R. Saravanan is seeking a challenging position that allows him to contribute over 13 years of experience in sales and marketing, including channel management, distribution management, and sub-dealer handling of electrical, consumer electronics, and home appliances products. He currently works as an Area Sales Manager for SYSKA LED LIGHTS PVT LTD, covering Pondicherry and South Arcot districts. He has a B.E. in electrical engineering and is pursuing an M.B.A.

1. CURRICULUM VITAE
R. SARAVANAN
Door No: 107
No: 2/6
Thottakal salai
Karamanikuppam
Pondicherry – 6005004
Mob. No: +91-8012215574
E-mail: rsaravanan_be@rediffmail.com
SUMMARY:
13+ Years Experience in Sales & Marketing in the field of Channel Management of general trade And
Modern Trade, Distribution Management & Sub-Dealer handling, of Electrical and Consumer Electronics
& Home Appliances products. Seeking a challenging position that allows me to contribute my skills and
experience to the Organization Growth.
Objective
To work with innovative ideas those make an impetus in a corporate world and hence improve my
caliber and contribute it to the growth of the organization.
Expect of me
• Ability to work and contribute it towards implementation of organizations ideas which fore see
beyond today business needs.
• Willingness to invest significant time with the organization.
• Contribution and results, Geographical and functional mobility.
Expecting of you
• A high-growth career change path with an endeavor providing a responsibility and authority & an
excellent remuneration package.
Summary
Employment History

2. SYSKA LED LIGHTS PVT LTD August 2016 to till
date
Working as an AREA SALES MANAGER Covering Pondicherry and South Arcot districts
Profile:
 Responsible for SYSKA LED LIGHTS Distribution, Retail and Project sales Division in
Pondicherry and South Arcot territory covering (Cuddalore and Villupuram Districts).
 Handling through a team of 1 Super Stockiest 3 Distributors, 1 Territory Sales Manager, 3 Sales
Executives, 4 distribution sales officers, 1 Supply chain Executive and managing the Retailers of
175 channels.
 Handling Primary Sales, Secondary sales and also in line with Tertiary Sales in the given
territory and achieving the targets.
 Achieve assigned sales and collection targets and responsible for overall business development
in the assigned area.
 Expanded the Retail channels base from 67 Retailers to 175 Retailers in 3 month tenure around
108 Retailers newly appointed for Stock & Sales Retailers towards the SYSKA products.
 Taking lead in identifying and developing new business opportunities and Responsible for an
increase in the revenue.
 To appoint new Retailers in the unrepresented market.
 Ensure secondary sales generation to support existing / new Retailers and segment wise and
maintain a detailed database of Retailers.
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
Super Stockiest/Distribution Management:
 Planning and discussion on monthly Primary sales plan with the Super Stockiest and Distributor
on product wise.
 Planning the secondary sales plan and implementing of various Retailers schemes in the market
in line with primary sales plan to the Distributor.
 Motivating and guiding the sales force to ensure that they meet out their targets consistently.
 Review the Distributor Investment, Infrastructure and correction action taking on immediate
basis.
 Review and monitoring with the Retailers on service in supply, credit support and also ensure
the delivers on seasonal scheme support for key products from the Distribution end to market.
 Meeting target in line with the company’s requirement.
 Building rapport with the distributors & dealers to generate business.
Channel/Secondary Sales Management:

3.  Planning and discussion on Retailers wise Secondary Sales plan with the Distribution Sales
Team and executing on monthly basis.
 Monitoring and discussing with the Key Retailers on current achievements comparing with last
year base and sharing the growth and de-growth data in product wise and action placing for
growth rate.
 Review on Reach Increase in Retailers, Towns in given territory.
 Specific focus on Key products Stock placement.
 Taking activity on In shop branding, Merchandizing, Products promotional activity.
Tertiary Sales Management:
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
 Conducting Electrician training program and update the product specifications, application and
benefits.
 Managing the Individual Bungalows and project data base to generate the tertiary sales to the
Retailers.
Achievements:
 Increased and Maintaining the Market share of SYSKA products in Pondicherry and South Arcot
territory.
 Exhibited a turnaround performance within a period of 3 months by expanding the channel size
by appointing 108 new Retailers.
 Appointed new Distributor for Cudallore district to improve the sales and got the result in 85%
growth over on expected period.
 Retail Expansion and increase Visibility.
 Achieved the 120% growth in 2016.
 Achieved the premium products growth in 2016.
Work Experience:
 Worked as an AREA SALES MANAGER in Videocon Industries Ltd covering Pondicherry,
Karaikal, South Arcot and North Arcot district territory March 2015 to March 2016.
 Worked as a SENIOR EXECUTIVE – SALES (Retail) Novateur Electrical & Digital
Systems Pvt Ltd Covering Pondicherry and South Arcot on August 2013 to March 2015.
 Worked as an AREA SALES MANAGER MIRC ELECTRONICS LTD in MIRC
ELECTRONICS LTD – ONIDA Covering North Arcot districts territory on Nov 2011 to
August 2013.
 Worked as a Team Leader – Sales in SAMSUNG INDIA ELECTRONICS PVT LTD on July
2006 to Nov 2011.
 Worked as a Sales and Operation Incharge in M/s Airex Logistics Couriers and Cargo Pvt. Ltd.
during 2000 - 2002.

4.  Worked as a Computer Operator cum Office Co-Ordinator in M/s B.S.B.K Engineers Ltd at
Ahmedabad during the INFAHS project at Ahmedabad Electricity Corporation Ltd on 1999 -
2000.
Educational Qualifications
Exam
Passed
University/Board Year of Passing % of Marks
M.B.A Annamalai University Currently pursuing
B.E (EIE) Annamalai University 2006
55.5%
H.S.C
Board of higher secondary
education
1999 52%
S.S.C.
Board of Secondary
education
1996 72%
Personal Strength
 Good writing and communication skill
 Quick learning ability and flexible with in a team
 Self-motivation and ability to work independently
IT exposure
 Operating Systems : Windows XP,
 Packages : MATLAB, LABVIEW, TUTSIM, VISSIM, SCADA,
Electronic work bench
Technical field:
 Advance Diploma in computer programming
 Successfully completed the in plant training program in M/s Gujarath composite Ltd at
Ahmedabad.
Known languages:
 Tamil, English, Hindi
 Gujarathi, Bojpuri, Maarvadi and Punjabi is quietly knows.
Personal Profile

5. Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)

6. Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)