Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
SCA Research's annual Christmas Insights Report looks at what people will buy, when, where, how, what influences them to purchase and the importance and ever growing area of online shopping at Christmas time.
It shows that at Christmas, people generally underestimate how much they spend, and start their Christmas shopping earlier than many people expect...
SCA Research's annual Christmas Insights Report looks at what people will buy, when, where, how, what influences them to purchase and the importance and ever growing area of online shopping at Christmas time.
It shows that at Christmas, people generally underestimate how much they spend, and start their Christmas shopping earlier than many people expect...
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]ThinkNow
40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
2018 E-commerce Planning: Trends and Predictions for PeakDavid Bussell
Learn what’s in store for retailers and e-commerce in 2018
During the 2017 peak season Purolator delivered over 30 million packages across Canada, into the United States, and around the world. Volumes are projected to continue to increase in 2018.
Join us for this free webinar to be the first to discover the major trends and predictions for 2018.
Register now and get insights that can help you optimize your retail or e-commerce business, while enhancing the customer service experience.
Including:
Shifts in peak holiday seasonal sales - timing of peaks and valleys of consumer demand
Digital disruption of retail - better understand the consumer’s increasing need for speed, including sameday delivery
The rise of omni-channel shopping - how current trends will impact your business
and more...
If you’re a retail or e-commerce retailer looking to stay more competitive, you don’t want to miss this free webinar. Register today!
8 e commerce holiday dates you should not miss for your business!CedCommerce
The holiday season is up and it is the right time to plan for huge traffic and high sales!
eCommerce Holidays play a very important role for the businesses, as along with them they bring in humongous sales too.
In a survey, most of the eCommerce businessmen revealed the time they start planning for these holiday seasons and it was seen that a large number of them started at the beginning of Q3 and take it to the peak by its end i.e. July – September.
http://bit.ly/2OkVoXV
• Pantone announces colour of the year 2017
• Spending splurge sees high street hit six year high
• Decline in retail footfall continues
• One Stop launches Christmas gifting promotion
• GB grocery market growth steady as deflation slows
• 74% of shoppers plan to use one of the Big Four for their Christmas shop but still looking for ways to save money
• Co-op poised to give members £15m Christmas present
• UK inflation at two-year high as clothing prices rise
• Social media more important than TV for beauty launches
• Bestway targets forecourt sector with Certas deal
• Pre-Christmas discounts rise to new record
• Amazon makes first commercial delivery using a drone
• P&G publishes first ever Citizenship Report outlining company values
• Pinterest predicts 2017 beauty and style trends
• Lego increases its UK prices as Brexit hits
• First half profits flat at PZ Cussons amid “challenging trading environment” In UK
January 2010
That whooshing sound heard on Christmas morning was not the sound of Santa’s sleigh launching its return trip to the North Pole.
It was the collective sigh of relief by America’s retailers, as they squeaked through an intensely uncertain holiday season with positive growth numbers. Put in perspective, though, a little bit of good news for the holiday season is a modestly upbeat flourish on
what is otherwise still a very challenging
retail market.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
Data, Demographics & Direct Marketing - On Wed., May 13, Statesman Media presented a B2B-focused seminar featuring speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, experts discussed the measurements businesses need to ensure they're driving tangible results and making the most of their marketing dollars.
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction — it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some sense of normalcy and holiday magic this year.
Download your free whitepaper and gain marketing tips and insights on how you can stay ahead of the curve heading into the holiday rush.
A presentation created for the WineDirect Roadshows that showcase three case studies - one on Facebook Ads, one on email design and one on custom wine clubs.
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...Deloitte United States
Thanksgiving weekend is often considered the kick-off to holiday shopping and sets the tone for the holiday shopping season. Explore consumer attitudes and shopping trends going into the peak weekend. Will retailers be thankful this year? For more, visit http://deloi.tt/2fNeY9D
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]ThinkNow
40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
2018 E-commerce Planning: Trends and Predictions for PeakDavid Bussell
Learn what’s in store for retailers and e-commerce in 2018
During the 2017 peak season Purolator delivered over 30 million packages across Canada, into the United States, and around the world. Volumes are projected to continue to increase in 2018.
Join us for this free webinar to be the first to discover the major trends and predictions for 2018.
Register now and get insights that can help you optimize your retail or e-commerce business, while enhancing the customer service experience.
Including:
Shifts in peak holiday seasonal sales - timing of peaks and valleys of consumer demand
Digital disruption of retail - better understand the consumer’s increasing need for speed, including sameday delivery
The rise of omni-channel shopping - how current trends will impact your business
and more...
