,
My name is Sudarshan. This is a sample proposal document for the Search Engine Optimization activities.
First part, gives you information about me and how I can help your business. Second part, provides you
with an overview of my services. Once I get to know your business better, I will create a specific SEO
proposal to meet your needs.
I want to make sure that you are satisfied with the results. The purpose of SEO is to benefit
your business as a whole. Therefore, before I start helping you with your SEO, I would like to
understand your needs, and get to know who your customers are. I believe that only this
way we can truly make a difference to your business.
SEO PROPOSAL – COPYRIGHTS @ 2013 w3itexperts, ALL RIGHTS RESERVED. sudarshan@w3itexperts

2. Why you should choose ME?
I have over 4 years of Search Engine Optimization experience. I hold a Master’s Degree in Marketing and Innovation
and my thesis focused on SEO pricing models. My customers range from a university, technology companies to small
businesses.
I make sure your website is visible to the people who are relevant to your business. High traffic is great but what if
people who visit your website are not interested in your product or service? This would be a waste of money
wouldn't it? In order to focus on your targeted market I first do a comprehensive research to be able to use SEO in
order to benefit your business as a whole. My aim is to bring you customers and not only high traffic. How does it
sound?
Do you promise #1 in Google and what about Panda, Penguin and
Hummingbird?
Google warns against SEO agencies that promise #1 in Google. The company says that ‘no - one can guarantee your
rankings’. Same as an attorney cannot promise you that he is going to win his case or a doctor cannot say that your
surgery is going to be a successful one. High rankings are great, but what do they really mean to your business? It is
important to focus on building great content and make your website visible to your relevant customers. I optimize
website for humans and not for search engines and this is ultimately what Google expects from you. Their latest
algorithm update called ‘Penguin’ , ‘Panda’, ‘Hummingbird’ focuses on penalizing those who want to focus on
getting high rankings without creating create content to their visitors.
SEO Timeline
After implementation of the recommendations, there is a delay of at least two months or three, before seeing
results in the Analytics.
The targeted traffic should continue to improve as the strategic inbound links age, and the SEO implementations
have been indexed. On average, the optimum effect from the on - site & off-site SEO effort will be experienced in
approximately 18 weeks.
SEO PROPOSAL – COPYRIGHTS @ 2013 w3itexperts, ALL RIGHTS RESERVED. sudarshan@w3itexperts

3. Basic Proposal – SEO Services
Overview
This is a sample proposal on the strategy, analysis, and optimization recommendations. Every business is different
and therefore, I want to work with you to understand your needs in order to deliver results that are satisfactory to
you. Once I get to know your expectations, I will create a proposal tailored to your needs.
Search Engine Optimization services:
Indexing Analysis & recommendations
Index Analysis reviews your website content for potential errors and problems for search engines.
This includes:
 Duplicate Content
 Content very similar or duplicate of existing content in the index
 Page Downloading Speed
 Coding Errors
 Robots.txt exclusions
Domain Analysis & Recommendations
Domain Analysis reviews your domain for potential errors.
This includes
 Internal linking structure
 HTML and page layout
 Title/Meta Tags
Keyword Research and Analysis
Choosing the right keywords is one of the most important part of a successful Online Marketing. While companies
often focus only on popular broad terms, I believe that it is much better to target those keywords that have a
proven track record of searches and also which are realistic and relevant to your business.
Basic Keyword Research analyzes your main keywords for your targeted audience.
SEO PROPOSAL – COPYRIGHTS @ 2013 w3itexperts, ALL RIGHTS RESERVED. sudarshan@w3itexperts

4. Advanced Keyword Research analyzes your main and broader keywords that your potential customers would use to
find you. It uses 5 different algorithms that take into account your competition, affordability for Google Analytics,
Relevance to your business and target market.
The chosen keywords are used for recommendation regarding:
 Keyword Density
 Title/Meta Tags
 Alt text
 Google Adwords keywords
External Link Building:
A. Local and Mobile SEO
Because your company is locally based, I recommend Local and Mobile SEO. Location is the key, more and more
customers are looking for your services online. We offer:
 Optimizing your website for a bigger exposure in the local directories
 External Link building using the appropriate keywords and quality websites or your target market.
B. General SEO
General SEO would advance all of the above and add:
 External ink building for your target market,
 Google Ad words (promoting your website on Google)*
 Content building*
Feel free to email me and schedule a free consultation:
sudarshan@w3itexperts.com
*Google Adwords and Content Building are tailored to your business in a way to address your
unique needs and are therefore discussed after the initial consultation.
SEO PROPOSAL – COPYRIGHTS @ 2013 w3itexperts, ALL RIGHTS RESERVED. sudarshan@w3itexperts