The document discusses radio's presence across multiple platforms and devices. It notes that radio delivers audio content to passionate listeners through broadcast, online, and mobile channels. It highlights data showing radio's continued high reach compared to other media, with over 90% of adults listening in a typical week. The document also summarizes research finding that radio listening remains an important part of people's daily media diets, especially for commuting and in the car. It outlines how new technologies are enhancing radio and creating interactive listening experiences across smartphones, tablets, and other devices.
Edison Research Presents: Share of Ear May 2014Edison Research
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.
This document summarizes the key attributes and strengths of radio advertising. It notes that radio is a mass medium that can easily deliver messages to many people through both traditional broadcast and digital platforms. Radio provides targeted advertising opportunities to reach the right audiences while also being a trusted medium. It complements on-air campaigns with online content and enhances campaigns by connecting with consumers across multiple touchpoints. Radio delivers engaged listeners who are passionate about content and exposes brands to consumers when they are ready to buy.
This document analyzes data from Edison Research and Triton Digital on the awareness and usage of various internet radio services in the United States, with a focus on iTunes Radio. Some key findings include:
- iTunes Radio has quickly become one of the top internet radio services in the US, achieving third rank in monthly usage behind only Pandora and iHeartRadio.
- iTunes Radio sees its strongest usage among younger age groups 12-24, but will need growth in older demographics to overtake the category leader Pandora.
- The majority of iTunes Radio listeners tried it out of curiosity when it became available or because they are fans of Apple, and most are satisfied with the service.
Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.
The document summarizes the results of surveys collected by Doughnut Radio about their target audience. The surveys covered demographics like gender, age, location and preferences around music genres, radio features, and times of listening. Key findings include that the majority of the audience is male, between ages 16-25, located in Stratford-Upon Avon, enjoys pop and rock music, and listens in the mornings and afternoons at home and in cars. The radio show will focus on these preferences by featuring live bands, interviews, prank calls, and emphasizing entertaining presenters and high-quality music.
Edison Research Presents: Share of Ear May 2014Edison Research
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.
This document summarizes the key attributes and strengths of radio advertising. It notes that radio is a mass medium that can easily deliver messages to many people through both traditional broadcast and digital platforms. Radio provides targeted advertising opportunities to reach the right audiences while also being a trusted medium. It complements on-air campaigns with online content and enhances campaigns by connecting with consumers across multiple touchpoints. Radio delivers engaged listeners who are passionate about content and exposes brands to consumers when they are ready to buy.
This document analyzes data from Edison Research and Triton Digital on the awareness and usage of various internet radio services in the United States, with a focus on iTunes Radio. Some key findings include:
- iTunes Radio has quickly become one of the top internet radio services in the US, achieving third rank in monthly usage behind only Pandora and iHeartRadio.
- iTunes Radio sees its strongest usage among younger age groups 12-24, but will need growth in older demographics to overtake the category leader Pandora.
- The majority of iTunes Radio listeners tried it out of curiosity when it became available or because they are fans of Apple, and most are satisfied with the service.
Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.
The document summarizes the results of surveys collected by Doughnut Radio about their target audience. The surveys covered demographics like gender, age, location and preferences around music genres, radio features, and times of listening. Key findings include that the majority of the audience is male, between ages 16-25, located in Stratford-Upon Avon, enjoys pop and rock music, and listens in the mornings and afternoons at home and in cars. The radio show will focus on these preferences by featuring live bands, interviews, prank calls, and emphasizing entertaining presenters and high-quality music.
The MxMIndia-MRSSINDIA Poll on English News Channelsmxmindia
The document summarizes the results of a survey of 600 English news channel viewers in six major Indian cities. Key findings include: 1) 41% of respondents perceived the newly launched Republic TV as "better than others"; 2) print media is seen as the most trusted news source; and 3) Arnab Goswami and Rajdeep Sardesai were considered the most trusted news anchors, each by about 1/3 of viewers. The survey also found preferences for aggressive vs. softer approaches varied by type of news. Among channels viewed recently, most respondents reported watching Republic TV, Times Now and NDTV 24x7.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
This document summarizes research from a 2014 survey on digital media usage in Israel and the United States. Some key findings include: Israelis spend over 3 hours per day on average using the internet, with 86% using Facebook. Radio listening remains highly popular in Israel, especially in cars, though awareness and usage of online radio services is much lower in Israel than internet radio brands in the US like Pandora. Reasons for the difference in online radio adoption between the two countries are explored.
