Saul Bass was a graphic designer and film director who had a 40 year career working with major Hollywood filmmakers from the 1940s to the 1990s. He is known for revolutionizing film title sequences and posters, moving away from simply depicting scenes to using abstract graphic designs. Some of his most famous works included title sequences for films like North by Northwest, Vertigo, and Psycho. His innovative graphic style has continued to inspire recent films and TV shows seeking to capture the look of 1960s era films and advertising.