2. One night stand
with your brand or
long-term
commitment?
Create a satisfying long-term relationship
with influential digital women.
ShesConnected Conference Sponsorship is not just for the
event – it’s a year-long engagement strategy.
We’re the only conference of our
kind that creates and activates
customized engagement programs
that extend throughout the year
to ensure your brand is seen as a
leader in social media and highly
engaged with influential digital
women.
Your engagement program will
provide discussions and
interactions both online in the
blogosphere, in Twitter and
Facebook communities, as well as
offline at tweet-ups and the
ShesConnected Conference
2
3rd Annual Connecting Brands & Digital Women
3. Introduction
In 2011, our second annual Connecting Brands with Digital Women Conference
welcomed a great group of Sponsors that made the conference a huge success. We
received remarkable support from our Sponsors, partners, and attendees.
When it comes to blogging conferences we have incredible engagement results. In
2011, we had over 97% share of voice (SOV), which means we had more people
tweet, blog, and post photos and videos about our event and our Sponsors than any
other women’s blogging event in Canada.
ShesConnected will be hosting our 3rd Annual Connecting Brands & Digital Women
Conference on October 19-20, 2012 in Toronto.
Here are the top three reasons you should sponsor the ShesConnected Conference
2012.
1. Increase your Brand’s social influence
2. Learn about social marketing and how it can help your Brand
3. Engage and interact one-on-one with some of Canada’s most influential
digital women, and learn how to create meaningful interactions with
them.
This conference offers the best opportunity for you to learn how to reach digital
women – the most influential and powerful consumers active in social space.
We have a select number of sponsorship positions available
for 2012. Learn more on why you shouldn’t miss out on this
opportunity: www.shesconnectedconference.com/2012
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3rd Annual Connecting Brands & Digital Women
4. What Makes Us So Unique
There are conferences that cater specifically to digital women and bloggers, and
others that cater specifically to brands and agencies. ShesConnected is the ONLY
one that brings them all together in a unique and interactive forum.
It’s the ONLY conference with a mission of finding better ways for brands and
digital women to work together in order to socially amplify brand messaging.
Plus, it’s the ONLY conference that extends the conservation beyond the
conference dates, helping brands to build long-term relationships with the digital
women who make this possible.
“Brands get a crash-course on best practices for reaching
Canada’s most influential women in the quickly evolving
social media universe.”
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3rd Annual Connecting Brands & Digital Women
5. No Average Women at Our
Events
Our attendees are highly influential and want to
work with brands
• 1 = 1000!: If you connect with 1 influential digital woman at our
conference she has the ability to connect your brand with
thousands of other women. Conference attendees are among
the top digitally connected women in Canada. They are active
across all major social networks and have established
relationships with other influential women.
• We also cultivate new bloggers who will turn into next year`s
power influencers. We constantly grow our network of
influencers, refreshing our lists and preparing for emerging
digital leaders.
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3rd Annual Connecting Brands & Digital Women
6. You’re in Good Company:
2012 Sponsor List (so far)
3rd Annual Connecting Brands & Digital Women
7. Social Conversation Calendar
Our ongoing social conversation
calendar extends beyond event days into
a customized program of discussion and
engagement about your brand
messages
• ShesConnected Conference will
deliver digital outreach and
face-to-face content to include
– Pre-conference, mid-
conference, and post-
conference Twitter Parties
– Facebook fan page
activation
– Twitter conversations
– Pre-conference, mid-
conference, and post-
conference blog posts
• Your brand messages will be
inserted into ShesConnected
Conference marketing (i.e. Social
Conversational Calendar)
• You will increase your social
footprint by connecting with
influential digital women
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3rd Annual Connecting Brands & Digital Women
8. 5 Reasons to Sponsor
1. You’ll increase your Brand’s social
influence. 4. You’ll get the best crash course education
This is the perfect opportunity for you to grow in social media marketing you can find.
your Brand’s social media footprint with top
digital influencers as your audience, and In a two days you’ll learn the inner workings of what
often, your champions. you need to do to get your Brand noticed – and
supported – by influential digital women and grow
your social reach. You’ll understand the perspectives
2. Your Brand will receive invaluable and successes of both sides: Brands and digital
product feedback from digital women. women, to help shape your social strategy.
Unique to the ShesConnected Conference,
our networking and interactive sessions will 5. Your Brand will receive long-term
allow you to interact with top digital women benefits from ShesConnected that extend
and get your Brand into their hands, and
they’ll tell you what they really think.
beyond the 2-day conference.
The ShesConnected Conference extends our Brand
sponsors’ social media exposure and awareness-
3. You’ll make meaningful generating activities beyond the conference, to pre-
relationships with top digital women and post-planned experiences. We are not looking
who can amplify your Brand. for the one-night stand but committed relationships
Because of the interactive nature of our with our Sponsors.
conference, the sessions are catered to both
brands and digital women. This allows your
Brand to build connections that will increase
your social media profile and presence.
