Janey Gordon is a Principal Lecturer in Media and the project co-ordinator for the University’s community radio station Radio LaB. This is Janey's presentation on measuring audiences presented to the CMA's 2014 Conference on 14th June 2014.
This document summarizes the results of the first annual Public Radio Tech Survey, which aimed to understand technology adoption and new media usage among public radio listeners. The survey received over 30,000 responses from listeners of 70 public radio stations across various markets and formats. Key findings include that public radio listeners are very loyal to their stations but that there are differences between younger and older listeners. It also found that while iPods and podcasts provide opportunities, satellite radio and HD radio both face challenges, and increased cell phone usage provides potential but also fragmentation. The survey helps provide a picture of how technology is impacting traditional media consumption.
NPR faces several challenges in fulfilling its mission to create a more informed public. It must navigate relationships with member stations and funding sources while competing with new technologies that threaten radio listenership. NPR aims to meet the highest standards of journalism across multiple platforms, but measuring audience reach as media consumption fragments across devices and digital formats poses a challenge to maintaining public support.
Print media like newspapers and magazines provide targeted geographic advertising but have disadvantages like limited color and measuring exposure. Broadcast media like television and radio have mass reach but high costs and impermanence. Narrowcast media use sophisticated targeting through direct marketing and the internet. Emerging media like the internet are growing rapidly due to interactivity but also have challenges around fragmentation and newness. Overall, advertisers must consider the advantages and disadvantages of each media to effectively reach their desired audiences.
The presentation of my thesis "Perceptions of Online Radio Station Managers Regarding Advertising".
The aim of this dissertation is to shed light on the online radio advertising industry. The research focuses on owners and managers of web radio stations. The managers are usually the decision makers for the monetization of the station’s content. For this exploratory study, the managers contributed by giving their valuable insights.
2012.3.31 gpb media capabilities presentationkatrinawilcox
GPB Media has experienced outstanding audience growth across all of its divisions over the past two years. It has seen a 50% increase in television ratings, 20% growth in radio listeners, a 60% increase in unique online visitors, and a 20% rise in teacher use of its educational resources. GPB provides trusted, enriching content through its 9 television stations, 17 radio stations, and digital platforms, serving audiences statewide in Georgia.
- Listeners are increasingly using connected devices like smartphones to listen to radio on demand, changing their listening behaviors.
- Radio advertising is effective at driving people online, with those exposed to radio ads being multiple times more likely to visit advertiser websites than those not exposed.
- Nearly a quarter of people who hear a radio ad take action like visiting the advertiser's website within 24 hours, showing radio's ability to prompt short-term responses.
This survey of 500 NPR listeners found that they spend on average 3 hours watching TV per day and 19 hours per week. They prefer informative programming like documentaries, news, and comedies. While most watch live TV, NPR listeners who use the website are more likely to stream or download programs. The majority plan their weekly TV viewing in advance around favorite shows.
This document summarizes findings from a survey on media consumption habits across different times of the weekday. It shows what devices and services Australians of different age groups use when consuming media before and after 5pm.
The key findings are:
1) For 18-24 year olds, Facebook is the most used platform across the whole day, while radio is most used before 5pm.
2) Radio and Facebook are the dominant media for 25-29 year olds before 5pm.
3) Radio is the most used platform before 9am for 30-39 year olds, and remains strong along with Facebook throughout the day.
4) Radio usage declines slightly with age but remains the top
This document summarizes the results of the first annual Public Radio Tech Survey, which aimed to understand technology adoption and new media usage among public radio listeners. The survey received over 30,000 responses from listeners of 70 public radio stations across various markets and formats. Key findings include that public radio listeners are very loyal to their stations but that there are differences between younger and older listeners. It also found that while iPods and podcasts provide opportunities, satellite radio and HD radio both face challenges, and increased cell phone usage provides potential but also fragmentation. The survey helps provide a picture of how technology is impacting traditional media consumption.
NPR faces several challenges in fulfilling its mission to create a more informed public. It must navigate relationships with member stations and funding sources while competing with new technologies that threaten radio listenership. NPR aims to meet the highest standards of journalism across multiple platforms, but measuring audience reach as media consumption fragments across devices and digital formats poses a challenge to maintaining public support.
