NPR faces several challenges in fulfilling its mission to create a more informed public. It must navigate relationships with member stations and funding sources while competing with new technologies that threaten radio listenership. NPR aims to meet the highest standards of journalism across multiple platforms, but measuring audience reach as media consumption fragments across devices and digital formats poses a challenge to maintaining public support.

1. NPR: Challenges

2. NPR MissionThe mission of NPR is to work in partnership with member stations to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. To accomplish our mission, we produce, acquire, and distribute programming that meets the highest standards of public service in journalism and cultural expression; we represent our members in matters of their mutual interest; and we provide satellite interconnection for the entire public radio system.

3. Challenge 1: Brand Influencers

4. Challenge 2: Elephant in the Room

5. PubRadio Funding RelationshipsFederal AppropriationCPBPBSStations(75%)NPRStations(25%) 34cents per adultPurchase Programs from NPR + Membership Fee

6. Challenge 3: Radio ThreatsSmart Phonesmp3Satellite RadioInternet RadioNapsterHD RadioiPad/TabletsInternet Streaming19701980199020102000File SharingRadio SharkPodcasting1967 Public Broadcasting ActBlogging

7. Challenge 4: Measurement Across Platforms27 MillionWeekly 25 MillionMonthlyDownloads1.6 MillionMonthly(mobile site)800,000Monthly (news app)100,000Monthly(music app) 350,000Monthly1.6 MillionFriendsSource of 7-8% of Traffic to npr.org 15 MillionMonthly