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
The document discusses the evolution of internet radio and audio advertising. It notes rising internet radio listenership from 2010-2016 as options expanded through new technologies. AM/FM radio streaming grew 45% while Pandora grew 18%. The document also analyzes Pandora's financials, business model, metrics and competition, noting weaknesses like unreliable user data and an unsustainable model against rising royalties and competition.
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
The document outlines strategies to help Pandora create new revenue streams and refine existing ones for long-term growth. It recommends launching an "Open Mic" platform to allow amateur artists to submit songs for voting, which could generate new subscriptions. It also suggests Pandora develop an online record label for indie artists discovered through Open Mic. Additionally, it proposes refining Pandora's free offering by lowering the listening time limit or introducing video ads to earn revenue from heavy users.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
This document summarizes the partnership between Westwood One, a major radio network, and Toyota to communicate Toyota's messaging to consumers. Some key points:
- Westwood One reaches over 190 million Americans weekly through radio programming, allowing them to deliver Toyota's messages at scale.
- They provide both national programming as well as local content tailored to specific markets, helping Toyota speak to consumers throughout their daily lives.
- Integration opportunities exist within Westwood One's portfolio of popular brands like sports, news, and entertainment programming to embed Toyota messaging within valued content.
- Additional activation avenues include events, traffic and weather sponsorships, digital platforms, and in-store radio networks to reach consumers across multiple touch
This document summarizes findings from a survey on media consumption habits across different times of the weekday. It shows what devices and services Australians of different age groups use when consuming media before and after 5pm.
The key findings are:
1) For 18-24 year olds, Facebook is the most used platform across the whole day, while radio is most used before 5pm.
2) Radio and Facebook are the dominant media for 25-29 year olds before 5pm.
3) Radio is the most used platform before 9am for 30-39 year olds, and remains strong along with Facebook throughout the day.
4) Radio usage declines slightly with age but remains the top
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
This document summarizes the key findings of the 2016 Infinite Dial study on digital media consumption habits. Some of the main results covered include:
1) Smartphone ownership has grown significantly over time and now stands at over 76% of the population. Tablet ownership has also increased steadily and is now at 51%.
2) Popular online audio brands like Pandora, Spotify and Apple Music have seen substantial growth in awareness and recent usage over the past few years.
3) Friends/family, YouTube and AM/FM radio are the top sources Americans use to discover and keep up with new music. Podcast listening continues to increase each year as well.
4) The average American now spends over
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The document summarizes trends in radio and television media consumption in the United States. It finds that radio has significantly higher weekly reach than television among adults aged 18+ as well as among millennials and those aged 35-49. Television viewership is declining as the average age of primetime viewers increases, while the average age of radio listeners remains stable. Television ratings are down year-over-year while radio ratings are stable. The majority of Americans' audio listening time is spent with AM/FM radio, significantly more than streaming services like Pandora or Spotify, and most AM/FM radio listening occurs outside the home.
The MxMIndia-MRSSINDIA Poll on English News Channelsmxmindia
The document summarizes the results of a survey of 600 English news channel viewers in six major Indian cities. Key findings include: 1) 41% of respondents perceived the newly launched Republic TV as "better than others"; 2) print media is seen as the most trusted news source; and 3) Arnab Goswami and Rajdeep Sardesai were considered the most trusted news anchors, each by about 1/3 of viewers. The survey also found preferences for aggressive vs. softer approaches varied by type of news. Among channels viewed recently, most respondents reported watching Republic TV, Times Now and NDTV 24x7.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
This document summarizes research from a 2014 survey on digital media usage in Israel and the United States. Some key findings include: Israelis spend over 3 hours per day on average using the internet, with 86% using Facebook. Radio listening remains highly popular in Israel, especially in cars, though awareness and usage of online radio services is much lower in Israel than internet radio brands in the US like Pandora. Reasons for the difference in online radio adoption between the two countries are explored.