Print media like newspapers and magazines provide targeted geographic advertising but have disadvantages like limited color and measuring exposure. Broadcast media like television and radio have mass reach but high costs and impermanence. Narrowcast media use sophisticated targeting through direct marketing and the internet. Emerging media like the internet are growing rapidly due to interactivity but also have challenges around fragmentation and newness. Overall, advertisers must consider the advantages and disadvantages of each media to effectively reach their desired audiences.
The presentation of my thesis "Perceptions of Online Radio Station Managers Regarding Advertising".
The aim of this dissertation is to shed light on the online radio advertising industry. The research focuses on owners and managers of web radio stations. The managers are usually the decision makers for the monetization of the station’s content. For this exploratory study, the managers contributed by giving their valuable insights.
2012.3.31 gpb media capabilities presentationkatrinawilcox
GPB Media has experienced outstanding audience growth across all of its divisions over the past two years. It has seen a 50% increase in television ratings, 20% growth in radio listeners, a 60% increase in unique online visitors, and a 20% rise in teacher use of its educational resources. GPB provides trusted, enriching content through its 9 television stations, 17 radio stations, and digital platforms, serving audiences statewide in Georgia.
- Listeners are increasingly using connected devices like smartphones to listen to radio on demand, changing their listening behaviors.
- Radio advertising is effective at driving people online, with those exposed to radio ads being multiple times more likely to visit advertiser websites than those not exposed.
- Nearly a quarter of people who hear a radio ad take action like visiting the advertiser's website within 24 hours, showing radio's ability to prompt short-term responses.
This survey of 500 NPR listeners found that they spend on average 3 hours watching TV per day and 19 hours per week. They prefer informative programming like documentaries, news, and comedies. While most watch live TV, NPR listeners who use the website are more likely to stream or download programs. The majority plan their weekly TV viewing in advance around favorite shows.
This document summarizes findings from a survey on media consumption habits across different times of the weekday. It shows what devices and services Australians of different age groups use when consuming media before and after 5pm.
The key findings are:
1) For 18-24 year olds, Facebook is the most used platform across the whole day, while radio is most used before 5pm.
2) Radio and Facebook are the dominant media for 25-29 year olds before 5pm.
3) Radio is the most used platform before 9am for 30-39 year olds, and remains strong along with Facebook throughout the day.
4) Radio usage declines slightly with age but remains the top
This document discusses how television and radio audiences in Australia are measured and analyzed. OzTAM collects television viewing data from panel homes to determine ratings and demographics. Nielsen collects radio listening data through diaries. Both provide data to networks, advertisers and media buyers. Demographic information considered includes age, gender, occupation, income and family structure to help target advertising. Modern viewing habits are evolving with new technologies so audience measurement is an ongoing process.
Radio is thriving because it can reach over 240 million listeners per week, engages listeners through connections with popular personalities, and allows for interactivity through digital platforms. It delivers cost-effective results for advertisers by positively impacting brand awareness, consideration, purchase intent, affinity, and advocacy. Research shows radio's impact is significantly greater than previously estimated.
This document summarizes the key attributes and strengths of radio advertising. It notes that radio is a mass medium that can easily deliver messages to many people through both traditional broadcast and digital platforms. Radio provides targeted advertising opportunities to reach the right audiences while also being a trusted medium. It complements on-air campaigns with online content and enhances campaigns by connecting with consumers across multiple touchpoints. Radio delivers engaged listeners who are passionate about content and exposes brands to consumers when they are ready to buy.
Case Study on the role of radio based extension and advisory services: Lesson...Andrea Bohn
This document summarizes a case study on the role of radio-based extension services in Malawi. It outlines the history of radio use in agricultural extension in Malawi since 1958. Key lessons learned from projects run by Farm Radio Trust focusing on participatory radio campaigns include: (1) radio can increase farmers' knowledge and improve agricultural practices, (2) radio is most effective when programs are developed with farmer input, and (3) radio can trigger demand for improved face-to-face extension and other support services. The case study highlights the importance of partnerships between farmers, researchers, extension workers, policymakers, and broadcasters in designing effective radio programming.
