The document discusses managing social web conversations by learning the skills of scan, focus, and act. It recommends scanning broadly to gather information within a defined context and intent, then focusing on select relevant topics by reading and understanding them deeply. The final step is to act based on the focus phase by taking actions like forwarding content, adding to to-do lists, and creating plans. It provides examples of allocating 10 minutes to scan, 30 minutes to focus, and 20 minutes to act.

1. Scan
Scan Focus Act
Keeping our intent in
context Focus
Act
Sunday, August 28, 2011

2. The BGI
Social Web
How do I manage these social web
conversations? I’m overwhelmed
now!
Sunday, August 28, 2011

3. The BGI
Social Web
How do I manage these social web
conversations? I’m overwhelmed
now!
Learn skills of:
Scan Focus Act
Sunday, August 28, 2011

4. The BGI
Social Web
How do I manage these social web
conversations? I’m overwhelmed
now!
Learn skills of:
Scan Focus Act
Learn to how to more effectively
filter information
Sunday, August 28, 2011

5. The BGI
Social Web
How do I manage these social web
conversations? I’m overwhelmed
now!
Learn skills of:
Scan Focus Act
Learn to how to more effectively
filter information
Learn to “aggregate” by using RSS
and Google Reader!
Sunday, August 28, 2011

6. Scan
In this phase we gather information in a broad way. First define
your intent and context, i.e. what is your purpose and scope?
Then select topics within that context for further review. But
Scan
don’t read or write — keep your mind in high-level scan.
Focus
Based on your scan, select those topics to concentrate on and
set aside those that are not relevant. Read and understand Focus
them based your intent & context. Think deep.
Act
Based on the Focus phase, what actions need to be taken?
Forward content that might be relevant to others, add items to
to-do lists. In Act we create and plan. Act
Sunday, August 28, 2011

7. Scan » 10 Minutes
Pick a context. Scan for essentials items based on that context.
Scan
Focus » 30 Minutes
Read and review essentials in your context first. When
Focus complete, continue to review less vital items within that
same context.
Act » 20 Minutes
What can you share? What needs more work? What new
Act filters do you need to further refine our future Scans in
this context?
Sunday, August 28, 2011

8. Scan » Monday
Make sure you know your high level priorities
Scan
Focus » During Week
Dig in first on your highest priorities
Focus
Act » End of Week
Focus on Actions
Act
Sunday, August 28, 2011