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
The document discusses the evolution of internet radio and audio advertising. It notes rising internet radio listenership from 2010-2016 as options expanded through new technologies. AM/FM radio streaming grew 45% while Pandora grew 18%. The document also analyzes Pandora's financials, business model, metrics and competition, noting weaknesses like unreliable user data and an unsustainable model against rising royalties and competition.
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
The document outlines strategies to help Pandora create new revenue streams and refine existing ones for long-term growth. It recommends launching an "Open Mic" platform to allow amateur artists to submit songs for voting, which could generate new subscriptions. It also suggests Pandora develop an online record label for indie artists discovered through Open Mic. Additionally, it proposes refining Pandora's free offering by lowering the listening time limit or introducing video ads to earn revenue from heavy users.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
This document summarizes the partnership between Westwood One, a major radio network, and Toyota to communicate Toyota's messaging to consumers. Some key points:
- Westwood One reaches over 190 million Americans weekly through radio programming, allowing them to deliver Toyota's messages at scale.
- They provide both national programming as well as local content tailored to specific markets, helping Toyota speak to consumers throughout their daily lives.
- Integration opportunities exist within Westwood One's portfolio of popular brands like sports, news, and entertainment programming to embed Toyota messaging within valued content.
- Additional activation avenues include events, traffic and weather sponsorships, digital platforms, and in-store radio networks to reach consumers across multiple touch
This document summarizes findings from a survey on media consumption habits across different times of the weekday. It shows what devices and services Australians of different age groups use when consuming media before and after 5pm.
The key findings are:
1) For 18-24 year olds, Facebook is the most used platform across the whole day, while radio is most used before 5pm.
2) Radio and Facebook are the dominant media for 25-29 year olds before 5pm.
3) Radio is the most used platform before 9am for 30-39 year olds, and remains strong along with Facebook throughout the day.
4) Radio usage declines slightly with age but remains the top
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
This document summarizes the key findings of the 2016 Infinite Dial study on digital media consumption habits. Some of the main results covered include:
1) Smartphone ownership has grown significantly over time and now stands at over 76% of the population. Tablet ownership has also increased steadily and is now at 51%.
2) Popular online audio brands like Pandora, Spotify and Apple Music have seen substantial growth in awareness and recent usage over the past few years.
3) Friends/family, YouTube and AM/FM radio are the top sources Americans use to discover and keep up with new music. Podcast listening continues to increase each year as well.
4) The average American now spends over
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The document summarizes trends in radio and television media consumption in the United States. It finds that radio has significantly higher weekly reach than television among adults aged 18+ as well as among millennials and those aged 35-49. Television viewership is declining as the average age of primetime viewers increases, while the average age of radio listeners remains stable. Television ratings are down year-over-year while radio ratings are stable. The majority of Americans' audio listening time is spent with AM/FM radio, significantly more than streaming services like Pandora or Spotify, and most AM/FM radio listening occurs outside the home.
The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. This report shows the current status of podcasting including information on:
Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
The questionnaire results showed that most listeners tune into the radio daily or weekly. Sound effects and soundtracks were most effective at catching listeners' attention. The majority preferred radio ads to mention regional stories rather than celebrity gossip. Most voted for short ads between 30 seconds and 1 minute 30 seconds. The early morning period from 6am to 9am was most popular for broadcasting ads.
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
IFPI has today released 'Connecting with Music', the 2017 Music Consumer Insight Report. Based on research conducted by Ipsos Connect, the report examines the ways in which fans are engaging with recorded music across 13 of the world's leading music markets.
A presentation on power of radio advertising RADIO IS VISIBLEat Brand Klub AhmedabadByMr.Vinay Prashant – Cluster Head Radio Mirchi (Gujarat)Mr.Rahul Namjoshi – Station Head My FM (Gujarat)
- Listeners are increasingly using connected devices like smartphones to listen to radio on demand, changing their listening behaviors.