Australian review of the commercial radio standards: Research briefing and re...Gus Ortega
This document provides context and research for a review of commercial radio standards in Australia. It summarizes research on listener attitudes, both within Australia and internationally, regarding radio content, advertising, and transparency. The research finds that Australians have positive attitudes toward radio and expect transparency between advertising and content. An issues paper was released to seek public input, with submissions due in April 2010 and outcomes expected by the end of 2010.
This document provides information to help State Central Credit Union choose a new radio station to advertise on. It summarizes the demographics and ratings of four potential stations - V100, 102.1, FM106.1, and WKTI. It also outlines the pros and cons of each station. Finally, it concludes by stating that four proposals will be presented from each station outlining advertising options and costs within State Central's $6,000 monthly budget.
This document discusses various audio platforms including broadcast radio, online streaming, and podcasting. It notes that podcasting is both a medium and distribution platform for on-demand audio content distributed via RSS feeds. The document provides statistics on digital radio listening and podcast consumption in the UK. It compares key differences between radio and podcasts such as synchronous vs asynchronous listening. Finally, it discusses best practices for creating multiplatform audio content that can span radio, online, and podcast formats.
Small scale DAB technical event - November 2014CMA_Slides
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom held a technical demonstration of small-scale DAB broadcasting at Ofcom's facility at Baldock, Hertfordshire, on 13 November 2014 ahead of a technical trial of the platform starting in 2015.
Presentation from Bill Best, Operations Manager at the Community Media Association to the CMA's 2014 Conference at De Montfort University in Leicester about Canstream - the CMA's flagship streaming media service.
Ofcom Election & Broadcasting Code Workshop slides March 2015CMA_Slides
With the upcoming General Election Ofcom has taken the opportunity to remind stations and licence holders where to find information about the Broadcasting Code rules which apply during election and referendum periods.
Portsmouth SSDAB presentation to CMA eventCMA_Slides
The document discusses the Portsmouth DAB minimux trial, which launched student radio, dance music, contemporary hits, oldies, and classic rock stations on a local full service multiplex. It provides details on the equipment used and coverage of the minimux both at launch with 100w ERP and today with 200w ERP. The minimux now has 19 services, most in stereo and with slideshow images, though low-cost DAB is not no-cost DAB. It also outlines plans to expand the Angel Radio network to new cities in January 2017.
Roundhouse Radio presentation to CMA eventCMA_Slides
The Grassroots Radio Network is a collaboration between podcasters and community radio stations that works with young people. It aims to support radio created and led by youth, provide skills development for young people to enter the radio sector, and promote the value of youth-led radio. The network was formed to nurture new talent and find new audiences for radio through collaboration. Upcoming activities include further skills training opportunities and collaborations.
Licensing Small Scale DAB - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Angel Radio presentation - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
The document discusses the Portsmouth DAB minimux trial, which launched with student radio, dance music, contemporary hits, oldies, and classic rock stations. It now has 19 stereo services and 16 that include slideshows. The trial provides local full service radio and started with 100w effective radiated power, now at 200w. It notes that low-cost DAB is not no-cost DAB and provides advice for setting up a DAB station, including securing transmission sites, contacting potential stations, budgeting for technical and licensing costs, and being ready to submit an application and launch. It also discusses the expansion of Angel Radio to new cities and potential pop-up channels in other areas.
Issa Kassimu: Solar Power Radio Transmission - a case study from South SudanCMA_Slides
Issa Kassimu started his career as an electrician. Since his graduation from the Uganda Technical College, he has utilised his acquired skills and experience in designing, installing and maintaining renewable and non-renewable energy forms such as solar systems, power generators, and managing sundry domestic and industrial electrical power related works that offer infrastructural growth and support to the humanitarian network across South Sudan. Before joining Internews South Sudan, Issa worked for UNMISS (United Nations Mission in South Sudan). He now advocates for the use of renewable energy sources like solar systems so that the electrical power needs of the rural and off grid communities can be met.