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3rd Annual Connecting Brands & Digital Women
9. Why ShesConnected?
We are a both a social networking site and agency. For the last five and a half years,
ShesConnected has been actively engaging influential digital women. We are the only
company to:
• Own our own social networking site just for women, where women interact on a
daily basis, and where they list their blogs, businesses, groups or events for free. As
a result, we have created an expansive database that provides us with unique
insight into how our community members engage in social media and with brands.
• Run a wide variety of ongoing influencer programs and engagement tactics.
• Host a one-of-a-kind annual conference where brands and digital women connect
and interact.
• Align ourselves with established and respected women’s groups across Canada for
increased amplification.
Our Our Agency executes
Social Network Our Annual Our Women’s Group
Influencer Programs &
ShesConnected.com Conference Network
Engagement Tactics
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3rd Annual Connecting Brands & Digital Women
10. Conference Details
WHERE
Toronto Convention Centre
South Building, 222 Bremner Blvd.
Toronto, Ontario M5V 3L9
WHEN
Friday October 19, 2012 Saturday October 20, 2012
9:00am-6:00pm Registration 8:00am-12:00 pm Registration
10am-6:00pm: Sessions 9:00am-6:00pm: Sessions
1:00pm-7:00pm : Exhibit Hall 10:00am-5:00pm: Exhibit Hall
8:00pm- 11:00pm Party 8:00pm- 11:00pm Party
10
3rd Annual Connecting Brands & Digital Women
11. Check out the Highlights
from 2011
http://www.youtube.com/watch?v=7ar
ydIajUtk
3rd Annual Connecting Brands & Digital Women
13. Pre- & Post-Conference
Engagement
DETAILS
Community Outreach Pre- & Post-Conference
We offer our Sponsors the unique opportunity to begin engaging with influential digital women both prior to and
following the conclusion of the actual conference. Your involvement in our pre- and post-conference Twitter
parties will allow you to engage and begin to develop your relationships with Canada’s top digital women. You will
have the opportunity to pose questions, and begin to track the topics and activity that is most important to these
women. ShesConnected has developed a conversational calendar, that keeps the dialogue open and keeps you and
your Brand top of mind for an extended period of time.
Monthly Twitter Parties
We find this is the best way for digital women to connect with brands is over a
dedicated Twitter party. If you don’t know what a Twitter party is you will soon
become expert. Join all of the other Brands on a conference call while we navigate
though our chats which have run up to 8 million impressions on Twitter over a 1
hour period. They are scheduled in the evenings.
Best part of the Twitter parties: you will soon become familiar with the digital
women, so that when you meet them at the conference you will form a wonderful
bond.
Twitter Chats
We also do Twitter chats during the day. These are less formal chats focused on a
particular topics. For example, on Mondays we focus on how brands can work with
women. Wednesdays is all about food.
15 Conference Brand Ambassadors
We practice what we preach. We have a team of 15 influential digital women who
support all of our Sponsors and our conference.
Partners
We have a list of the best women’s groups that have access to highly engaged,
influential digital women.
14. Pre-Conference Benefits
DETAILS
Sponsors will receive significant pre-event exposure for your brand logo. You will receive the following brand
exposure including: Brand logo on all conference material and website as well as key positioning on all of our social
networks which enjoy significant traffic and followers. Key locations include logo on our conference Facebook page
and Twitter account, full sponsor page with embedded corporate video on conference and ShesConnected Social
networks. Reach thousands of appealing and targeted digital women before the conference begins.
ShesConnected Social Network
We use our own social network http://shesconnected.com to promote your
brand and our conference through banner ads, newsletters contests and a group
for Conference attendees.
Conference Website
We don’t just place a logo on the conference website. We create a page that
highlights your company and your social footprint.
Social Footprint
ShesConnected has a social footprint beyond just our own social network. We
belong to over 550 social networking sites and have over 300,000 twitter
followers through our various accounts
Community Outreach
We have an extensive community plan that takes advantage of our own social
footprint, as well as our brand ambassadors and partners which consists of
leading women`s communities in Canada
3rd Annual Connecting Brands & Digital Women
15. Onsite Conference Benefits
DETAILS
Onsite Logo Recognition
We also offer several logo placements on all conference signage.
Exhibitor Hall of Sponsor Booth
There will be a Master Exhibit Hall where all Sponsors will have the opportunity to
connect with the digital women. Sponsors have the option of handing out swag at
their booth or we can add it to the conference tote bag when they first register.
Optionally, you can make an impact with a Sponsor suite. Ask us!
Brand Passport
We will provide a Brand Passport, featuring your Brand’s logo, that encourages the
attendees to network by visiting all of our Sponsors’ exhibits to receive Passport
stamps. All completed Passports are eligible for prizes at the conclusion of the
conference.
Long Networking Breaks
We will schedule 30-minute breaks and 1.5 hours for lunch for added networking.
We are finalizing other networking initiatives.
Conference Bag
The conference tote bag is available for you to add any products or marketing
material. We do recommend that you hand out items to the digital women when
they visit you on the exhibitor floor. You have the option of doing both.
