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A Principal Consultant with more than 10 years of hands-on experience in advocate marketing, I am a subject matter expert and pioneer in the field. I designed, built and managed from the ground up a best-in-class advocacy portfolio for an education technology company, which eventually included a fully-optimized, on- and off-line, cross-departmental approach to advocacy. Now, consulting primarily with enterprise-level clients, including Marketo, IBM, Salesforce, HPE, Oracle, EMC and Cisco, I delight in the challenge of assisting SMB organizations and enterprises across multiple industries develop winning, multi-channel customer advocacy strategies. A former journalist (Bachelor of Journal...