Sourabh Yadav is seeking a career opportunity with leading corporates. He has over 8 years of experience in sales and marketing roles across various industries. Currently, he is working as Assistant Manager for Sintex Industries Limited handling a business volume of Rs. 8 crores annually. Previously he has worked with Shree N.M Electricals Ltd and Relaxo Footwears Limited in sales roles. He holds an MBA degree and has strengths in relationship building, marketing, and achieving sales targets.

1. Sourabh Yadav
Career Objective
Intended to build a career with leading corporates with committed and dedicated people which will help
me to explorer my self fully and realize my potential, want to work as a key player in challenging
environment.
Profile: A young professional with unique combination of managerial skills in the filed of sales &
marketing for more than eight years experience in varied sectors.
Planning & Execution of monthly targets for the sales force. Monitor the performance of sales force on
daily basis. Motivate and assist the team for achieving their daily targets. Drive channel strategy
implementation across the region. Resolve customer complaints by investigating problems, developing
solutions, making recommendations to management. Open to quarterly reviews of performance and
market penetration. Willing to roll up the sleeves and do what’s necessary to get the job done.
Educational Qualifications
1. Master of Business Administration (MBA)
A first class degree in Master of Business Administration (MBA) from MCEE Institute of Management
affiliated to Barkatullah University, Bhopal (2004-06).
2. Graduation:
Secured a degree in B.Sc. from RDVV University, Jabalpur M.P. (2004)
Professional Exposure
• Resourceful in handling the spectrum of functions of sales/marketing including business development,
channel management, product promotion, Institutional sales & team handling, branding and local sales
promotional activities etc.
• Adept at maintaining effective relations with key influencers to create awareness and generate
avenues of enabling business growth.
• Excellent presentation, analytical and interpersonal skills.
• Making PJP’s & MMP’s and decision making by controlling the distributors.
• Monitoring receivable recovery, pipeline stocks control and channel health.
Work Experience
Present Employer:
1. Sintex Industries Limited
(Electrical Division)
The Sintex group is one of the leading providers of plastics, electrical insulation boxes and niche textile-
related products in India. With global footprints spanning 9 countries, Sintex has a strong presence in the
European, American, African, and Asian markets including countries like France, Germany and USA.
Established in India in 1931, Sintex has a proven track record of pioneering innovative concepts in
plastics and textile sectors in India and an uninterrupted 82 years of dividend payment to its shareholders.
Right now I am associated with sales and marketing of Sintex’s SMC products used in electrical
field namely- Junction Boxes, Distribution Boxes, SMC Distribution Boxes, SMC distribution Pillar
Boxes, SMC Distribution Boards (DBS), FRP Aerial Distributor Board, Moulded Service
Connection Board, FRP V-Type Arms, FRP Straight Cross Arms, Water Meter Box, FRP Fencing,
Starter Panels (Pumps and Motors), LCS, SMC Chequered Plate, SMC Trench Covers and
Gratings, SMC Pultruded sections, FRP Cable Trays, FRP Ladders, FRP Battery stands &
MCB’S,RCB’S ,Led Bulbs.
Position held: Assistant Manager
Tenure: From September 2015-Till Date
Responsibilities:
1. Handling Business Volume of 8 crores of sales annually.
Current Add: H.no 469/16, Janki Nagar
Jabalpur (M.P)
E-mail:sourabh82yadav24@gmail.com
Sourabh_mba23@rediffmail.com
Mobile No: +919826149122

