The document summarizes key findings from the 2021 Stitcher Podcasting Report. It saw a 23% increase in total podcasts published to Stitcher in 2020. The top 3 shows from 2019 maintained their positions, while shows like Crime Junkie, Conan O'Brien Needs a Friend, and Office Ladies saw increases in new listeners. Younger listeners gravitated towards comedy and talk shows while older listeners favored news and politics. True crime remained the most binged genre. Established shows brought in new listeners as gateways, though Office Ladies nearly topped them. Wondery continued producing top mini-series but traditional media outlets gained ground. Top searches reflected popular genres like true crime, comedy, and history as well as reflecting the
The annual report from Edison Research on podcast listeners. New data on consumption, smart speakers, and podcasting's growing share of the audio space. Features data from The Infinite Dial from Edison and Triton Digital, as well as The Smart Audio Report from NPR and Edison
The Infinite Dial Canada from Edison Research and Triton Digital is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The annual report from Edison Research on podcast listeners. New data on consumption, smart speakers, and podcasting's growing share of the audio space. Features data from The Infinite Dial from Edison and Triton Digital, as well as The Smart Audio Report from NPR and Edison
The Infinite Dial Canada from Edison Research and Triton Digital is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Wake Me Up! - The 2015 Country Radio Seminar Research PresentationEdison Research
This new research presentation from Edison Research was first debuted at the Country Radio Seminar, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Halifax Housing Market Confidence Tracker Q4 2013Ipsos UK
The latest Halifax Housing Market Confidence Tracker conducted by Ipsos MORI finds that a majority of the British public think that the next 12 months will be a good time to sell property.
This is the first time positive sentiment has exceeded negative sentiment in eleven Ipsos MORI surveys for Halifax since April 2011.
Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3321/Halifax-Housing-Market-Confidence-Tracker.aspx
Scottish Independence Referendum: 200 days to goIpsos UK
The Scottish Independence referendum on 18 September 2014 will be a major political focus of the autumn. This presentation highlights how public opinion is shifting in Scotland and the rest of the UK, as well as the wider implications of a yes or no vote.
Ipsos MORI Political Monitor: December 2013Ipsos UK
Ipsos MORI’s latest Political Monitor indicates that George Osborne has taken a firm lead over Ed Balls as most capable Chancellor in the eyes of the public, having been neck-and-neck in August. Four in ten (40%) see Mr Osborne as the more capable Chancellor, an eleven percentage point lead over Mr Balls (29%). In August they were tied, with Mr Osborne on 36% and Mr Balls on 35%.
Survey of Britain's Captains of Industry 2013Ipsos UK
Ipsos MORI’s Captains of Industry report finds 20 year high in optimism for economy from the men and women running Britain’s largest companies. Justin King of Sainsbury’s named Britain’s most impressive businessman.
This presentation on public attitudes to devolution was given to National Housing Federation Devolution Conference in Manchester on 9th February 2016 by Nicola Moss, Director, Ipsos MORI North.
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
Что такое Q5? Как получить максимум эффективности от рекламы в 4ом квартале /...DevGAMM Conference
В этой сессии Татьяна расскажет о ключевых моментах 4ого квартала характерных для US и для стран Tier 1. Среди прочих аспектов, Татьяна расскажет что нужно учесть, и как подготовиться к запуску UA кампаний для мобильных игр в Snapchat.
Podcasting - Sounding out the OpportunityGautham Iyer
An overview of the Podcasting market, including market projections, audience growth strategy, underlying economics and competitive ecosystem. With input from Gimlet Media
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Wake Me Up! - The 2015 Country Radio Seminar Research PresentationEdison Research
This new research presentation from Edison Research was first debuted at the Country Radio Seminar, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Halifax Housing Market Confidence Tracker Q4 2013Ipsos UK
The latest Halifax Housing Market Confidence Tracker conducted by Ipsos MORI finds that a majority of the British public think that the next 12 months will be a good time to sell property.
This is the first time positive sentiment has exceeded negative sentiment in eleven Ipsos MORI surveys for Halifax since April 2011.
Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3321/Halifax-Housing-Market-Confidence-Tracker.aspx
Scottish Independence Referendum: 200 days to goIpsos UK
The Scottish Independence referendum on 18 September 2014 will be a major political focus of the autumn. This presentation highlights how public opinion is shifting in Scotland and the rest of the UK, as well as the wider implications of a yes or no vote.