If you’re a retail or e-commerce retailer looking to stay more competitive, you don’t want to miss this free webinar. Register today!
8 e commerce holiday dates you should not miss for your business!CedCommerce
The holiday season is up and it is the right time to plan for huge traffic and high sales!
eCommerce Holidays play a very important role for the businesses, as along with them they bring in humongous sales too.
In a survey, most of the eCommerce businessmen revealed the time they start planning for these holiday seasons and it was seen that a large number of them started at the beginning of Q3 and take it to the peak by its end i.e. July – September.
http://bit.ly/2OkVoXV
• Pantone announces colour of the year 2017
• Spending splurge sees high street hit six year high
• Decline in retail footfall continues
• One Stop launches Christmas gifting promotion
• GB grocery market growth steady as deflation slows
• 74% of shoppers plan to use one of the Big Four for their Christmas shop but still looking for ways to save money
• Co-op poised to give members £15m Christmas present
• UK inflation at two-year high as clothing prices rise
• Social media more important than TV for beauty launches
• Bestway targets forecourt sector with Certas deal
• Pre-Christmas discounts rise to new record
• Amazon makes first commercial delivery using a drone
• P&G publishes first ever Citizenship Report outlining company values
• Pinterest predicts 2017 beauty and style trends
• Lego increases its UK prices as Brexit hits
• First half profits flat at PZ Cussons amid “challenging trading environment” In UK
January 2010
That whooshing sound heard on Christmas morning was not the sound of Santa’s sleigh launching its return trip to the North Pole.
It was the collective sigh of relief by America’s retailers, as they squeaked through an intensely uncertain holiday season with positive growth numbers. Put in perspective, though, a little bit of good news for the holiday season is a modestly upbeat flourish on
what is otherwise still a very challenging
retail market.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
Data, Demographics & Direct Marketing - On Wed., May 13, Statesman Media presented a B2B-focused seminar featuring speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, experts discussed the measurements businesses need to ensure they're driving tangible results and making the most of their marketing dollars.
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction — it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some sense of normalcy and holiday magic this year.
Download your free whitepaper and gain marketing tips and insights on how you can stay ahead of the curve heading into the holiday rush.
A presentation created for the WineDirect Roadshows that showcase three case studies - one on Facebook Ads, one on email design and one on custom wine clubs.
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...Deloitte United States
Thanksgiving weekend is often considered the kick-off to holiday shopping and sets the tone for the holiday shopping season. Explore consumer attitudes and shopping trends going into the peak weekend. Will retailers be thankful this year? For more, visit http://deloi.tt/2fNeY9D
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
Consumers are going to spend more this holiday season than ever before. Learn what trends will impact how and where they're spending this season, to focus your strategy and maximize your ROI.
WNS Decision Point analyse and describe about holiday shoppers and explain how marketers can best help them navigate the holiday season. Shoppers should proceed with caution this holiday season. The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
Survey of Gift-giving Preferences During Pandemic Period
The gift-giving opportunities brought about by the difficulty of seeing each other.
The gift-giving behaviors in physical and online channels.
The online gift-giving preferences.
Ghost Festival 2021 - PX Mart Snack Buying Analysis
2020 Triple Stimulus Vouchers Survey Review (Quintuple Stimulus Vouchers Survey Report will be Released Soon)
Reception rate
Channel preference: Physical channels
The excess consumption scenario
Tracking Survey to Consuming Behaviors
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Google & Ipsos 2013 Holiday Shopping Intentions Study. Más info en Google.com/Think. Interesante estudio sobre la intención de compra estas Navidades ¿comprarán con anterioridad? ¿comprarán más a nivel online? ¿usarán el smartphone?
As 2014 comes to an end and as we approach the end of our 5th year, we can say that it’s been a successful year in mobile technology and mobile market research.
With almost half a million agents across the country, Field Agent enjoys near-instantaneous access to consumers, stores, and, in general, the answers to our clients' most pressing business questions.
And it shows: Our blog has been one active hub this year, offering brands, retailers, and media outlets a steady stream of fresh insights into consumers and the stores they shop.
Join us as we reflect back on our Top 14 Stories for 2014.
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
Dani Burlacu shares Google's latest market information and product updates, ensuring you have the inside knowledge to make the most of the AdWords tools that Google provides.
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
2016 Place Conf: Case Study - Shoe Carnival -- from Search to StoreLocalogy
SIM Partners will discuss Shoe Carnival's cross-platform campaign that drove smartphone users into stores with web-based offers, the mobile wallet and notifications. It also shows how mobile wallets can be leveraged by retailers, who don't have installed apps on users' smartphones.
