Dream company is the company a person want to starts his job.Samsung is a company where may opportunities for fresher and experienced.They also provided different facilities for their workers and stuff.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung is a South Korean multinational electronics company headquartered in Samsung Town, Seoul, South Korea. It started as a small export business in Taegu, Korea and has grown to become a leading global electronics company, specializing in digital appliances, media, semiconductors, memory, and system integration. Samsung offers a wide range of consumer electronics products including smartphones, tablets, televisions, home appliances, PCs, and printers. Some of Samsung's achievements include becoming the world's largest consumer electronics brand in 2005, the second largest mobile phone maker in 2007, and the world's largest technology company in 2009.
Samsung began as a consumer electronics company in South Korea in 1969. By the 1980s, it had emerged as a global leader in electronics through strategic sponsorship of the Olympics and partnerships with major retailers. Samsung reinvented itself by focusing on quality, design, and innovation across its TVs, phones, and appliances. This helped shift Samsung's brand image from a "cheap" brand to a leader on par with Sony. Today, Samsung employs segmentation, targeting, positioning, and event sponsorship strategies to maintain its strong position across major consumer electronics categories.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung Electronics Strategy & Business ModelEvgenii Gvozdev
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Samsung is a South Korean multinational electronics company headquartered in Samsung Town, Seoul, South Korea. It started as a small export business in Taegu, Korea and has grown to become a leading global electronics company, specializing in digital appliances, media, semiconductors, memory, and system integration. Samsung offers a wide range of consumer electronics products including smartphones, tablets, televisions, home appliances, PCs, and printers. Some of Samsung's achievements include becoming the world's largest consumer electronics brand in 2005, the second largest mobile phone maker in 2007, and the world's largest technology company in 2009.
Samsung began as a consumer electronics company in South Korea in 1969. By the 1980s, it had emerged as a global leader in electronics through strategic sponsorship of the Olympics and partnerships with major retailers. Samsung reinvented itself by focusing on quality, design, and innovation across its TVs, phones, and appliances. This helped shift Samsung's brand image from a "cheap" brand to a leader on par with Sony. Today, Samsung employs segmentation, targeting, positioning, and event sponsorship strategies to maintain its strong position across major consumer electronics categories.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
Samsung Electronics Strategy & Business ModelEvgenii Gvozdev
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
This document outlines Samsung's strategy and vision for 2020. It discusses Samsung's goal to inspire the world and create the future through new technology, innovative products, and creative solutions. Samsung's strategic pillars are creativity, partnership, and talent. The document also provides a SWOT analysis, noting Samsung's strengths in economies of scale, innovation, and market leadership in mobile phones, but also weaknesses in reliance on third-party software and threats from price wars and market saturation.
Samsung is a South Korean multinational electronics company founded in 1938. It initially manufactured electronic appliances but later expanded into smartphones. Samsung launched its first Android-based smartphone, the Galaxy Nexus, to compete in the growing smartphone market. In India, Samsung focuses on diversifying its product range, continuous innovation, and understanding consumer needs. It appoints Aamir Khan as its brand ambassador and aims to launch 3-4 new phones monthly to strengthen its portfolio. Samsung has a large distribution and retail network in India. Its strengths include its brand reputation and product variety, though it faces threats from competitors and potential oversupply.
Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung aims to inspire the world and create the future through innovative products and creative solutions. It has a mission to become a creative leader in new markets and change its reputation from being a fast follower. Currently in Bangladesh, Samsung targets segments like tech enthusiasts, social contacts, value seekers, and music lovers. It positions itself as a challenger to market leader Nokia, with a goal of achieving market leadership by 2013. Samsung analyzes factors like the growing economy, technology advancement, and social trends in Bangladesh to develop effective marketing strategies.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document provides an overview of the consumer durables industry in India. It discusses the key segments of the industry including consumer electronics and consumer appliances. It also outlines the size and growth trends of the industry, highlighting that color televisions, refrigerators, and air conditioners make up over 60% of unit sales. The document notes several drivers of industry growth like rising disposable incomes, increased housing demand, and retail expansion. It also provides background on Samsung Electronics and its operations and brand strategy in India.