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Agenda - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Brighton & Hove Community Radio - SSDAB & Community Radio: Past, Present, & F...CMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Ownership and Economics of SSDAB - SSDAB & Community Radio: Past, Present, & ...CMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
The document discusses public radio sponsorship and the NPR audience. It provides details on who listens to public radio, including demographics. Research shows that NPR listeners notice and value underwriting messages. Listeners perceive public radio sponsors as higher quality and more credible than commercial radio advertisers. Sponsorship is seen as supporting the station and programming.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
This document discusses how television and radio audiences in Australia are measured and analyzed. OzTAM collects television viewing data from panel homes to determine ratings and demographics. Nielsen collects radio listening data through diaries. Both provide data to networks, advertisers and media buyers. Demographic information considered includes age, gender, occupation, income and family structure to help target advertising. Modern viewing habits are evolving with new technologies so audience measurement is an ongoing process.
Radio is thriving because it can reach over 240 million listeners per week, engages listeners through connections with popular personalities, and allows for interactivity through digital platforms. It delivers cost-effective results for advertisers by positively impacting brand awareness, consideration, purchase intent, affinity, and advocacy. Research shows radio's impact is significantly greater than previously estimated.
This document summarizes the key attributes and strengths of radio advertising. It notes that radio is a mass medium that can easily deliver messages to many people through both traditional broadcast and digital platforms. Radio provides targeted advertising opportunities to reach the right audiences while also being a trusted medium. It complements on-air campaigns with online content and enhances campaigns by connecting with consumers across multiple touchpoints. Radio delivers engaged listeners who are passionate about content and exposes brands to consumers when they are ready to buy.
Case Study on the role of radio based extension and advisory services: Lesson...Andrea Bohn
This document summarizes a case study on the role of radio-based extension services in Malawi. It outlines the history of radio use in agricultural extension in Malawi since 1958. Key lessons learned from projects run by Farm Radio Trust focusing on participatory radio campaigns include: (1) radio can increase farmers' knowledge and improve agricultural practices, (2) radio is most effective when programs are developed with farmer input, and (3) radio can trigger demand for improved face-to-face extension and other support services. The case study highlights the importance of partnerships between farmers, researchers, extension workers, policymakers, and broadcasters in designing effective radio programming.
Australian review of the commercial radio standards: Research briefing and re...Gus Ortega
This document provides context and research for a review of commercial radio standards in Australia. It summarizes research on listener attitudes, both within Australia and internationally, regarding radio content, advertising, and transparency. The research finds that Australians have positive attitudes toward radio and expect transparency between advertising and content. An issues paper was released to seek public input, with submissions due in April 2010 and outcomes expected by the end of 2010.
This document provides information to help State Central Credit Union choose a new radio station to advertise on. It summarizes the demographics and ratings of four potential stations - V100, 102.1, FM106.1, and WKTI. It also outlines the pros and cons of each station. Finally, it concludes by stating that four proposals will be presented from each station outlining advertising options and costs within State Central's $6,000 monthly budget.
This document discusses various audio platforms including broadcast radio, online streaming, and podcasting. It notes that podcasting is both a medium and distribution platform for on-demand audio content distributed via RSS feeds. The document provides statistics on digital radio listening and podcast consumption in the UK. It compares key differences between radio and podcasts such as synchronous vs asynchronous listening. Finally, it discusses best practices for creating multiplatform audio content that can span radio, online, and podcast formats.
Small scale DAB technical event - November 2014CMA_Slides
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom held a technical demonstration of small-scale DAB broadcasting at Ofcom's facility at Baldock, Hertfordshire, on 13 November 2014 ahead of a technical trial of the platform starting in 2015.
Presentation from Bill Best, Operations Manager at the Community Media Association to the CMA's 2014 Conference at De Montfort University in Leicester about Canstream - the CMA's flagship streaming media service.
Ofcom Election & Broadcasting Code Workshop slides March 2015CMA_Slides
With the upcoming General Election Ofcom has taken the opportunity to remind stations and licence holders where to find information about the Broadcasting Code rules which apply during election and referendum periods.
