Market Research : Doing it Right Way

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MARKET RESEARCH BY JEET PAREKH IIT BHU Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.

Systematic
design
Collection Analysis
Reporting
of data
and
findings
MAREKETING RESEARCH IS

Developing the Research Plan
1. Data Sources

Developing the Research Plan
1. Data Sources
2. Research instruments

Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach

Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach
4. Sampling plan

Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach
4. Sampling plan
5. Contact methods

Researchers can
gather:
Primary Data
Secondary Data

The following research instruments
are used to collect data:
Questionnaires
Qualitative Measures
Technological Devices

Some
popular
Qualitative
Research
approaches
are…

1) Sampling plan unit:
Who should we
survey?
2) Sample size: How
many people should
we survey
3) Sampling
procedure: How
should we choose
the respondents?

Characteristics of good
marketing research
SCIENTIFIC OBSERVATION

Characteristics of good
marketing research
RESEARCH CREATIVITY

Characteristics of good
marketing research
MULTIPLE METHODS

Characteristics of good
marketing research
INTERDEPENCE OF DATA
AND GRAPH

Characteristics of good
marketing research
FINANCIAL INFORMATION

Characteristics of good
marketing research
ETHICAL MARKETING

Characteristics of good
marketing research
HEALTHY SKEPTISM

JEET PAREKH
Created by --
Indian Institute of Technology ,
Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-
parekh/54/b10/51b
During an
Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,
Lucknow
(www.IIMintenship.com)

What is Research design? Research design is the framework of research methods and techniques chosen by a researcher. The design that is chosen by the researchers allows them to utilize the methods that are suitable for the study and to set up their studies successfully in the future as well. The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible. Function of Research design Purpose of Research design The Essential Elements of the Research Design Basic principles of research design

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PhD Research Methodology Research Design helps in planning the research design and assist you in collecting and analyzing the needed information for your PhD research The main objective of Research Design Methodology is to formulate a research problem that requires precise investigation for developing a working thesis. The Research Design and Methodology is the integral part of the study that aims to explain how to drive the research and which data analysis method you will use to research. It is a framework that explains various other research theories, assumptions to give a working framework suitable for your study. The research method includes information such as, A framework of research such as assumptions and theories Methods and techniques used to enhance the reliability and validity of the research work The theoretical orientation of the research Justification for choosing this method Consideration and limitation of selected research method Learn More: https://bit.ly/3kzQPVf Contact Us: Website: https://www.phdassistance.com/ UK NO: +44–1143520021 India No: +91–4448137070 WhatsApp No: +91 91769 66446 Email: info@phdassistance.com

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Market Research : Doing it Right Way

2. WHAT IS MARKETING RESEARCH ?

3. Systematic design Collection Analysis Reporting of data and findings MAREKETING RESEARCH IS

4. MARKETING RESEARCH PROCESS INVOLVES...

5. DEFINING THE PROBLEM OBJECTIVES

8. DEVELOP THE RESEARCH PLAN

9. COLLECTING INFORMATION

10. ANALYSE THE INFORMATION

11. PRESENTING THE FINDING

12. MAKING THE DECISION

13. Developing the Research Plan 1. Data Sources

14. Developing the Research Plan 1. Data Sources 2. Research instruments

15. Developing the Research Plan 1. Data Sources 2. Research instruments 3. Research approach

16. Developing the Research Plan 1. Data Sources 2. Research instruments 3. Research approach 4. Sampling plan

17. Developing the Research Plan 1. Data Sources 2. Research instruments 3. Research approach 4. Sampling plan 5. Contact methods

18. Researchers can gather: Primary Data Secondary Data

19. FOCUSSED GROUP

20. OBSERVATION

21. SURVEY RESEARCH

22. BEHAVIORAL DATA & EXPERIMENTATION

23. The following research instruments are used to collect data: Questionnaires Qualitative Measures Technological Devices

25. . Word association Projective techniques Visualization Brand Personification Laddering

26. Sampling Plan decisions

27. 1) Sampling plan unit: Who should we survey? 2) Sample size: How many people should we survey 3) Sampling procedure: How should we choose the respondents?

28. CONTACT METHODS TELEPHONE

29. CONTACT METHODS PERSONAL INTERVIEW

30. CONTACT METHODS Mail Questionnaire

31. CONTACT METHODS ONLINE RESEARCH

32. Characteristics of good marketing research SCIENTIFIC OBSERVATION

33. Characteristics of good marketing research RESEARCH CREATIVITY

34. Characteristics of good marketing research MULTIPLE METHODS

35. Characteristics of good marketing research INTERDEPENCE OF DATA AND GRAPH

36. Characteristics of good marketing research FINANCIAL INFORMATION

37. Characteristics of good marketing research ETHICAL MARKETING

38. Characteristics of good marketing research HEALTHY SKEPTISM

39.

40. JEET PAREKH Created by -- Indian Institute of Technology , Banaras Hindu University Varanasi Linkedin :https://in.linkedin.com/pub/jeet- parekh/54/b10/51b During an Internship by -- Prof. Sameer Mathur Indian Institute of Management , Lucknow (www.IIMintenship.com)

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