- Radio advertising is effective at driving people online, with those exposed to radio ads being multiple times more likely to visit advertiser websites than those not exposed.
- Nearly a quarter of people who hear a radio ad take action like visiting the advertiser's website within 24 hours, showing radio's ability to prompt short-term responses.
The New Audio. Reaching the Spotify Listener in Turkey Kerli Nurmoja SpotifyWebrazzi
This document summarizes data about Spotify's presence and audience in Turkey. Some key points:
1) Spotify has over 8 million active users in Turkey, making it one of the largest "radio stations" in terms of weekly reach, especially among millennials where it has the 6th largest audience.
2) Spotify provides unique reach beyond other radio stations, extending their total audience by over 25% among 15-34 year olds.
3) Spotify listeners tend to be younger, more educated, and have higher incomes than radio listeners. They are also more socially connected and open to innovations.
Alex Vallerand and Ian Ladd are the founding partners of Listin, with Alex serving as CEO and Ian as CMO. Listin is a mobile music sharing platform that allows users to create interactive playlists and see what friends are listening to in real-time. Users can add songs to friends' playlists to collaborate or keep playlists private. Listin aims to solve problems with live music collaboration, cross-platform sharing, and discovering new music through a single, modern app.
This document summarizes key findings from the 2017 edition of Edison Research's annual survey, "The Infinite Dial." The survey found that awareness, listenership, and monthly consumption of podcasts continued to grow significantly between 2006-2017. Podcast listeners tend to be younger, more educated, and have higher incomes than the general population. The most popular way of listening to podcasts is clicking to listen immediately on a smartphone.
Digital Marketing Plan - Soundtap RadioHandan Selcuk
Soundtap is a social platform for live radio streaming that aims to preserve independent and non-commercial radio. It allows listeners to access radio stations globally from mobile, web or tablet. Key metrics include growing listener signups, app downloads, and time spent listening. Email marketing focuses on welcome, thank you and inactivity emails while social media focuses on organic growth, social features and influencer engagement. The goal is to increase independent radio creation and listenership worldwide through a free, human-powered platform.
A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
4. A mass medium delivering audio content to passionate
and loyal listeners across multiple platformsRADIO
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
6. On Air
A mass medium
capable of easily
delivering your
message to many
people
Targetable assuring
the right people are
exposed to your
message
A trusted medium
and always available
especially during
times of crisis
Online
Digital capabilities
offering interactive
opportunities
Complements and
enhances on air
campaign by reaching
consumers using
multiple touch points
Delivers content
wherever and
whenever listeners
want it
On Target
An environment that
delivers consumers
who are engaged and
passionate about the
content
Offering
companionship and
information
Exposure to the
message when and
where consumers are
ready to buy or shop
RADIO. IT’S ON.