Portsmouth SSDAB presentation to CMA eventCMA_Slides
The document discusses the Portsmouth DAB minimux trial, which launched student radio, dance music, contemporary hits, oldies, and classic rock stations on a local full service multiplex. It provides details on the equipment used and coverage of the minimux both at launch with 100w ERP and today with 200w ERP. The minimux now has 19 services, most in stereo and with slideshow images, though low-cost DAB is not no-cost DAB. It also outlines plans to expand the Angel Radio network to new cities in January 2017.
Roundhouse Radio presentation to CMA eventCMA_Slides
The Grassroots Radio Network is a collaboration between podcasters and community radio stations that works with young people. It aims to support radio created and led by youth, provide skills development for young people to enter the radio sector, and promote the value of youth-led radio. The network was formed to nurture new talent and find new audiences for radio through collaboration. Upcoming activities include further skills training opportunities and collaborations.
Licensing Small Scale DAB - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Angel Radio presentation - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
The document discusses the Portsmouth DAB minimux trial, which launched with student radio, dance music, contemporary hits, oldies, and classic rock stations. It now has 19 stereo services and 16 that include slideshows. The trial provides local full service radio and started with 100w effective radiated power, now at 200w. It notes that low-cost DAB is not no-cost DAB and provides advice for setting up a DAB station, including securing transmission sites, contacting potential stations, budgeting for technical and licensing costs, and being ready to submit an application and launch. It also discusses the expansion of Angel Radio to new cities and potential pop-up channels in other areas.
Issa Kassimu: Solar Power Radio Transmission - a case study from South SudanCMA_Slides
Issa Kassimu started his career as an electrician. Since his graduation from the Uganda Technical College, he has utilised his acquired skills and experience in designing, installing and maintaining renewable and non-renewable energy forms such as solar systems, power generators, and managing sundry domestic and industrial electrical power related works that offer infrastructural growth and support to the humanitarian network across South Sudan. Before joining Internews South Sudan, Issa worked for UNMISS (United Nations Mission in South Sudan). He now advocates for the use of renewable energy sources like solar systems so that the electrical power needs of the rural and off grid communities can be met.
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Agenda - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Brighton & Hove Community Radio - SSDAB & Community Radio: Past, Present, & F...CMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Ownership and Economics of SSDAB - SSDAB & Community Radio: Past, Present, & ...CMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
The document discusses public radio sponsorship and the NPR audience. It provides details on who listens to public radio, including demographics. Research shows that NPR listeners notice and value underwriting messages. Listeners perceive public radio sponsors as higher quality and more credible than commercial radio advertisers. Sponsorship is seen as supporting the station and programming.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
The document discusses a survey of NPR listeners regarding their perceptions of corporate sponsorship of public radio. Some key findings:
- Three in four listeners have a more positive opinion of companies that sponsor public radio.
- Two in three believe sponsors' social and cultural values usually align with their own.
- When price and quality are equal, two-thirds of listeners prefer to do business with public radio sponsors.
- NPR's "halo effect" is stronger than that of commercial media organizations, giving sponsors on public radio added value.
A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
Digital Marketing Plan - Soundtap RadioHandan Selcuk
Soundtap is a social platform for live radio streaming that aims to preserve independent and non-commercial radio. It allows listeners to access radio stations globally from mobile, web or tablet. Key metrics include growing listener signups, app downloads, and time spent listening. Email marketing focuses on welcome, thank you and inactivity emails while social media focuses on organic growth, social features and influencer engagement. The goal is to increase independent radio creation and listenership worldwide through a free, human-powered platform.
This document discusses the state of radio and its continued reach and relevance. Some key points:
- Over 243 million people in the US tune into radio each week, with 92% of Americans listening weekly.
- Radio has higher reach than other media like TV, internet, and newspapers among various demographics like adults aged 18-34.
- Listeners spend consistent time with radio, even more so than heavy users of TV and the internet. Hispanic and African American listeners spend nearly 16 hours per week with radio.
- Technology has expanded radio's delivery beyond traditional broadcasts to online streaming and mobile apps, with over 120 million people streaming online radio monthly.