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung started as a trading company in 1938 and has grown into a multinational technology corporation. It is known for electronics, IT, and development. The presentation provides background on Samsung's founder Lee Byung-chul and current Vice Chairman and CEO Dr. Oh-Hyun Kwon. It also notes that Samsung has the largest market share in several major products.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Panasonic Corporation is a 118-year-old Japanese electronics company. It was founded in 1918 as Matsushita Electric Industrial Co. in Osaka, Japan. The document provides a history of Panasonic, covering its name changes and expansion from light bulbs to other electronics. It also outlines Panasonic's vision, mission, an advertisement for one of its camera products, and lists some of its departments and product lines. The recommendations suggest introducing lower-cost products, focusing advertising locally in Pakistan, and considering worsening economic conditions.
This document compares Apple and Samsung. It provides histories of the two companies including founders, headquarters, employees, CEOs, and market shares. It also discusses their flagship products - the iPhone for Apple, launched in 2007, and Android for Samsung, launched in 2009. It analyzes each company's marketing strategies including their 4Ps (product, price, promotion, place), target markets, segmentation, positioning, and SWOT analyses. Key strengths for Apple include brand image and user interface while weaknesses are high prices and poor after-sales service. For Samsung, strengths are innovation and design while weaknesses are lack of own OS and focus on too many products. The document concludes with recommendations for each company.
This document provides an overview of Samsung organization including its history, mission, vision, strategies and operations in India. Some key points:
- Samsung was founded in 1938 in Korea and initially operated as a small trading company. It has since grown to a large multinational conglomerate.
- The company's core businesses are electronics, engineering and chemicals. It is a global leader in electronics such as memory chips, displays and mobile phones.
- Samsung is committed to human resources and recruiting top talent worldwide. It has over 285 global operations across 67 countries.
- In India, Samsung has widespread sales networks and its regional headquarters oversees operations in South Asia. It has grown significantly in India since starting
Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.
This document outlines Samsung's strategy and vision for 2020. It discusses Samsung's goal to inspire the world and create the future through new technology, innovative products, and creative solutions. Samsung's strategic pillars are creativity, partnership, and talent. The document also provides a SWOT analysis, noting Samsung's strengths in economies of scale, innovation, and market leadership in mobile phones, but also weaknesses in reliance on third-party software and threats from price wars and market saturation.
Samsung is a South Korean multinational electronics company founded in 1938. It initially manufactured electronic appliances but later expanded into smartphones. Samsung launched its first Android-based smartphone, the Galaxy Nexus, to compete in the growing smartphone market. In India, Samsung focuses on diversifying its product range, continuous innovation, and understanding consumer needs. It appoints Aamir Khan as its brand ambassador and aims to launch 3-4 new phones monthly to strengthen its portfolio. Samsung has a large distribution and retail network in India. Its strengths include its brand reputation and product variety, though it faces threats from competitors and potential oversupply.
Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung aims to inspire the world and create the future through innovative products and creative solutions. It has a mission to become a creative leader in new markets and change its reputation from being a fast follower. Currently in Bangladesh, Samsung targets segments like tech enthusiasts, social contacts, value seekers, and music lovers. It positions itself as a challenger to market leader Nokia, with a goal of achieving market leadership by 2013. Samsung analyzes factors like the growing economy, technology advancement, and social trends in Bangladesh to develop effective marketing strategies.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
This document provides an overview of the consumer durables industry in India. It discusses the key segments of the industry including consumer electronics and consumer appliances. It also outlines the size and growth trends of the industry, highlighting that color televisions, refrigerators, and air conditioners make up over 60% of unit sales. The document notes several drivers of industry growth like rising disposable incomes, increased housing demand, and retail expansion. It also provides background on Samsung Electronics and its operations and brand strategy in India.
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung started as a trading company in 1938 and has grown into a multinational technology corporation. It is known for electronics, IT, and development. The presentation provides background on Samsung's founder Lee Byung-chul and current Vice Chairman and CEO Dr. Oh-Hyun Kwon. It also notes that Samsung has the largest market share in several major products.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Panasonic Corporation is a 118-year-old Japanese electronics company. It was founded in 1918 as Matsushita Electric Industrial Co. in Osaka, Japan. The document provides a history of Panasonic, covering its name changes and expansion from light bulbs to other electronics. It also outlines Panasonic's vision, mission, an advertisement for one of its camera products, and lists some of its departments and product lines. The recommendations suggest introducing lower-cost products, focusing advertising locally in Pakistan, and considering worsening economic conditions.
