The document describes the preferences of different demographic groups for prizes of different values in radio promotions. It identifies four main segments - Young and Free (ages 18-24), Style Seekers (ages 25-29), Mrs. Multi-Tasker (ages 30-39), and Wise and Free (ages 40-49). For a $100 prize, cash is the most popular across segments, but preferences vary - Young and Free prefer beauty/concert tickets, Style Seekers shopping vouchers, Wise and Free petrol/supermarket vouchers. For $500/$1000 prizes, cash remains top choice overall but preferences differ more between segments. For prizes worth thousands, an overseas trip is Young and Free's top choice while Mrs. Multi