Finally & formally, Egypt has unveiled New Sues Canal. Such a massive economical & strategic event had a huge impact on social media, in Egypt & worldwide. 1.9 Million people engaged with posts related #مصر_بتفرح & Suez Canal topics. Also you will in the report a lot of insightful data that shows social media sentiment towards this great event.

1. Celebration Report
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2. Table of Content
Exposure (Breakdown By Share Of Topics) 3
Exposure (Breakdown By Day / Topic) 4
Mentions (Breakdown By Day) 5
Engagements (Breakdown By Day) 6
Top Engaging Posts & Its Impact 7
Potential Reach (Breakdown By Day) 11
Sentiment Analysis (Breakdown By Share Of Sentiment) 12
Sentiment Analysis (Breakdown By Day) 13
Sentiment Analysis (Breakdown World Map) 14
Keywords Associated With The Topics (Breakdown By Day / Top 10 Keywords) 15
Keywords Associated With The Topics (Breakdown By Sentiment) 16
Top 10 Influencers (Breakdown By Top Reached) 17
Top 10 Influencers (Breakdown By Top Engaged) 18
Top 10 Influencers (Breakdown By Top Positive Posts) 19
Top 10 Influencers (Breakdown By Top Negative Posts) 20
Posts Breakdown By Top County 21
Posts Breakdown By Language 22
Posts Breakdown By Gender 23
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3. 81.20%
15.30%
3.50%
The 3 Topics Were Mentioned 315K Times In The
Past Week.
The Pie Chart Represents The Breakdown For
Each Topic
‫مصر‬_‫بتفرح‬# ‫الجديدة‬ ‫السويس‬ ‫قناة‬ ‫افتتاح‬ #SuezCanal
The chart shows the
usage of each topic for
the past week:
#SuezCanal
‫السويس‬ ‫قناه‬ ‫افتتاح‬
#‫مصر‬_‫بتفرح‬
Exposure (Breakdown by Share of Topics)
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4. 0 20000 40000 60000 80000 100000 120000 140000 160000
‫مصر‬_‫بتفرح‬#
‫الجديدة‬ ‫السويس‬ ‫قناة‬ ‫افتتاح‬
#SuezCanal
‫مصر‬_‫بتفرح‬# ‫الجديدة‬ ‫السويس‬ ‫قناة‬ ‫افتتاح‬ #SuezCanal
9-Aug 6982 1236 215
8-Aug 12826 2597 889
7-Aug 44510 7160 2453
6-Aug 134851 18896 6748
5-Aug 28515 8810 409
4-Aug 17825 5462 228
3-Aug 10298 3902 180
Number Of Results / Day / Topic Over Week
9-Aug 8-Aug 7-Aug 6-Aug 5-Aug 4-Aug 3-Aug
Exposure (Breakdown by Day/ Topic)
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5. 14248
23189
37196
158025
53289
16175
8594
0 20000 40000 60000 80000 100000 120000 140000 160000 180000
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug
Mentions 14248 23189 37196 158025 53289 16175 8594
From Total Results 310.7K Were Mentions.
Below Is The Breakdown By Day For The Three Topics
Exposure (Mentions)
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6. 188873
185499
284306
783826
365423
76463
21856
0 100000 200000 300000 400000 500000 600000 700000 800000 900000
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug
Engagements 188873 185499 284306 783826 365423 76463 21856
1.9M People Got Engaged With The Posts Related To The
Mentioned Topics. Below Is A Breakdown By Day
Engagements
Exposure (Engagement)
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7. The Top Three Engaging Posts, Were Posted By Elwatannews.com And Were Removed After Reaching
34.5M People And Got 23.3k Engagements
Exposure (Posts)
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8. Exposure (Posts)
Reham Saeed Posts Reached 7M And Engaged With 22.4K People
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9. Exposure (Posts)
The below posts were posted by almasryslyoum.com from USA and it got lot of positive
comments.
The 2nd post is about President El Sisi wife being good to people and taking pictures, and Jihan El Sadat that waited for her, etc.
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10. Exposure (Posts)
Posts below are talking about Omar Salah, a patient in 57357 hospital. The Posts got 14.8K engagements. Comments were
disabled for by MBC.net
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11. Potential Reach
20,305,914,303
25,417,577,308
36,037,513,301
56,215,198,638
24,700,180,636
11,644,182,924
5,968,416,443
0 10,000,000,000 20,000,000,000 30,000,000,000 40,000,000,000 50,000,000,000 60,000,000,000
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
Potential Reach = 180.3G
The Number Of Potential Reach Is Huge. Potential Reach Is One Of The Best Ways To Tell If People Are Interested In The Three Topics Of The Study
Or Not. It Allows You To Quantify Not Only The Users The Topic Engaged With, But Also The Followers Of Those Users Who May Have Seen it
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12. Potential Numbers
5,623
264,322
40,961
Share Of Sentiment Of The Three Topics
Negative Neutral Positive
Neutral 85%
Positive 13.2%
Negative 1.8%
Sentiment Analysis is the process
computationally of detecting the
contextual polarity of text. In
other words, it determines
whether a piece of writing is
positive, negative or neutral.
