Reach Business Women Through Sponsorship of Social Media


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Reach Business women through sponsorship of Social Media for Business Women October 19 2011 in Toronto

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Reach Business Women Through Sponsorship of Social Media

  1. 1. Reach Business womenthrough sponsorship of Social Media for Business Women
  2. 2. We’re heading across the countryfor the…Social Mediafor Business Women WorkshopRoadshow!Help us kick off small business week inToronto, October 19, at the Hyatt Regencywith our first social media for businesswomen workshop. This is the first of fiveconferences across the country over the next12 months.
  3. 3. ShesConnected Social Media forBusiness Women Workshops willtransform smart business womeninto…
  4. 4. Social Media power houses
  5. 5. Social Media power housesWho will attend the Workshops? Smart businesswomen who know that they need to learn aboutsocial media to help grow their businesses -these are women that you already want toconnect with.Why you should be there: Attendees willbecome more influential through social media,which means that their voices will carry moreweight when making recommendations aboutYOUR products and/or services.
  6. 6. Workshop OverviewSmart business women in Canada understand that they need to learn about social media togrow their businesses. We get questions daily from women looking for help. That’s why we’vedeveloped a three-hour fast track workshop to teach business women everything they need toknow. We will be hosting a number across the country in the next year starting with Torontoon October 19. 2011.Attendees will leave the conference with an up-to-date and in-depth understanding of howsocial media can help them gain influence and grow their businesses. They will walk away witha work plan, strategy and a social media schedule that will take them just 5 minutes a day and15 minutes on Fridays (…REALLY!). 5 MINUTES A DAY & 15 MINUTES ON FRIDAYS ...REALLY!
  7. 7. Workshop OverviewMORE THAN JUST WORKSHOPS:It’s about ongoing discussion, socialengagement and your brand messages.Benefits extend beyond the actual conference and include extensive pre and post event activity such as twitterparties, our weekly Social Media for Business Women newsletter, monthly webinars targeting small businesswomen and a concentrated PR campaign during Small Business Week.• Conference and Social Media for Business Women email announcements and newsletters• Conference Facebook tab• ShesConnected Directory of Women in Business webinars• Social Media for Business Women Conference website• Twitter via @Womenbizlisting @ShesConnected @EventsforWomen• Social Media for Business Women Research Results• Conference speaking opportunity, on-site product/information display, access to attendee contact listGet influential! You will increase your social footprint by supporting and connecting with business womenlooking to use social media to help their businesses . We will feature your business social sites in our workshopdiscussion.
  8. 8. Sponsorship BenefitsTHREE MONTHS OF SUSTAINEDCONVERSATION :We start the conversation with you andkeep it going• Customized messaging in the weekly Social Media for Business Women newsletter, featuring leading industry knowledge and tips .• Sponsor recognition on free Weekly Webinars for small business women on ShesConnected• Sponsor recognition during all media related activity during Small Business Week.• Sponsorship of ShesConnected Directory of Women in Business on the ShesConnected site.
  9. 9. Sponsorship BenefitsTARGETED DIGITAL OUTREACH:ShesConnected, Facebook, Twitter, Linkedin,Blogs, YouTube we cover all the digitalchannels.• Targeted digital outreach through the ShesConnected Business Women Workshop and beyond including: – Your brand messages will be inserted into the ShesConnected Business Women Workshop Social Conversational Calendar for October, November & December – Integrated messaging through targeted influential Twitter accounts, including @WomenBizListing (7, 472 followers) and @EventsforWomen (10, 374 followers) that will be promoting the conference and engaging with business women @ShesConnected (11,414 followers) – Post Conference Twitter Party with sponsor messaging in November and December – Facebook Fan Page activation (your Facebook numbers will grow!) – Twitter conversations (more sponsor messaging and increased influence) – Pre, during and post-workshop blog posts and email messaging• Speaking opportunity, exhibitor table and passes at the workshop (October 19)
  10. 10. It’s all going to happen at theShesConnected Social Media for Business Women Workshops starting October 2011. Don’t miss out! October 19th Hyatt Regency Toronto370 King Street West, Toronto, ON
  11. 11. Show these business women you care about them.Call us to discuss sponsorship information today! Donna Marie Antoniadis Co-founder & CEO ShesConnected 416-730-5670 ext 2213
  12. 12. Sponsorship Levels
  13. 13. Sponsor Levels GOLD SILVER BRONZEDETAILS 1 onlyPRE-CONFERENCE MARKETING• Exclusivity: no competing companies offered sponsorship Yes No No• Pre-conference brand email message to attendees Yes Yes Yes• Brand Logo on all conference material, conference website Yes Yes Yes• Brand logo on Yes Yes Yes• Logo placement in pre-event marketing materials Yes Yes Yes• Logo on facebook fan page, and conference twitter account Yes No NoCONFERENCE DAY MARKETING• 15 minute speaking opportunity Yes No No• Insert products into conference swag bag Yes Yes Yes• Exhibitor Table Yes Yes Yes• Conference passes 6 4 2COMMUNITY OUTREACH POST CONFERENCE• Weekly Webinar on (number of webinars you will sponsor) 6 3 1• Weekly Newsletter: highlight in our weekly newsletter: (number of newsletters ) 6 3 1• Twitter Outreach: weekly until December 30, 2011 Yes Yes Yes• Facebook Conversations: weekly until December 30, 2011 Yes Yes Yes• Twitter Party: Scheduled for November and December 2011 Primary 2 1
  14. 14. Other OpportunitiesWe know digital womenDETAILSSupporting SponsorshipIf you just want a basic sponsorship then this is your package.Small Business Week – Networking eventWe will be working with various women’s business groups to create a master Multiple Opportunitiesnetworking eventShow small business women that your company knows they are important.Research Report Call for detailsIndustry leadership: Social Media for Business Women Research Report
  15. 15. Who we are
  16. 16. We’re trainersWe train executives, marketing and key membersof your organization to ensure that you have thebest corporate social media policies and on-the-ground execution.• Our lead trainers are active influencers in the social media space with. Our company creates training programs that socially enable individuals at organizations.
  17. 17. We’re experienced We’re a social company of almost five years with exceptional expertise in all things social. Specifically, we’re about how social media can help women WHAT WE OFFEROUR SOCIAL NETWORK OUR CONSULTING FOR AGENCIES & OUR BRANDS Actively involved in digital since 1995
  18. 18. We’re digital trailblazersWe built our own social network• We built our own social network in 2006– just for women. We own and operate, giving us access to socially connected women. Our Blogger directory and database gives us access to engaged, digital women. Member Directory Blog Directory
  19. 19. We’re knowledgeableWe know digital women• Watch for our new report out in September 2011! We’re currently executing a large consumer research study that focuses on Social Media usage…stay tuned.• Our first published research report of 2009, The Power of Social Media & Women, focused on the attitudes and behaviours of women using social media. Download your free copy today ( arch.php)• Our research study was profiled in MarketingProfs, eMarketer, Marketing Charts, and many other publications
  20. 20. We deliver resultsHow we help leading brands build and grow theircommunities onlineWe do things your agency currently doesn’t do – AND YES!we work with many agencies• Community strategy and ideation, covering content and communications planning• Identification and introduction to online communities and influencers that matter most to your Brand, industry, or issue• Drive community activation and engagement• Community moderation: knowing how to keep communities engaged with and without marketing programs• Help clients develop organizational models, business processes, and best practices for ongoing community engagement• Measurement and reporting
  21. 21. Update:ShesConnected Conference: September 29/30, 2011
  22. 22.