understanding what you do.
how the work is experienced.
where the work is experienced.
context frames an audiences reading/understanding of work
 
 
 
 
 
 
context frames a makers reading/understanding of work
your making - contextual framework
social context - making and seeing an image always takes place in a social context. The way it is seen and how it is seen are culturally constructed. - audience for work - who is included/excluded/implicated on the ways an image is produced, circulated and consumed.
political context - specific political issue. - broad political issue. - gender - race - ethnicity - sexual orientation - class - disability – religion.
personal context - biography - narrative of the self. - particular issues – memories. - what motivates/ drives you? - your particular skills as an artist/ designer/writer/photographer. - what strategies do you use when the work is not going well? - how do you relate to the forces that in part condition what you know and in which you make things?
critical/theoretical context - does your work relate to particular critical debates about contemporary art and design practices? - is your work informed by/engaging with/contesting particular theoretical frameworks/issues?
historical context - understand how/whether your practice relates to a tradition, with a history. - how knowledge relates to periods in time.
geographical context - local, regional, national, international, global. - where do you make your work? - do you make your work in relation to a particular place? - studio home church city rural cyberspace.
institutional context - MA Course - school of design. - your educational background/experience. - your professional background/experience. - your family background/experience.
cultural context - in it’s broadest sense - ‘a whole way of life’ - this relates to all the other categories. - more specifically, what works of artists, designers, writers, filmmakers, photographers, musicians are important to you and your work - why?
mapping your practice - any other contexts worth considering? - importance. - overlapping. - change - evolution of practice.
work is mediated by systems/structures which contextualizes an audiences understanding
the museum
the gallery
hanging Machiko Agano Naomi Kobayashi
Mitsuo Toyazaki   the  floor
the wall
the plinth
the mannequin
the shelf
the table
the spotlight
the vitrine
the diorama
on-line
television (live transmission)
video/DVD
digital (monitor)
digital  (projection)
new media
performance
installation
site  specific
Mel Chin - Melrose Place intervention
relationship(s) to practice
object maker
audience object
 
audience object maker
 
audience object maker audience object audience object
 
audience object maker
 
audience object maker
 
audience object maker
 
audience object maker
 
audience object maker object
 
audience object maker
 
audience object maker
 
audience object maker
 
audience object maker
 
maker audience audience audience audience audience audience audience
 
maker participant
 

Context audience understanding for ma textile design