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13. Potential Break down by day
0 20000 40000 60000 80000 100000 120000 140000
Negative
Neutral
Positive
Negative Neutral Positive
9-Aug 180 7737 939
8-Aug 356 13601 2218
7-Aug 966 45001 7322
6-Aug 2982 131776 23267
5-Aug 667 32427 4102
4-Aug 305 21037 1847
3-Aug 167 12813 1268
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14. Share of Sentiment on the world Map
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15. Keyword Associated with the Topic Break down by day
#‫مصر‬ #‫مصر‬_‫بتفرح‬ ‫السويس‬ ‫قناة‬ ‫السويس‬ ‫قناة‬ ‫افتتاح‬ ‫الجديدة‬ ‫الجديدة‬ ‫السويس‬
‫السويس‬ ‫قناة‬
‫الجديدة‬
#‫قناة‬
3-Aug 10429 10208 5548 5358 5127 4484 4517 4347 4223 2487
4-Aug 17866 17632 8362 7695 7554 6983 6814 6450 6195 3838
5-Aug 28976 28304 12741 12211 11530 10918 10606 10147 9905 6433
6-Aug 134723 133806 30873 29687 27702 25536 25102 23159 22441 25340
7-Aug 44315 43867 10256 10023 9433 9169 8778 8152 7957 7346
8-Aug 12610 12518 3347 3246 3165 3240 3188 2865 2817 2076
9-Aug 7146 7074 1859 1820 1787 1627 1585 1455 1432 1557
3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug
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16. Keyword Associated with the Topic Break down by day
0 50000 100000 150000 200000 250000 300000
#‫مصر‬
#‫مصر‬_‫بتفرح‬
‫السويس‬
‫قناة‬
‫السويس‬ ‫قناة‬
‫افتتاح‬
‫الجديدة‬
‫الجديدة‬ ‫السويس‬
‫الجديدة‬ ‫السويس‬ ‫قناة‬
#‫قناة‬
#‫مصر‬ #‫مصر‬_‫بتفرح‬ ‫السويس‬ ‫قناة‬ ‫السويس‬ ‫قناة‬ ‫افتتاح‬ ‫الجديدة‬ ‫الجديدة‬ ‫السويس‬
‫السويس‬ ‫قناة‬
‫الجديدة‬
#‫قناة‬
Negative hits 3958 3922 689 804 602 555 716 538 529 466
Positive hits 36489 36420 5466 4933 4568 4123 3804 3507 3323 4828
No. of total Results 256097 253438 73007 70061 66319 61974 60607 56592 54987 49079
Negative hits Positive hits No. of total Results
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17. Top 10 Influencers (Breakdown By Top Reached)
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18. Top 10 Influencers (Breakdown By Top Engaged)
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19. Top 10 Influencers (Breakdown By Top Positive Posts)
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20. Top 10 Influencers (Breakdown By Top Negative Posts)
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21. Post (Breakdown By Country)
155562
111824
8026
7661
3695
3099
2469
2012
1232
14555
United States
Egypt
UAE
Azerbaijan
Saudi Arabia
Kuwait
United Kingdom
Lebanon
Jordan
Others
United
States
Egypt UAE Azerbaijan
Saudi
Arabia
Kuwait
United
Kingdom
Lebanon Jordan Others
No. of posts 155562 111824 8026 7661 3695 3099 2469 2012 1232 14555
Top Countries breakdown by number of posts
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22. Post (Breakdown By Language)
Arabic English Azerbaijani Spanish Slovenian Italian French Korean Slovak Other
No. Of Posts 290281 12309 7087 249 199 126 113 102 99 545
290281
12309 7087
249 199 126 113 102 99 545
No. Of Posts Per Language
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23. Post (Breakdown By Gender)
62.60%
37.40%
Gender Split
Males Females
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24. Study Methodology
Talkwalker’s unique social data intelligence software was selected to be part of the Twitter Certified Product Program in 2014. Its cutting
edge technology enhances the speed and accuracy of decision-making through real-time social media listening and multi-faceted social
media analytics.
The study is made using Talkwalker one of the world’s leading social data intelligence companies.
The study showed one week results from 3rd. Till 9th. Of Aug. 2015
The study scanned the online content for any published post on news websites, magazines & social media post that used one of
these 3 topics #SuezCanal ‫افتتاح‬‫و‬ ‫السويس‬ ‫قناه‬#‫مصر‬_‫بتفرح‬
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25. Any questions?
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http://www.media-sci.com/
info@media-sci.com
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https://twitter.com/MediaSciME
https://instagram.com/mediascime
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Thank You