Crawling is important for search engine optimization. Elements that aid the crawling process of search engine bots, like inbound and outbound links, keywords, sitemaps, interlinking of pages, and relevant content, can help search engines discover more pages on a website and understand what information those pages contain. This deeper crawling allows search engines to better index a website and potentially boost its ranking in search results.

1. VIEWING CRAWLING FROM
SEO PERSPECTIVE

2. ITWOULDN’T BEWRONGTO SAY
THAT ANYTHINGTHAT AIDS
CRAWLING OFTHE SEARCH ENGINE
BOT INYOURWEBSITE HELPS INTHE
RANKING OFYOURWEBSITE

3. WHAT HELPS IN CRAWLING OFTHE
SEARCH ENGINE BOT?

4. INBOUND AND OUTBOUND LINKS

5. ■ Through inbound and outbound links, bots crawl to much deeper and related
information for the same search query

6. KEYWORDS

7. ■ Search algorithms try to understand what category of information a user is looking for
and keywords are representatives of those category and hence aids the process of
crawling.

8. SITEMAP

9. ■ Sitemap being a blueprint of your website helps the bot to crawl your website easily
and map the relationship between different pages and components of your website

10. INTERLINKING OF PAGES

11. ■ By interlinking, we are linking relevant pages and helping the bot crawl along for
related information

12. RELEVANT CONTENTTOTHE
SEARCH QUERY

13. ■ Think if the content is not relevant to the search intent or the query, will google bot be
able to crawl and fetch relevant information for its users?
NO.
So, relevance and the usability of web pages are of utmost important in aiding the process
of crawling.
If instead of 1000 pages per crawl, 10000 pages are found to provide meaningful
information, the process of crawling will be most effective. Keywords are also
representative of the relevance of information on your web page.

14. ■ Google takes into account for ranking anything
that passes page rank algorithm which is directly
linked to the elements which aid crawling.

15. AN IMPORTANT STEPTO JUSTIFY
THIS STATEMENTWOULD BETO
TALLY IT WITH HUNDREDS OF OTHER
RANKING FACTORS OF SEARCH

16. IF FOUNDTRUE,THEN ITWOULD
OPEN UP NEW AVENUES OF
ANALYSIS.

17. THANKYOU
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