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
10. RADIO BOASTS HIGHEST MASS REACH
AMONG POPULAR MEDIA
93% 92% 95%
87%
77%
89%
50%
44%
57%
43%
52% 51%
80%
89%
93%
37%
40%
55%
Adults 18+ P18-34 P35-49
Radio TV PC TV-Connected Devices Smartphone Tablet
Source: Nielsen Comparable Metrics Report Q2 2016
Weekly Reach
(% of Population)
Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved
11. 93%
81%
75%
80%
71%
51% 51%
39%
35%
13%
10%
Listened to
Radio Past 7
Days
Watched
Broadcast TV
Past Week
Watched Any
Non-Premium
Cable Past
Week
Used
Cellphone to
Access Internet
Visited
Facebook
Past Month
Visited
YouTube
Past Month
Read Any
Newspaper
Past Week
Used
Netflix
Past Month
Visited
Pandora
Past Month
Listened to
Satellite Radio
Past Week
Visited
Spotify
Past Month
HIGHEST REACH AMONG ALL MEDIA OPTIONS
Adults 18+
Source: Scarborough USA+, 2016 Release 1 Adults 18+ (February 2015 – April 2016)
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
12. 91%
87%
80%
72% 72%
64%
52%
46% 44%
17%
10%
Listened to
Radio Past 7
Days
Used Cellphone
to Access
Internet
Visited
Facebook
Past Month
Watched Any
Non-Premium
Cable Past
Week
Watched
Broadcast TV
Past Week
Visited
YouTube
Past Month
Used
Netflix
Past Month
Read Any
Newspaper
Past Week
Visited
Pandora
Past Month
Visited
Spotify
Past Month
Listened to
Satellite Radio
Past Week
HIGHEST REACH AMONG ALL MEDIA OPTIONS
Adults 18-34
Source: Scarborough USA+, 2016 Release 1 Adults 18-34 (February 2015 – April 2016)
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
13. 93%
81% 80%
75%
71%
51% 51%
39%
35%
13%
10%
Listened to
Radio Past 7
Days
Watched
Broadcast TV
Past Week
Used
Cellphone to
Access
Internet
Watched Any
Non-Premium
Cable Past
Week
Visited
Facebook
Past Month
Visited
YouTube
Past Month
Read Any
Newspaper
Past Week
Used
Netflix
Past Month
Visited
Pandora
Past Month
Listened to
Satellite Radio
Past Week
Visited
Spotify
Past Month
HIGHEST REACH AMONG ALL MEDIA OPTIONS
Adults 25-54
Source: Scarborough USA+, 2016 Release 1 Adults 18+ (February 2015 – April 2016)
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
14.
15. CONSISTENT REACH LEVELS
Source: Nielsen Audio, RADAR® 127-131, December 2015, March 2016 – December 2016 (Monday-Sunday 24-Hour Cume Estimates, All Radio)
91% 91% 92% 93%91% 91% 92% 93%91% 91% 92% 93%91% 91% 92% 93%
P18+ P18-34 P18-49 P25-54
Dec '15 Mar '16 June '16 Sep '16 Dec '16
A MEDIUM FOR ALL SEASONS
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
16. 72%
68%
76% 77%
81%
78%
82% 84%
80% 79%
83% 84%
55%
61% 60%
58%
P18+ P18-34 P25-54 P35-64
RADIO PEAKS DURING THE WORKDAY
How to read: Each
week in the 3-7p
daypart, radio reaches
83% of Adults 25-54.
Source: Nielsen Audio, RADAR 131, December 2016 (Persons 18+, 18-34, 25-54 and 35-64, Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
6-10A
10A-3P
3-7P
7P-12M
6-10A
10A-3P
3-7P
7P-12M
6-10A
10A-3P
3-7P
7P-12M
6-10A
10A-3P
3-7P
7P-12M
21. RADIO’S TSL IS CONSISTENT ACROSS ALL GROUPS
32:32
47:58
25:26
13:04
13:34
13:52
3:58
4:09
4:00
6:41
7:43
5:01
12:01
12:47
14:31
3:47
3:53
1:49
Adults 18+ African-Americans 18+ Hispanics 18+
TV Radio TV-Connected Devices PC Smartphone Tablet
WEEKLY TIME SPENT – ELECTRONIC DEVICES
Source: Nielsen Comparable Metrics Report Q2 2016
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
HRS:MIN
Weekly
22. RADIO IS AN IMPORTANT PART
OF TWEENS’ AND TEENS’ DAILY MEDIA
Avg Time
Among All
%
Who Use
Avg Time
Among Who Use
Tween Teen Tween Teen Tween Teen
Total Time Spent
Listening to Music
:51 1:54 57% 81% 1:29 2:20
Computer :02 :16 3% 12% --- 2:11
Smartphone :10 :41 12% 40% 1:25 1:41
Tablet :06 :07 10% 8% :57 1:36
Radio :20 :27 34% 34% :58 1:20
CDs :04 :05 5% 6% 1:13 1:16
iPod/MP3 Player :09 :18 12% 17% 1:17 1:46
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Source: The Common Sense Consensus: Media Use by Tweens and Teens , 2015
Tween: 8-12 yrs
Teen: 13-18 yrs
23. • 2011 highlights 93% retention
• 2006 highlights 92% retention
• No time shifting
• No below the fold
• No load times
Sources: 2011 Nielsen Audio, Media Monitors, and Coleman Insights
NO COMMERCIAL SKIPPING
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
RADIO LISTENERS ARE RECEPTIVE TO ADS
25. 53%
65% 66% 69%
No Broadcast Radio Broadcast Radio
< 1 Hour
Broadcast Radio
1-2 Hours
Broadcast Radio
> 2 Hours
Facebook: Daily Usage
How to read: Among those who listen to Broadcast Radio more
than two hours a day, 69% use Facebook daily.
