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DELIVERING WHAT REALLY MATTERS
Impact Maps and
Story Maps
Christian Hassa - ch@techtalk.ch - Twitter: @chrishassa
Swiss Requirements Day Zurich, June 18th 2014
8
Agile Requirements
9
What makes user stories agile?
• Describe user needs or features
• Unit of planning/prioritization
Help solving the right problem
•Solution options
•Mechanism to defer detail
•Reminder for a conversation
•Evolve over time:
desired outcome  specification
10
People fear uncertainty:
They rather make a decision now and
run the risk of being wrong,
than continue in a state of
uncertainty.
- Chris Matts (@papachrismatts)
11
User Story life-cycle
Idea
Need
Problem
12
Impact Mapping
Story Mapping
Specification-By-Example
Why?
Outcomes
Specifications
How?
Acceptance
Criteria
Epics
Deliverables
Impacts
earlier later
User Activities
User Stories
Examples
Goals
Agile Product Ownership
Code
13
Project Success
14
Our job is NOT
to develop software,
our job is to change the world.
- Jeff Patton
15
As a Sales Manager
I want a …-report
to monitor inventory
16
As a Sales Manager
I want a …-report
to monitor inventory
17
As a Sales Manager
I want a …-report
to monitor inventory faster
18
Impact Mapping
Story Mapping
Specification-By-Example
Why?
Outcomes
Specifications
How?
Acceptance
Criteria
Epics
Deliverables
Impacts
earlier later
User Activities
User Stories
Examples
Goals
Agile Product Ownership
Code
19
Impact Mapping
Why?
Outcomes
Specifications
How?
Acceptance
Criteria
Epics
Deliverables
Impacts
earlier later
User Activities
User Stories
Examples
Goals
Achieving Impact
Code
20
Impact Maps
Goal
Actors
Impacts
Deliverables
Increase peak sales
Mobile User
Buy more
online
Mobile
Website
21
Evaluate Options
Goal
Actors
Impacts
Deliverables
Increase peak sales
One-Click
purchase
Mobile User Call Center
Buy more
online
Buy without
call center
Sell faster
Stop
cross selling
Purchase
with SMS
Mobile
Website
22
Hierarchical goals
Goal
Actors
Impacts
Deliverables
Increase turnover 3%
Increase
block buster
market share
Increase peak sales
One-Click
purchase
Mobile User Call Center
Buy more
online
Buy without
call center
Sell faster
Stop
cross selling
Purchase
with SMS
Mobile
Website
23
Zone of influence
Zone of control
Influence vs. Control
Goal
Actors
Impacts
Deliverables
Increase turnover 3%
Increase
block buster
market share
Increase peak sales
One-Click
purchase
Mobile User Call Center
Buy more
online
Buy without
call center
Sell faster
Stop
cross selling
Purchase
with SMS
Mobile
Website
24
Faster
Feedback
25
Story Maps
• Target particular
stakeholder impacts
• Slice and refine
deliverables (releases)
• Support backlog
management
• Inject dependent
features
• Overview and
collaboration
• Release planning
• Flexible scope Conceived by Jeff Patton in 2005
26
Story Mapping
Why?
Outcome
Specification
How?
Acceptance
Criteria
Epics
Deliverables
Impacts
Easier to define upfront Harder to define upfront
User Activities
User Stories
Examples
Goals
Optimizing and refining scope
Code
27
Focus on impacts and user experience
Goal
Actors
Impacts
Deliverables
Increase
block buster
market share
Increase peak sales
One-Click
purchase
Mobile User
Buy more
online
Mobile
Website
28
Sphere of control
Sphere of influence
Product Backlog:
Sphere of control
User Journey: Sphere of influence
Structure
Discover
concerts
Purchase
tickets
Learn
more
Attend
concert
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Likely order of
events
Mobile users
Buy more
online
Visit site
more often
Blockbuster
concert info
One-click
purchase
Deliverables
Impacts
User Activities
User Stories
29
Structure
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Likely order of
events
Mobile user
30
Prioritize per user activity
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Priority
Likely order of
events
Mobile user
31
Walking
Skeleton
Prioritize slices
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Priority
Manual
workaround
Not
supported
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert Likely order of
events
Mobile user
32
Prioritize for deliverable
Visits site
more often
Blockbuster
concert info
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert Likely order of
events
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Mobile user
33
Prioritize for deliverable
Visits site
more often
Blockbuster
concert info
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert Likely order of
events
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Mobile user
34
Validate impact
Visits site
more often
Blockbuster
concert info
Hears about
concert
Tries to get
tickets
Waits for
concert
Attends
concert Likely order of
events
Upcoming
ticket sales
Additional
artist info
Pay by
credit card
Pay by
invoice
Print paper
ticket
Validate
ticket using
NCF
Concert
news
Impact on user
behaviour?
