CURRICULUM VITAE
R. SARAVANAN
Door No: 107
No: 2/6
Thottakal salai
Karamanikuppam
Pondicherry – 6005004
Mob. No: +91-8012215574
E-mail: rsaravanan_be@rediffmail.com
SUMMARY:
13+ Years Experience in Sales & Marketing in the field of Channel Management of general trade And
Modern Trade, Distribution Management & Sub-Dealer handling, of Electrical and Consumer Electronics
& Home Appliances products. Seeking a challenging position that allows me to contribute my skills and
experience to the Organization Growth.
Objective
To work with innovative ideas those make an impetus in a corporate world and hence improve my
caliber and contribute it to the growth of the organization.
Expect of me
• Ability to work and contribute it towards implementation of organizations ideas which fore see
beyond today business needs.
• Willingness to invest significant time with the organization.
• Contribution and results, Geographical and functional mobility.
Expecting of you
• A high-growth career change path with an endeavor providing a responsibility and authority & an
excellent remuneration package.
Summary
Employment History
SYSKA LED LIGHTS PVT LTD August 2016 to till
date
Working as an AREA SALES MANAGER Covering Pondicherry and South Arcot districts
Profile:
 Responsible for SYSKA LED LIGHTS Distribution, Retail and Project sales Division in
Pondicherry and South Arcot territory covering (Cuddalore and Villupuram Districts).
 Handling through a team of 1 Super Stockiest 3 Distributors, 1 Territory Sales Manager, 3 Sales
Executives, 4 distribution sales officers, 1 Supply chain Executive and managing the Retailers of
175 channels.
 Handling Primary Sales, Secondary sales and also in line with Tertiary Sales in the given
territory and achieving the targets.
 Achieve assigned sales and collection targets and responsible for overall business development
in the assigned area.
 Expanded the Retail channels base from 67 Retailers to 175 Retailers in 3 month tenure around
108 Retailers newly appointed for Stock & Sales Retailers towards the SYSKA products.
 Taking lead in identifying and developing new business opportunities and Responsible for an
increase in the revenue.
 To appoint new Retailers in the unrepresented market.
 Ensure secondary sales generation to support existing / new Retailers and segment wise and
maintain a detailed database of Retailers.
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
Super Stockiest/Distribution Management:
 Planning and discussion on monthly Primary sales plan with the Super Stockiest and Distributor
on product wise.
 Planning the secondary sales plan and implementing of various Retailers schemes in the market
in line with primary sales plan to the Distributor.
 Motivating and guiding the sales force to ensure that they meet out their targets consistently.
 Review the Distributor Investment, Infrastructure and correction action taking on immediate
basis.
 Review and monitoring with the Retailers on service in supply, credit support and also ensure
the delivers on seasonal scheme support for key products from the Distribution end to market.
 Meeting target in line with the company’s requirement.
 Building rapport with the distributors & dealers to generate business.
Channel/Secondary Sales Management:
 Planning and discussion on Retailers wise Secondary Sales plan with the Distribution Sales
Team and executing on monthly basis.
 Monitoring and discussing with the Key Retailers on current achievements comparing with last
year base and sharing the growth and de-growth data in product wise and action placing for
growth rate.
 Review on Reach Increase in Retailers, Towns in given territory.
 Specific focus on Key products Stock placement.
 Taking activity on In shop branding, Merchandizing, Products promotional activity.
Tertiary Sales Management:
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
 Conducting Electrician training program and update the product specifications, application and
benefits.
 Managing the Individual Bungalows and project data base to generate the tertiary sales to the
Retailers.
Achievements:
 Increased and Maintaining the Market share of SYSKA products in Pondicherry and South Arcot
territory.
 Exhibited a turnaround performance within a period of 3 months by expanding the channel size
by appointing 108 new Retailers.
 Appointed new Distributor for Cudallore district to improve the sales and got the result in 85%
growth over on expected period.
 Retail Expansion and increase Visibility.
 Achieved the 120% growth in 2016.
 Achieved the premium products growth in 2016.
Work Experience:
 Worked as an AREA SALES MANAGER in Videocon Industries Ltd covering Pondicherry,
Karaikal, South Arcot and North Arcot district territory March 2015 to March 2016.
