Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
The Infinite Dial remains the longest-running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of podcast consumption by Edison Research. This data is derived from the 17th Arbitron/Edison Internet & Multimedia Series, and covers a wide variety of topics ranging from consumption and usage of podcasts to the behaviors of podcast consumers and their attitudes about advertising and content. This presentation was originally delivered by Edison VP Tom Webster as a live webinar in conjunction with the Association for Downloadable Media. For more information, visit http://www.edisonresearch.com
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
The Infinite Dial remains the longest-running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of podcast consumption by Edison Research. This data is derived from the 17th Arbitron/Edison Internet & Multimedia Series, and covers a wide variety of topics ranging from consumption and usage of podcasts to the behaviors of podcast consumers and their attitudes about advertising and content. This presentation was originally delivered by Edison VP Tom Webster as a live webinar in conjunction with the Association for Downloadable Media. For more information, visit http://www.edisonresearch.com
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
Social Sharing in the Mobile World from Edison ResearchEdison Research
This study of mobile social media behavior presents new stats on how Americans use smartphones to connect with friends and family, share photos and videos, and broadcast their experiences to the world. It was originally presented at CRS2017.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.
Wake Me Up! - The 2015 Country Radio Seminar Research PresentationEdison Research
This new research presentation from Edison Research was first debuted at the Country Radio Seminar, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.
Edison Research Presents: Share of Ear May 2014Edison Research
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.
What's Working At Work: The Edison Research At-Work Listening StudyEdison Research
Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.
This presentation of The Podcast Consumer 2017 contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:
• Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
• The updated Share of Ear® for podcasting
The Moms and Media 2017 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
The Infinite Dial Canada from Edison Research and Triton Digital is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998.
The annual report from Edison Research on podcast listeners. New data on consumption, smart speakers, and podcasting's growing share of the audio space. Features data from The Infinite Dial from Edison and Triton Digital, as well as The Smart Audio Report from NPR and Edison
2015-2016 Big Time Podcast Stats and Demographics from Bigfoot Podcast StudioMark Grimes
Who listens to podcasts? How many hours of podcasts are listened to by active listeners? How many podcasts are there on iTunes? What percentage of US population listened to podcasts over the last month? How do you produce and distribute a podcast?
In Quarter Two 2011, Communicorp Digital commissioned Edison Research to conduct a nationally representative telephone survey of the Republic of Ireland consisting of 1000 people age 12 and older Data compared with February 2011 American “Infinite Dial” study. We asked more than one hundred questions. What follows is a ‘highlights tour’ of some key findings.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth
Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA
Herzliya, 6 April 2014
According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.
Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.
“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.
As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.
The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.
The results of the study are available below (via Slideshare) and at www.cue-ad.co.il. www.edisonresearch.com
For more information: Shimon Baron shimonb@cue-ad.com Larry Rosin lrosin@edisonresearch.com
Social Sharing in the Mobile World from Edison ResearchEdison Research
This study of mobile social media behavior presents new stats on how Americans use smartphones to connect with friends and family, share photos and videos, and broadcast their experiences to the world. It was originally presented at CRS2017.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.
Wake Me Up! - The 2015 Country Radio Seminar Research PresentationEdison Research
This new research presentation from Edison Research was first debuted at the Country Radio Seminar, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.
Edison Research Presents: Share of Ear May 2014Edison Research
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.
What's Working At Work: The Edison Research At-Work Listening StudyEdison Research
Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.
This presentation of The Podcast Consumer 2017 contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:
• Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
• The updated Share of Ear® for podcasting
The Moms and Media 2017 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
The Infinite Dial Canada from Edison Research and Triton Digital is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998.
The annual report from Edison Research on podcast listeners. New data on consumption, smart speakers, and podcasting's growing share of the audio space. Features data from The Infinite Dial from Edison and Triton Digital, as well as The Smart Audio Report from NPR and Edison
2015-2016 Big Time Podcast Stats and Demographics from Bigfoot Podcast StudioMark Grimes
Who listens to podcasts? How many hours of podcasts are listened to by active listeners? How many podcasts are there on iTunes? What percentage of US population listened to podcasts over the last month? How do you produce and distribute a podcast?
In Quarter Two 2011, Communicorp Digital commissioned Edison Research to conduct a nationally representative telephone survey of the Republic of Ireland consisting of 1000 people age 12 and older Data compared with February 2011 American “Infinite Dial” study. We asked more than one hundred questions. What follows is a ‘highlights tour’ of some key findings.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth
Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA
Herzliya, 6 April 2014
According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.
Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.
“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.
As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.
The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.
The results of the study are available below (via Slideshare) and at www.cue-ad.co.il. www.edisonresearch.com
For more information: Shimon Baron shimonb@cue-ad.com Larry Rosin lrosin@edisonresearch.com
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. This report shows the current status of podcasting including information on:
Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
Access-based business models versus ad-funded and subsidised radio
The tech majors are splashing out cash for spoken word content, not just music, using content as a tool to drive their core strategy, controlling distribution channels and platforms and thereby the access to consumers. What are the tectonic changes in audio consumption, distribution and business models facing the radio industry? Which business models stack up?
Mark Mulligan, Managing Director and Analyst, MIDia Research
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
A APPM no âmbito do seu compromisso de suporte aos profissionais de marketing, realizou um estudo do impacto verificado e estimado por parte deste surto epidémico mundial. Este estudo visa capacitar a associação e a sociedade sobre os desafios que os nossos profissionais detetam e eventualmente encontrarmos formas de apoio das várias entidades com as quais a APPM poderá exercer a sua influência. Apresentamos-lhe os primeiros resultados
Partilhamos consigo a Apresentação feita pela Helena Gouveia, Diretora de Marketing IKEA Portugal no Congresso Nacional do Marketing no dia 27 de Novembro na Nova SBE Carcavelos, em Lisboa
Partilhamos consigo a apresentação de Filipe Macedo da Comon no passado dia 27 de Novembro no Congresso Nacional do Marketing na Nova SBE em Carcavelos
"Analítica na Inovação e Disrupção" por Luís Bettencourt Moniz, Marketing Manager da SAS, no evento Marketing Marathon da APPM, no dia 23 de Maio na ESTGV em Viseu.
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
A APPM anuncia o programa do XVIIIº Congresso Nacional do Marketing que irá realizar-se no próximo dia 28 de Junho no Auditório da nova sede da EDP, em Lisboa e irá contar com um programa em torno do tema a “O QUE APRENDEMOS COM O PASSADO PARA CONSTRUIR O FUTURO” Inscrições e informações em www.appmsnm.com
Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories.
The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.
This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
A XVII Semana Nacional do Marketing, promovida pela APPM - Associação Portuguesa dos Profissionais de Marketing, irá decorrer de 30 de Maio a 3 de Junho, com eventos em Lisboa (Congresso Nacional de Marketing) e no Porto (Marketing Leaders Night), e em diversas Universidades de Norte a Sul do País. O tema deste ano é dedicado ao fenómeno da Economia Colaborativa e contará com um conjunto de oradores nacionais e internacionais único. Inscrições em: www.appm.pt/snm-2016
Já se perguntou como pode gerir a plataforma social mais quente do momento? Confira esta apresentação de Todd Brison, para obter táticas tangíveis que pode começar a usar já.
Fonte:
http://www.slideshare.net/ToddBrison/your-complete-snapchat-playbook
More from Associação Portuguesa dos Profissionais de Marketing (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO