Button Men (multiplayer iPhone game) - a quick-playing strategy game for one or two players; where the goal is to capture your opponents dice while protecting your own. The original game, created by Cheapass Games, was awarded 3 Origins Awards including Best Abstract Board Game of 1999.
Weapons of Mass Disruption: Creating The DrowningBen Cousins
Disruption is becoming an overused term in the tech and games industry. Many don't even know that it refers to a specific, well-defined academic principle as laid out in 1997 by Harvard Business School Professor Clayton Christensen in "The Innovator's Dilemma." Formal disruption, as defined by Christensen, is designed to be applied as a real methodology in real world projects. In this talk, Ben describes how he directly applied the principles of disruption to the development of his new studio's first game, the revolutionary tablet and smartphone FPS The Drowning, by using Christensen's ideas to help make key decisions on what platforms, what partners, what technology, and what game design principles to use in its creation.
Button Men (multiplayer iPhone game) - a quick-playing strategy game for one or two players; where the goal is to capture your opponents dice while protecting your own. The original game, created by Cheapass Games, was awarded 3 Origins Awards including Best Abstract Board Game of 1999.
Weapons of Mass Disruption: Creating The DrowningBen Cousins
Disruption is becoming an overused term in the tech and games industry. Many don't even know that it refers to a specific, well-defined academic principle as laid out in 1997 by Harvard Business School Professor Clayton Christensen in "The Innovator's Dilemma." Formal disruption, as defined by Christensen, is designed to be applied as a real methodology in real world projects. In this talk, Ben describes how he directly applied the principles of disruption to the development of his new studio's first game, the revolutionary tablet and smartphone FPS The Drowning, by using Christensen's ideas to help make key decisions on what platforms, what partners, what technology, and what game design principles to use in its creation.
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Todd Bartz will present a quick overview on what space150 has learned in designing for the mobile experience. The talk will cover the opportunities and potential pitfalls unique to mobile. Todd will also offer thoughts on the future of the medium.
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Todd Bartz will present a quick overview on what space150 has learned in designing for the mobile experience. The talk will cover the opportunities and potential pitfalls unique to mobile. Todd will also offer thoughts on the future of the medium.
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013Brian Sapp
PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
What we learned: Idle Miner Tycoon and Idle Factory Tycoon - KolibriGameAnalytics
This talk is from the event 'The Arcade (R)Evolution: Making Hit Casual Games with a Focus on Idle'. To see more details about our events, follow us on Meetup here: https://www.meetup.com/mobilegamesdev/
About this talk:
Having created one of the most popular idle games on the market, Idle Miner Tycoon (reaching over 100 million downloads), Kolibri shared with us how they built on what they learned from their first title to create their next big hit, Idle Factory Tycoon. In this talk, Nate Barker digs into the details, discussing topics like the different features they used, how they used their season pass, and simple mechanics behind the complex genre.
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...David Piao Chiu
To self-publish or not to self-publish, that is the question. The mobile F2P space is more competitive than ever. Millions of existing apps already in the app stores, thousands of new games launching each week and the costs of user acquisition keeps increasing. Should developers partner with a publisher or launch the game on their own?
This presentation will explore the case of self-publishing versus working with a publisher. We will explore the pros and cons for each one, questions the developer should be asking themselves and their potential publishing partner. Moreover, it will cover best practices for self-publishing, common mistakes to avoid to maximize your success. This will include best practices for improving retention, IAP monetization, ad monetization and virality.
Make Your Live Service Game Thrive | Andy Needham, Matt DixonJessica Tams
Delivered at Casual Connect Europe 2016
Chillingo’s head of studio, Andy Needham and business development director, Matt Dixon will explain how to overcome common challenges in developing and maintaining live service games for players around the world. They will reference case study examples from their multiplayer battle tank game, Iron Force and share what’s made it one of the company’s most successful games.
Similar to Insider Strategies for Creating Successful Mobile Games (20)
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
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Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
2. FreshGames
•
Based in Columbus, Ohio - Self-Funded
•
Est. 2002 - PC & Flash > 2011 Pivoted to Mobile
•
Employees - 8
•
Development Studio - Poland - 3
•
Publish/Develop
•
15 PC/Mac/Flash
•
10 iOS/Android
6. MOBILE
T H E # 1 G A M I N G P L AT F O R M
IN THE WORLD
7. N E V E R B E F O R E H AV E
YOU HAD SUCH
MASSIVE
REACH
WOW took 10 years to scale to
10 Million Users.
Draw Something - 6 weeks to
scale to 50 Million Users.
8. GROWTH & REACH
Mobile games market to double in size by 2016 - $24 Billion
3
6 7.2
BILLION
BILLION
BILLION
Internet
Users
Mobile Phone
Users
Global
Population
9. M O B I L E G A M E R S TAT S
Player Profiles
• 48% female / 52% male
• 55% don’t spend money on games
• 40% between 33-50
• YOY Highest growth 50+,
148% casual
10. A P P S T O R E S TAT S
Apple and Google Play, 2013
By Download
Games
By Revenue
Games
By Revenue
Games
38% 73% 88%
Top 100
Grossing
Top 100
Grossing
94% 98%
FREE
FREE
11. IT’S
COMPETITIVE
• Over 1.3 Million Apps - 38% games
• 261,000 Publishers
• 180/710 daily being uploaded
• 80% don’t break even
• 60% Zombie apps -
No updates, less than 10 reviews
12. V E RY
L U C R AT I V E
• Candy Crush -
$890,000 daily iOS
• Puzzles & Dragons -
$2M daily in Japan
13.
14. GETTING TO THE TOP
Daily iOS Ranks for All Apps
GROSSING
TOP
FREE
installs
installs
10 = $77K+
50 = $15K+
100 = $10K+
10 = 75K+
50 = 23K+
100 = 15K+
10 = 11K+
50 = 2K
100 = 1.1K
TOP
TOP
PAID
15. N O W T H AT Y O U ’ R E E X C I T E D …
HERE’S REALITY…
16. If you have little or no
experience making
mobile games you WILL
make $ mistakes!
21. BE UN!QUE
• Don’t just copy other games. Be inspired, but innovate.
• Don’t reinvent the wheel, just make it rounder.
• Surprise and delight users.
!
22. KILLER THEME
Who is your TARGET AUDIENCE?
• Demographic determines
design direction
• Great theme & awesome art
attract users to download
• Play top-grossing games to see
what ideas are working
23. M O N E T I Z AT I O N
MAKIN’ MONEY
• PAID: $.99 - Very hard to market unless it’s
a brand, featured, or a non-game app.
24. M O N E T I Z AT I O N
• FREE/ADS: Easy to release, very hard to make
real money unless you’re driving millions of users,
or doing direct deals with advertisers.
• FREEMIUM: Great way to start. Lite version with
pay wall for completion or additional levels.
25. M O N E T I Z AT I O N
• F2P: Optimal way to make money. Open ended
monetization. Consumables, Power-Ups.
27. Establish a clear, welldefined path from the
beginning.
It’s hard to go back after
you release.
28. GAME NAME
W H AT I T I S , W H AT I T D O E S
Candy Crush, Fruit Ninja, Cut the Rope, Infinity Blade
• Search net for availability
• USPTO Trademark search
• Run ads on Facebook. Do
AB testing to validate name.
• Register it with App Store.
29. BITE-SIZED
E N T E R TA I N M E N T
• User must have a
• CSR Racing
• Candy Crush
• Deer Hunter 2014
meaningful FUN
experience within
1-3 minutes.
• Engage and entertain
30. SOCIAL
Understand the FB Open Graph API
• Strong virality reduces paid user acquisition
• Gifting, Sharing, Posting
• Grinders never pay,
but they will ask their
friends for help.
• 80-90% don’t pay, use
them to make money
> < Friends
31. USER
EXPERIENCE
• UI/UX - Simple Navigation
• On boarding to the game
intuitive with no instructions
• Takes a lot of time polishing
33. CORE LOOPS
The Psychology of Addictive Gameplay
PHASE 1
•
Challenging, not frustrating
•
Difficulty curve slowly ramps up
•
Slowly depletes hearts/energy - player feels good : )
PHASE 2
•
Wait 1/2 hour for hearts/energy recharge - tire of waiting
•
Game gets progressively harder - need to buy
35. OPTIMIZE WITH
A N A LY T I C S
The days of shipping and waving goodbye are OVER.
• TOP games are data driven
• Understand user funnels
• Know key conversions - Flurry
Acquisition
Retention
Monetization
ARPU - $.05 - Retention - 35% Conversion rates - 2-5%
36.
37. ICON DESIGN
• First impressions are important
• May take 10 - 100 iterations to get it right
• Test on iPhone to see how it looks
38. APP STORE
User Flow > Icon, # Ratings, Screens, Reviews, Copy
• Great copy grabs attention
• 2 sentences above the fold important
• Spend time crafting short, exciting copy
• Screen caps tell the story
Show gameplay
screen first.
Awesome
screenshots
Callout
copy
39. APP STORE
O P T I M I Z AT I O N ( A S O )
• Can increase sales 1-3%
monthly at no cost
• Research Competitors
• Optimize each update
• Can only change search
Key search words are
very important.
words with each new
update on iOS
40. SOFT RELEASE
• Test before you broad release
• Australia, New Zealand, Canada: 1-2 months
• Small user acquisition of $500 - $1000
41. GO VIRAL
• People talking about your
Advertising
Promos (web)
22%
Online WoM
23%
App Store
21%
game is the cheapest way to
get your game downloaded.
• Create a sharable moment
Traditional
WoM
34%
in-game.
• Candy Crush: 1-3 minute
cascades
• 4 Pics One Word: Facebook
post asking for help
The Impact of
word-of-mouth
on game discovery
43. G E T F E AT U R E D
Make great games, feature tech from Apple, Google
• Make contact and build relationships.
Create short, compelling pitch kit.
• 1-2 minute video showcasing
the best of the gameplay
• Sell sheet with screen caps,
description and important
features
• DRAMATIC download lift - 1000%+/-
Weekly feature valued at $100,000
44. PR
Reach out to the top 6 sites
Pocket Gamer, 148apps, GameZebo, SlidetoPlay,
Touch Arcade, Inside Mobile Games
Press Pitch:
• Create 1-page, talking points, screen caps and video
• Will not propel game sales, good for cred in iTunes copy
+
• Make a cool video 15-30 sec to post & have reposted
• YouTube video reviewers with high views
• Create Facebook Fan Page
45. USER ACQUISITION
Acquiring users through mobile ad networks
• Banner ads, video ads, interstitial, takeovers
• CPC - $.01 - $.04 - banner / video
• CPI - $.50 - $2.50+ banner / video
• CPA - $1.50+
• Promotion networks for burst campaigns - 10k-50k dls
• Cross-promotion = FREE, but need traffic to swap
46. BE READY TO
ADAPT
• Mobile moves fast, keep
ahead of the curve.
• Stay current with
monetization tactics.
• Smart ones who take
intelligent risks are the
ones who succeed!
47. G E T T I N G S TA R T E D
B E S T 3 R D PA R T Y S E R V I C E S
M O N E T I Z AT I O N
A P P S T O R E D ATA
A N A LY T I C S
A P P I C O N A U T O M AT I O N
VIDEO AD NETWORKS
ASO
VIDEO CAPTURE
BANNER AD NETWORKS
PROMOTION NETWORK
Appoday
A P P S T O R E L O C A L I Z AT I O N
OneSky
App translation made easy
48. Awesome GAME insight Blogs
Deconstructor of Fun
http://www.deconstructoroffun.com/
!
Dr. Serkan Toto
Need help when designing a game?
We’ve created a step by step form to
guide you along.
!
Download here!
http://tinyurl.com/k49gura
http://www.serkantoto.com/
!
QUARTERVIEW
http://quarterview.com/
!
GameAnalytics
http://www.gameanalytics.com/
!
GAMESbrief
http://www.gamesbrief.com
49. S U M M A RY
for success
Addictive Compulsion Loops
F2P Monetization
Compelling Social Hooks
+
Polish, Polish, Polish