I have written a few white papers on the topic of Online Video Consumption and I would like to share this paper about Online Live Linear viewing. I believe this is the way to go in the Philippines.

1. Philippine Online Video Trend 2014:
Why the future rests on Livestream TV, VOD and Mobile Viewing.
by Martin Andanar
Resources: GlobalVideo Index 2013, Google Analytics and Internal Server Analytics

2. During the last quarter of 2013, Ooyala, one of the top OTT Turn Key Solutions Company in the United
States, reported that Live Sports, Breaking News, Live linear streaming and special events enjoyed the major
draw for their 200 million viewers across the globe.
In the same study, it showed that mobile live stream viewing was 1.5x longer than VOD, while tablet live
stream viewing was 2x longer than VOD. According to Ooyala, based on the rate it is fast increasing, mobile
viewing could make up half of all online video viewing by 2016!
I made a parallel analysis of our own internal data and was not surprised by the similar trend it showed; a rise
in online live linear video consumption, an apparently irreversible trend of mobile and tablet eating up pc
video consumption and VOD’s helping make online viewing a phenomenal habit.
News5 Everywhere’s exponential online growth (almost 45 million unique views already for July alone) gave
us unique insights and discoveries how to deal with the online video landscape in our market. Our gains
(cited recently at the recent Broadcast Asia OTT and Next Generation Tv Convention) are happening even
without leveraging the millions of Smart and Sun subscribers. What more if we tap into our hotspots and
millions of mobile users of parent company, PLDT? That will be opening the floodgates of online eyeballs!
Martin Andanar
Head & Project Developer
News5Everywhere
Tv5 Everywhere
Resources: GlobalVideo Index 2013, Google Analytics and Internal Server Analytics

3. Platform Insights:
Prepared by Martin Andanar, Head of News5 Everywhere
1. Online Live Tv channels are the most watched channels on News5 Everywhere.
2. At almost 90% viewership, Longtail Content (VOD/AOD) will continue to be a major
contributor to overall online platform performance.
3. There seems to be a “direct proportional correlation” between Online Live Tv
viewership and time spent on the channel.
4. Online Live Tv attracted over 11 Million Views during the first year of operation. The
trend shows continuing growth with over 1.5 million combined views for the month May.

4. Online Live Linear: Viewership
First 12 months of Operation
Out of 31,278 site pages, “Aksyon Tv Live” channel placed first as the most viewed channel in the
platform with 5.2 million page views or 5.2%. “Tv5 Live” channel came in second with 4.9 million
page views or 4.9%. Sports5 Live channel came in third with 896k page views or .89%.
The remaining 89% represents the longtail (31,275 on demand audio and videos).
0
1500000
3000000
4500000
6000000
Aksyon Tv Live (5.2%) Tv5 Live (4.9%) Sports5 Live (.89%)
896,214
4,934,216
5,236,310
May 1,2013 to April 30, 2014
Resources: Google Analytics & Internal Server Analytics

5. Online Live Linear Viewing :
Average Minutes Per Session
May 1, 2013 to April 30, 2014 (First Year of Operation)
Consistent with Online Live Tv Viewership, viewers also spend more time on Aksyon Tv Live,
followed by Tv5 Live and Sport5 Live.
Sports5
5.38
Tv5
6.24
Aksyon Tv
7.03
Aksyon Tv Tv5 Sports5
Resources: Google Analytics & Internal Server Analytics

6. Online Live Linear: Aksyon Tv Viewership
First 12 months of Operation
Aksyon Tv Live enjoys more online viewers than Tv5 from May 2013 to January 2014. The drop of
viewers from February to April is attributed to PBA’s move to Tv5 Live.
0
250000
500000
750000
1000000
May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr
659,816
618,534
553,035
977,060
803,732
523,756
219,147
172,933198,777
145,133
88,624
18,542
May 1,2013 to April 30, 2014
Resources: Google Analytics & Internal Server Analytics

7. Online Live Linear: Tv5 Viewership
First 12 months of Operation
The spike in Live Viewership from February 2014 to April 2014 is due to PBA’s move to Tv5 Live.
Although the games are shown on both channels, it is more promoted on Tv5.
0
375000
750000
1125000
1500000
May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr
1,023,715
820,079
1,366,502
473,460
252,601
417,534
241,263
115,503
214,710
48,69921,0946,762
May 1,2013 to April 30, 2014
Resources: Google Analytics & Internal Server Analytics

8. Online Live Linear: Viewership
May 1-31,2014 vs June 1-30, 2014
Online Live Tv viewing growth continues for May and June.
May 2014: Out of 14,507 site pages, the “Tv5 Live” page placed 1st as the most visited channel in the platform with
421,707 page views or 4.13%. “Aksyon Tv Live” channel second with 162,627 page views or 1.59%.
The remaining 94.28% represents the longtail (14,505 on demand audio and videos).
0
500000
1000000
1500000
2000000
Tv5 Live (4.13%) Aksyon Tv Live (1.59%)
451,881
1,173,715
May 2014 June 2014
Resources: Google Analytics & Internal Server Analytics
1,900,000
700,000
5.38% 2%

9. Online Live Linear Viewing :
Average Minutes Per Session
May 1 -31, 2014
Consistent with Online Live Viewership for May, viewers also spend more time on Tv5,
followed by Aksyon Tv.
Aksyon Tv
4.14
Tv5
5.31
Tv5 Aksyon Tv
Resources: Google Analytics & Internal Server Analytics

10. Platform Insights:
1. Wireless viewing (Mobile + Tablet) overtook desktop viewing on the
10th month of operation. The trend continues to date.
2. Though more and more online video consumers are moving to
wireless devices, viewers still spend more “time” on the desktop,
followed by tablet and mobile.
Resources: Google Analytics & Internal Server Analytics

11. Online Live Linear Viewing :
Desktop vs Mobile vs Tablet
First 9 Months of N5E Operation
Desktop Viewing dominated wireless viewing (mobile + tablet) during the first 9 months of
operation (May 2013 to January 31, 2014).
0
10000000
20000000
30000000
40000000
Desktop (64.25%) Mobile (26.8%) Tablet (8.95%)
4,301,348
12,880,015
30,758,246
May 1, 2013 to Jan 31, 2014
Resources: Google Analytics & Internal Server Analytics

12. Online Live Linear Viewing :
Desktop vs Mobile vs Tablet
Last 3 Months of First Year of N5E Operations
Wireless Viewing (Mobile + Tablet) overtook desktop viewing by February 2014. This trend looks
irreversible as smart phones and tablets continue to flood the market and wireless connectivity
improves .
0
7500000
15000000
22500000
30000000
Desktop (44.55%) Mobile (42.11%) Tablet (13.34%)
7,021,979
22,166,083
23,450,463
Feb 1, 2014 to April 30, 2014
Resources: Google Analytics & Internal Server Analytics

13. Desktop vs Mobile vs Tablet :
Average Minutes Per Session
May 1, 2013 to April 30, 2014 (First Year of N5E Operation)
Viewers tend to view longer on desktop, followed by tablet and mobile. Longer
viewership can be attributed to connection speed and screen size experience.
Mobile
2.13
Tablet
3.29
Desktop
4.33
Desktop Tablet Mobile
Resources: Google Analytics & Internal Server Analytics