 Worked as a SENIOR EXECUTIVE – SALES (Retail) Novateur Electrical & Digital
Systems Pvt Ltd Covering Pondicherry and South Arcot on August 2013 to March 2015.
 Worked as an AREA SALES MANAGER MIRC ELECTRONICS LTD in MIRC
ELECTRONICS LTD – ONIDA Covering North Arcot districts territory on Nov 2011 to
August 2013.
 Worked as a Team Leader – Sales in SAMSUNG INDIA ELECTRONICS PVT LTD on July
2006 to Nov 2011.
 Worked as a Sales and Operation Incharge in M/s Airex Logistics Couriers and Cargo Pvt. Ltd.
during 2000 - 2002.
 Worked as a Computer Operator cum Office Co-Ordinator in M/s B.S.B.K Engineers Ltd at
Ahmedabad during the INFAHS project at Ahmedabad Electricity Corporation Ltd on 1999 -
2000.
Educational Qualifications
Exam
Passed
University/Board Year of Passing % of Marks
M.B.A Annamalai University Currently pursuing
B.E (EIE) Annamalai University 2006
55.5%
H.S.C
Board of higher secondary
education
1999 52%
S.S.C.
Board of Secondary
education
1996 72%
Personal Strength
 Good writing and communication skill
 Quick learning ability and flexible with in a team
 Self-motivation and ability to work independently
IT exposure
 Operating Systems : Windows XP,
 Packages : MATLAB, LABVIEW, TUTSIM, VISSIM, SCADA,
Electronic work bench
Technical field:
 Advance Diploma in computer programming
 Successfully completed the in plant training program in M/s Gujarath composite Ltd at
Ahmedabad.
Known languages:
 Tamil, English, Hindi
 Gujarathi, Bojpuri, Maarvadi and Punjabi is quietly knows.
Personal Profile
Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)
Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)

saravanan_cv

  • 1.
    CURRICULUM VITAE R. SARAVANAN DoorNo: 107 No: 2/6 Thottakal salai Karamanikuppam Pondicherry – 6005004 Mob. No: +91-8012215574 E-mail: rsaravanan_be@rediffmail.com SUMMARY: 13+ Years Experience in Sales & Marketing in the field of Channel Management of general trade And Modern Trade, Distribution Management & Sub-Dealer handling, of Electrical and Consumer Electronics & Home Appliances products. Seeking a challenging position that allows me to contribute my skills and experience to the Organization Growth. Objective To work with innovative ideas those make an impetus in a corporate world and hence improve my caliber and contribute it to the growth of the organization. Expect of me • Ability to work and contribute it towards implementation of organizations ideas which fore see beyond today business needs. • Willingness to invest significant time with the organization. • Contribution and results, Geographical and functional mobility. Expecting of you • A high-growth career change path with an endeavor providing a responsibility and authority & an excellent remuneration package. Summary Employment History
  • 2.
    SYSKA LED LIGHTSPVT LTD August 2016 to till date Working as an AREA SALES MANAGER Covering Pondicherry and South Arcot districts Profile:  Responsible for SYSKA LED LIGHTS Distribution, Retail and Project sales Division in Pondicherry and South Arcot territory covering (Cuddalore and Villupuram Districts).  Handling through a team of 1 Super Stockiest 3 Distributors, 1 Territory Sales Manager, 3 Sales Executives, 4 distribution sales officers, 1 Supply chain Executive and managing the Retailers of 175 channels.  Handling Primary Sales, Secondary sales and also in line with Tertiary Sales in the given territory and achieving the targets.  Achieve assigned sales and collection targets and responsible for overall business development in the assigned area.  Expanded the Retail channels base from 67 Retailers to 175 Retailers in 3 month tenure around 108 Retailers newly appointed for Stock & Sales Retailers towards the SYSKA products.  Taking lead in identifying and developing new business opportunities and Responsible for an increase in the revenue.  To appoint new Retailers in the unrepresented market.  Ensure secondary sales generation to support existing / new Retailers and segment wise and maintain a detailed database of Retailers.  Building rapport and establishing personnel contact with the Builders, Engineers, Contractors, Electricians and End level users to generate business. Super Stockiest/Distribution Management:  Planning and discussion on monthly Primary sales plan with the Super Stockiest and Distributor on product wise.  Planning the secondary sales plan and implementing of various Retailers schemes in the market in line with primary sales plan to the Distributor.  Motivating and guiding the sales force to ensure that they meet out their targets consistently.  Review the Distributor Investment, Infrastructure and correction action taking on immediate basis.  Review and monitoring with the Retailers on service in supply, credit support and also ensure the delivers on seasonal scheme support for key products from the Distribution end to market.  Meeting target in line with the company’s requirement.  Building rapport with the distributors & dealers to generate business. Channel/Secondary Sales Management:
  • 3.