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Source: NuVoodoo, Based on 1,100 respondents 14-54 in PPM markets, 2015
RADIO LISTENERS USE SOCIAL MEDIA
HEAVY RADIO LISTENERS ARE FACEBOOK FANS, TOO
26. LISTENERS FAVOR RADIO OVER FACEBOOK
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
27. BROADCAST RADIO PLAYS MORE
“LIKED” SONGS THAN PANDORA
5.7 5.8
5.5
6.0
5.6
6.1 5.9
5.2
5.5 5.6 5.5
4.8 4.9
5.3
Total CHR P1 AC/Variety Hits
P1
Country P1 Rock/Alt P1 Classic Rock/Hits
P1
Urban/Urban AC
P1
Imagine you tune into the station you listen to most for music and listen to the next 10 songs.
How many will be songs you like a lot?
Imagine you start a session on Pandora and listen to ten songs without skipping any of them.
How many will be songs you like a lot?
Source: NuVoodoo, Based on 1,100 respondents 14-54 in PPM markets, 2014
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
28.
29. RADIO: MOST USED SOURCE FOR MUSIC DISCOVERY
AM/FM
Radio
29% Friends/
Family
22%
YouTube
10%
Pandora
8%
Sirius XM
4%Facebook
4%
Spotify
3%
Others,
17%
2016
Source: The Infinite Dial 2016 – Edison Research / Triton Digital
Base: Those saying it is “Very Important” or “Somewhat
Important” to Keep Up-To-Date With New Music
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
30. 87%
69%
65%
61%
56%
29%
11% 10%
TV Laptop/
Computer
Radio Newspaper/
Magazines
(paper)
Cell Phone Tablet Smart TV/
Game Console
E-reader
% Using each medium last week to get news
AMERICANS TURN TO RADIO FOR NEWS
Source: The Media Insights Project, 2014; based on a nationally representative telephone survey of 1,492 adults , Jan 9 -Feb 16, 2014
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
33. MOST CHOSEN IN-CAR FEATURE
25%
25%
34%
45%
48%
68%
80%
HD Radio
Satellite Radio
Streaming Internet Radio/
Streaming Music Service
Satellite Radio
MP3 Smartphone
Player Access
CD Player
AM/FM Radio
Source: Ipsos In-Car Audio Study, February 2015
Q: Disregarding any associated costs, if you could select only
up to 3 of the following options to be available on your next
car entertainment systems, which 3 would you select?
Preference for Entertainment Options in Next Car
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
34.
35.
36. TIME SPENT LISTENING IN-CAR
Source: Edison Research: Sharing the Road: The Changing In-Car Audio Space, 2016
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
37. RADIO IN-CAR HAS GREATEST SHARE
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Source: Edison Research: Sharing the Road: The Changing In-Car Audio Space, 2016
38.
39.
40.
41. 67%
28%
39%
15%
11% 13%
4%
AM/FM
Radio
CD Device that
connects to
car stereo so
all can hear
Device that
plays through
its speakers so
all can hear
Device you
play through
headphones and
only you hear
SiriusXM
Radio
In-Dash
App
RADIO OUTRANKS PERSONAL DEVICES
FOR MUSIC IN-CAR AMONG MILLENNIALS
Source: Nielsen Music 360 2015 Report
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Thinking about the past 12 months, how do
you typically listen to music while in car?
