The document discusses applied games and serious games. It provides background on Dr. Paul Pivec and his experience in technology, games, and applied games. It then discusses different types of applied games including commercial games used for teaching, serious games designed for teaching, and games for health. Key points are made about designing applied games for specific platforms, audiences, and learning objectives while developing within a given budget.

1. INSIGHTS INTO APPLIED
GAMES
Dr. Paul Pivec
24. September 2014
Scaph Xchange

2. WHO AM I
Dr Paul Pivec
• PhD in Game design Frameworks
• Masters in Cognitive Learning from Games
• Graduate Diploma in Games for Disabilities
• 10 years in Academia teaching at Masters Level
• 35+ years in Software & Technology Development
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3. WHAT I HAVE DONE
Technology Industry
• 1980 - Developed first NZ Database eCommerce system
• 1990 - Created First Multiprotocol System for Aust. Govt.
• 1995 - Designed/Developed Graphical Interface for AT&T
• 1998 - Developed Drag&Drop Multimedia IDE
• 2002 - Designed unbreakable Encryption program
Scaph Xchange - Dr Paul Pivec

4. WHAT I HAVE DONE
Game Industry
• 1986 - Sole Programmer: Space Wars (multiplayer text)
• 1991 - Sole Programmer: Bonzo (2D Platform)
• 1995 - Lead Programmer: Road Wars (3D multiplayer FPS)
• 1998 - Lead Designer: Various (Flash Promotional Games)
• 2005 - Producer: Cube (AAA Title, Playstation PSP)
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5. WHAT I AM DOING
Current Products
• Nigel McGill’s SaxApps - Recording, Beats, Tuner, etc
• SellPro - CRM iOS Small Business Database Systems
• SelfieCam - Social Networking Photo app
• Game Design Campus - Online Game Design & Development
• Summer School Promo - Unity 3D FP Mobile 2013/2014
• Digital Me - Game Framework to offset learning disabilities
• Dexterity - Mobile Puzzle game with cognitive learning
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6. CURRENT APPS
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7. APPLIED GAMES
“a serious game or applied game is a game
designed for a primary purpose other than pure
entertainment.”
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Wikipedia, 2014

8. APPLIED GAMES
“a serious game or applied game is a game
designed for a primary purpose other than pure
entertainment.”
Scaph Xchange - Dr Paul Pivec
Wikipedia, 2014
an applied game can be a game designed for
entertainment and applied to a learning objective.

9. APPLIED GAMES
Commercial games (cots) used to teach….
• Minecraft
• Portal
• Zoo Tycoon
• Myst
• Civilisation
• Sim City
• Buzz
• Dance Dance Revolution
• Grand Theft Auto
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10. APPLIED GAMES
Commercial games (cots) used to teach….
• Minecraft
• Portal
• Zoo Tycoon
• Myst
• Civilisation
• Sim City
• Buzz
• Dance Dance Revolution
• Grand Theft Auto
Cost: € 10 - 100 million
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11. APPLIED GAMES
Serious games used to teach….
• PING
• InQuizitor
• Global Conflict
• Mingoville
• Dimexian
• CityOne
• Robocode
• Ludwig
• Science Pirates
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12. APPLIED GAMES
Serious games used to teach….
• PING
• InQuizitor
• Global Conflict
• Mingoville
• Dimexian
• CityOne
• Robocode
• Ludwig
• Science Pirates
Cost: € 50 - 500k
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13. APPLIED GAMES
Games for Health
• Rehabilitation / Treatment
• Cognitive Advancement / Diagnosis
• Fitness / Exergaming
• Weight Issues / Nutrition
• Health Monitoring / Assessment / Awareness
• Sexual Health / Awareness
• Empathy Training / Condition Management Games
• Medical Training / Recruitment / Sustainability
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14. GAMES FOR HEALTH
• Rehabilitation / Treatment
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https://www.sparx.org.nz/
“SPARX”

15. GAMES FOR HEALTH
• Cognitive Advancement / Diagnosis
http://www.lumosity.com
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http://digitalme.piveclabs.com

16. GAMES FOR HEALTH
• Fitness / Exergaming
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http://www.stepmania.com

17. GAMES FOR HEALTH
• Weight Issues / Nutrition
http://www.escapefromdiab.com http://www.rhinomob.com
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18. GAMES FOR HEALTH
• Health Monitoring / Assessment / Awareness
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http://www.clinicalvirology.org
http://immuneattack.org

19. GAMES FOR HEALTH
• Sexual Health / Awareness
http://www.ovos.at
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“SpermEx”

