SlideShare a Scribd company logo
VIEWING CRAWLING FROM
SEO PERSPECTIVE
ITWOULDN’T BEWRONGTO SAY
THAT ANYTHINGTHAT AIDS
CRAWLING OFTHE SEARCH ENGINE
BOT INYOURWEBSITE HELPS INTHE
RANKING OFYOURWEBSITE
WHAT HELPS IN CRAWLING OFTHE
SEARCH ENGINE BOT?
INBOUND AND OUTBOUND LINKS
■ Through inbound and outbound links, bots crawl to much deeper and related
information for the same search query
KEYWORDS
■ Search algorithms try to understand what category of information a user is looking for
and keywords are representatives of those category and hence aids the process of
crawling.
SITEMAP
■ Sitemap being a blueprint of your website helps the bot to crawl your website easily
and map the relationship between different pages and components of your website
INTERLINKING OF PAGES
■ By interlinking, we are linking relevant pages and helping the bot crawl along for
related information
RELEVANT CONTENTTOTHE
SEARCH QUERY
■ Think if the content is not relevant to the search intent or the query, will google bot be
able to crawl and fetch relevant information for its users?
NO.
So, relevance and the usability of web pages are of utmost important in aiding the process
of crawling.
If instead of 1000 pages per crawl, 10000 pages are found to provide meaningful
information, the process of crawling will be most effective. Keywords are also
representative of the relevance of information on your web page.
■ Google takes into account for ranking anything
that passes page rank algorithm which is directly
linked to the elements which aid crawling.
AN IMPORTANT STEPTO JUSTIFY
THIS STATEMENTWOULD BETO
TALLY IT WITH HUNDREDS OF OTHER
RANKING FACTORS OF SEARCH
IF FOUNDTRUE,THEN ITWOULD
OPEN UP NEW AVENUES OF
ANALYSIS.
THANKYOU
Do write to me at abhimitra620@gmail.com

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Viewing crawling from seo perspective

  • 2. ITWOULDN’T BEWRONGTO SAY THAT ANYTHINGTHAT AIDS CRAWLING OFTHE SEARCH ENGINE BOT INYOURWEBSITE HELPS INTHE RANKING OFYOURWEBSITE
  • 3. WHAT HELPS IN CRAWLING OFTHE SEARCH ENGINE BOT?
  • 5. ■ Through inbound and outbound links, bots crawl to much deeper and related information for the same search query
  • 7. ■ Search algorithms try to understand what category of information a user is looking for and keywords are representatives of those category and hence aids the process of crawling.
  • 9. ■ Sitemap being a blueprint of your website helps the bot to crawl your website easily and map the relationship between different pages and components of your website
  • 11. ■ By interlinking, we are linking relevant pages and helping the bot crawl along for related information
  • 13. ■ Think if the content is not relevant to the search intent or the query, will google bot be able to crawl and fetch relevant information for its users? NO. So, relevance and the usability of web pages are of utmost important in aiding the process of crawling. If instead of 1000 pages per crawl, 10000 pages are found to provide meaningful information, the process of crawling will be most effective. Keywords are also representative of the relevance of information on your web page.
  • 14. ■ Google takes into account for ranking anything that passes page rank algorithm which is directly linked to the elements which aid crawling.
  • 15. AN IMPORTANT STEPTO JUSTIFY THIS STATEMENTWOULD BETO TALLY IT WITH HUNDREDS OF OTHER RANKING FACTORS OF SEARCH
  • 16. IF FOUNDTRUE,THEN ITWOULD OPEN UP NEW AVENUES OF ANALYSIS.
  • 17. THANKYOU Do write to me at abhimitra620@gmail.com