Ipsos MORI Political Monitor: December 2013Ipsos UK
Ipsos MORI’s latest Political Monitor indicates that George Osborne has taken a firm lead over Ed Balls as most capable Chancellor in the eyes of the public, having been neck-and-neck in August. Four in ten (40%) see Mr Osborne as the more capable Chancellor, an eleven percentage point lead over Mr Balls (29%). In August they were tied, with Mr Osborne on 36% and Mr Balls on 35%.
Survey of Britain's Captains of Industry 2013Ipsos UK
Ipsos MORI’s Captains of Industry report finds 20 year high in optimism for economy from the men and women running Britain’s largest companies. Justin King of Sainsbury’s named Britain’s most impressive businessman.
This presentation on public attitudes to devolution was given to National Housing Federation Devolution Conference in Manchester on 9th February 2016 by Nicola Moss, Director, Ipsos MORI North.
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
Что такое Q5? Как получить максимум эффективности от рекламы в 4ом квартале /...DevGAMM Conference
В этой сессии Татьяна расскажет о ключевых моментах 4ого квартала характерных для US и для стран Tier 1. Среди прочих аспектов, Татьяна расскажет что нужно учесть, и как подготовиться к запуску UA кампаний для мобильных игр в Snapchat.
Podcasting - Sounding out the OpportunityGautham Iyer
An overview of the Podcasting market, including market projections, audience growth strategy, underlying economics and competitive ecosystem. With input from Gimlet Media
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
For your eyes and ears - streaming services in GermanyRené C.G. Arnold
Music and video streaming services have increasing their user numbers in Germany continuously over the past years. Spotify, Netflix and Amazon Video have made their way into Germany’s living rooms, smartphones, tablets and computers. The digital libraries of public broadcasters have been similarly successful. Just like the two preceding studies by WIK and Fresenius University of Applied Sciences, the present one explores the apparent changes in the way that consumers in Germany enjoy music and audio-visual content.
Next to the focus on audio-visual media usage patterns, the study addresses two current themes. First, we examine the impact that the growing popularity of streaming services has had on the sales of devices. Specifically, we show if and how new demand for devices like headphones and smart TV sets emerges. Second, the study explores augmented and virtual reality formats as completely new ways of enjoying audio-visual content. We try and find out whether these formats may be heading for the mass market as it has often been stipulated before.
For the present study, we conducted a representative survey of 2,036 consumers in Germany. To interpret these results, we added 20 semi-structured individual interviews with consumers.
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. T H E S T I T C H E R P O D C A S T I N G R E P O R T 2 0 2 1
1
2. 2
Welcome to the second-annual Stitcher Podcasting Report, our yearly look at the podcast
listener from a behavioral data perspective.
Our 2020 report offers a comprehensive look at podcasting listening patterns, user behavior and trends during a most unusual year.
It was compiled using more than two years of data collected directly from the Stitcher App and user-reported data and
demographics from a Stitcher listener survey.
In 2020, the COVID-19 pandemic affected just about everything, including podcast listening. Seeking connection and inspiration
during periods of isolation and social change, listeners turned to podcasts for entertainment and escape, as well as news and
information. With daily routines disrupted, overall listening was down slightly this year, but listeners still found time to get their
podcasting fix. Instead of the historical peak during commuting times, listening was spread throughout the day.
The pandemic didn’t slow the pace of show production. The number of shows grew by 23% in 2020 as celebrities and others
turned to the medium when other activities shut down. And in a year of other major events, from Black Lives Matter protests to
the Presidential race, our search data shows that listeners sought to hear about them in podcast form. Here, you’ll find out which
shows were hot, which are finding new listeners, favorite shows of different demographics, and more.
A survey of Stitcher listeners also revealed interesting differences and similarities between demographic groups. Gen Z (age 13-24)
and Boomers (65+) have a few things in common: both are twice as likely to listen to podcasts because a celebrity, influencer or
other public figure they follow hosts one than other age groups. They are also more likely to listen to “learn more about a topic”
versus 25-55-years-olds.
We’re excited to continue to share data about the evolving podcast listener as we look ahead to a bright listening future. Thanks for
reading!
— The Stitcher Team
5. In 2020, total podcasts published to Stitcher grew by 23%, established shows continued to
serve up new content, and more celebrities jumped into podcasting. Old favorites
continued to keep listeners listening and subscribing. And the success of breakout shows
like Office Ladies and Nice White Parents proved that there is room for new shows to find
big audiences. In this chapter, we track what was hot overall, which shows are finding new
listeners, favorite shows of different demographics—and what listeners were searching for
most.
