This document contains the results of a survey about radio personality Dave "Hughesy" Hughes conducted by Southern Cross Austereo. The key findings are:
- Respondents described Hughesy as funny, hilarious, and a comedian. They viewed him relatively positively.
- Over 60% of listeners agreed Hughesy is genuine, down to earth, and tells great stories that engage and relate to listeners.
- Regional listeners particularly enjoyed Hughesy's stories.
- Hilarious, entertaining, and friendly were the words that best described Hughesy according to listeners.
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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The Forgotten Secret Weapon of Digital Marketing: Email
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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https://nidmindia.com/
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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DMF Portfolio Piece Smart Goals - Artist Management.docx
Scar dave hughesy hughes p25-54
1.
2. 55.1%
12.9% 10.5% 8.9% 10.5%
6.2% 6.8% 4.3% 3.1% 2.5%
62.6%
8.8% 12.2% 10.2%
4.8% 3.4% 0.1% 3.4% 3.4% 3.4%
Funny Annoying Hilarious Comedian Loud Aussie Entertaining Witty Old Silly
Metro Regional
Q. What THREE [3] words would you use to describe Dave ‘Hughesy’ Hughes?
Source: SCA Research Personalities Study | November 2017 | Aware of Dave ‘Hughesy’ Hughes | Metro Hit Network 25-54 n=327, Regional Hit Network 25-54 n=149 | What THREE [3] words would you
use to describe Dave ‘Hughesy’ Hughes?
‘Funny’ is the number 1 word
used to describe Hughesy by
Hit listeners 25-54.
They also view him as being Hilarious, a Comedian
and Loud. Respondents feel relatively positively
towards Hughesy.
*Funny has been excluded from word cloud
3. Hughesy is
genuine and
authentic
66% 64% 61% 52% 51% 46%
Hughesy is
down to earth
Hughesy tells
great stories
that engage
and relate to
me
Hughesy helps
enhance my
mood
Hughesy is the
kind of person
I'd like to have
as a friend
Hughesy helps
me relax and
unwind
Hughesy keeps
me informed
41% 40% 38% 32% 20% 19%
I trust what
Hughesy has to
say
Hughesy keeps
me company
Hughesy has
the same
values as me
If Hughesy spoke
about a product /
service, I would
be more likely to
purchase that
product / service
If Hughesy
endorsed a
product / service,
I am likely to feel
more positive
towards that
product / service
2 in 3 Metro Hit listeners 25-54 view Hughesy as down to
earth
METRO
Q. Please indicate the extent to which
you agree or disagree with the
following statements. AGREE
Source: SCA Research Personalities Study | November 2017 | Aware of Dave ‘Hughesy’ Hughes | Metro Hit Network 25-54 n=327 | Please indicate the extent to which you agree or disagree with the following
statements. AGREE
4. Hughesy is
genuine and
authentic
73% 71% 68% 58% 57% 51%
Hughesy is
down to earth
Hughesy tells
great stories that
engage and
relate to me
Hughesy is the
kind of person
I'd like to have
as a friend
Hughesy helps
enhance my
mood
Hughesy helps
me relax and
unwind
Hughesy keeps
me company
44% 40% 35% 31% 24% 18%
I trust what
Hughesy has to
say
Hughesy keeps
me informed
Hughesy has
the same
values as me
If Hughesy
endorsed a
product / service,
I am likely to feel
more positive
towards that
product / service
If Hughesy spoke
about a product /
service, I would
be more likely to
purchase that
product / service
REGIONAL
Q. Please indicate the extent to which
you agree or disagree with the
following statements. AGREE
Regional Hit listeners 25-54 love hearing Hughesy’s stories
Source: SCA Research Personalities Study | November 2017 | Aware of Dave ‘Hughesy’ Hughes | Regional Hit Network 25-54 n=149 | Please indicate the extent to which you agree or disagree with the
following statements. AGREE
5. MEAN
SCORES
Metro Regional
Credible 6.5 6.9
Relatable 6.5 7.1
Genuine 7.2 7.6
Annoying 4.7 4.0
Fake 3.4 2.9
Intelligent 6.7 7.1
Hilarious 7.2 8.0
Entertaining 7.4 7.8
Real 7.2 7.7
Honest 7.3 7.5
Offensive 3.8 3.6
Too Opinionated 4.3 3.8
Silly 7.2 7.5
Inclusive 6.4 6.7
Cool 6.2 6.8
Friendly 7.2 7.8
Kind 6.8 7.1
Family Orientated 7.2 7.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Credible
Relatable
Genuine
Annoying
Fake
Intelligent
Hilarious
Entertaining
Real
Honest
Offensive
Too Opinionated
Silly
Inclusive
Cool
Friendly
Kind
Family Orientated
Metro Regional
Hilarious, Entertaining and Friendly are the key words used to describe Hughesy
Q. Please indicate the extent to which you believe Hughesy is described by the following words with 1 being 'Does not describe at all' and 10
being 'Perfectly describes'.
Source: SCA Research Personalities Study | November 2017 | Aware of Dave ‘Hughesy’ Hughes | Metro Hit Network 25-54 n=327, Regional Hit Network 25-54 n=149 | Please indicate the extent to which
you agree or disagree with the following statements. AGREE
6. Around 1in 7 Hit listeners 25-54 follow Hughesy on social media
11%
M E T R O
R E G I O N A L
10%
follow Dave ‘Hughesy’
Hughes on social media
METRO
16%
REGIONAL
14%
FACEBOOK
8%
7%
INSTAGRAM
3%
3%
TWITTER
0%
1%
SNAPCHAT
Q. On which of the following social media platforms do you follow Dave ‘Hughesy’ Hughes?
Source: SCA Research Personalities Study | November 2017 | Aware of Dave ‘Hughesy’ Hughes | Metro Hit Network 25-54 n=327, Regional Hit Network 25-54 n=149 | On which of the following social
media platforms do you follow Dave ‘Hughesy’ Hughes?
7. Methodology
Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR brands/words
that first came to mind.
A keyword search was used to sort and rank the responses to these questions.
The results are an un-weighted sample, but are reflective of the Southern Cross Austereo
audience. SCA brands reach approximately 35% of the 10+ population and approximately
41% of the 25-54 population in the five metropolitan markets in Australia, suggesting it
would be reasonable to consider these results to be a fair if not fully balanced
representation of the opinions in these marketplaces.
Furthermore, as it is an online survey, the respondents would also be skewed towards
being ‘early adopters’ for technology, ‘trend setters’ in general and likely to be a good early
indication of brand leaders, trend setters and early adopters in general.
These research surveys conducted by Southern Cross Austereo are done so to provide a
general understanding of the opinions, interests and attitudes of the metropolitan
marketplaces only.
The results of this survey are “INDICATIVE” ONLY.
The survey was conducted by Southern Cross Austereo using its online panel
nationally.
The panel is obtained from our radio networks database under the labels of ‘Hit VIP’
on the HIT Network and ‘Music Jury’ on the MMM Network. All members of these
databases would be considered listeners to these stations.
The database contains about 200,000 members.
The is split between the Hit database and the Triple M database.
Of these members, approximately 20,000 people were invited to be part of our panel
community.
Respondents were sourced through Hit database.
Approximately 771 people completed the Personality Study. Various filters have
been placed over the data at different times.