The document discusses NPR's mobile strategy and opportunities for their mobile apps. It notes that 67% of NPR news app users listen to audio on the app and that four-fifths of app users have listened to NPR radio in the past week. The document also presents statistics on user interactions across different NPR platforms like the mobile site, iPhone app, and Android mobile site.
Each week the social & PR teams from The Brooklyn Brothers come together to talk about things that are trending. Each week we openly discuss really interesting thoughts from a couple of members of the team about what is coming up in digital, social and of course PR.
This week Alice Dodge and Laura Bell talked through the following presentation.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
Each week the social & PR teams from The Brooklyn Brothers come together to talk about things that are trending. Each week we openly discuss really interesting thoughts from a couple of members of the team about what is coming up in digital, social and of course PR.
This week Alice Dodge and Laura Bell talked through the following presentation.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
Design & Strategy For Tablet Content: The Newspaper Is Dead. Long Live The Ne...Claus Enevoldsen
Presented by Claus Enevoldsen, Sr. Marketing Manager at Next Issue.
Session: "Designing Newspaper Editions for Tablet Users."
Conference: Tablet/Mobile Strategies and Visions for News Organizations sponsored by sponsored by the Reynolds Journalism Institute, the Digital Publishing Alliance, the American Society of News Editors and the Mid-America Press Institute.
Many Android radio apps are available in the market today. How does a music lover who enjoys listening to the latest music releases choose from all these radio apps? Review the features of each app to determine which app matches the user’s expectations.
Session about "Microsoft and Internet of Things" at #NuvolaRosa - Naples (Italy) 12 May 2016
http://www.nuvolarosa.eu/corsi-napoli/
Main Themes:
Internet of Things
Windows 10 IoT Core
Windows Azure Services
Windows IoT Hub
Stream Analytics
Azure Blob Storage
Power Bi
Smart Industry 4.0: IBM Watson IoT in de praktijkIoT Academy
Tijdens de tweede IoT meetup van 2017 gaf Ronald Teijken inzicht hoe bedrijven slimmer complexe beslissingen kan nemen dankzij het Watson IoT Platform van IBM. Sensoren, Data, Analytics, Cognitive zijn enkele onderwerpen die hierbij aan bod kwamen.
Design & Strategy For Tablet Content: The Newspaper Is Dead. Long Live The Ne...Claus Enevoldsen
Presented by Claus Enevoldsen, Sr. Marketing Manager at Next Issue.
Session: "Designing Newspaper Editions for Tablet Users."
Conference: Tablet/Mobile Strategies and Visions for News Organizations sponsored by sponsored by the Reynolds Journalism Institute, the Digital Publishing Alliance, the American Society of News Editors and the Mid-America Press Institute.
Many Android radio apps are available in the market today. How does a music lover who enjoys listening to the latest music releases choose from all these radio apps? Review the features of each app to determine which app matches the user’s expectations.
Session about "Microsoft and Internet of Things" at #NuvolaRosa - Naples (Italy) 12 May 2016
http://www.nuvolarosa.eu/corsi-napoli/
Main Themes:
Internet of Things
Windows 10 IoT Core
Windows Azure Services
Windows IoT Hub
Stream Analytics
Azure Blob Storage
Power Bi
Smart Industry 4.0: IBM Watson IoT in de praktijkIoT Academy
Tijdens de tweede IoT meetup van 2017 gaf Ronald Teijken inzicht hoe bedrijven slimmer complexe beslissingen kan nemen dankzij het Watson IoT Platform van IBM. Sensoren, Data, Analytics, Cognitive zijn enkele onderwerpen die hierbij aan bod kwamen.
A Data-Driven Approach to Testing the Right Devices, Platforms, and User Cond...Perfecto by Perforce
Almost every mobile team struggles with which platforms, devices, and user conditions to test when there are constantly new technologies coming to market. You can stop the test-coverage guesswork by incorporating a data-driven coverage approach.
This web seminar will show you how to develop a comprehensive test coverage strategy using industry data, benchmarks, geography, device statistics, and app ratings. You will learn how to ensure your app or website performs well and provides a better user experience, even in unpredictable environments.
