2. Saul Bass's work touches people. Not just designers, or
students, or observers of design, or those who know and
can explain what a designer is and does, but simply
people many, many people.
3. http://www.artofthetitle.com/title/the-man-with-the-
golden-arm/
Click on the link to watch one of Saul Bassโs
most famous title sequences: The Man
With The Golden Arm.
Saul Bass was an American designer whose 40+ year
career spanned everything from print and identity
development to movie title credits. He worked with
major corporations to establish logos and branding
guidelines, includingAT&T, UnitedWay and Continental
Airlines. He designed titles for over 30 films and he won
an academy award for his short filmWhy Man Creates.
Also proficient in typography his "cut-paper" style is one
of the most recognized styles of design from the 1950s
and 60s.
4. He revolutionized the way that people viewed movie
titles by using the time to not just display the
information but give a short visual metaphor or story
that intrigued the viewer. Often times it was a synopsis
or reference to the movie itself. His list of title credits
include famous films such as West Side
Story, Psycho, Goodfellas, Big, North by
Northwest and Spartacus. He created four titles for
Martin Scorsese, the last of which was for Casino.
http://www.artofthetitle.com/title/casino/