Similar to Scar christmas online_mobile_shopping_sep16_final (20)
2. 2
Almost everybody will be buying gifts for this Christmas and
whilst the majority will do at least some of their shopping in
store, almost half will also shop online.
In fact, on average most SCA listeners will be doing 46% of
their Christmas shopping online – an increase from 40% in
2015 and 37% in 2014. With everyone so busy in the lead up
to the festive season, it’s no surprise many look to the
convenience and ease of online shopping.
This presents a fantastic opportunity for retailers who offer an
attractive online shopping option. Let’s take a look at
people’s online shopping habits at Christmas…
3. 3
Whilst in store shopping is still more popular, almost half of
gift buyers end up doing some of their Christmas shopping
online. Families are most likely to be online shoppers –
while singles are the least likely. This is no doubt due to the
fact that singles are more likely to be last minute shoppers –
so they leave it too late to purchase online.
Source : SCA Research, Post Xmas Study January 2016, ‘Where did you end up doing
your Christmas shopping? N=2150 Families N=765 Couples N=780 Singles N=363
5. 5
Online shopping for Christmas looks to be on the rise again. With many
bricks and mortar stores now offering online options, this may have
contributed to this small increase. Australians like having the option of
multiple touchpoints with retailers, and with big stores like Myer and Super
Retail Group (BCF, Supercheap Auto, Rebel, Amart Sports etc) joining the
online space, we will likely see this figure rise again for Christmas 2016.
O N L I N E S H O P P I N G
Source : SCA Research, Post Xmas Study January 2016, So you said that you did some of your Christmas shopping online. A little more specifically, what
percentage of your CHRISTMAS shopping do you think you did in store and on-line? N=994 Males N=326 Females N=668 SCA Research, Post Xmas Study
February 2015 N=671 Post Xmas Study February 2014 N= 1466; SCA Research, Online Post Christmas Shopping Study January 2013 2013 N=1330;
http://www.smartcompany.com.au/industries/retail/74888-ebay-tops-list-australias-popular-shopping-websites-shopping-forum-ozbargain-rises-ranks/
6. 6
Year on year, Australians shopped more with Australian online
retailers than with international retailers. ‘Australian only’ went
from 47% to 55% - while ‘international only’ halved from 6% to
3%. No doubt much of this is driven by the poorer exchange
rate and possibly the increase in postage costs from the US.
Australian only International only
Both
W E B S I T E L O C AT I O N F O R C H R I S T M A S S H O P P I N G
% OF ONLINE
SHOPPING DONE
ON AUSTRALIAN
SITES
Source:SCAPostChristmasSummerStudy,January2016,Didyoudoyouronlineshoppingon
AustralianorInternational(overseas)shoppingwebsites?N=994;February2015N=671
7. 77
People shop online at Christmas for the
convenience, to access goods not available in
normal stores and to avoid crowds. Saving
money is more important for males than for
females
Source : SCA Post Christmas Summer Study, January 2016, Which of the below reasons
describes why you did Christmas shopping online? N=994 Male N=326 Female N=668
61% 58%
49% 47% 45% 45%
31%
For the
convenience
To get presents
not available in
normal stores
To avoid crowds
at the shops
To save money To get a great
deal
To save time For the variety
online
Series 1W H Y P E O P L E L I K E O N L I N E S H O P P I N G SAVING MONEY IS MORE
APPEALING FOR MEN THAN
FOR WOMEN
‘To save money’
9. 9
Source : SCA Research, Post Xmas Study January 2016, Did you use the internet to research Christmas purchases prior to
going to the shops? : Yes N=994 & Based on your experiences with online shopping/research in the past year, do you think
you will increase your usage of the internet to enable you to do any of the following next Christmas? : Research
products/services before going to the shops N=994
11. 11
But even if they’re not using their phone to make
purchases, they’re still using their mobile phone during the
shopping process.
Source : SCA Post Christmas Summer Study, January 2016, Which devices did you use to do your online
shopping for Christmas? N=671 & Nielsen, ‘Mobile phones deliver Christmas cheer to smart shoppers’, 2015
With 7 in 10 Australians now owning a smartphone and
ownership and adoption continuing to grow in Australia,
the shopping landscape is being revolutionised and
mobile-invested campaigns are a must.
