This document discusses Apple Daily's efforts to monetize its digital platforms. It notes that Apple Daily reaches over 1.2 million online users daily across its website, iPhone app, Android app, mobile site, and iPad app. Usage data for these different platforms is provided. The document also outlines Apple Daily's non-news video and mobile game offerings, as well as various monetization strategies like rich media ads, video ads, HTML5 ads, advertorials, and sponsored content. It concludes by discussing future monetization areas like data management, ad serving tailored to user preferences and location.

1. Digital Apple Daily
Monetization
6 Dec 2013

2. The fundamental
To monetize we need
1. Audiences Reach
2. Contents

3. Apple Daily Digital Channels
•
Website
•
iPhone App
•
Android App
•
Mobile Site
•
Action News iPad App
Source: Alexa – Jul 2013

4. Apple Daily reached 1.2 mil
online users everyday!
Desktop
626,819
Smartphone / Tablet
893,799
Digital Platform Users
1,182,757
Source: Ipsos Media Atlas 12’Q2-13’Q1

5. Top 10 Portals in HK (Ipsos)
49%
Yahoo HK
40%
Facebook
28%
google.com.hk
17%
hk.youtube.com
15%
Yahoo.com
14%
google.com
11%
Apple Daily
8%
tvb.com
msn.com.hk
Discuss.com.hk
5%
5%
Website visited yesterday
Source: Ipsos Media Atlas 12’Q2-13’Q1

6. appledaily.com – Basic Figures
115,045,034
5,293,282
Total Monthly Page Views
Total Monthly Unique Users
8 min 59 sec
Time Spent per Unique User per Session
Source : Nielsen SiteCensus, Jun 2013

7. Mobile phones are
revolutionizing the way we live

8. So, what do people do on
mobile?
Using search engine for information
Using email
Visiting social networking sites (e.g. Facebook, MySpace, Xanga...)
General browsing
Reading news
Watching video
Watched news video
Downloading files/ softwares(e.g. games/screensaver, music)
Online games
Online banking/investment
Listening to live music
Browsing and participating online forum
Instant messenger
Watching live TV
Online purchase
Listening to live radio
Online booking of travel services
Purchase in Group-Buy website
Online auctions
Accessing chatroom
Blogging
Source: Ipsos Media Atlas 12’Q2-13’Q1
Purposes access Internet

9. No. 1 Newspaper on Smart Device
893,799
Apple Daily
254,834
Oriental Daily News
185,513
Headline Daily
Ming Pao Daily
AM730
Sing Tao Daily
The Sun
Hong Kong Economic Journal
103,880
94,504
80,770
69,185
58,051
Hong Kong Economic Times
45,995
South China Morning Post
43,333
Metro Daily
38,417
34,438
The Standard
Newspaper Titles read/Watched YDay - on Smartphone/Tablet
Source: Ipsos Media Atlas 12’Q2-13’Q1

10. Marketers forecast an increase in
spending on mobile (100%) and
online videos (86%)
100
Mobile
89
Social Media
10
86
Online Videos
1
14
Increase
No Change
Decrease
14
Outdoor
TV
73
7
Newspaper/Magazine 4
14
51
45
43
51
Advertising Spending Projection for the coming 3 years
Source: HK2As Advertising Spending Projection 2013 Survey

11. Apple Daily iPhone App – Basic Figures
App Launch Date: Dec 2010
No. of Downloads (Jun, 2013)
Over 2,123,656
10,746,555
351,450
Average Daily Page Views
Average Daily Unique Users
42 sec
10 min 51 Sec
Average Page Duration
Source : Nielsen SiteCensus, May 2013
Average User Session Duration

12. Apple Daily Android App – Basic Figures
App Launch Date: Jul 2012
No. of Downloads (Jun, 2013)
Over 2,592,541
24,919,365
515,861
Average Daily Page Views
Average Daily Unique Users
38 sec
16 min 38 Sec
Average Page Duration
Average User Session Duration
Source : Nielsen SiteCensus, May 2013

13. Apple Daily iPad App – Basic Figures
App Launch Date: Apr 2011
No. of Downloads (Jun, 2013)
Over 753,417
2,260,000+
Average Daily Page Views
74,000
Daily Unique Users
Source : Nielsen SiteCensus, Jun 2013

14. Apple Daily Video News Trend
Video views more than tripled since our launch in 2011!
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
Source : Apple Daily Internal Server Log, Jun 2013 (Inclusive of all platforms, Action News and Instant news)
Jun-13
May-13
Apr-13
Mar-13
Feb-13
Jan-13
Dec-12
Nov-12
Oct-12
Sep-12
Aug-12
Jul-12
Jun-12
May-12
Apr-12
Mar-12
Feb-12
Jan-12
Dec-11
Nov-11
Oct-11
Sep-11
Aug-11
Jul-11
Jun-11
May-11
Apr-11
Mar-11
Feb-11
Jan-11
-

15. We are more than just a news platform

16. 亂噏24 (3Men Up)
• Launch Date: 11 Jul, 2013
• Air Time: Every Thu at 23:00
• Talk show style and comedyoriented video program hosted
by Jimmy Lai黎智英 (Director
and Chairman of Next
Media), Cai Lan蔡瀾 (famous
food critic) and Ni Kuang倪匡
(famous novelist)
http://hk.apple.nextmedia.com/live
stream/channel/talk24

17. Video Programs
• High High人生
(Hi Hi Life)
Launched on 11 Jul, 2013
• 泰冲動
(Unseen Thailand)
Launched on Nov 2013

18. Apple Daily Deluxe (add)
• Launch date: 3 May, 2013
• Apple Daily Deluxe (add) is a
supplement booklet published
every Friday in Apple Daily
(selected area) free of charge
• add mini site provides full
contents from add supplement
booklet, as well as videos on
brands’ news and trends, and
making of on celebrities’
interviews
http://add.appledaily.com

19. GREEN
• Launch date: May 10, 2013
• GREEN mini site is a
dedicated website aims to
provide readers with daily
worldwide news, videos and
tips about green living and
environmental protection
relating to Leisure,
Transport, Cuisine, Energy,
Product Design,
Corporations and Green
issues
http://green.appledaily.com

20. nxTomo Animation
http://video.nxtomo.hk/

21. Game (HTML5)

22. Game (Apps)
人生罪惡 Life is Crime
Barcode Footballer
大話王 Liar’s Inn

23. How can we help our marketers

24. Rich Media Ad - Web
Page Collapse
Homepage Take Over
Video Background
Sync Banner

25. Video Ad – Web/Mobile
In stream (Max. 30 sec.)
End Tag Billboard

26. HTML5 - Mobile
Banner with Video
Banner with Gallery
Banner with Swipe
Feature
Banner with 360°
Product View

27. Advertorial – Web/Mobile
遊學資訊
• More Subtle Advertorial

28. Action News Video Advertorial
Blackberry
Mini Cooper
Hitachi
PCCW x Sony Xperia
Mekim
Sinomax

29. Sponsored contents – texts and video

30. What’s next?

31. Data Management System
Ad Serving System
Location Based
Advertisements
Advertisements
with users
preferences

32. Thank you