2. 2. Distributor Liaising (liaise with dealers to enhance business and build long term relationships).
3. Retail sales handling (Key Account Management of big clients, Govt Organisation like, PWD,
Railways, C.G. Electricity Board ETC.).
4. New channel development/appointment of dealers.
5. Planning/executing promotional schemes, product display, new product placement and
POP display.
6. Responsible for market information, competition activities, feedback and inputs on new and existing
products.
7. Conducting technical seminars regularly.
8. Visiting industries, architects, consultants & contractors for enquiry generation and sales
promotion.
9. Synchronizing trade relations (Suppliers, Dealers, Contractors, and Architects etc.)
10. Getting the product approved in ‘make’ of the tenders.
11. Understanding customers’ need of products and provide solution.
12. Bi-weekly stockyard visit for inspection and physical stock review and motivation of stockyard’s
staff.
Last Employer
2. M/s Shree N.M Electricals Ltd.
ISO 9001:2008 Certified Company, National Distributor and Sales/Business Partners of Polycab
Wires and Schneider Electric Ltd., also India's largest distributor of Aluminium conductor, Copper
conductor, H.T. Xlpe, Industrial Cables, Telephone Wires & cables, EHV Cables, LT HT & DC
motors, DG sets, Switchgears, Lighting, Capacitors, Jointing Kits, Cable Glands, Low Voltage
Switchgear products which includes MCB, DB, RCCB, MCCB and ACB's, Fans Appliances,
Industrial Control Products such as Contactors, Relays, Push Button and Indicating lamps,
Energy Efficiency Products which includes Capacitors, Variable speed drives and Soft starters
and other industrial electricals. Shree NM is in the busines s of electrical trade since 1930 and
have 16 offices throughout India and a representative sourcing office in China. They have 16
warehouses across 9 States of India adding upto more than 3,20,000 sq.ft. of storage space.
Position held: Assistant Manager
Tenure: From August 2014-Aug 2015.
Responsibilities:
1. Handled Business Volume of 10 crores of sales annually.
2. Handled sales team of more than 3 people as office staff/sales executives in the capacity
of Asst.Manager.
3. Distributor Liaising (liaise with dealers to enhance business and build long term
relationships).
4. Retail sales handling (Key Account Management of big clients).
5. New channel development/appointment of dealers.
6. Responsible for Primary/Secondary target achievement, category item wise.
7. Planning/executing promotional schemes, product display, new product placement and
POP display.
8. Responsible for market information, competition activities, feedback and inputs on new and existing
products.
9. Conducting technical seminars regularly.
10. Visiting industries, architects, consultants & contractors for enquiry generation and sales
promotion.
11. Synchronizing trade relations (Suppliers, Dealers, Contractors, and Architects etc.)
12. Getting the product approved in ‘make’ of the tenders.
13. Understanding customers’ need of products and provide solution.
14. Bi-weekly stockyard visit for inspection and physical stock review and motivation of stockyard’s staff.
Competency at a Glance
1. Collaborate with ASM & DGM Sales & Marketing in establishing and recommending the most realistic
sales policies, practices & procedures with a goal to develop sales strategies to improve market share
in all product lines.
2. Manage the assigned geographic sales area & product line to maximize sales revenues and meet
corporate objectives.
3. Establish and manage effective programs to compensate, coach, appraise and train sales personnel.

3. 4. Review progress of sale reports throughout the territory.
5. Forecast annual, quarterly and monthly revenue schemes.
6. Develop specific plans to ensure revenue growth in all the products of company.
7. Monitor competition by gathering marketplace information, trends, assessing presence merchandising
techniques, etc.
8. Provide quarterly results assessments of sales staff’s productivity to the higher management.
9. Coordinate proper company resources to ensure efficient and stable sales results.
10.Assist sales personnel in establishing personal contact and rapport with top echelon decision-makers.
11.Interpret short and long-term effects on sales strategies in operating profit.
Previous Experience
3. Employer: M/s RELAXO FOOTWEARS LIMITED
Position held: Sr. Sales Officer
Tenure: From Jan 2011-July 2014.
Responsibilities:
1. To look after the sales of entire cities of Chhattisgarh.
2. Independent In-charge of the territory in terms of launching schemes, deciding payment terms of any
particular dealer/retailer/distributor, computation of the potential of the trade and do the necessary
changes to achieve desired business from trade.
3. Appointment of new distributors, exploring market & to increase the sale of existing one.
4. Responsible for primary & secondary sales.
5. Making a regular check of competitor’s articles, pricing policies, margin structures and other
marketing strategies happening in the market.
6. Drive channel strategy implementation across the region.
7. Independent in-charge of the territory in terms of launching schemes, deciding payment terms of any
particular dealer/retailer/distributor, Computation of the potential of the trade and do the necessary
changes to achieve desired business from trade.
4. Employer: M/s GLOWMAC LIGHTING PVT.LTD.
Position held: Project Sales Executive
Tenure: From Feb 2009 to Dec 2010.
Responsibilities:
• To look after the major cities of Madhya Pradesh such as Bhopal & Jabalpur.
• To visit & follow new upcoming projects and their concern Builders and Architects and convince them
to deal with us.
• To open new dealers in territory and to generate business from them.
5. Employer: M/s INFRES METHODEX LTD.
Position Held: Sales Executive
Tenure: From July 2006 to Jan 2009.
Responsibilities:
• Promotion of company’s products with specifics viz., banks, education institutes, corporate clients,
govt. offices, etc.
• To finalize the orders and collect the payments.
• Provide after sales services to the customers.
Strengths
 Sincere to my work.
 Innovative both at work & at relationships.
 Patience under stress.
 Fond of accepting challenges.
Hobbies & Interests
Travelling, internet surfing to gather more knowledge, listening to good music at leisure time.
Personal Details
Father’s Name: Shri A.K. Yadav
Mother’s name: Smt. Krishna Yadav
Date of Birth: Feb. 12th
1982.
Sex: Male
Marital Status: married
Languages known: English, Hindi
Permanent address: H. No. 469/16, Janki Nagar, Ukhari Road, Jabalpur (M.P.)
Mobile : (+91) 9826149122

4. ____________________________________________________________________________________
Declaration:
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear
the responsibility for the correctness of the same.
Date:
Place: Sourabh Yadav