Program Guide
Your logo will be placed on the program guide
Passes & Exhibitor Passes
As a Conference Sponsor, you will receive a select number of full Conference Brand
and Agency Passes, as well as Exhibitor passes. It is important to have brand
representation at the conference.
3rd Annual Connecting Brands & Digital Women
16. Post-Conference Benefits
DETAILS
The fun doesn’t end after October 20 th. Select Sponsors will receive access to our valuable conference attendee
directory, which provides a great opportunity to build upon your Brand’s existing strategy.
Post-Conference Twitter Party/ Chats
We will also conduct a post-event Twitter party that will allow Brands the chance
to engage with a newfound perspective gained at the conference. Select
Sponsors will also receive exclusive logo placement in the post-event email
campaigns.
ShesConnected Conference 2013
Continue the conversation and engagement with the attendees. Start planning to
engage with digital women in 2013!
17. Sponsorship Benefits
Summary
DETAILS TITLE PLATINUM GOLD SILVER BRONZE
Pre-Conference Marketing
X
• Exclusivity: no competing companies in your industry
X X X X X
• Brand logo on all conference material, conference website
X X X X X
• Brand logo on ShesConnected.com
X X X X X
• Detailed sponsor page on conference website including
your Facebook, Twitter and YouTube feeds
Community Outreach Pre- & Post-
Conference
• Lead sponsors in monthly Twitter parties X
• Participate in monthly in Twitter parties X X X X X
• Inclusion in Conversational Calendar (based on X X X X X
sponsorship level)
• Participate in monthly conference webinar (based on X X X X X
sponsorship level)
Media
X
• Quote in the press release
X X X X X
• Included in the press release
Conference Benefits
X
• Speaking opportunity
X X
• Premium seating at conference tables
X
• Logo on conference tote bag
X X X X X
• Product placement in conference tote bag (for 500 digital
women)
X X X X X
• Placement on all conference signage, Brand Passport
X X X X X
• Exhibitor Space (based on sponsorship level)
Conference Passes
15 10 8 4 2
• Number of Full Conference Brand & Agency Passes
10 5 3 2 1
• Number of Exhibitor Passes
Post Conference Benefits
X X X X X
• Attendee directory
X
• Lead sponsor in Post-Conference Twitter party
X
• Premium Brand logo placement in post event email
campaigns
18. Incremental Sponsorship Options
DETAILS
Social Media Makeover Sponsor
Make-up and hair Sponsors. Every influential woman knows it is important to have
great hair and makeup! We are looking for our official beauty Sponsors. Digital women
get their makeup applied and get their hair styled. Then they can get their photo taken
by a professional photographer.
Official Print Sponsor
It’s great to be digital but even better when you can actual print out your photos.
Become the official printing centre of ShesConnected. Wireless printing will be placed
on a big board to be picked up by attendees.
Customized Twitter Handle T-Shirt
We will create custom t-shirts with the Twitter handle of the digital women selected to
attend. We will customize the message for you. For example: @TwitterHandle got
connected at ShesConnected Conference. These were a big hit in 2011
Water Bottle Sponsor
Help us in our efforts to be green by providing eco-friendly reusable water bottles with
your Brand logo! Digital women will receive the water bottle at registration and will
have the opportunity to use it throughout the conference at water stations and take it
home with them.
Social Evening Party Sponsors
We will host networking events on Friday evening and Saturday evening. Your Brand
will receive exposure and the chance to host an impressive group of women during the
fun, post-conference social parties.
Official Clothing, Shoe, Accessories Sponsor
Want to have your new line featured at the ShesConnected Conference! We have
group of 15 Brand Ambassadors who would be happy to wear your clothing during the
conference.
19. Incremental Engagement Options
DETAILS
Blogger Amplification Programs
• Generate BUZZ around your site by working directly with bloggers to help promote
your Brand, by increasing awareness, and by reaching for shorter-term promotional
initiatives.
• Get your product directly into the hands of your target demographic prior to or after
the conference.
Exclusive Twitter Party/ Twitter Chat
• A short, fast-paced conversation around a pre-determined topic using Twitter and
Facebook platforms with an initial question to start the conversation. Responses and
comments are connected using #hashtags or keywords.
• This is an exclusive party pre- or post-conference.
Themed Twitter Party/ Twitter Chat
• A short, fast-paced conversation around a pre-determined topic using Twitter and
Facebook platforms with an initial question to start the conversation. Responses and
comments are connected using #hashtags or keywords.
• Will be SHARED between two or more similar clients pre- or post-conference.
Online Advertising Options
DETAILS
Newsletter Ads
• Banner ads
• Road blocking
• Full page Sponsorship
• Text Ads
• Content Integration
Network Ads on ShesConnected Ad Network
(Launching November 2012)
Build your Brand with:
• Association with the Internet’s best content
• High impact online executions
20. Become a Sponsor Today!
Our sponsorships are selling quickly. Schedule a call
to find out how your Brand can get connected with
Canada’s top digital women today.
http://shesconnectedconference.com/Micro/contact/
Top 20 Best Branded
Women on Twitter
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3rd Annual Connecting Brands & Digital Women