The COVID-19 pandemic may have
brought much of the world to a
screeching halt, but it didn’t slow
podcasting down much.
S T I T C H E R R E P O R T 2 0 2 1
CONTENT
5
6. 294 299 7,864 17,247
31,335
52,398
78,444
111,980
217,397
356,211
407,488
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Stitcher App data.
*Note: Podcasters must proactively add their show to the Stitcher App, either through their
hosting provider or by uploading to our platform directly.
S T I T C H E R R E P O R T 2 0 2 1
Total Podcasts Published to Stitcher
GGI
CONTENT
6
The number of
shows increased
22.9% from 2019 to
2020.
Number
of
Podcasts
(Cumulative)
Steep growth in content continued in 2020 but fell short of 2019’s record-breaking jump.
7. *N/A: Show launched October 2019. Source: Stitcher App data.
When ranked by number of listeners, the top 3 shows maintained their 2019 positions.
1
2
3
5
4
1
2
3
4
5
2019
2020
RANK
S T I T C H E R R E P O R T 2 0 2 1
Top 25 Podcasts Compared, 2019-2020
CONTENT
7
10
17
14
15
21
16
17
18
19
20
2019
2020
RANK
6
7
8
9
10
7
6
8
18
11
2019
2020
RANK
23
12
13
9
N/A
11
12
13
14
15*
2019
2020
RANK
33
20
32
34
91
21
22
23
24
25
2019
2020
RANK
Biggest Mover
Dateline NBC
New to Top 10
Crime Junkie, Conan O’Brien
Needs A Friend
New to Top 25
Office Ladies, Revisionist
History, 99% Invisible, Reply
All, Dateline NBC
Dropped out of Top 25
Last Podcast on the Left, The
Clearing, The Moth, WTF with
Marc Maron, Today Explained
Election Bump?
Pod Save America moved
up 12 spots
Celeb-a-pod-looza
22 of the top 200 new shows
were hosted by celebrities.
Most notably: Rob Lowe,
Jason Bateman, and Zac Braff.
8. S T I T C H E R R E P O R T 2 0 2 1
Favorite Shows Across Generations
Source: Stitcher App data.
*Based on the number of “Favorites” (subscribers) per show.
CONTENT
8
This year, we ranked each age group’s new “favorited” shows for 2020 to give a more nuanced look into what listeners connected with.
AGE 13-17
1
2
3
4
5
AGE 18-24
1
2
3
4
5
AGE 25-34
1
2
3
4
5
AGE 45-54
1
2
3
4
5
AGE 35-44
1
2
3
4
5
AGE 55-64
1
2
3
4
5
AGE 65+
1
2
3
4
5
Top 5 New Favorited* Shows in 2020
ALL-TIME FAVORITES
Ear Biscuits has the most
all-time favorites in the
13-17 group. Comedy
Bang! Bang! wins with
18- to 34-year-olds, and
This American Life is the
most favorited show of
all time for the 35+
listeners.
2020 GENRE TRENDS
Younger generations
gravitated to comedy and
talk, while news and
politics did better with
older generations.
9. Most Favorited Show of All Time
S T I T C H E R R E P O R T 2 0 2 1
Favorite Shows Across Gender Identities
CONTENT
Source: Stitcher App data.
*Based on the number of “Favorites” (subscribers) per show.
9
Men and women diverged on new favorite shows in 2020, but share common ground in This American Life.
MALE
1
2
3
4
5
Top 5 New Favorited* Shows in 2020
FEMALE
1
2
3
4
5
GENDER NON-CONFORMING
1
2
3
4
5 GENDER NON-CONFORMING
MALE
FEMALE
10. S T I T C H E R R E P O R T 2 0 2 1
New Listeners vs. Longtime Listeners
CONTENT
Source: Stitcher App data.
10
Newer listeners went for true crime; seasoned listeners were ready to subscribe to new shows.
< 6-month listeners
1
2
3
4
5
6–12-month listeners
1
2
3
4
5
1–2-year listeners
1
2
3
4
5
3–5-year listeners
1
2
3
4
5
2–3-year listeners
1
2
3
4
5
5+-year listeners
1
2
3
4
5
This American Life is the most
favorited show of all time for
users listening less than 6 months
and more than 2 years.
Crime Junkie is the all-time
favorite for users who've been
listening for 6 months to 2 years.
