The document discusses how adopting Enterprise 2.0 technologies like social networks, messaging, and personal dashboards inside a company can increase productivity by improving communication and collaboration compared to traditional methods like email and shared drives. It provides examples of how these technologies like people profiles, groups, signals, workspaces, and dashboards work and encourages readers to try them out hands-on. The hands-on portion walks through customizing profiles, using signals to ask questions, following colleagues, and configuring widgets on the dashboard.