This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa. A key part of the presentation was the use of scenario planning. I also spoke about Sagacite's work on rapid adaptive strategies. I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about.
This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy.
Using Social Media to Connect with International Studentsjsstansel
Facebook, Twitter, and Instagram; students are constantly using social media. These channels can be a powerful tool to connect with the international student population at your school to increase student involvement in events, inform students of important information, and even help your recruiting efforts. In this session, using several popular social media platforms, we will discuss effective techniques to help you create a successful social media strategy for you program. We will also discuss several techniques to redirect traffic from your social media platforms to your program’s website in order to improve you ISSS efforts and increase student enrollment.
Game Theoretic Real Option Approach of the Procurement of Department of Defen...Marc Rabaey
The real option analysis for investments is well known. In order to make decisions (delay, stop, start up, continue), management is waiting to collect more information,
or is waiting for a better environment (market situation, political situation and so on).
However this is without taking into account the (inter)actions of the other players in the market. Option games will place the real options into a strategic (game theoretic) context., i.c. DoD for procurement.
In reality, the complexity of real options and the need for the permanent monitoring of the environment make some managers reluctant to introduce it in the enterprise for
investment decision-making. A generic framework “Intelligence Base” is being proposed to approach intelligence and game options in a holistic way for the strategy and the investments.
This is a presentation I delivered at the Chief Marketing Officers Conference in Johannesburg in September 2012. The presentation deals with the development of strategy for an era of chronic volatility, uncertainity, complexity and ambiguity (known as VUCA). The presentation focuses on scenario planning and agile | adaptive strategies as ways to move forward in a VUCA environment. The first part also deals with the concept of what is branding (I argue it is simply the relation between an organisation and its intended, or unintended, audience) and that brand positioning is in fact business strategy.
Using Social Media to Connect with International Studentsjsstansel
Facebook, Twitter, and Instagram; students are constantly using social media. These channels can be a powerful tool to connect with the international student population at your school to increase student involvement in events, inform students of important information, and even help your recruiting efforts. In this session, using several popular social media platforms, we will discuss effective techniques to help you create a successful social media strategy for you program. We will also discuss several techniques to redirect traffic from your social media platforms to your program’s website in order to improve you ISSS efforts and increase student enrollment.
Game Theoretic Real Option Approach of the Procurement of Department of Defen...Marc Rabaey
The real option analysis for investments is well known. In order to make decisions (delay, stop, start up, continue), management is waiting to collect more information,
or is waiting for a better environment (market situation, political situation and so on).
However this is without taking into account the (inter)actions of the other players in the market. Option games will place the real options into a strategic (game theoretic) context., i.c. DoD for procurement.
In reality, the complexity of real options and the need for the permanent monitoring of the environment make some managers reluctant to introduce it in the enterprise for
investment decision-making. A generic framework “Intelligence Base” is being proposed to approach intelligence and game options in a holistic way for the strategy and the investments.
Leading the Rebellion: Turning Visionary Ideas into RealityStephen Anderson
(My presentation from Adaptive Path MX)
You’ve got an idea. Maybe it’s a better process that’s a bit unorthodox. Or maybe it’s a new product idea you need to push through your organization. The question is: How does that idea become reality? Between procedure, politics, and other pushbacks, implementing visionary ideas — however promising — requires a lot more than a good prototype or story.
To understand how unorthodox ideas can make it through an organization, we’ll look outside the design industry to filmmaking. Specifically, we’ll look at what it took to make the one of the most influential — and disruptive — films of all time: the original Star Wars movie. If we look behind the scenes, what did it take to get George Lucas’s space fantasy from script to screen? From assembling the right team to navigating the Hollywood corporate studio environment to tapping into powerful universal patterns, speaker Stephen P. Anderson will share six lessons that we as UX Managers — and leaders — can all learn from Lucas’ adventure.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Presentation from XP Days Ukraine (December, 2011) and QADnepr Mini Conference (Dnepropetrovsk, October 2011) about true role of testers and ways to fix development process to avoid their participation in usual stages of the quality control chain.
Group assignment on scenario planning for my Strategic Thinking in a Global and Digital World, http://www.slideshare.net/eteigland/strategic-thinking-in-a-global-and-digital-world
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Arturo J. Bencosme, PhD
Visionary, Balanced Score-Based Strategic Planning for Nonprofit / Nongovernmental Organizations and Government Agencies is a relatively new area of study in comparison to the same approach to the for-profit sector. While appearing complex on first sight, this approach to planning is effective, articulate and engaging. Insights relative to the specifics on the non profit / non governmental organizations and Government Agencies are clarified and examples are provided.