DEVICES USED BY
ONLINE SHOPPERS TO
SHOP AT CHRISTMAS
This has increased
from 33% in 2015
DEVICES USED THE MOST BY ONLINE
SHOPPERS TO SHOP AT CHRISTMAS
C o m p u t e r M o b i l e Ta b l e t
C o m p u t e r M o b i l e Ta b l e t
12. 12
Source : SCA Post Christmas Summer Study, January 2016, When shopping at Christmas did you
use your mobile phone for any of the following reasons? N=2264 Males N=766 Females N=1498
Women are interacting with their smartphones more than men when shopping at Christmas.
They’re more likely to use it to look up store locations, send someone pictures/videos of potential
purchases – and they’re also more likely to make a purchase using their smartphone.
43% 41%
29% 27%
10% 2%
Look up store
locations while out
and about
Send someone
pictures/videos of
potential purchases
Make price
comparisons while
shopping
For general research
while shopping
Make purchases via
my mobile phone
To interact with
billboards/download
special offers
Series 1W H A T S H O P P E R S U S E D T H E I R S M A R T P H O N E S
F O R W H E N D O I N G C H R I S T M A S S H O P P I N G
13. 13
It appears that shoppers are using their smartphones to ensure
they get the product they’re searching for at the best possible
price.
While 1 in 5 will use their smartphone to access the store’s
website while shopping, 1 in 4 will access a competitor’s website.
Presumably they’re doing so to check on availability and price for
particular goods in a store – and then checking to make sure a
competitor cannot offer a better price or range.
The implication for retailers here is that shoppers are using
smartphones primarily to assist with their purchase decisions. And
whilst they might be physically in your store, they are virtually in
your competitors’ stores as well. They can therefore make
decisions much faster and require immediate attention from staff
in order to convert the sale – or they’ll simply go elsewhere.
Source : SCA Post Christmas Summer Study, January 2016, And more specifically while you were in
a certain store at Christmas did you use your mobile phone to do any of the following? N=2264
W H I L E I N S T O R E , S H O P P E R S U S E D
T H E I R S M A R T P H O N E T O …
14. 14
Online shopping makes the craziness of the silly season just a little bit
easier. With a simple browse and click, a purchase can be made in an
instant without having to step foot in a busy shopping centre – never mind
needing to find a carpark!
But it’s not just purchasing that people will use the internet for this
Christmas. Almost two thirds of shoppers will use the internet to research
products before they even hit the shops.
And it’s not just the traditional desktop or laptop that people will use to do
their researching and purchasing. Mobile use is increasing rapidly. More
than 70% of people now own a smartphone – 62% of those will use their
smartphone in some way when shopping at Christmas. For those that
purchase online, 41% will use their mobile device – an increase from
33% in 2015.
Having an online presence is absolutely necessary for any retailer – and
now a mobile efficient website is even more important as smartphone
usage increases in the shopping process.
15. 15
U n s p l a s h
S t o c k s n a p
P i x a b a y
The survey was conducted by Southern Cross Austereo using its online
panel nationally.
The panel is obtained from our radio networks database under the labels
of ‘Hit VIP’ on the HIT Network and ‘Music Jury’ on the MMM Network. All
members of these databases would be considered listeners to these
stations.
The database contains about 200,000 members.
The is split between the Hit database and the Triple M database.
Of these members, approximately 16,000 people were invited to be part of
our panel community.
Members of the both database were asked to take part in the study and
over 2,336 people did so. The Gold Coast and Newcastle database were
also invited to participate.
Various filters have been placed over the data at different times.
Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR
brands/words that first came to mind.
A keyword search was used to sort and rank the responses to these
questions.
The results are an un-weighted sample, but are reflective of the Southern
Cross Austereo audience. SCA brands reach approximately 35% of the
10+ population and approximately 41% of the 25-54 population in the five
metropolitan markets in Australia, suggesting it would be reasonable to
consider these results to be a fair if not fully balanced representation of
the opinions in these marketplaces.
Furthermore, as it is an online survey, the respondents would also be
skewed towards being ‘early adopters’ for technology, ‘trend setters’ in
general and likely to be a good early indication of brand leaders, trend
setters and early adopters in general.
These research surveys conducted by Southern Cross Austereo are done
so to provide a general understanding of the opinions, interests and
attitudes of the metropolitan marketplaces only.
16. 16
Just like at Christmas time, we want to keep the excitement going for
as long as possible. So there will be more Christmas research coming
out over the next few weeks.
Here’s what’s planned:
• Kids & the Christmas spirit (and their parents that buy heaps more!)
• The Last Minute Shopper
And have you seen what we’ve already released?
• Christmas Mood
• Christmas Retail Insights
• Early Christmas Shoppers