     Planning anddiscussion on Retailers wise Secondary Sales plan with the Distribution Sales Team and executing on monthly basis.  Monitoring and discussing with the Key Retailers on current achievements comparing with last year base and sharing the growth and de-growth data in product wise and action placing for growth rate.  Review on Reach Increase in Retailers, Towns in given territory.  Specific focus on Key products Stock placement.  Taking activity on In shop branding, Merchandizing, Products promotional activity. Tertiary Sales Management:  Building rapport and establishing personnel contact with the Builders, Engineers, Contractors, Electricians and End level users to generate business.  Conducting Electrician training program and update the product specifications, application and benefits.  Managing the Individual Bungalows and project data base to generate the tertiary sales to the Retailers. Achievements:  Increased and Maintaining the Market share of SYSKA products in Pondicherry and South Arcot territory.  Exhibited a turnaround performance within a period of 3 months by expanding the channel size by appointing 108 new Retailers.  Appointed new Distributor for Cudallore district to improve the sales and got the result in 85% growth over on expected period.  Retail Expansion and increase Visibility.  Achieved the 120% growth in 2016.  Achieved the premium products growth in 2016. Work Experience:  Worked as an AREA SALES MANAGER in Videocon Industries Ltd covering Pondicherry, Karaikal, South Arcot and North Arcot district territory March 2015 to March 2016.  Worked as a SENIOR EXECUTIVE – SALES (Retail) Novateur Electrical & Digital Systems Pvt Ltd Covering Pondicherry and South Arcot on August 2013 to March 2015.  Worked as an AREA SALES MANAGER MIRC ELECTRONICS LTD in MIRC ELECTRONICS LTD – ONIDA Covering North Arcot districts territory on Nov 2011 to August 2013.  Worked as a Team Leader – Sales in SAMSUNG INDIA ELECTRONICS PVT LTD on July 2006 to Nov 2011.  Worked as a Sales and Operation Incharge in M/s Airex Logistics Couriers and Cargo Pvt. Ltd. during 2000 - 2002.
  • 4.
     Worked asa Computer Operator cum Office Co-Ordinator in M/s B.S.B.K Engineers Ltd at Ahmedabad during the INFAHS project at Ahmedabad Electricity Corporation Ltd on 1999 - 2000. Educational Qualifications Exam Passed University/Board Year of Passing % of Marks M.B.A Annamalai University Currently pursuing B.E (EIE) Annamalai University 2006 55.5% H.S.C Board of higher secondary education 1999 52% S.S.C. Board of Secondary education 1996 72% Personal Strength  Good writing and communication skill  Quick learning ability and flexible with in a team  Self-motivation and ability to work independently IT exposure  Operating Systems : Windows XP,  Packages : MATLAB, LABVIEW, TUTSIM, VISSIM, SCADA, Electronic work bench Technical field:  Advance Diploma in computer programming  Successfully completed the in plant training program in M/s Gujarath composite Ltd at Ahmedabad. Known languages:  Tamil, English, Hindi  Gujarathi, Bojpuri, Maarvadi and Punjabi is quietly knows. Personal Profile
  • 5.
    Father’s Name :K.M.Rajalingam Date of Birth : 12. 05. 1981 Sex : Male Nationality : Indian Marital Status : Single Avowal: It is therefore asserted that this document is an interpretation of my edificial and supplemental application and the information specified here is true to the finest of my comprehension. Place: Date: (R.Saravanan)
  • 6.
    Father’s Name :K.M.Rajalingam Date of Birth : 12. 05. 1981 Sex : Male Nationality : Indian Marital Status : Single Avowal: It is therefore asserted that this document is an interpretation of my edificial and supplemental application and the information specified here is true to the finest of my comprehension. Place: Date: (R.Saravanan)