This document compares Apple and Samsung. It provides histories of the two companies including founders, headquarters, employees, CEOs, and market shares. It also discusses their flagship products - the iPhone for Apple, launched in 2007, and Android for Samsung, launched in 2009. It analyzes each company's marketing strategies including their 4Ps (product, price, promotion, place), target markets, segmentation, positioning, and SWOT analyses. Key strengths for Apple include brand image and user interface while weaknesses are high prices and poor after-sales service. For Samsung, strengths are innovation and design while weaknesses are lack of own OS and focus on too many products. The document concludes with recommendations for each company.
This document provides an overview of Samsung organization including its history, mission, vision, strategies and operations in India. Some key points:
- Samsung was founded in 1938 in Korea and initially operated as a small trading company. It has since grown to a large multinational conglomerate.
- The company's core businesses are electronics, engineering and chemicals. It is a global leader in electronics such as memory chips, displays and mobile phones.
- Samsung is committed to human resources and recruiting top talent worldwide. It has over 285 global operations across 67 countries.
- In India, Samsung has widespread sales networks and its regional headquarters oversees operations in South Asia. It has grown significantly in India since starting
Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.
This document provides an in-depth analysis of Samsung Corporation and its innovation strategies and practices. It details Samsung's history and founding in 1938, its initial focus on consumer electronics, and its expansion into semiconductors and communications in 1988. Today, Samsung generates over $103 billion in revenue and employs over 138,000 people globally. The document examines Samsung's mission statements emphasizing contribution to society and consumer needs. It also outlines Samsung's key business areas and strategic partnerships to foster mutual innovation and growth.
This document discusses Samsung's innovation strategy in the smartphone market. It analyzes Samsung's current strategy of being a "fast follower" rather than an innovation leader. The document then examines how Samsung could leverage its resources and capabilities to gain a leadership position in innovation with the emerging 5G technology. Key factors like innovation strategy, resources, capabilities, and processes are assessed to identify gaps between Samsung's current position and what is needed to be a 5G innovation leader. Recommendations are made for how Samsung can utilize its patent portfolio and manufacturing strengths to set new standards with 5G.
Samsung is a South Korean multinational electronics company headquartered in Seoul. It is the flagship subsidiary of the Samsung Group. Samsung has assembly plants and sales networks in 80 countries and has approximately 489,000 employees. It is known globally for its electronic products and is one of the most successful brands in the electronics industry. Samsung anticipates market needs and demands to steer the company toward long-term success.
1. The document is a project report on dealer satisfaction of Samsung products in Meerut region from February 15 to March 8.
2. It includes an introduction, company profile of Samsung, vision, mission, quality innovation, code of conduct, and objectives of the report.
3. The report will analyze dealer satisfaction through research methodology, data analysis, findings, and recommendations to improve satisfaction.
Samsung Electronics is a South Korean multinational electronics company headquartered in Suwon, South Korea. It focuses on digital media, semiconductors, telecommunications networks, and LCD appliances. Samsung has manufacturing plants and sales networks in 80 countries and is one of the largest information technology companies in the world. It began operations in India in 1995 and has established factories, R&D centers, and programs to support education in India.
The document provides an overview of Samsung, the South Korean multinational conglomerate. It discusses Samsung's founding in 1938, its diversification into various industries, and its current position as the 6th most valuable global brand. The document also summarizes Samsung's history through 8 periods, highlights some of its innovations including early color TVs and modular microLED displays, and notes that Samsung invests $14 million annually in R&D through three owned centers to develop future products.
Samsung is a South Korean multinational conglomerate corporation headquartered in Seoul. It is the world's largest conglomerate by revenue and South Korea's largest chaebol. Samsung Group comprises numerous international businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. Samsung has been the most popular global consumer electronics brand since 2005 and is South Korea's most recognized brand worldwide. The Group accounts for over 20% of South Korea's exports and leads in domestic industries such as finance, chemicals, retail, and entertainment.
Samsung Electronics was founded in 1969 in South Korea and was once known for televisions and home appliances. It has since become one of the largest mobile phone makers in the world, eclipsing Sony Ericsson and Motorola. The document provides background on Samsung's history, operations, leadership, financial performance, awards, best-selling phones, and growth strategies. It discusses Samsung's diversification approaches including vertical, horizontal, and conglomerate diversification as well as market penetration and product development strategies. It also outlines Samsung's use of external growth strategies like mergers, acquisitions, and joint ventures.
