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Bullock and Batten, phases
of planned change
• PLANNED CHANGE – refers to any kind of alteration/modification
which is done in advance and differently for improvement of present
position into brighter one.
• Organisations force for planned change from 2 forces which are :
• INTERNAL &EXTERNAL
INTERNAL FORCES EXTERNAL FORCES
Obsolesence of production/services Regulations
New market opportunities Competition
New strategic direction Market force
Shift in the socio-cultural values Customers
Changes in the management technology
• Bullock and Batten analysed over 30 models of change management and
arrived at their own 4 phase model of programmed change management
which can be applied to almost any circumstances.
• The model is useful in that it distinguishes between the 'phases' of change
which the organisation passes through as it implements change, and the
'processes' of change, i.e. the methods applied to get the organisation to
the desired state.
• The model progresses as follows:
• Exploration phase
• The organisation has to make decision on the need for change:
• Explore and decide on the need for change
• Identify what changes are required
• Identify resources required
• Planning phase
• This phase is about understanding the problem:
• Diagnosis of the problem
• Clarify goals and objectives
• Identify specific activities required to undertake change
• Agree changes with stakeholders
• Identify supports required to enable change to occur
• Action phase
• Changes identified are agreed and implemented:
• Support for change is explicit
• Changes are monitored and evaluated
• Results are communicated and acted upon
• Adjustments and refinements are made where necessary
• Integration phase
• Stabilizing and embedding change:
• Changes supported and reinforced
• Results and outcomes from change communicated throughout the
organisation
• Continuous development of employees through training, education
• Ongoing monitoring and evaluation
summary
In summary Bullock and Batten’s (1985) phases of planned change
draw on the disciplines of project management. There are many similar
‘steps to changing your organization’ models to choose from. We have
chosen Bullock and Batten’s:
• exploration;
• planning;
• action;
• integration.
Exploration involves verifying the need for change, and acquiring any
specific resources (such as expertise) necessary for the change to go
ahead. Planning is an activity involving key decision makers and
technical experts. A diagnosis is completed and actions are sequenced
in a change plan. The plan is signed off by management before moving
into the action phase. Actions are completed according to plan, with
feedback mechanisms which allow some replanning if things go off
track. The final integration phase is started once the change plan has
been fully actioned. Integration involves aligning the change with other
areas in the organization, and formalizing them in some way via
established mechanisms such as policies, rewards and company
updates.
Welcome to the END
• PRESENTED BY:
• ARCHIBOLD MUNETSI
• NICHOLA MUGABE

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BULLOCK AND BATTEN PHASES OF PLANNED CHANGE

  • 1. Bullock and Batten, phases of planned change
  • 2. • PLANNED CHANGE – refers to any kind of alteration/modification which is done in advance and differently for improvement of present position into brighter one. • Organisations force for planned change from 2 forces which are : • INTERNAL &EXTERNAL INTERNAL FORCES EXTERNAL FORCES Obsolesence of production/services Regulations New market opportunities Competition New strategic direction Market force Shift in the socio-cultural values Customers Changes in the management technology
  • 3. • Bullock and Batten analysed over 30 models of change management and arrived at their own 4 phase model of programmed change management which can be applied to almost any circumstances. • The model is useful in that it distinguishes between the 'phases' of change which the organisation passes through as it implements change, and the 'processes' of change, i.e. the methods applied to get the organisation to the desired state. • The model progresses as follows: • Exploration phase • The organisation has to make decision on the need for change: • Explore and decide on the need for change • Identify what changes are required • Identify resources required
  • 4. • Planning phase • This phase is about understanding the problem: • Diagnosis of the problem • Clarify goals and objectives • Identify specific activities required to undertake change • Agree changes with stakeholders • Identify supports required to enable change to occur
  • 5. • Action phase • Changes identified are agreed and implemented: • Support for change is explicit • Changes are monitored and evaluated • Results are communicated and acted upon • Adjustments and refinements are made where necessary
  • 6. • Integration phase • Stabilizing and embedding change: • Changes supported and reinforced • Results and outcomes from change communicated throughout the organisation • Continuous development of employees through training, education • Ongoing monitoring and evaluation
  • 7. summary In summary Bullock and Batten’s (1985) phases of planned change draw on the disciplines of project management. There are many similar ‘steps to changing your organization’ models to choose from. We have chosen Bullock and Batten’s: • exploration; • planning; • action; • integration.
  • 8. Exploration involves verifying the need for change, and acquiring any specific resources (such as expertise) necessary for the change to go ahead. Planning is an activity involving key decision makers and technical experts. A diagnosis is completed and actions are sequenced in a change plan. The plan is signed off by management before moving into the action phase. Actions are completed according to plan, with feedback mechanisms which allow some replanning if things go off track. The final integration phase is started once the change plan has been fully actioned. Integration involves aligning the change with other areas in the organization, and formalizing them in some way via established mechanisms such as policies, rewards and company updates.
  • 9.
  • 10. Welcome to the END • PRESENTED BY: • ARCHIBOLD MUNETSI • NICHOLA MUGABE