Top 5 New Favorited* Shows in 2020
11. S T I T C H E R R E P O R T 2 0 2 1
Top 20 Podcasts by Binging Hours (2020)
*New to top 20
Source: Stitcher App data.
CONTENT
11
True crime continues to be the most binged genre.
BINGE LISTEN:
When a user listens
to at least 90% of
three episodes of
one show in a day.
1
2
3
4
5
6
7
8
9
10
*
11
12
13
14
15
*
*
*
16
17
18
19
20
12. S T I T C H E R R E P O R T 2 0 2 1
Top 20 Gateway Shows
Source: Stitcher App data
CONTENT
12
Established favorites bring in new listeners, but the newer Office Ladies almost topped them all.
GATEWAY SHOW:
A Stitcher user’s “first listen”.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
13. 2 3 4 5 6 7 8 9 10
1
12 13 14 15 16 17 18 19 20
11
S T I T C H E R R E P O R T 2 0 2 1
Top 20 Mini-Series (2020)*
Mini-Series:
A show that has released 2–12 episodes. Source: Stitcher App data.
*By number of unique listeners.
CONTENT
13
Wondery is still a top maker of short run series, but traditional media outlets are starting to gain ground.
The New York Times The New York Times ABC News FX Networks Pineapple Street Studios HLN WNYC Studios KGW Los Angeles Times Dateline NBC
Wondery True Crime Network Independent Wondery Dateline NBC Wondery Gimlet Wondery Wondery iHeart Radio
14. S T I T C H E R R E P O R T 2 0 2 1
The Year in Searches
Total searches on Stitcher in 2020: 22.6 million
Source: Stitcher App data.
CONTENT
14
The top search terms on Stitcher reflected popular shows and genres—and captured the cultural climate of 2020.
1. True Crime
2. Comedy
3. Sleep
4. History
5. News
TOP 5 MOST SEARCHED PODCASTS
TOP 5 MOST SEARCHED PEOPLE
TOP 5 MOST SEARCHED GENRES
Sleepless in 2020: Searches for “sleep” on Stitcher
increased by 11% from March to April and jumped
from #31 to #14 most searched genres. This could
point to the idea that people turn to podcasting as a
mental health/sleep resource.
Can’t get enough crime: “True crime” was in the top
5 searches on Stitcher every month of 2020 and
2019.
15. S T I T C H E R R E P O R T 2 0 2 1
Coronavirus, Cults and Q: Top Cultural Searches
Source: Stitcher App data.
CONTENT
15
The most popular culture-related search terms of 2020 reveal the zeitgeist of an extraordinary year.
17. With an unprecedented pandemic throwing listeners’ work and school routines into disarray, we
suspected that listening behavior would be impacted along with it—and we were right. In this chapter,
we’ve analyzed Stitcher users' listening behavior to uncover how much and when people listened to
podcasts during an out-of-the-ordinary year and made some comparisons to pre-pandemic patterns.
We also take a look at binge listening habits and find out which listeners graze more for new shows.
Listeners adapted to a new
listening normal.
S T I T C H E R R E P O R T 2 0 2 1
LISTENING BEHAVIOR
17
18. S T I T C H E R R E P O R T 2 0 2 1
LISTENING BEHAVIOR
18
Listening Rides the Pandemic Waves
COVID-19 shutdowns had an impact on overall listening time, but hours per listener continued to rise.
Total listening hours per month (2020) Monthly listening hours per listener (2009-2020)
Source: Stitcher App data.
Shutdowns impact listening hours
Total listening hours started strong in 2020, with January and February topping 2019 numbers. Listening dropped slightly in March as COVID-19 emerged. When
shutdowns slashed commutes and upended routines in April, listening dipped more significantly. Listening recovered some as the country started opening back up
in summer, took a smaller dip in August and September, then started a new recovery in the Fall.
19. S T I T C H E R R E P O R T 2 0 2 1
LISTENING BEHAVIOR
Power Listeners vs. Average Users
Some podcast fans are truly dedicated, racking up 10 hours of listening time or more every week.
19
The 1-5 hour and 5-10 hour listeners listened
even more in 2020 compared to 2019.
Source: Stitcher App data.
Listening time by user group (2020)
Hours
listened/week
(avg.)