Impact on
business goal?
Mobile user
35
Example
36
Candidate Voter
Fund-
management
More
candidates
run for
election
More voters
participate in
election
Less effort
approving
candidates
Online
application
Candidates
published
online
Online voting
Shared
checklist
Other
funds
Use system
for their
elections
Customizable
branding
Pension Fund
More candidates
Higher voter turnout
No „silent“ elections
Broader
legitimised
committee
Reduced external costs
Less personnel effort
Additional revenue
Reduced cost
for running
elections
Less effort
counting
votes
37
Nominate candidates
Story Map with initial backlog
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Vote and determine results
3 User Journeys
User Stories of
Initial Product Backlog
38
Sprint 1
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
39
Sprint 2
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
40
Sprint 3
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
41
Dropped user stories
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
42
Added user stories
83
76 89
58
78
59
60
61
63
8082
55
54
56
90
52
48
48.2
48.1
49
50
91
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
43
Sprint 4
83
76 89
58
78
59
60
61
63
8082
55
54
56
90
52
48
48.2
48.1
49
50
91
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
44
Flexible scope
83
76 89
58
78
59
60
61
63
8082
55
54
56
90
52
48
48.2
48.1
49
50
91
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Nominate candidates
Vote and determine results
45
Candidate Voter
Fund-
management
More
candidates
run for
election
More voters
participate in
election
Less effort
approving
candidates
Online
application
Candidates
published
online
Online voting
Shared
checklist
Other
funds
Use system
for their
elections
Customizable
branding
Pension Fund
More candidates
Higher voter turnout
No „silent“ elections
Broader
legitimised
committee
Reduced external costs
Less personnel effort
Additional revenue
Reduced cost
for running
elections
Less effort
counting
votes
Candidates
67  368
Staff
14  4
Customers
0
Project successful?
46
Bonus Track:
Practical
usage tips
47
Tools
48
Creation of Story Maps
49
Trace from outputs to inputs
Outputs:
• Approved list of candidates
• Published profiles of candidates
• Election result
50
Transport and Conservation
51
Product Design with Story Maps
52
Visual collaboration
53
Linking within ALM
Refinement for
Sprint planning
Link with Sprint Backlog
(Tasks, Taskboard, Burndown)
Drill into Details
(Specification-By-Example)
54
Summary
55
Visual collaboration
56
Team
Levels of collaboration
Stakeholders
Project Sponsor
Project Lead
Product
Owner Other groups
that deliver
Impact Maps
strategic view
Story Maps
tactical view
57
Product Design with Story Maps
58
Key takeaways
User Stories != Specifications
•Just options, might be even dropped
•Refine only as certainty grows
Strategic planning with Impact Maps
•Associate business assumptions with
(IT) deliverables
•Measure outcomes to validate assumptions
Tactical planning with Story Maps
•Optimize deliverables to user needs
•Measure impacts to tighten feedback loop
59
Q & A
FREE BOOK:
LEANPUB.COM/50QUICKIDEAS/C/ZURICH
CONTACT:
CHRISTIAN HASSA (CH@TECHTALK.CH, @CHRISHASSA)
Coaching
Coaching
64
Christian Hassa: ch@techtalk.ch - @chrishassa

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