- Radio drives purchase behavior, with many
The document discusses audience and audience research. It defines audience as groups of people who engage with media in various ways. It describes different types of audiences like particular, immediate, mediated, universal, ideal, and implied audiences. It then discusses audience research, its need and importance. It explains methods of audience measurement like surveys and people meters. It provides details about Gallup Pakistan, a major audience research agency in Pakistan, and its work measuring television viewership. Finally, it briefly mentions some international audience research agencies.
Local radio in Portland has 2.2 million listeners in the metro area, with the largest demographics being ages 35-44 and 25-34. Time spent listening to radio exceeds all other forms of audio entertainment combined. Radio reaches 8 out of 10 people ages 18-34 daily, more than newspapers and magazines. Local radio stations helped raise over $20 million for local charities in 2010. Radio and digital media form a dynamic partnership, with digital platforms adapting to radio and radio expanding its reach through digital.
Local radio in Portland has 2.2 million listeners in the metro area and southwest Washington. The largest demographic is 35-44 years old at 22%, followed by 25-34 years old at 19%. Time spent listening to radio exceeds all other forms of audio entertainment combined. Radio reaches 8 out of 10 people aged 18-34 daily, more than newspapers and magazines. Local radio helped raise over $20 million for local charities in 2010. Radio and digital media form a dynamic partnership, with each adapting to better reach audiences.
The document outlines a proposal to enhance the market share of ICRT radio by developing new programs, promoting activities, and implementing a schedule. Key points include:
1. The proposal involves building a new "Learning in Breathing" orientation, creating popular programs targeting students and young professionals, and attracting internet users.
2. New programs would include ones on travel, study abroad, and having foreign DJs to improve English skills. Promotional activities include an ICRT mobile radio/earphone called EARth, athletic games, and online discussion groups.
3. An implementation schedule is proposed from April 2006 to September 2006 to modify programs, produce EARth, conduct outdoor promotions, and boost
How can Cambridge University's Centre of Governance and Human Rights ensure the sustainability of its innovative public opinion analytics platform, that leverages the ubiquity of mobile and radio in Africa to reach the least heard voices?
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
A presentation prepared for KSFR, a public radio station in Santa Fe, New Mexico, USA. The main point is that the station should develop a "digital first" approach to all aspects pertaining to its Audience(s), Content and Technologies.
The document summarizes a marketing campaign called "Musicubes" that was created for Radio 1 to promote the station's brand and music offerings to young audiences. The campaign tapped into digital media and social networking trends to allow users to explore Radio 1's variety of music genres and shows. It achieved significant engagement online and positive recognition, helping to position Radio 1 as a pioneering brand for new music discovery.
The document provides information about audience research in Yemen. It discusses that television is the main source of news and entertainment in Yemen, with 86% watching daily. Yemenis prefer satellite channels from abroad over state-run television. The Yemen Polling Center (YPC) is introduced as the leading organization for conducting audience research in Yemen, using both quantitative and qualitative methods like surveys, interviews, and focus groups to study media consumption and various social issues. YPC adheres to rigorous methodology and has conducted over 150,000 interviews throughout Yemen.
The document discusses a study conducted on the impact of on-ground activities on listenership of 94.3 MY FM radio station. The study used a survey methodology to understand listeners' awareness and satisfaction levels before and after an on-ground event called "Paiso Ka Ped" organized by 94.3 MY FM. The results of the study showed increased awareness levels and listenership for 94.3 MY FM after the event. Statistical tests rejected the null hypotheses that listeners were not satisfied with various aspects of 94.3 MY FM and that listenership did not increase after the on-ground activity.
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...Kulturplanner
Vortrag im Rahmen der Kulturplanner Impulse Veranstaltung am 20.02.2014 im Glasspitz der Münchner Kammerspiele. Nähere Informationen zum Big Data Analytics Tool & Managementinformationssystem "Kulturplanner" finden Sie unter www.kulturplanner.com
Mapping for Change: Digital Tools and Neighbourhood Design WorkshopNesta
A presentation given by representatives of UCL's Mapping for Change project at our Digital Tools and Neighbourhood Design Workshop, an event designed to explore the impact of digital tools on community design, engagement and improvement.