Base: Listens to music while in car, Millennials
42.
43. MOST USED IN-CAR AUDIO SOURCE WEEKDAYS
Among those
who spend at
least some
time in a car
93% AM/FM Radio
42% Personal Music
25% Talking on phone
23% Satellite Radio
14% Pandora
9% Other streaming services
7% Podcasts
5% Audio Books
Source: Jacobs TechSurvey 12, 2016
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
average weekday – multiple answers allowed
44.
45. THE BATTLE FOR THE DASH
All major auto brands offered factory-installed HD Radio Technology as of 2014
Brands with HD Radio Technology
Vehicle Lines with HD Radio Technology
HD Radio as Standard Equipment
90+
2010 2011 2012 2013 2014
185+
35
76
166
33
67
154
28
61
109
21
36
86
16
Source: iBiquity
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
47. Source: 1) Pew Research Center, January 2016
LISTENERS TAKE THEIR AUDIO ON THE GO
• On-demand content delivering sports,
music, information and entertainment
downloads whenever and wherever the
listener wants it
• 87% of smartphone owners ages 18-29
have listened to an online radio or music
service on their phone.1
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
48. TECHNOLOGY DELIVERS RADIO
BEYOND THE DIAL
Expanding Radio’s
delivery platforms to
create an interactive,
engaging and
highly communicative
environment
via devices and apps
Image Source: Tune-In and iHeartRadio
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
49. FM RADIO EXPERIENCE ON SMARTPHONES
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Delivers real-time view of what’s playing on-air
Live interaction with favorite local radio stations
Use 3x less battery and 20x less data compared to streaming radio apps
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/
50. Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
As of January 2017:
• Over 10.5 million app downloads
• Nearly 16,000 FM radio stations tuned to from the app
• Over 26 million hours of listening through NextRadio
• And 4/5 in Google Play Store user rating
51. “Content cards” provide information and highly relevant interactive tools:
• Click to buy (song or other related content)
• Upcoming concerts and album releases for artist currently playing
• Recent station playlist
DELIVERS RELEVANT INTERACTIVITY
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
52. MORE TECHNOLOGY THAT CONVERTS
LISTENING TO ENGAGEMENT
Technology converts radio listening into an engaging user experience,
empowering listeners to see what they hear and take action.
Image Source: Clip Interactive
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
53. PULLING DIGITAL CONTENT ONTO DEVICES
Click here to view Clip Interactive case studies
Image Source: Clip Interactive
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
54. HD Radio
25.1MM
Vehicles
equipped with
HD Radio
Podcasts
98MM Americans
have ever listened
to a podcast
Streaming
Nearly 7900
streaming
stations in 2015
RADIO’S DIGITAL PLATFORMS ARE STEADILY
GROWING
Source: HD Radio stat from iBiquity/HD Radio, 2016; The Infinite Dial 2016 – Edison Research / Triton Digital; Inside Radio / M Street
Corp., December 2016; No Canadian or Mexican stations are included
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
62. AM/FM RADIO REACHES SIGNIFICANTLY
MORE PEOPLE THAN DIGITAL AUDIO
72%
14%
6%
AM/FM Radio Pandora Spotify
AM/FM
Radio has
5X the
daily reach
of Pandora
AM/FM
Radio has
12X the
daily reach
of Spotify
% of Adults 18+ who listen daily
Source: Source: Edison Research, “Share of Ear,” Q4 2015-Q1 2016, Q2-Q3 2016. Persons 18+
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
63. HEAVY PANDORA USERS ARE
HEAVY BROADCAST RADIO LISTENERS
Source: NuVoodoo study based on 1,110 respondents 14-54 in PPM markets - released 2014
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
64. CHANGING VIEWS OF PANDORA LISTENERS
0% 10% 20% 30% 40% 50% 60%
Computer/mobile device negative
Miss hearing people
Too many political spots
Not enough music discovery
Too many songs I don't like
Gets boring
Too predictable
No local information
Using other services
Commercials are annoying
Can't skip enough songs
2015
2014
Source: Jacobs TechSurvey 11, 2015
NA
Among those listening less
Presentation courtesy of the Radio Advertising Bureau, 2017– All Rights Reserved
66. RADIO DRIVING INFLUENCE AND BEHAVIOR
Radio Advertising topped Television,
Social Media, and Direct Mail and was
2x as effective as Newspapers in
influencing Healthcare choices.
