Saul Bass was a pioneering graphic designer and filmmaker who became famous for his innovative title sequences and movie posters in the 1950s-1960s. His designs used simple geometric shapes and minimalist styles to capture the mood of films in a unique way. Bass collaborated with major directors to create many iconic movie posters and title sequences that set the tone for their films through stylized imagery rather than photographs. He had a significant influence on commercial and film graphic design over his career before passing away in 1996.