Attend this event to learn how to:
-Develop a test coverage plan that reflects your actual users
-Factor in regional differences worldwide
-Test user conditions like common background apps, network conditions, and location
-Stay ahead of the market by testing on new devices, operating systems, and browsers
In these slides we will see how to use Firebase Analytics in order to grow your user base. We will see how to effectively use insights from both paid and organic channels in order to create growth.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
App Annie Index for Music- September 2014App Annie
We’re excited to offer the first-ever App Annie Index for Music.
In this Index, we provide a comprehensive view of the Music app category, which App Annie has defined across both the iOS App Store and Google Play. You’ll find out which players are leading the category in the United States and how mobile apps are shaping the industry.
18. 32.5 5.9 30.6 4.9 PVs/Visitor 3% 3% 21% 72% Page Views 1% 3% 4% 92% Unique Visitors 2,217,320 2,174,695 14,322,672 48,994,935 Average PVs 68,270 368,244 468,394 9,928,630 Average MUVs (last 12 months) Android Mobile Site iPhone App Site
19. Source: NPR News iPhone App Survey, Jan./Feb. 2010, n = 1,804 Four-fifths of NPR News App users have listened to NPR on the radio in the past week. App Users Interact With NPR Across Many Platforms 61% of app users interacted with NPR on at least one other digital platform (excluding satellite radio).
Editor's Notes
It was important for us to have a good experience on launch day because our research indicated that a large number of NPR listeners would also be heavy iPad users. As an organization, we've made significant investments in our visual storytelling, design and technical infrastructure.
Cross Platform Metrics Site iPhone App Mobile Site Android Average MUVs (last 12 months) 9,928,630 468,394 368,244 68,270 Average PVs 48,994,935 14,322,672 2,174,695 2,217,320 Unique Visitors 92% 4% 3% 1% Page Views 72% 21% 3% 3% PVs/Visitor 4.9 30.6 5.9 32.5 Mobile Site Breakdown (Page views) iPhone 42% Blackberry 27% iPod 12% Samsung 7% Droid 5% Other 4% T-Mobile 2% Motorola 1% Palm 1%
Visually scan recent news headlines – Follow developing news stories – Browse stories by topic – See the latest “rundown” of stories from NPR programs – Set your favorite topics for easy viewing or listening – Set alerts so you are notified of news around certain topics – Find something you heard on the radio Save stories for later listening – Save stories for later reading – Bookmark a story – Make a custom playlist of stories and programs – Pause, skip ahead, and rewind audio – Listen to full episodes of NPR programs– Share stories or shows via email or social network – Find something you heard on the radio Access live streaming audio quickly and easily – Control the volume easily – Have minimal load time when you launch an NPR app or player – Have uninterrupted listening to audio – Navigate simply among limited features – Control sponsorship messages – Find something you heard on the radio Shuffle stories from across programs – Have a hands-free/voice-activated browsing experience – Listen to stories that NPR thinks you’d be interested in based on your ratings of other stories – See visuals related to audio as you listen– Find the latest stories from certain NPR hosts or reporters– Customize the interface – Save a story to synch across multiple devices
Read Stories: 65% Check headlines: 63% Stream an NPR station: 39% Listen to stories: 32% Listen to full programs: 29%
Represent the two other pillars of NPR, Arts & Life and Music. Tapes = consistent with a device that puts an emphasis on the casual consumption of content. Visually, we thought that the individual story modules made the tapes appear more tactile, sized so that some would fall off-screen and give a cue that there was more to discover. For the story pages, we envisioned our users navigating through the stories as if they were flipping through a magazine. A key feature in the app is the audio player. Once engaged, it’ll stick with the user anywhere they go in the app… The iPad's screen size allows audio to have a greater visual presence not possible in the iPhone app.
We decided on an HTML5 player anchored to the bottom of the page that retains most of the features of the desktop-browser site.
Most NPR app users have other exposure to NPR in the average week beyond their mobile device—four in five listened to NPR on the radio in the past 7 days, and a third listened to NPR podcasts. The news app appears to encourage more NPR podcast use than it cannibalizes. About half of users access the NPR app more frequently than other news apps they have downloaded. Customers often use the NPR app to listen to audio (67%), read stories (65%), and check the headlines (63%).