For more information, visit: http://www.nesta.org.uk/event/digital-tools-and-neighbourhood-planning-workshop
Radio research is conducted by small groups and organizations to study the effectiveness of radio advertising. Studies have found that 25% of respondents can recall aspects of commercials played on the radio even while distracted by other tasks. Radio reaches over 80% of Canadians weekly and adults spend around 20 hours per week listening. Radio engages listeners with live, local content and builds strong community connections through charitable events. Targeted radio advertising is effective at driving brand awareness, recall and sales.
Similar to Measuring Audiences - CMA Conference 2014 (20)
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteCori Faklaris
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
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3. Why Measure Audiences?
Who pays for community radio? Is their
money well spent?
• The Community (donations; in kind;
membership; subscription; fund raising
events)
• A patron (arts centre, university)
• Commercial advertising /sponsorship
• Competitive funding (grants)
• Contracts for audio skills and services
• NGOs, charities, trusts
• Government agencies
4. What are you measuring?
• Who is listening to your
community radio station?
(How many?)
• When?
• How (the technology used)?
• Why do they listen?
• What else might they enjoy?
5. Measuring Audiences
“Is anybody out there? Audience
research for community stations.”
Airflash, CMA, Summer 2006
Janey Gordon
6. The Community Radio Toolkit
- ‘Prove it’
“[Q]uantitative research
…isn’t just about proving
audience figures, it’s
about proving what you
say you do.”
Eleanor Shember-Critchley
http://www.communityradiotoolkit.net/f
eature/
7. Measuring Audiences - basics
Use at least 100 respondents,
who are not known to you. (300-
500 ideal; 1000 max)
The selection of respondents
should be appropriate to your
station
Approach in an ethical and
courteous manner
8. Measuring Audiences - basics
Q1 “What radio stations
broadcast in this area?”
Q2 “What radio stations do you
listen to?”(prompt) “Have you
heard of CMA fm?”
Q3 “Do you listen to CMA fm?”
Qualitative questions
Demographic questions
9. Measuring Audiences - basics
Keep questions simple and to the
point
Avoid asking for opinions unless
you really mean to (use a focus
group)
Keep the questions to one side of
A4 if possible (Who is going to
conduct this survey?)
10. Measuring Audiences - examples
(national Au)
Organised by CBAA and
CBonline, funded by CBF and
conducted by McNair Ingenuity
Survey:
http://cbaa.org.au/Info_For_Stations/
2014-National-Listener-Survey
Census
http://cbonline.org.au/what-we-
do/facts-and-figures/community-
broadcasting-station-census/
11. Measuring Audiences-
examples (local)
Ward, E, Buckham, T, & Hallett, L
(2012) ‘Practical Community
Radio Audience Measurement’, in
Gordon, J (Ed). Community
Radio in the Twenty First
Century. Oxford: Peter Lang.
12. Measuring Audiences-
examples (local)
Future Radio, Norwich 2013
A1: 24% of 417 respondents
had heard of Future Radio
unprompted
A2: 54% of 417 respondents
had heard of Future Radio
following a prompt
13. Measuring Audiences-
examples (local)
Future Radio, Norwich 2013
A3: 22% of 417 respondents
had listened to Future Radio
within the last month and a
further 13% within the last
week, 35% in all.
14. Measuring Audiences-
examples (local)
Future Radio, Norwich 2013
417 ÷ 100 × 35 =
145 respondents had
listened to Future Radio
(ie more than the 100
necessary for a sample, so
other data concerning
listening habits is valid.)
15. United States
“If you want money, you have to ask
for it.”…..
“Most people have no idea how much it
costs to run a nonprofit [community radio
station], or how nonprofits get money. If
you don’t ask them, they will simply
assume you are getting the money
somewhere [else].”
16. Measuring Audiences
Anyone who gives you
money will want to know
what it is being used for
Any community station can
run valid small scale
audience research!
17. Dr Janey Gordon
Radio LaB 97.1fm
University of Bedfordshire
Generating Income -
Measuring Audiences