This document provides a history of Samsung's logo designs and business operations from 1938 to the present. It traces the evolution of Samsung's logos over time from its founding in 1938 as a trading company up until its current logo adopted in 1993. It also outlines the key events and expansions in Samsung's business over the decades, such as entering the electronics industry in the late 1960s, rising as an international corporation in the 1990s, and becoming the world's largest mobile phone maker by 2012. The document presents details on Samsung's various business segments and financial information as of 2013.
This document provides information on Samsung's subsidiaries and affiliates. It discusses Samsung's founding in 1938 and its diversification into various industries such as electronics, semiconductors, and mobile phones. The document then lists and describes over 50 principal subsidiary companies of Samsung across various industries, as well as several joint ventures and partially owned companies.
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I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
ffi. ffi?fufim ffiwg$ffiffi$ffiffiffi
In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
-:a
I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
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In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
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1. PRESENTATION ON
MY DREAM COMPANY
Sanjana Urmy
Department of Computer Science & Engineering
University of barisal
2. BRIEF HISTORY ABOUT THIS COMPANY
Samsung Group is a South Korean multinational conglomerate headquartered in
Samsung Town , Seoul. It comprises numerous affiliated businesses, most of them
united under the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the
next three decades, the group diversified into areas including food processing,
textiles, insurance, securities and retail. Samsung entered the electronics industry in
the late 1960s and the construction and shipbuilding industries in the mid-1970s;
these areas would drive its subsequent growth. Following Lee's death in 1987,
Samsung was separated into four business groups – Samsung Group, Shinsegae
Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly
globalized its activities and electronics; in particular, its mobile phones and
semiconductors have become its most important source of income. As of 2017,
Samsung has the 6th highest global brand value. Samsung has a powerful influence
on South Korea's economic development, politics, media and culture and has been a
major driving force behind the "Miracle on the Han River". Its affiliate companies
produce around a fifth of South Korea's total exports.[Samsung's revenue was equal
to 17% of South Korea's $1,082 billion GDP.
3. Name Title
Oh-Hyun Kwon Chairman of the Board & CEO
Boo-Keun Yoon Vice Chairman & CEO
Jong-Kyun Shin Vice Chairman & CEO
Jae-Yong Lee Vice Chairman
In-Ho Lee Independent Director
Han-Joong Kim Independent Director
Kwang-Soo Song Independent Director
Byeong-Gi Lee Independent Director
Jae-Wan Bahk Independent Director
4. PRODUCTS & SERVICES
Products
Apparel, automotive, chemicals,
consumer electronics, electronic
components, medical equipment,
semiconductors, solid state drives,
DRAM, ships, telecommunications
equipment home appliances
Services
Advertising, construction,
entertainment, financial services,
hospitality, information and
communications technology,
medical and health care services,
retail, shipbuilding.
7. JOB OPPORTUNITIES(EMPLOYEES 319,000 (2015))
The have different Job sectors
Algorithms Research Engineer - Think Tank Team
Researcher for Knowledge Representation
Business/System Analyst - Samsung Pay Data Science Team
IT Specialist (Customer Service)
Software Engineer - Backend
Software Intern, Intelligence Team
Technology Strategy Intern
Software Engineer - Intern
RAN Architect
Data Scientist - Samsung Pay Data Science Team
Visual Designer Internship
Jr. Project Manager
Chief of Staff
Computer Vision Researcher - Think Tank Team
Computational Imaging/Display Technologies Researcher
Lead Architect
Contact Center - Telecom Business Support
System Hardware Engineer (Intern) etc
8. FACILITIES FOR THEIR WORKERS & STUFF
1.The role of the HR function is to enable is to organization to
achieve its objectives by talking initiatives and providing
guidance and support on all matters relating to its employee..
2. Samsung develop a lot of courses for Samsung staff to
learn, and give them
opportunities to learn e.g. the design center staff can go
abroad or have chance
to work with famous talent
3. Samsung believes that employees will stay with the firm
only as long as they
feel that their contribution is valued, and they are able to do
meaningful work in a stimulating and challenging
environment.