Overview presentation on Scenario Mapping, a methodology that combines "simulated hindsight" with "highly prepared meetings" Scenario Mapping is fractal: can be applied to large companies, business units, markets, products, etc.
This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides.
Leading the Rebellion: Turning Visionary Ideas into RealityStephen Anderson
(My presentation from Adaptive Path MX)
You’ve got an idea. Maybe it’s a better process that’s a bit unorthodox. Or maybe it’s a new product idea you need to push through your organization. The question is: How does that idea become reality? Between procedure, politics, and other pushbacks, implementing visionary ideas — however promising — requires a lot more than a good prototype or story.
To understand how unorthodox ideas can make it through an organization, we’ll look outside the design industry to filmmaking. Specifically, we’ll look at what it took to make the one of the most influential — and disruptive — films of all time: the original Star Wars movie. If we look behind the scenes, what did it take to get George Lucas’s space fantasy from script to screen? From assembling the right team to navigating the Hollywood corporate studio environment to tapping into powerful universal patterns, speaker Stephen P. Anderson will share six lessons that we as UX Managers — and leaders — can all learn from Lucas’ adventure.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Presentation from XP Days Ukraine (December, 2011) and QADnepr Mini Conference (Dnepropetrovsk, October 2011) about true role of testers and ways to fix development process to avoid their participation in usual stages of the quality control chain.
Group assignment on scenario planning for my Strategic Thinking in a Global and Digital World, http://www.slideshare.net/eteigland/strategic-thinking-in-a-global-and-digital-world
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Arturo J. Bencosme, PhD
Visionary, Balanced Score-Based Strategic Planning for Nonprofit / Nongovernmental Organizations and Government Agencies is a relatively new area of study in comparison to the same approach to the for-profit sector. While appearing complex on first sight, this approach to planning is effective, articulate and engaging. Insights relative to the specifics on the non profit / non governmental organizations and Government Agencies are clarified and examples are provided.
Overview presentation on Scenario Mapping, a methodology that combines "simulated hindsight" with "highly prepared meetings" Scenario Mapping is fractal: can be applied to large companies, business units, markets, products, etc.
This is the presentation I gave at the Branding in Banking and Finance Conference that was held in Johannesburg, South Africa on 26th - 28th September 2011. I have added speaker notes on some of the slides.
Scenario Modelling: developing new products in uncertain timesAlexander Huun
When markets are uncertain, scenario modelling can be a powerful way to guide
product development. This article looks at some factors critical to its success,
and how scenario modelling was used at Storebrand, Scandinavia’s largest life
insurance company.
Consumers' experience with internet access and social media is changing their notions of how they relate to businesses: they expect to play a more active role in shaping the products and services they buy.
This shift in expectations raises many questions about whether today's operating practices will continue to succeed. We are seeing some of the leadership, structural and cultural implications, but we anticipate this will be unfolding for a while to come.
Today the Tipping Point is where human intellect & collective acumen of leaders seamlessly converge with Machine Learning & Artificial Intelligence to meet the challenges of fast changing business landscape.
Shaping the Future: Product Strategy in the Age of UncertaintyAggregage
In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.
Purpose Up - Doubling down in tough times by Barkley + JefferiesBarkley
Now is not the time to shrink back on sustainability and ESG criteria, it is time to double down with focus and clarity. These are the findings from our third annual report Purpose Up | Doubling Down in Tough Times, a joint research study with Jefferies.
Businesses of all sizes struggle to balance innovation with business as usual. Although both activities are vitally important, it can sometimes feel as though the two are at odds with one another as they compete for attention, resource and time.
We ran an interactive event for CIPD Coventry & Warwickshire Branch that highlighted the tools you need to create a culture that embraces innovation. We also explained how to harness high performance leadership techniques that use different management approaches for innovation and the day-to-day.
Together we explored:
- The key differences between innovation and business as usual.
- Organisational Ambidexterity — what is it, why does it matter, and how does your firm stack up?
- The different types of innovation (from incremental, ‘small i’ innovation to radical, ‘Big I’ innovation) and the different management approaches that are needed even for these.
- The role of leadership, management and strategy in creating ambidexterity.
- Insights from other organisations that have got the balancing act right.
This is the third of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation theories an models, a viewer will be ale to discern the main themes and points of the workshop. (The other deck in the workshop was an introduction to the workshop).
This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).
Using Innovation to Manage Brand Positioning | P Collings 2014Patrick Collings
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.