20. GAMES FOR HEALTH
• Empathy Training / Condition Management Games
http://gambit.mit.edu
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http://www.re-mission.net

21. GAMES FOR HEALTH
• Medical Training
http://www.anatomylab.com
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http://www.virtualheroes.com

22. GAMES FOR HEALTH
• Medical Recruitment
http://www.defencejobs.gov.au http://syrum-game.com
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23. APPLIED GAMES
• Game Platforms
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24. APPLIED GAMES
• Game Markets
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25. APPLIED GAME DESIGN
Design for Platform
• Computer
• Browser
• Tablet
• Smartphone
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26. APPLIED GAME DESIGN
Design for Platform
• Computer
• Browser
• Tablet
• Smartphone
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PC/Windows, Mac/OSX
IE, Firefox, Chrome, Safari
Android, Windows, iOS
Android, Windows, iOS

27. APPLIED GAME DESIGN
Design for Platform
• Computer
• Browser
• Tablet
• Smartphone
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PC/Windows, Mac/OSX
IE, Firefox, Chrome, Safari
Android, Windows, iOS
Android, Windows, iOS
Age Group Audience
Gender Preferences
Anytime, Anywhere
Cultural location

28. APPLIED GAME DESIGN
Game Genre Target Audience Preferred Platform
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29. APPLIED GAME DESIGN
Game Genre Target Audience Preferred Platform
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Your Game

30. APPLIED GAME DESIGN
Game Genre Target Audience Preferred Platform
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Your Game
Your Budget

31. APPLIED GAME DEVELOPMENT
Take Home 1: Know your Market
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• Platform
• Genre
• Culture
• Learning Style

32. APPLIED GAME DEVELOPMENT
Take Home 1: Know your Market
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• Platform
• Genre
• Culture
• Learning Style
Example: Recruitment games

33. APPLIED GAME DEVELOPMENT
Take Home 2: Design your Game for
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• Target Market
• Learning Objectives
• Replayability
• Sustainability

34. APPLIED GAME DEVELOPMENT
Take Home 2: Design your Game for
Scaph Xchange - Dr Paul Pivec
• Target Market
• Learning Objectives
• Replayability
• Sustainability
Example: Replayabilty

35. APPLIED GAME DEVELOPMENT
Take Home 3: Develop within your Budget
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• Gamify proven Theories
• Involve Subject Experts
• Consider Indie Developers

36. APPLIED GAME DEVELOPMENT
Take Home 3: Develop within your Budget
Scaph Xchange - Dr Paul Pivec
• Gamify proven Theories
• Involve Subject Experts
• Consider Indie Developers
Example: Development Costs

37. APPLIED GAME DEVELOPMENT
Take Home 4: Look to the Future
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• Anytime, Anywhere learning
• Casual Learning, Small learning Bites
• Build a Brand, Likeable Characters

38. APPLIED GAME DEVELOPMENT
Take Home 4: Look to the Future
Scaph Xchange - Dr Paul Pivec
• Anytime, Anywhere learning
• Casual Learning, Small learning Bites
• Build a Brand, Likeable Characters
Example: Future Proofing

39. APPLIED GAME DEVELOPMENT
• Know your Market - Specify your Requirements
• Design your Game - 60% Design, 40% Development
• Develop within your Budget - Start with MVP and Grow
• Look to the Future - Iterative Development, Plan for Updates
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40. APPLIED GAME DEVELOPMENT
• Know your Market - Specify your Requirements
• Design your Game - 60% Design, 40% Development
• Develop within your Budget - Start with MVP and Grow
• Look to the Future - Iterative Development, Plan for Updates
Example: Commercial Costs
Scaph Xchange - Dr Paul Pivec
Facebook Game
Dev Time: 12-24 mnths
Cost: € 300-700k
3D Game
Dev Time: 24+ mnths
Cost: € 1 - 10m
Mobile Game
Dev Time: 6-9 mnths
Cost: € 200-500k

41. APPLIED GAME DEVELOPMENT
• Know your Market - Specify your Requirements
• Design your Game - 60% Design, 40% Development
• Develop within your Budget - Start with MVP and Grow
• Look to the Future - Iterative Development, Plan for Updates
Example: Indie Costs
Scaph Xchange - Dr Paul Pivec
Facebook Game
Dev Time: 9-12 mnths
Cost: € 70-150k
3D Game
Dev Time: 12+ mnths
Cost: € 100 - 500k
Mobile Game
Dev Time: 4-6 mnths
Cost: € 30-90k

42. Copyright © 2014 Dr Paul Pivec
www.piveclabs.com
paul.pivec@mac.com
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