% of users
% of total listening hours
20. Source: Stitcher App data.
S T I T C H E R R E P O R T 2 0 2 1
LISTENING BEHAVIOR
Average users per hour (2020)
20
Casual Listeners Took
Weekends Off
Our 2020 data showed a
24.7% decline in the number
of weekend listeners
compared to 2019, but only a
9.4% dip in minutes per
listener. Our take? Power
listeners were still listening on
the weekends.
When Did We Listen?
Weekdays continued to have more listeners than weekends, with peaks on Tuesdays to Thursdays.
Sunday
12am
5am
10am
3pm
8pm
Monday Tuesday Wednesday Thursday Friday Saturday
21. Pandemic Listening Changes
S T I T C H E R R E P O R T 2 0 2 1
LISTENING BEHAVIOR
As commutes were broadly eliminated, users spread their listening throughout the day.
21
Average listeners per hour, pre-pandemic Average listeners per hour, during pandemic
Listening dropped most from 7-9 AM and during the 5 o’clock hour.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
12am
5am
10am
3pm
8pm
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
12am
5am
10am
3pm
8pm
22. Source: Stitcher App data.
S T I T C H E R R E P O R T 2 0 2 1
Binge Listening Habits
LISTENING BEHAVIOR
BINGE LISTEN:
When a user listens to at least 90% of three episodes of one show
in one day. Excludes episodes less than 1 minute long.
Binge users by day of week
Binging hours by year
Millions
of
hours
22
Binging hours dipped slightly from 2019, but is still popular with listeners.
Binge
Users
Average in 2020
24. S T I T C H E R R E P O R T 2 0 2 1
Where do heavy listeners live? What are the differences between Gen Z and Boomer listeners? In this chapter,
you’ll find answers to these questions and more. We dive into state-by-state visualizations of users and listening
hours and uncover a few surprises about which podcasts come out on top in every state. We’ve also spotted
trends about how gender and age affect podcast listening.
At Stitcher, we love our listeners and want to
know more about them.
THE STITCHER LISTENER
24
25. Source: Stitcher App data.
The States of Listening
S T I T C H E R R E P O R T 2 0 2 1
THE STITCHER LISTENER
Percent of total Stitcher users by state (2020)
25
People in these
states listen more!
Washington,
Minnesota, Oregon,
Wisconsin, Utah,
Kansas, Maine, New
Hampshire,
Nebraska, Montana,
Vermont, North
Dakota, and Alaska
all rank higher in
listening hours than
they do in the total
number of listeners.
Big population states have more listeners, naturally, but users in Oregon, Alaska and North Dakota listen more
on average.
.22%
11.45%
Hours listened per user by state (2020)
26. *Includes Washington DC and Puerto Rico.
Source: Stitcher App data.
Men Found (a Little) More Time to Listen
S T I T C H E R R E P O R T 2 0 2 1
THE STITCHER LISTENER
Men listened to slightly more shows per week than women—a switch
compared to 2019—but women still favorited more shows.
26
Average number of shows listened per week Average total favorites* by gender Average weekly listening time by gender
*FAVORITE:
A show that a user clicks to add to their “Favorites” within the Stitcher App.
New episodes download automatically.
Average weekly listening hours
Average total favorites
Average number of shows listened
0 2 4 6 8 10 12
27. Generational Divides
S T I T C H E R R E P O R T 2 0 2 1
THE STITCHER LISTENER
27
Average total favorites* by age
Avg. total favorites
Age
Hours listened per week
Age
Hours
Average number of shows
listened per week
Avg. number of shows listened
Age
*Favorite: A show that a user clicks to add to their “Favorites” within the Stitcher App. New episodes download automatically.
Source: Stitcher App data.
Gen X listeners (age 45-54) are the most engaged –they favorite the most
shows and listen to more shows per week, but Millennials (age 25-34) listen
almost an hour more per week than other groups.
Stitcher audience
by age
28. 28
Stitcher is the best place to listen to, produce and monetize podcasts. The Stitcher app is one of the world’s most popular podcast listening
platforms, with a growing network of original content and a premium subscription service. Stitcher is also parent to Midroll, the leading
podcast advertising network representing over 300 of the world’s largest podcasts. And, it is home to top-ranked comedy podcast network
Earwolf. Stitcher has offices in Los Angeles, New York City and San Francisco, and is a subsidiary of SiriusXM.
SPECIAL THANKS TO:
Preena Brar
Sarah Breitenother
Amy Fitzgibbons
Asa Jordan
Amy Leibrock
Cameron Maher
Aaron Nestor
Paul Riismandel