As a consumer gets closer to buying
a vehicle, advertising influence
goes up with Radio edging out
all others in last 30 days.
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Source: Automotive and Healthcare F.C.T. Reports 2013 & 2014, Radio Advertising Bureau and Presslaff Interactive
67. Source: Nielsen Studies 2014-2016
$23
$21
$17
$15 $14
$9
$6
$4
$3 $3 $2 $2
Dept
Stores
TelcoMass
Merch
Home
Imprvt
Snacks Beer Soft
Drinks
Candy QSR Bfast
Bar
Grocery Auto
Aftermkt
$10:$1
average
Radio payback per $1 investment
Presentation courtesy of the Radio Advertising Bureau, 2017– All Rights Reserved
RADIO HAS POSITIVE IMPACT
ON PRODUCT SALES
68. % Who Shopped At Retailer % Retailer's Market Share
RADIO ADS BROUGHT IN MORE CUSTOMERS
AND LIFTED MARKET SHARE
Source: Nielsen Buyer Insights (NBI), Sales Effectiveness Analysis, Auto Aftermarket Retailer, Persons 18+. Unexposed:
12,329; Exposed: 14,147. Pre-period = 3/1/15-6/30/15. Test period = 3/1/16-6/28/16.
+48%
Not only did AM/FM Radio
grow the client’s sales, Radio
increased the number of
new vs existing customers by
64% when the ads were
running.
Not Exposed
to Radio Ads
Not Exposed
to Radio Ads
Exposed
to Radio Ads
Exposed
to Radio Ads
+71%
Presentation courtesy of the Radio Advertising Bureau, 2017– All Rights Reserved
70. REACHING MAIN STREET CONSUMERS
94%
A18+ who drank
any iced specialty
coffee – past week
A18+ whose
household plans
lease a vehicle in
the next 12
months
93%
A18+ whose
household plans to
buy/lease new
luxury vehicle in
the next 12
months
A18+ whose
household plans to
buy a Smart TV in
the next 12
months
92%
A21+ whose
household has a
home mortgage
A18+ who
household used a
personal attorney
in the past year
Source: Scarborough USA+ 2015 Release 1 (February 2015 – April 2016)
Presentation courtesy of the Radio Advertising Bureau, 2017– All Rights Reserved
71. RADIO AND ITS PERSONALITIES
A Friend Within the Community
72.
73.
74.
75. On Air
A mass medium
capable of easily
delivering your
message to many
people
Targetable assuring
the right people are
exposed to your
message
A trusted medium
and always available
especially during
times of crisis
Online
Digital capabilities
offering interactive
opportunities
Complements and
enhances on air
campaign by reaching
consumers using
multiple touch points
Delivers content
wherever and
whenever listeners
want it
On Target
An environment that
delivers consumers
who are engaged and
passionate about the
content
Offering
companionship and
information
Exposure to the
message when and
where consumers are
ready to buy or shop
RADIO. IT’S ON.
Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved
Editor's Notes
Radio is live, local. It is the original mobile and social medium. It creates interaction between listener and station and offers the opportunity to experience and sample products and services.
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There are other options available to consumers like Clip Interactive. Clip Radio is an app that allows listeners to clip something they’ve heard on their favorite radio station and instantly places it on their smartphone. You can clip songs, enter to win, coupons, and even “buy it now”. The app listens when you listen to detect the station you’re listening to and delivers free music and exclusive offers from the radio station and their advertising partners.
This illustration shows the different ways that a listener can get content. They can listen to music, have the opportunity to win a contest, answers surveys, watch a video and receive offers. The listener is “pulling” the information that they hear and placing onto their device. There are some specific case studies on rab.com