One of my favourite lectures each year is to the creative writing master class at the University of Cape Town. The title of the lecture is The Writer as Digital Immigrant and looks at the impact of the digital evolution on creative writing as well as the business of book publishing. This year the subtitle of my presentation was Snapshots Along a Digital Journey and comprised 14 "snapshots" that looked issues such as thinking digital; the evolving digital landscape; storytelling in a digital, commercial arena; and from paper to pixel. Several of the slide need a talking head in front of them, but hopefully people will get the gist of the presentation.
I often storyboard a presentation before assembling it in Keynote. I thought it may be interesting to share the storyboard for a presentation I did for a CMO conference in Johannesburg in September 2012. The presentation dealt with the development of strategies for an era of volatility, uncertainity, complexity and ambiguity.
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.
This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
The Writer As Digital Immigrant | Patrick Collings 2009Patrick Collings
This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides.
Transmotion is a term I use to describe the seamless movement between the physical and the digital worlds. In this presentation I look at three components of transmotion, namely: transmedia, virtuality and augmented reality. Transmotion was part of a bigger presentation that argued brands must ensure that their “offline” and “online” offerings complement and not duplicate one another. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.
My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deals with the accelerated decline of the traditional newspaper / magazine model and the options open to newspapers / magazines and the implications for both types of publications as well as the brands that advertise in them. Like all of my presentation a talking head is required in front of many of the slides. I have tried to minimize the lack of a presenter by adding brief notes to several slides. Hopefully, viewers of the presentation will understand the overall points being raised and arguments made.
This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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1. scenarios as the foundation of brand
strategy in today’s volatile socio-
economic and business environment
Patrick Collings
Sagacite
Branding Conference
8 - 9 June 2011
by mark visosky
2. introduction to a new
way of thinking about
brand strategy
photo by bart
7. ...and if they were bic pens
Note: Spoke about how deciding where you want to position a brand determines the
entire organizational structure and operation. Example of expensive and cheap pens.
8. “...many enlightened organizations are moving
branding entirely away from communications
and toward connecting strategy, culture, and a
wider stakeholder involvement.”
Nicholas Ind & Majken Schultz
Strategy + Business
10. the world is facing increased
turbulence over the next
decade and beyond
Global Trends 2025: A Transformed World
released by the National Intelligence Council
11. caused by leadership change in emerging
markets, major policy shifts by governments,
increased armed conflict, interlinked economies,
budget cuts by local and national government
by antitezo
28. one that accepts that we can’t predict the
future and should concentrate on being
flexible enough to successfully engage it, in
whatever form it may take
29. “Giving up the illusion that you can predict
the future is a very liberating moment. All
you can do is to give yourself the capacity
to respond to the only certainty in life -
which is uncertainty. The creation of that
capability is the purpose of strategy”
Lord John Browne, former CEO BP
30. “Nearly all of the Best Global Brands have
embraced the idea of constant change,
evolution and innovation, and are able to
continually meet the changing requirements
of this customers.”
Interbrand Best Global Brand 2010
41. approaches
Royal Dutch/Shell & Global Business Network
The French School
The Futures Group
Wilson and Ralston
Lindgren and Bandhold
Reference scenarios
Decision Strategies International
Procedural scenarios
Industry scenarios
Soft creative scenarios
45. learning to learn
learning must be a continuous
process and involve learning to re-
perceive or reinterpret a situation
46. start with a question
scenarios start by isolating the relevant
decision that needs to be made
47. gather the information
be flexible as you gather broadly and narrowly,
focus on the question but not at the detriment
of the unexpected and look for disconfirming
evidence
48. identify the drivers
identify the driving forces that influence
the outcome of events: some will be
obvious and others less so.
49. composing the plots
build the scenarios around four questions:
what are the driving forces, what is uncertain,
what is inevitable, how about this or that
scenario
50. the simple 4 choices
keep the scenario exercise to four simple
and realistic plots that lead to different
choices for the original decision
51. keep talking & watching
developing and maintaining scenarios is an
ongoing process of tracking developments,
assessment, extrapolation and questioning
52. and then the process often implodes
image by jim sher
62. “In the next few years, successful companies
will distinguish themselves by managing
uncertainity better than do their competitors.
The very best will create uncertainity for their
competitors to struggle with - and there will
be hell to pay by those who fall behind.”
George Stalk
Senior Partner and Managing Director
The Boston Consulting Group
63. Note: Spoke about how computer and mobile companies not only have to worry
about socio-economic issues but also what game-changing offerings Apple releases.