This document discusses land degradation in Ethiopia and efforts to reverse it. It provides background on Ethiopia's geography, population, and agriculture-based economy. It then summarizes the extent and impact of land degradation, its drivers at macro/meso and household levels, and land use changes between 2001-2009. Efforts to reverse degradation include food/work programs and the Sustainable Land Management Program. However, challenges remain due to the problem's magnitude and complexity. The document argues for a long-term "Master Plan" approach to comprehensively address root causes rather than just symptoms through consistent, large-scale interventions incorporating policy and local contexts.