2. The Problem
Although concert attendance is up 26%, $24B worth of
tickets go unsold every year.
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This isn’t due to a lack of interest. It’s a problem of discovery.
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• Concert & Event Promotion Market Research Report | IBIS World | NAICS 71133 | Sep 2014 - http://www.ibisworld.com/industry/default.aspx?indid=1960
• LiveAnalytics - http://www.slideshare.net/LiveAnalytics/mobile-report-us-2013?related=1

3. our solution
We are the first social platform where daily music discovery
powers concert sales for every night of the week.

4. our approach
Look, we get it. Social music sounds scary, but our approach
& end goals are drastically different than most.
We built a platform for daily use to
share & discover music. By doing
so, we created a larger top of the
funnel to sell concert tickets.
!
On Wax Music - Social powers
concert discovery.

5. using social to power ticket sales
The people you follow, the songs you share, the music you
engage with is all used to fuel your concert experience.
THE WAX MUSIC EXPERIENCE
Follow Tastemakers Engage with Content Concert Recommendations Purchase

6. early traction
We launched in January under the name LuckyPennie & rebranded as Wax Music in October.
!
!
!
January October
!
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Since then, we’ve won Microsoft's Push the Web Forward Contest, were featured by top tech
blogs, and were promoted by Apple as a Best New App - both overall & in the music
category in 34 countries worldwide.

7. 25K
Registered
Users
60K Songs
Shared
1.2M
Songs
Processed
1.7M Algorithm
Inputs
early engagement

8. competitive advantage
We do not compete with music streaming (e.g., Spotify). We leverage these services
& are platform agnostic to take advantage of the real opportunity - concerts.
Revenue Per User
Yearly Usage
Daily Usage

9. the opportunity
$24.9B
concert & event promotion
$28.7B
forecasted in 2019
It’s clear where the money is.
$1B
music streaming
By introducing our users to more bands and connecting them with related concerts, Wax
Music users will go to more concerts and unlock revenue opportunities for unsold tickets.
• Concert & Event Promotion Market Research Report | IBIS World | NAICS 71133 | Sep 2014 - http://www.ibisworld.com/industry/default.aspx?indid=1960

10. Road Map
Affiliate Tickets & Merch —————————
Exclusive Tickets & Merch —————
Year 1 Year 2 Year 3
Seed Funding $750K
Add 3 developers
$14M
$10.5M
$7M
$3.5M
121,410
active users
902,025
active users
2,745,120
active users
Revenue
from Active Users

11. the team
Jonathan Lane - CEO
• 10 yrs in music industry (RocketScience & Adrenaline Records)
• Co-founded 2nd co-working space in Los Angeles (NextSpace)
!
dr. john wolanin - cpo
• UI/UX Designer. Designed & shipped 30+ apps/websites
• Dissertation on using music to diagnose adolescents
Joseph Landon - cto
• Former Director of Platform Development for Break.com
• 16 years development experience
Advisors
**John and Joe have built 30+ apps together, including the #1 Travel App - Happy Cow
at their development studio
Tim Schigel
ShareThis
Tarek Kamil
What If Sports
Leo Nitzberg
AEG/Goldenvoice

12. partnerships
Exclusive Content
Toni Braxton Mayer Hawthorne Plain White T’s Slash
Ticketing Partners

13. fundraising
We are raising $750K Seed Financing with our first $50K already
committed.
!
Milestones to accomplish with seed financing
• Establish partnerships with pilot venues to move unsold inventory
• Improve human-powered music & concert algorithm
• Location-based notifications & in-app ticket purchasing
• Expansion to Android & Web